COMPETITIVE ANALYSIS

COMPETITOR 1:- WeWork COMPETITOR 2:- Regus COMPETITOR 3:-hud

Founded in Brussels, Belgium in
● Number of Cities: 3 founded in central London in early
1989 and headquartered in
● Number of physical locations: 21 2005, is a global network of
Luxembourg, Regus is a major player
● Expanding soon in Pune, coworking spaces with over 100
in the industry. With over 3,000
Hyderabad, Chennai and Delhi locations. Though comparatively
locations spanning nearly 900 cities,
SUMMARY ● Blue-chip companies are the smaller than WeWork and Regus
Regus also boasts just under 9,000
fastest-growing segment of the office and beyond. The company
employees, compared to WeWork's
WeWork's client base. With over 25 isn't even a franchise — each site is
near-5,000. Without a shadow of
percent of WeWork members being operated by local entrepreneurs who
doubt, Regus is one of the biggest
Blue-chip employees Source: aim to support new ideas and startups
coworking chains, with about 2.5
WeWork Press Reports and Blogs as they launch.
million members worldwide.
Regus allows users to rent office or Software Developers and IT Services
coworking spaces by the day, as Emerging industries
Software Developers and IT Services
opposed to a flat monthly fee. Some Consulting companies
TARGET Financial and Legal Services
notable clients include companies partners include investors, SMEs and
CUSTOMERS Marketing and Advertising Services
like big corporations, lawyers, corporates to governments,
Emerging industries
financial consultants,Google, Toshiba Booking.com, Tommy Hilfiger,
WWF Netherlands, techies,
Business lounge
• Meetings & Conferences
Workspace
Premier workspaces • Day office usage
Help desk
The possibility to hire top talents • Print/copy/scan/fax
SERVICE and Conference halls
from all over the globe • Overspill space
pricing Events State-of-the-art workspaces
No office maintenance issues • Offices
Price is high compared
Reasonable prices, and more • Team meetings
toRegus
Low price compared to we work

● Value Proposition:, community and

flexible terms
● Positioning: Space that works for
you Improving performance at centre
GENERAL Advantages of Community Living ○ ○ Cost:Benefit Analysis
level
MARKETING ○ WeWork solves a problem for HR, ○ Global Presence,
Solid operating platform
STRATEGY Admin, Management and Employees Social media for brand pramoting
Expanding service portfolio

Happy Enterprise Customer Stories

GTM Strategy
it's day one for expanding to more Standardized office
Regus office location
locations in India Head-start in India Global brand,
Highly market/customer oriented
with a powerful JV with Embassy with the know-how,
STRENGTHS environment maintained globally
Group which has ready assets and delivering the brand promise Being
Strong brand presences across the
healthy capital Enterprises, the sunrise sector,
industry
gig-economy Strong Brand Portfoli
Days inventory is high compare to
Poor Financial Management: Volatile
the competitors
Intense Work Environment profitability
Not highly successful at integrating
Newcomer Struggle Regus strongly on branded officers
WEAKNESSE firms with different work culture
Overcrowded potential threat of unbranded serviced
S Not very good at product demand
In-efficient Ads officers.
forecasting leading to higher rate of
missed opportunities compare to its
Poor Employee management.
competitors
current demand and plans, so
has the advantage of technological prospective clients must submit a
more social than some other
and physical flexibility in a contact form to get a quote for each
coworking options. Membership
COMPETITI historically red ocean of commercial space. WeWork and Regus offer
costs vary by location, and you
VE real estate, and the disruption alone is competing spaces from Manhattan to
choose a desk, coworking, or
ADVANTAGE a competitive advantage in an Portland, so the ultimate choice
community plan at your nearest
industry that has seen limited comes down to office culture,
location
innovation. amenities and what you need from
the space.