AB1912 Chinmay Khandelwal BPSM Assignment

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Business Policy and Strategic Management

(BPSM)
Assignment 1

Select Mission statement of any two companies and prepare mission


evaluation matrix if any of the criteria not being satisfied in the matrix give an
explanation on to what will be lacking in their mission statement.
A mission statement should have 9 elements, i.e.
Customer Products & Services

Technology Markets
Philosophy Self - Concept

Concern for employees Concern for Public Image


Concern for survival, growth & profitability

Mission Statements -
Tesla
To create the most compelling car company of the 21st century by driving the
world’s transition to electric vehicles.

Shree Cement
Shree Cement's mission is to build long-term value and offer market-focused
solutions to all our clients and partners through the development and conversion of
natural resources into high-quality products.
Mission Statement Matrix
Organization Tesla Shree Cement
Customer Yes Yes
Products & Services Yes Yes
Markets Yes Yes
Concern for Survival, Growth & Profitability Yes Yes
Technology Yes Yes
Philosophy Yes Yes
Self - Concept Yes Yes
Concern for Public Image Yes Yes
Concern for employees No No

Review of things lacked in Mission Statement for the Organization –


Both the Organization i.e. Tesla and Shree Cement fulfils all the elements of
Mission Statement except Concern for its employees. These both being Billion
dollar company’s focuses on each and every element of Mission Statement but had
failed to concern for its employees.
Now the question arises how are they dealing with this?
Tesla –
I don’t think so that Tesla is concern about their employees even the statistics
taken from Internet says this thing. All they have been worried about is their
technology which makes it highlighted from all the automotive companies. And
the reason which makes employees stick to their job is they get a work life balance
and other compensation and benefits. Apart from this is the curiosity to be part of
one of the world’s leading Tech Company.
Some of the Statistics taken from Internet with regard to employee’s dissatisfaction
are –

 Tesla placed 16th on LinkedIn’s annual “Top Companies 2019” list


published in April, compiled from billions of actions taken by its over 600
million users that indicate job interest and demand. It held the fifth and sixth
spots in 2018 and 2017, respectively.

 At jobs site Glassdoor, Tesla’s overall company rating fell to 3.2 out of 5.0
stars based on reviews written in the first quarter from a high of 3.6 in 2017.
 In the first quarter, Elon Musk’s CEO approval rating dropped to 52% from
90% in 2017.

 Tesla’s “recommend to a friend” rating fell to 49% in the first quarter from a
high of 71% two years prior, the Glassdoor data showed.

Shree Cement –

Although Shree Cement doesn’t include any concern for its employees in the
mission statement but still the employees working are quite satisfied with the
salary and other benefits which company offers.

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