Project Work
Project Work
Project Work
SUBMITTED BY:
SUPERVISED BY:
June 2020
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Supervisor’s Certificate
Signature :
Place : Kolkata
Date :
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Student’s Declaration
I hereby declare that the Project Work with the title COMPARATIVE
STUDY BETWEEN ZOMATO & SWIGGY OF LAST 3 YEARS
submitted by me for the partial fulfillment of the degree of B.Com
Honours in Accounting & Finance under the University of Calcutta is
my original work & has not been submitted to earlier to any other
university for the fulfillment of the requirement of any course of
study.
I also declare that no chapter of this manuscript in whole or in part
has been incorporated in this report from any earlier work done by
others or by me. However, extracts of any literature which has been
used for this report has been duly acknowledged providing details
of such literature in the references.
Signature :
Kolkata – 700040
Place : Kolkata
Date :
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ACKNOWLEDGEMENT
Arjun Kumar
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INDEX
References/Bibliography 37
Questionnaire 38-40
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CHAPTER – 1
INTRODUCTION
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1.1 Background of the Study
ZOMATO
SWIGGY
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1.2 Need
Every other day in India, there is a new start up offering efficient
Online Food Delivery service to the citizens operating in urban and
rural lifestyles. This raises a question that is India going through a
possible “Online Food Delivery Revolution”? In this paper, an
attempt has been made to do comparative study of two of such
Online Food Delivery aggregators that have radically changed the
way “the great Indian middle class” commutes daily – ZOMATO and
SWIGGY. Currently, both ZOMATO and SWIGGY are following the
strategy of expanding their operations and building customer base
in key metropolitan cities across India. The motive is to increase
market share and achieve economies of scale and at the same time
providing customer satisfaction. This article seels to understand the
dynamics of both Zomato and Swiggy by studying various factors
like the pricing, market share, revenue models, etc. The paper is
qualitative in nature and based on secondary data collected from
different sources.
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1.3 Literature Review
ZOMATO
“Zomato is the best way for online food delivery. I always use
their service and they never disappoint me.”
- Ruben J. Mullen
“I order food from Zomato and the seal of the box was broken.
How could I take risk of eating that specially during this covid
times. I reach out of Zomato and they said me to go to hell.
Pathetic customer care who will only reach out for a formality
and will not listen to you.”
- Saurav Arora
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SWIGGY
“Swiggy is a good app no doubt, but there are times when the
order delivery and hotel/restaurant management doesn’t work
well. I have faced a lot of difficulty, Swiggy should do a drive to
train all their executives. I would still give them a 4 star
because I have been using Swiggy for a very long time and have
encountered issues but also have had great services. So 4 stars
is not that bad.”
-Sumiri Trivedi
“Many things are good while ordering food from Swiggy but
Cancellation policy does not meet the peoples expectation.”
-Romy
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1.4 Objectives of the Study
The Main Objective of this
To make a comparative study between ZOMATO and
SWIGGY on the basis of swot analysis.
To determine which company between ZOMATO and
SWIGGY is providing more benefits to its customer
through its service
Which company between ZOMATO and SWIGGY is more
accepted by the people of our society.
1.5 Methodology
The entire comparative study between Zomato and Swiggy is based
on primary data where I have taken a review of 50 people in South
Kolkata (Tollygunge) between 24.05.2020 – 15.06.2020. The review
is based on certain question about their experience from both
Zomato and Swiggy.
In the review sheet we are asking about 10 prospects based on
customer experience and facilities provided by both of the
companies. For e.g. – Reliability, Valet’s interaction, Food safety, app
facility etc.
Each prospect has five star ratings and here we are asking the
people how much they want to rate on that particular prospect
between Zomato and Swiggy.
Based on the rating provided by the people, the comparative studies
done.
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In this way we are covering 10 prospects based on customer
satisfaction and in the end the ratings received by Zomato and
Swiggy is calculated to determine which company is based
according to that particular person.
We are dealing with 50 different individuals to take a complete
review, and based on ratings received by Zomato and Swiggy, the
result is determined whether Zomato is better or Swiggy.
Based on result, statistical & graphical presentation will be made to
determine which company is better.
1.6 Limitation of the Study
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1.7 CHAPTER PLANNING
1. Introduction
2. Conceptual Framework / National and International
Scenario.
3. Presentation of Data, Analysis & Findings.
4. Conclusions & Recommendations.
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CHAPTER – 2
CONCEPTUAL FRAMEWORK
/ NATIONAL &
INTERNATIONAL
SCENARIO
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2.1 DEFINATION
COMPARATIVE STUDY – A comparative study is a study in
which a participant is randomly assigned to one of two or more
different treatment groups for purposes of comparing the
effects of the treatment.
In this project I am doing a comparative study between two
leading online food delivery companies of India, ZOMATO &
SWIGGY in order to determine which company is provided
better service to its customer to get an upper hand in the
online food delivery market of India.
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International Scenario – Since Zomato was launched, it gained
incredible popularity and is widely used all over the world. Its
secret lies in its simplicity: you don’t have to call a restaurant
or consume a street food, competing with people standing next
to you on your doorstep. You can now simply open the app on
your Smartphone, make a few taps and the food is in front of
your doorstep. Fast, efficient and totally personal – seems like
the dream of any client.
Swiggy – like apps are a new trend of on – demand economy
and it’s progressive rapidly. They allow customers to fulfill
there demands and immediately receive products and service.
Even more, they help customers feel like they are valued
because the company immediately response to their requests.
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Chapter – 3
PRESENTATION OF
DATA,
ANALYSIS &
FINDINGS
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3.1 FINDINGS & ANALYSIS
This questionnaire has been issued to 50 different individuals.
The rating and reviews that I have collected, based on that the
comparative study is done.
The rating from each individual has been collected and all the
results have been averaged to achieve the result.
Based on the average results, graphical representation have
been made so that it can easily get understood.
After graphical representation, analysis has also been made in
order to justify the shown result.
The top eight points or prospects upon which the entire study
is made are –
1) RELIABILITY
2) COMFORT
3) VALET’S INTERACTION
4) FOOD SAFETY
5) APP FACILITY
6) OFFERS
7) COMPANY’S RESPONSE ON COMPLAINTS
8) SWOT ANALYSIS
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3.1 RELIABILITY
Overall Rating
ZOMATO 3.52
SWIGGY 2.86
Reliability
ZOMATO,
4 3.52
3 SWIGGY, 2.86
Interpretation
Here we can see that out of five star rating, ZOMATO’s average
rating is 3.52 and SWIGGY’s 2.86
Hence, it can be easily said that on the basis of RELIABILITY
ZOMATO is much better than SWIGGY.
Reliability is such a prospect that it is very important for a company
to maintain in order to sustain in the Indian market. Reliability is
directly connected to the Goodwill of the company. Both of the
companies are working on their reliability so that people can totally
rely on them.
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After analyzing the reviews, I have discovered that some percentage
of people has reliability problem with SWIGGY. Booking a food
through SWIGGY can be easily done but the major problem is,
although the app shows that the food is arriving but at the time of its
arrival the valet’s doesn’t shows up . This is one of the major
problems with SWIGGY regarding reliability issues and that’s why
SWIGGY’s score is less than ZOMATO.
3.2 COMFORT
ZOMATO,
3.16
3.2
3.15
3.1
3.05
3
SWIGGY, 2.9
2.95
2.9
2.85
2.8
2.75
COMFORT
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Comfort is something which every customer deserves.
Generally the prices or rates of both ZOMATO & SWIGGY are
relatively high than restaurant’s just because ZOMATO &
SWIGGY have added extra comfort to its service by providing
home delivery services. Last 3 years(2017-2019) both
ZOMATO & SWIGGY both are improving there services which
help the customers to gain extra comfort’s.
Valet's Interaction
3.2
ZOMATO
3.15 SWIGGY
3.1
3.05
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Hence, ZOMATO has scored more than SWIGGY on the basis of
Valet’s Interaction.
Average
4 SWIGGY, 3.58
2.5
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Here ZOMATO’s average rating is 3.08 and SWIGGY’s average
rating is 3.58
Hence in terms of Food Safety SWIGGY has scored better than
ZOMATO.
Food Safety is one of the biggest causes when it comes to make
a mark on the Indian customer. By saying Food Safety here I
want to show Valet’s contribution in maintaining food safety
by safely deliver food to us in given time.
App Facility
ZOMATO, 4.2
4.2
4.15
4.1 SWIGGY, 4.05
4.05
4
3.95
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Here ZOMATO’s average rating is 4.2 and SWIGGY’s average
rating is 4.05
Hence in terms of App Facility ZOMATO has scored better
than SWIGGY.
App is the main thing to book a food. But despite the apps
solving for the same customer main-point, the way they do it
and the things they focus on seem to be very different. And that
is reflected in the way their app flows are designed.
Both of those apps offer easy functionality. Both ZOMATO and
SWIGGY have the simple design. The restaurant’s page on both
the apps offers you maps view with your nearest restaurant’s
that are available near your location. Ordering are quite easier
with both the apps. Anyone get an estimate for your food order
even before you consume the food through this app.
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While taking reviews the major difference that I have received
from the people between ZOMATO and SWIGGY that SWIGGY
is less technologically advanced compared to ZOMATO. Many
people pointed that ZOMATO App is generally easy to use, in
compare of SWIGGY. In last 3 years(2017-2019) both the
ZOMATO & SWIGGY are improving their app for easy handling.
Hence, through these points we found ZOMATO is much better
than SWIGGY.
3.6 OFFERS
Offers
6 ZOMATO, 4.12
SWIGGY, 3.2
4
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In terms of Offers ZOMATO’s average rating is 4.12 and
SWIGGY’s rating is 3.2. Here we can clearly see that in terms of
offer ZOMATO is better than SWIGGY.
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That’s why in terms of offers ZOMATO’s rating is higher than
SWIGGY.
5 ZOMATO, 4.2
4 SWIGGY, 3.2
3
2
1
0
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In order to make a company successful, besides paying
attention in marketing and service providing one should also
pay equal attention and importance to customer feedback and
complaint management. No company can become successful in
a log run basis if it does not have any proper feedback
management system.
In companies like ZOMATO & SWIGGY feedback or complaint
management sector plays a huge role in making their company
customer friendly. In every day basis, these online food
delivery service companies receive tons of complaints from
their customers. Here the real challenge is to deal with the
complaints and solve them.
The more the company is flexible in dealing with complaints
the more it becomes customer friendly.
Here we can clearly see from the ratings that ZOMATO has a far
better setup in dealing with customer complaints whereas
people are not quite impressed with the service they get from
SWIGGY’s complaints management.
The major feedback is that people who receive the complaints
on behalf of SWIGGY are very relevant to take any immediate
actions and the complaint remains pending. Whereas ZOMATO
has a very efficient complaint response system and they take
action immediately after they receive complaint.
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3.8 SWOT ANALYSIS
ZOMATO
Strengths
o Grabbed the first mover advantage as a online food
delivery aggregator in India.
o Acquired online food delivery for sure which made it No 1
in India.
o High awareness among people due to aggressive TV,
online and print media marketing technique.
o Huge customer base and due to network effect it is
increasing.
o Rapidly expanding and online application.
o Multiple rounds of venture capital investments have
made the brand financially strong.
Weaknesses
o Valets are the face of the company and hence their mis -
behavior directly affects its brand image.
o Monetization is very difficult as the demand is huge,
amount of cash burning is huge.
Opportunities
o Potential is high as unorganized market is huge (90%).
o Increasing internet penetration and Smartphone users.
o Rising disposable income of the people.
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o Huge demands as the customers look for more and more
convenience in terms of hassle free food delivery and no
tension of finding food.
o Acquisition of smaller players in the market.
Threats
SWIGGY
Strengths
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Weakness
Opportunities
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Can create some opportunities by which delivery charges
may reduced and increase the valet’s profit margin.
Threats
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CHAPTERS -4
CONCLUSIONS AND
RECOMMENDATIONS
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4.1 CONCLUSIONS
31.68
32
31.5
31
30.5
30 29.31
29.5
29
28.5
28
ZOMATO SWIGGY
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which company is better between ZOMATO & SWIGGY , I can
say that after taking the review ZOMATO is considered as
better company than SWIGGY.
4.2 RECOMMENDATIONS
My recommendations are:-
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REFERENCES / BIBLIOGRAPHY
www.zomato.com
www.swiggy.com
www.mouthshut.com
www.reviewindia.com
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3.1 QUESTIONNAIRE
NAME-
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
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4) 0n the basis of FOOD SAFETY how much you want to rate?
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
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7) 0n the basis of COMPANIES’S RESPONSE ON COMPLAINTS how much
you want to rate?
ZOMATO SWIGGY
a) 0.1 – 1 a) 0.1 – 1
b) 1.1 – 2 b) 1.1 – 2
c) 2.1 – 3 c) 2.1 – 3
d) 3.1 – 4 d) 3.1 – 4
e) 4.1 – 5 e) 4.1 – 5
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