Conclusion and Recommendations: 4.1 Conclusions
Conclusion and Recommendations: 4.1 Conclusions
Conclusion and Recommendations: 4.1 Conclusions
4
RECOMMENDATIONS
4.1 CONCLUSIONS:
Conclusion is a judgment or decision reached by reasoning or facts. A conclusion is given
after a report or project or thesis to comment about the
whole work in short. It is more like a summary of the
project mixed with a little bit of introduction.
This project is based on primary data of 100
respondents and their preference about branded and
non-branded garments. In this project after examining
the data and information carefully, the conclusion has
been drawn on the basis of the given objectives:
1. To understand the behaviour and awareness of consumer regarding branded and
non-branded garments.
Meaning of Brand for the Customers – The meaning of Brand is defined in terms of
best quality for almost all the customers and also they thinks that quality is the most
important factor while purchasing the branded garments.
Observation about customer’s preferred garments - It is observed that both male and
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female customers generally prefer to buy more non-branded garments rather than
branded garments.
2. To study on the impact of family size, income, choice & preferences of individual,
price of the branded and non-branded garments on the buying decision of the
consumer.
3. To determine the level of satisfaction and the factors influencing the consumer
towards branded and non-branded garments.
Satisfaction level of the customers - Almost all the customers are satisfied with the
type of garments they use.
Thoughts of customers about branded garments – Most of the customers think that
branded garments are status symbol and overpriced than non-branded garments and also
makes the customers more brand conscious with increasing in level of income.
4. To analyse the impact of selling and promotional techniques of seller which leads to
grab the attention of consumers to their preferable garments.
Impact of Advertisement – From the survey, we conclude that most of the customers
are influenced by the advertisement of garments.
5. To identify the latest fashion trends according to the consumer’s perception and
culture.
Choice of garments – 71% customer prefers to wear comfortable garments whereas the
remaining 29% customers prefers to wear garments according to the latest fashion trend
prevailing in the market.
4.2 RECOMMENDATIONS:
Recommendation is advice that is given to improve
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