Definitive Programme Document: Health and Social Care Management

Foundation Year (Year F)

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Awarding institution Bath Spa University

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Teaching institution UK CBC
School College of Liberal Arts
Department Culture and Environment
Main campus UK CBC Campus: Holborn
Other sites of delivery UK CBC campuses: Wentworth House and Park
Royal
Other Schools involved in delivery n/a

Name of award(s) Health and Social Care Management Foundation

Year (Year F)
Qualification (final award) Progression to BSc (Hons) Health and Social Care
and Management
Exit award: Foundation Diploma in Health and
Social Care Management
Intermediate awards available Bath Spa University Certificate (60 Credits)
Routes available N/A
Sandwich year N/A
Duration of award 1 year full time
Modes of delivery offered Campus based
Regulatory Scheme1 Foundation Year Academic Framework (2018)

Professional, Statutory and No

Regulatory Body accreditation
Date of most recent PSRB approval N/A
(month and year)
Renewal of PSRB approval due N/A
(month and year)

UCAS code N/A

Route code (SITS) N/A
Relevant QAA Subject Benchmark Business and Management Benchmark Statement
Statements (including date of (2015)
publication) Health Studies (October 2016)
Sociology (July 2016)
Date of most recent approval July 2018
Date specification last updated N/A

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This should also be read in conjunction with the University’s Qualifications Framework

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Exemptions
The following exemptions are in place:

Programme/Pathwa Regulations/Framework Brief description of Approving body

y variance and date
None

Programme Overview

The Health and Social Care Management (H&SCM) Foundation Year (Year F) programme
provides a supportive learning environment that equips you with introductory skills and
knowledge in the subject and prepares you to progress to the BSc (Hons) Health and Social
Care Management programme. The course helps you to develop and to be innovative,
responsible and make connections between the national and local contexts of health and
social care as an industry. It will also provide you with study skills that will benefit your
degree studies and help you to initiate your professional development for future career
choices and development planning. Overall this Year F course is ideal for you if who wish to
progress onto the degree programme as it will provide you with a firm foundation to build a
successful career in leadership and management across the HSCM sector.

You will join a collegiate academic community that champions lifelong learning, supported by
research and practice informed teaching.

Programme Aims

The aims of this programme are to:

1. Engage learners in a distinctive programme of Health and Social Care Management

education that prepares students to progress to degree level study and succeed in
the sector within the local and national environment.

2. Equip students with the necessary in depth specialist, general theory and
understanding of the demands of different service provider types, business industries
and changing environments. To enable students to innovate and solve problems,
working across subject disciplines.

3. Develop leadership and increasing self-aware behaviours through professional and

personal development – preparing learners to be adaptable and opportunity-ready for
a diverse range of roles.

4. Empower learners to use a range of tools to communicate and collaborate;

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 understanding and applying digital technologies and developing professional
networks.

5. Develop understanding of the nature of the national regional and local forces that
shape contemporary organisations in health and social care - economic, social,
ethical, political, ecological, technological and regulatory.

6. Create ethically aware critical thinkers, who evaluate and challenge both the positive
and negative effects of differing business and health and social care service
provision, leadership and management practices, before making judgements about
their value and implications.

Programme Intended Learning Outcomes (ILOs) – Year F

A Subject-specific Skills and Knowledge

Programme Intended Learning Outcomes (ILOs)

On Achieving Level F
A1 The Health and Social Care Environment: recognition of the local, national and
global influences and forces (economic, social, ethical, political, ecological,
technological and regulatory) and the professional practice expectations of the
sector.
A2 Organisations: knowledge of how organisations work and of how design and
development affects change, culture and values.
A3 Strategy:  knowledge of policy and strategy for national and local industries.
A4 Innovation and Enterprise: recognition of different business and service provision
innovation and enterprise development. 
A5 Finance: knowledge of the sources of finance and the use of systems for planning
and control.

B Cognitive and Intellectual Skills

Programme Intended Learning Outcomes (ILOs)

On Achieving Level F
B1 Application of thinking skills that use sound judgement.
B2 Employment of numeracy skills that manipulate numerical data
B3 The use of digital sources to identify relevant health and social care business
information.
B4 Recognition of the need for individuals to manage and behave in a socially
responsible way.

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C Skills for Life and Work

Programme Intended Learning Outcomes (ILOs)

On Achieving Level F
C1 Autonomous learning (including time management) as would be necessary for
employment requiring the exercise of some personal responsibility.
C2 Team work as would be necessary for employment requiring the exercise of some
personal responsibility for effective work with others.
C3 Communication skills that demonstrate an ability to communicate outcomes
accurately and reliably, and with structured and coherent arguments.
C4 IT skills and digital literacy that provide a platform from which further training can be
undertaken to enable development of new skills within a structured and managed
environment.

Programme content
This programme comprises the following modules

Key:
Core = C
Required = R
Required = R*
Optional = O
Not available for this status = N/A
If a particular status is greyed out, it is not offered for this programme.

Subject offered as single award

Health and Social Care Management Foundation Year (Year F)

Level Code Title Credits Single
F HSCF000-20 Perspectives in Health and 20 C
Social Care Management
F HSCF001-20 The Health and Social Care 20 C
Professional
F BMAF000-20 Academic Study Skills 20 C
F BMAF001-20 Communication for 20 C
Professionals
F BMAF002-20 Digital Business 20 C
F BMAF003-20 Foundation Project 20 C

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Assessment methods
A range of summative assessment tasks will be used to test the Intended Learning Outcomes in
each module. These are indicated in the attached assessment map which shows which tasks
are used in which modules.

Students will be supported in their development towards summative assessment by appropriate

formative exercises in each module.

Graduate Attributes

Bath Spa Graduates… In Health and Social Care Management,

we enable this…
1 Will be employable: equipped with the By ensuring employability is embedded in
skills necessary to flourish in the global all aspects of our programme, providing
workplace, able to work in and lead teams numerous opportunities for you to engage
and facilitate team activities and
encouraging you to engage in work
placement opportunities. There is a
strong emphasis on evaluating and
improving personal employability through
skills development and self-reflection.
2 Will be able to understand and manage By improving your project management
complexity, diversity and change skills enabling you to manage complexity
and change. We will develop your ability
to plan and organise projects; to monitor,
reflect and to co-ordinate activities and to
work to address and overcome problems
in diverse teams.
3 Will be creative: able to innovate and to By providing opportunities for you to
solve problems by working across creatively solve problems – suggesting
disciplines as professional or artistic ideas, innovating and seeing new ways of
practitioners doing things - in different forms of Health
and Social Care provision. You will learn
about, and be able to use with
confidence, a number of creative thinking
techniques.
4 Will be digitally literate: able to work at the By enabling you to engage with a range
interface of creativity and technology of digital resources across the
programme. Innovative assessments will
develop your ability to collaboratively
learn (e.g. a wiki), to contribute to online
discussion boards, to participate in
business simulations and to use
multimedia to present your ideas.

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5 Will be internationally networked: either by By enabling you to participate in
studying abroad for part of the their collaborative activities, with a diverse
programme, or studying alongside range of students from across the world,
students from overseas thus developing your intercultural
awareness.
6 Will be creative thinkers, doers and By encouraging you to generate creative
makers and effective solutions to organisational
problems ensuring you have the ability to
analyse and criticise, using sound
arguments; identifying and solving
problems; weighing up options, evaluating
risk and making and implementing
decisions.
7 Will be critical thinkers: able to express By supporting you to take responsibility
their ideas in written and oral form, and for your own learning and to be curious
possessing information literacy about the world and your community.
Your assessments will require you to
communicate appropriately and
effectively either orally, in writing or via
other media. You will be competent at
finding business information,
understanding it and making effective use
of it.
8 Will be ethically aware: prepared for By developing your skills of reflection and
citizenship in a local, national and global encouraging you to review, question and
context rethink your own values and assumptions
in order to adjust and improve your
awareness of ethical issues.

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Modifications

Module-level modifications

Code Title Nature of Date(s) of Date modification

modification approval and comes into effect
approving
bodies

None

Programme-level modifications

Nature of modification Date(s) of approval and Date modification

approving bodies comes into effect

None

Attached as appendices:
1. Programme structure diagram
2. Map of module outcomes to level/programme outcomes
3. Assessment map
4. Module descriptors

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Appendix 1 Health and Social Care Management Foundation Year (Year F) Programme Structure Diagram

Semester One Semester Two

HSCF000-20 Perspectives in Health and Social Care HSCF001-20 The Health and Social Care Professional
Year F Management
BMAF000-20 Academic Study Skills BMAF002-20 Digital Business
BMAF001-20 Communication for Professionals BMAF003-20 Foundation Project

Appendix 2: Map of Intended Learning Outcomes (ILOs) against modules

Health and Social Care Management Foundation Year 10
 Intended Learning Outcomes

Subject-specific Skills and Cognitive and

Leve Module Skills for Life and Work
Module Title Status Knowledge Intellectual Skills
l Code
(C,R,
R*, O)2

A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4

F HSCF0 Perspectives in C
00-20 Health and Social X X X X X X X X X X X X X
Care Management
F HSCF0 The Health and C
01-20 Social Care X X X X X X X
Professional
F BMAF0 Academic Study C X X X X X X
X
00-20 Skills
F BMAF0 Communication for C X X X X X
X X X X
01-20 Professionals
F BMAF0 Digital Business C X X X X X X X
X
02-20

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C = Core; R = Required (i.e. required for this route); Required*; O = Optional

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 F BMAF0 Foundation Project C X X X X X X
03-20

Appendix 3: Map of summative assessment tasks by module

Health and Social Care Management Foundation Year

Lev Modul Module Title Statu Assessment method

el e s
Code (C,R,
R*,O)3
Coursework Practical Written
Examination

facilitation Seminar

presentation Poster
assignment Timed

Project Practical

Presentation

Examination Written

choice test Multiple

Project Plan

In-class test
Dissertation
Reflection

Report

Essay

Pitch
F HSCF Perspectives C Written Mind
reflectio mapping
000- in Health and n on board
20 Social Care Board (2000
creation words
Management (2000wo equiv)
rds)

3
C = Core; R = Required (ie required for this route); Required*; O = Optional

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F HSCF The Health C 1x 1x
Case profes
001- and Social Study sional
20 Care Report portfoli
(2000 o.
Professional words) (2000
words
equiv)
F BMAF Academic C 1x Group
Individu project
000- Study Skills al .
20 reflectio (2000
n (2,000 words
words) equiv)
F BMAF Communicati C Short 1x
answe Individu
001- on for r tasks al
20 Professional present
ation
s
F BMAF Digital C 1x Team
Individ present
002- Business ual ation.
20 written (1600
assign words
ment: equiv)
Case
study
(2400
words)
F BMAF Foundation C Written Resea
finding rch
003- Project s plan
20 (1,500 (2500
words) words)

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Appendix 4 Health and Social Care Management Foundation Year (Year F) Module
Descriptors

1 Module code HSCF000-20

2 Module title Perspectives in Health and Social care

3 Subject field Health and Social Care Management

4 Core or Required or Required* for Health and Social Care Management

Foundation Year

5 Level F

6 UK credits N/A

7 ECTS credits N/A

8 Optional for None

9 Excluded combinations None

10 Pre-requisite or co-requisite None

11 Class contact time: total hours 52

12 Independent study time: total hours 148

13 Semester(s) of delivery 1

14 Main campus location UK CBC Campus: Holborn

15 Module co-ordinator

16 Additional costs involved None

17 Brief description and aims of module

This module will introduce you to the current framework and policy background in
health and social care through looking at theory and perspectives in the UK. Topics
include an introduction to ‘wellbeing’ core principles and perspectives of traditional and
non-traditional services organisations and individuals from system and staff-led to
coproduction.

This introduction will also help to inform an understanding of the diversity of leadership
and management roles in health and social care settings. It will generate further
reflection on strengths and areas for development in your career development plans in
the professional development module.

You will learn about the key legislation and thinking and develop insight of cultural,
organisational and policy influences and start to examine how these can impact on
health and social care service delivery. As the module progresses you will build on
knowledge and understanding and be encouraged to use independent study time to
actively read and explore the breadth of innovators and leaders in health and social

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 care reform that are available online.

18 Outline syllabus

The module provides a basis for understanding theoretical perspectives that explain
how health and social care is organised. The intention of the syllabus is to generate
opportunities for you to understand and make the links between theory, legislation,
funding/finance, and practice in health and social care. It also intends to introduce
approaches in leadership and management that lead to reflections on diversity of roles
and types of leadership and management that can be brought into your reflections on
future employability and your development plans.
During this module you will examine beliefs and values, which are individual,
organisational societal and how these can impact on and influence policy and practice.
In addition legislation will be reviewed, including the Care Act 2014, Mental Capacity
Act 2005, its code of practice and Equalities Act 2010, which supports understanding.

19 Teaching and learning activities

Teaching and learning activities include class lectures and workshops that use both
audio and visual materials, leading to small group activities and class debate. Through
online resources and handouts in the classroom you will, using the core principles of
‘wellbeing’, examine differences in system, staff and user-led perspectives in traditional
and non-traditional health and social care services, national bodies and organisations.
During the module you will work with your peers to build your understanding of how
perspectives in health and social care practice impact on services and to share how
this is enhancing an understanding of the wide range of leadership and management
roles, styles and approaches in health and social care. Peer group work involves
planning, presenting and feeding back insights to the wider class. During group and
peer work you will start to develop ways of thinking for assessment, mind mapping your
thoughts and ideas, giving peer feedback and reflecting on your own learning process.
Personal study for these modules also supports your preparation for assessment and
includes activities using online sources and reading time. This way of learning will help
you to formulate your understanding and make connections between theory, policy,
legislation and health and social care reform and broaden your scope of thinking about
leadership and management roles.

20 Intended learning outcomes How

assessed
By the completion of this module you will be able to demonstrate;

LO: 1 An understanding of theoretical perspectives that explain how

health and social care is organised and links to legislation. S1 S2 F1 F2

LO: 2 Knowledge of the difference between types of services working at

national level and how the approach of each service could influence
S1 S2 F1 F2
‘wellbeing’ policies.

LO: 3 Reflection on types of leadership and management and the

diversity of roles in health and social care. S1 S2 F1 F2

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21 Assessment and feedback

Formative exercises and tasks:

F1. Mind mapping board visual presentation (S1, S2)

F2. Tutor feedback on draft abstract of written reflection (S2)

22 Summative assessments: Weighting%

S1. Present a mind mapping visual board to demonstrate health and 50%
social care organisation (2000 words equivalent)

S2. Written reflection on researching, preparing and presenting your

mind mapping board (2000 words) 50%

23 Learning resources

Key texts:

Glasby, J. (2017) Understanding Health and Social Care. 3rd Ed. Bristol: Policy Press

Mandelstam, M. (2017) Care Act 2014. An A- Z of Law and Practice.

Key online resources:

Introduction to Integrated Care systems, Models and Partnerships

https://www.kingsfund.org.uk/publications/making-sense-integrated-care-systems

Innovative Leaders and Projects that Advance Citizenship for All

http://www.centreforwelfarereform.org/

Resources for the Health and Social Care Sector (Great Video Library/SCIE TV)

https://www.scie.org.uk/

NHS new models in health, statistics and A-Z of topics resource

https://www.england.nhs.uk/

Partnership organisations working bringing together. Transformation, Personalisation

and Community Support.

https://www.thinklocalactpersonal.org.uk/

National and Local Government contemporary issues

http://www.local.gov.uk/topics/social-care-health-and-integration

Health and Social care qualifications, Standards, Legislation and Job Roles

http://www.skillsforcare.org.uk/Home.aspx

Information and Mind Mapping Ideas and Examples

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 http://www.mindmapping.com/

24 Preparatory work

Well prepared students will have started to build an understanding of current

perspectives in health and social care through taking notes from the minimum of two of
the key online resources.

1 Module code HSCF001-20

2 Module title The Health and Social Care
Professional
3 Subject field Health and Social Care Management
4 Core or Required, or Required* for Foundation Year, Health and Social
Care Management
5 Level F
6 UK credits 20
7 ECTS credits 10
8 Optional for None
9 Excluded combinations None
10 Pre-requisite or co-requisite None
11 Class contact time: total hours 52
12 Independent study time: total hours 148
13 Semester(s) of delivery 2
14 Main campus location UK CBC Campus: Holborn
15 Module co-ordinator
16 Additional costs involved None
17 Brief description and aims of module

The aim of this module is to introduce you to the role of the health and social care
professional; the attributes, skills, capabilities and industry standards that are expected
and that support and guide your personal and professional development. Throughout
the module you will consider and develop awareness of your own aspirations,
strengths, values, skills and areas for development and create a plan of the
opportunities that you can work towards achieving. You will gain insight of the
regulations and requirements in health and social care and form a rationale of what is
considered the ‘best practice professional’ in health and social care and that supports
you to study and work towards being the best you can be in your future career. This
includes exploring learning, behaviours, communication preferences and the
commitment you could make to develop new and different ways to enhance your
learning.

This module complements both the ‘Perspectives in Health and Social Care
Management’ and the ‘Communication’ modules through links between leadership and
management and diversity of roles and developing communication through learning
styles.

18 Outline syllabus

The syllabus in this module begins with an exploration of the diverse range of different

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 roles and disciplines of health and social care professionals and required capabilities
and skills.

You will learn about health and social care standards and regulations e.g. National
Occupational Standards, Registered Manager, Care Certificate Standards, NHS
standards, Vanguards and be introduced to relevant agencies e.g. NHS England, Skills
for Care, Care Quality Commission and regulation of health and social care briefings
and UK briefings and law related to the regulation of professionals. e.g. Health and
Social Care Act (regulated activities) 2008, General Social Care Council, Council for
Healthcare Regulatory Excellence, the Health Professions Council.

The module will consider goal setting and planning approaches. This will enable you to
set targets and develop action planning to support you in reviewing your current
strengths and planning action towards identified opportunities in your personal and
professional development. You will review applications for volunteering, work
experience and jobs to evaluate the information needed and for assessment of your
skills, abilities and areas for development. During this module you will also learn about
values in action and where passion, drive and ambition derive. You will be introduced
to intrinsic and extrinsic motivation whilst considering your own experiences and
choices for a profession in the health and social care industry.

Learning styles such as Visual-Auditory-Kinesthetic (VAK) will be considered in the

syllabus. In addition to information given about a range of psychometric tests and types
that are often used in learning and in recruitment to assess abilities, skills and personal
attributes and qualities, you will learn about theories that shift the focus from traits to
behaviours. For example these will include behavioural theories of leadership that can
influence and result in new options being generated for new ways of thinking and
responding to the changing needs of professionals in health and social care. This
supports increased self-awareness, communication and confidence building towards
your development plan and applying for volunteering and work experience
opportunities towards your assessment.

19 Teaching and learning activities

This module will be delivered via a range of lectures and workshops which include
webinar and video. Additionally you will have tutorial times and a variety of homework
based activities that you will be required to complete in independent study time,
alongside additional reading, that supports your understanding and develops new
knowledge.

During this module you will form peer relationships through small group work to discuss
subject content and progress towards assessment. It is expected that your case study
assessment will reflect your understanding and ability to identify and discuss health
and social care standards and best practice. Through group work, webinars videos and
discussions you are able to test your understanding and build on peer feedback. Your
portfolio includes a personal statement, completed application for a volunteer/work
experience placement with a relevant C.V. and a 12 month skills development action
plan. You will increase your understanding and develop your ideas in small group work

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 and discuss as a larger group in class lectures and workshops.

It is recommended that you take the time within tutor guided sessions to complete the
related outputs that link to your portfolio project. This will allow you to complete your
final submission in a timely and supported manner.

20 Intended learning outcomes How

assessed
By successful completion of the module, you will be able to:

LO: 1 Identify and explain health and social care standards S1 S2 F1 F2

LO: 2 Apply understanding of behavioural theory S1 F1 F2

LO: 3 Communicate your skills and career goals in a professional S2 F3

manner

21 Assessment and feedback

Formative exercises and tasks:

F1. Seminar discussions

F2. In-class presentation with peer-based feedback

F3. Portfolio drafts – tutorial reviews

22 Summative assessments: Weighting%

S1. Case Study Report (2000 words) 50%

S2. A professional portfolio (2000 words equivalent) 50%

23 Learning resources
University Library print, electronic resources and Minerva:

Key Text
Northouse, P. 8th edition. (2018). Leadership, Theory and Practice. SAGE Publications
Ltd.

Web Links

Leading website for workforce development information and tools in health and social
care
https://www.skillsforcare.org.uk

Standards and care models

https://www.england.nhs.uk

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 Health and Social Care regulation and inspection information
https://www.cqc.org.uk

https://www.hcpc.org.uk

24 Preparatory work
In a notebook write down the job you want to be doing in 5 years’ time. Now consider
two things you could ‘make happen’ during the next 12 months that take you 2 steps
further towards achieving that job in five years’ time.

1 Module code BMAF000-20

2 Module title Academic Study Skills
3 Subject field Business and Management
4 Core or Required or Required* for Business and Management Foundation
year
Health and Social Care Management,
Foundation Year
5 Level F
6 UK credits 20
7 ECTS credits 10
8 Optional for None
9 Excluded combinations None
10 Pre-requisite or co-requisite None
11 Class contact time: total hours 52
12 Independent study time: total hours 148
13 Semester(s) of delivery 1
14 Main campus location UK CBC Campus: Holborn
15 Module co-ordinator
16 Additional costs involved N/A
17 Brief description and aims of module
The module will help you to plan and complete your coursework and assessments,
making the most of the time available and helping you to achieve your potential. The
materials will help you develop your academic study skills to set you up for your studies
in Higher Education. You will need to ‘get organised’, develop a ‘can do’ attitude and
be able to reflect on your skills in order to improve them. Effective study skills are a
vital element in achieving academic success. During your time at University, you will be
assessed on your performance in coursework and exams, and you will need to develop
successful study, revision and exam techniques in order to do well.

18 Outline syllabus
1. How to manage yourself – managing your time and managing problems.
2. How to improve your work – getting the most out of your lectures and seminars,
making notes
3. How to work together – getting the most out of group work
4. How to optimise your reading – reading efficiently and finding your way around
text.
5. How to develop your writing – understanding the writing process and putting
your ideas together
6. How to write reflectively – reflecting on what you have learnt and how it has
been useful

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 7. How to develop your academic integrity – use of appropriate sources and how
to reference these.
19 Teaching and learning activities
Teaching and learning activities will include input from your tutor and opportunities to
discuss what you have learned in class. There will be a mix of lectures and seminars
and you will be able to learn from experience by completing tasks using on-line
collaborative tools and classroom activities that will focus on developing your study
skills and your ability to prosper in a University setting.
20 Intended learning outcomes How
By successful completion of the module, you will be able to assessed
demonstrate:

1. effective management of yourself and your academic work S1, S2

2. integration of information from appropriate sources of literature to S1
enhance and support your academic and reflective writing
3. an understanding of academic integrity: plagiarism and referencing S2
21 Assessment and feedback
Formative exercises and tasks:
F1. Create a Project Plan
F2. Cite them Right activities
22 Summative assessments: Weighting%

S1. Group project 50%

S2. Individual reflection on the achievement of the learning outcomes 50%
of this module (2,000 words)

23 Learning resources
● Cottrell, S (2013) The Study Skills Handbook, Palgrave Macmillan
● Pears, R and Shields, G (2016), Cite Them Right, The Essential
Referencing Guide, Palgrave Macmillan
● Business Source Complete

24 Preparatory work
In order to prepare for this module, you should begin reading the core text, The Study
Skills Handbook. In addition, you should speak to work colleagues, friends or family
that have been to University, ask them what skills they felt were most important and
discuss with them their experiences of Higher Education.

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1 Module code BMAF001-20
2 Module title Communication for Professionals
3 Subject field Business and Management
4 Core or Required or Required* for Business and Management Foundation
year
Health and Social Care Management,
Foundation Year
5 Level F
6 UK credits 20
7 ECTS credits 10
8 Optional for None
9 Excluded combinations None
10 Pre-requisite or co-requisite None
11 Class contact time: total hours 52
12 Independent study time: total hours 148
13 Semester(s) of delivery 1
14 Main campus location UK CBC Campus: Holborn
15 Module co-ordinator
16 Additional costs involved N/A
17 Brief description and aims of module:

The ability to communicate effectively in all types of business is vital for you to
succeed when studying any type of management course and in your professional
career. This module will help you to learn to write successful business and professional
assignments and a range of other workplace documents. Your ability to influence
through persuasion, negotiation and discussion in a business context will also be
developed both orally and in writing.
18 Outline syllabus

The course provides a foundation for all business professionals in effective business
communication. It starts with the fundamentals of business communication, e.g. the
importance of clear and concise writing as well as business courtesies. It will consider
the impact of what you say on others and consider how you can get your points across
as well as conveying ideas. The module will then consider more specific areas of
business communication such as writing business letters, emails, communicating in
presentations and how to write effective business reports.
19 Teaching and learning activities

Your skills will be developed through seminar activities and discussion. You will also
have the opportunity to practice your skills and receive individual feedback on your
performance.
20 Intended learning outcomes How
By successful completion of the module, you will be able to assessed
demonstrate:

1. Your ability to communicate in writing in business through a variety S1, F2

of different documents and mediums
2. Your ability to communicate verbally in business including S2, F1, F2
presentations skills, influencing and negotiation
21 Assessment and feedback

Formative exercises and tasks: Formative assessment runs throughout

the course and is closely linked to individual student feedback/support
and personal target setting.

22
 F1. Practice presentations
F2. Skills development in seminars, e.g. negotiation and influencing
skills
22 Summative assessments: Weighting%
S1. An in tray exercise with a number of short writing tasks including a
short report (under exam conditions) 50%
S2. Individual presentation using supporting materials 50%
23 Learning resources
University Library print, electronic resources:
● Atkinson, I, (2012), FT Essential Guide to Business Writing: How to Write to
Engage, Persude and Sell, Edinburgh: Pearson
● Canavor, N., (2015), Business Writing Today, 2nd ed, London: Sage
● Hartley, P., Chatterton, P., (2015), Business Communication, Oxon: Routledge
24 Preparatory work
Reflect on your own experiences of effective communication in professional settings.
Consider both good and bad examples of written and oral communication that you
have seen. What are the differences?

1 Module code BMAF002-20

2 Module title Digital Business
3 Subject field Business and Management
4 Core or Required or Required* for Business and Management Foundation
year
Health and Social Care Management,
Foundation Year
5 Level F
6 UK credits 20
7 ECTS credits 10
8 Optional for None
9 Excluded combinations None
10 Pre-requisite or co-requisite None
11 Class contact time: total hours 52
12 Independent study time: total hours 148
13 Semester(s) of delivery 2
14 Main campus location UK CBC Campus: Holborn
15 Module co-ordinator
16 Additional costs involved n/a
17 Brief description and aims of module

To enable students to identify, understand, and apply key concepts in digital business.
The module will review the most important economic and social implications of the
Internet, and how it affects business, with a focus on the distinctive characteristics of
Internet-based businesses.

18 Outline syllabus

The indicative module contents include the following topics:

1. Doing business on the Internet: How are digital organisations unique?

2. Key legal and ethical debates on digital businesses and organisations
3. How do digital businesses make money? Digital business models in B2B and
B2C contents

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 4. Introduction to digital marketing
5. Using social media for professional and business and management purposes
6. Current trends and the future of the Internet

19 Teaching and learning activities

The module will be delivered through a mix of lectures, which will focus on the delivery
and discussion of the module’s academic content, and student-centred seminars and
workshops. Students are expected to work individually and in teams during the
seminars and participate actively in the sessions. Teaching will use a variety of media
in order to enhance teaching, including videos, online tutorials, case studies, hands-on
computer-based sessions, etc.
20 Intended learning outcomes How
By successful completion of the module, you will be able to assessed
demonstrate:
1. An understanding of the key decisions that digital managers and S1, S2, F1,
entrepreneurs need to make in order to create sustainable business F2
models.
2. Your ability to discuss and assess the main legal and ethical issues S1, F2
raised by digital business practices
3. Application of key digital marketing principles to help grow digital S2, F2
business
21 Assessment and feedback
Formative exercises and tasks:
F1. News clipping: Compile and discuss media reports on current issues
in digital business
F2. Define the key elements of a digital business, with a focus on
customer acquisition and revenue streams.
22 Summative assessments: Weighting%
S1.Individual written assignment: Case study 60%
S2. Team presentation: designing digital marketing campaign for an 40%
online organisation
23 Learning resources
University Library print, electronic resources and VLE.
● Key texts: CHAFFEY, D., 2015. Digital business and e-commerce
management: strategy, implementation and practice. 6th ed. Harlow: Pearson
Education Limited.

This is a comprehensive textbook on digital business, beyond the module’s intended

outcomes. Please refer to the instructions from your tutor in order to know what parts to
read.

Specialist resources:
● Key web-based and electronic resources: Online blogs, press reports, videos,
Lynda.com e-courses

24 Preparatory work

Read the first chapter (Introduction) of the recommended textbook by Chaffey (2015)

1 Module code BMAF003-20

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2 Module title Foundation Project
3 Subject field Business & Management

4 Core or Required or Required* for Business and Management Foundation year

Health and Social Care Management, Foundation
Year
5 Level F
6 UK credits 20
7 ECTS credits 10
8 Optional for None
9 Excluded combinations None
10 Pre-requisite or co-requisite None
11 Class contact time: total hours 52
12 Independent study time: total 148
hours
13 Semester(s) of delivery 2
14 Main campus location UK CBC Campus: Holborn
15 Module co-ordinator
16 Additional costs involved Any costs incurred in the project process.
17 Brief description and aims of module
The Foundation Project module is a practical piece of work related to your degree subject
which provides you with the time, space and facilities to pursue a project in a subject-
specific interest.

The skills you will develop on the module are essential for success in higher education
and beyond, into your graduate career.  As well as exploring and growing your own
research skills, you will have the chance to work independently with the support of a
supervising tutor.

You will follow a traditional research route in the social sciences, focussing, in turn, on:
“1.  The question;
 2.  The research process;
 3.  The answer.”
(Matthews & Ross, 2010, p. 9)
18 Outline syllabus
Having selected a question to answer from a selection offered to you (stage 1, above of
the quote above), you will then:
 Find and describe what other scholars have already written about the topic you’re
exploring (stage 2, above);
 Plan how you will answer your question, considering things like what research
method to use, sample size, and ethics (also stage 2);
 Collect data and analyse it, trying to provide a tentative answer (stage 3).
19 Teaching and learning activities
In the early sessions, you will be introduced to the module and to the range of questions,
from which you will choose one.  After this, you will experience the two latter broad
stages of qualitative research, as outlined above:

Stage one:  You will learn how to find relevant, quality scholarship and will be required to
produce 3x 500-word descriptions of what they say in relation to your question, to be
completed in draft for the next session.  You will then be introduced to the data collection
techniques of interviewing, questionnaires and observation and will produce another 500-
word synopsis of which technique is appropriate to answer your question, and why.
These works are combined with another 500 words introducing your research plan and
briefly discussing ethics.  The last sessions of stage one are given over to carrying out

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 your data collection plan: You will get out of the library and collect some data in the real
world!

Stage two:  Having collected your data, you will return to the classroom and analyse your
data, linking it wherever possible to your earlier descriptions of others’ work.  The final
piece of work is a write-up of your findings and your tentative answer to the question
posed!

Throughout, you’ll have classroom discussions and one-to-one or small group

discussions with your supervising tutor to make sure you’re on track and help with any
queries you might have.
20 Intended learning outcomes How assessed
By successful completion of the module, you will be able to
demonstrate:
1. Research planning proficiency in formulating a focussed, S1, F1, F2, F3, F4
contemporary, original, appropriately-sized and ethical research
project;
2. Skill in collecting, analysing and synthesising relevant data S2, F3, F4
in the execution of their plan;
3. Effective, professional written communication of their S1, S2, F4
research findings.
21 Assessment and feedback
Formative exercises and tasks:
F1.  Scholarship-finding exercise (using a different topic to that
you’ll be looking into for your project)
F2.  Method choice and rationale group debate
F3.  Practice questionnaire-writing, interviewing and observation
F4.  Supervision meetings
22 Summative assessments: Weighting%
S1.  Research plan (2,500 words) 60%
S2.  Write up of findings and tentative answer to question (1,500 40%
words)
23 Learning resources
University Library print, electronic resources and VLE:
 Key texts
1. Matthews, B. & Ross, L. (2010) Research Methods:  A practical guide for
the social sciences.  Harlow:  Pearson. Note:  This book covers more content
that you will require so please take note of directions given as to what you
should read.  It will, however, provide a useful resource for you throughout
your degree.
b. Key web-based and electronic resources
1. Virtual Learning Environment
2. Companion website to core text
3. Library and Google Scholar search tools
Specialist resources:
 Possibly ipads or notepads for data collection
24 Preparatory work
Read chapter A1 of the core text and think about the process of asking a question,
planning how to answer it and executing that plan.  Think about times in your life where
you have needed to know something and how you’ve gone about answering that
question. Consider how you determined if the answer was ‘right’?

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