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    garry
    The video tells the story of a mother searching for her daughter who left home with no money. When the daughter becomes hungry, a food stall owner remembers the mother asking to feed the daughter if she came by. The clear message is that every mouthful has meaning. The company values of simplicity and innovation are presented through the setting, dialogue and actions. Overall, the video effectively presents the company's values and speaks to its target audience through an emotional story that has received over 10 million views.

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    English Script

    Uploaded by

    garry
    39 views2 pages
    The video tells the story of a mother searching for her daughter who left home with no money. When the daughter becomes hungry, a food stall owner remembers the mother asking to feed the daughter if she came by. The clear message is that every mouthful has meaning. The company values of simplicity and innovation are presented through the setting, dialogue and actions. Overall, the video effectively presents the company's values and speaks to its target audience through an emotional story that has received over 10 million views.

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    The video tells the story of a mother searching for her daughter who left home with no money. When the daughter becomes hungry, a food stall owner remembers the mother asking to feed the daughter if she came by. The clear message is that every mouthful has meaning. The company values of simplicity and innovation are presented through the setting, dialogue and actions. Overall, the video effectively presents the company's values and speaks to its target audience through an emotional story that has received over 10 million views.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    39 views2 pages

    English Script

    Uploaded by

    garry
    The video tells the story of a mother searching for her daughter who left home with no money. When the daughter becomes hungry, a food stall owner remembers the mother asking to feed the daughter if she came by. The clear message is that every mouthful has meaning. The company values of simplicity and innovation are presented through the setting, dialogue and actions. Overall, the video effectively presents the company's values and speaks to its target audience through an emotional story that has received over 10 million views.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    WORKSHEET B

    NAME: Thivakaran A/L Moorthy

    VIDEO TITLE ทุกคำมีความหมาย | Every Mouthful is Meaningful

    VIDEO LINK https://youtu.be/1MG8KeZIuO4

    NAME OF COMPANY cpbrand Thailand

    COMPANY VALUES/ETHOS

    1. Who is the target The entire community, which includes people of many ethnicities and
    audience? ages.
    A mother has only pure intentions and really cares for her daughter
    but the daughter does not listen to her.The daughter ends up leaving
    the house and stranded with no where to go.At one point she was
    2. What is the message in hungry but had no money in her pocket.Her mum was finding for her
    the video? daughter all over the place and knowing that she does not cash,she
    gave the money to a stall saying that if the her daughter ever passes
    by please do serve her food.

    3. Is the message clear and


    Yes,the message is lucid until I had goosebumps and almost
    concise?
    encountered emotional tears.
    4. Which values/ethos of
    the company that you Simplication, innovationess
    observe in the video?
    5. How are these values
    Setting, dialogue and action
    presented?
    Value Ways the value is presented

    1.Setting:

    1 Simplication Action:

    Dialogue:

    2 innovationess
    1.Setting :

    Action:

    Dialogue :
    Yes,cp brand Thailand were effective in presenting the values.Sound
    effects in the video were calm,emotional and its easy for audience to
    6. In your opinion, has the
    catch the values.For example,when the daughter with tears rolling
    video been effective in
    down and was eating the food that the cook gave her was very
    presenting the
    saddening .
    values/ethos of the
    -On time graphics,ther video focuses the audience attention on the
    company?
    screen of the characters and the visuals with final message were
    Why / Why not?
    absolutely clear for the audience to catch the values.

    Yes,this emotional video from cp brand Thailand was successful in


    7. Do you think the video delivering the message and their marketing in the video was on
    speaks effectively to its point.To date,the video has accumulated up to 10 million views and
    target audience? counting.It focuses on the emotional values as it focuses towards the
    Why / Why not? end results which is_Cp brand thailand

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