Scribd Logo
Upload

Welcome to Scribd!

  • 62 views

    Understanding Media Languages, Codes, and Conventions

    Uploaded by

    Shikaynah Maeryce Santos
    This document discusses key concepts in understanding media languages, codes, and conventions. It identifies three key components in analyzing media texts: the creator, who produces the content; the content itself, including the techniques and codes used; and the consumer, or audience, and how they interact with and make use of the content. The document also outlines several learning objectives around identifying media genres and analyzing their codes and conventions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Understanding Media Languages, Codes, and Conventions

    Uploaded by

    Shikaynah Maeryce Santos
    62 views18 pages
    This document discusses key concepts in understanding media languages, codes, and conventions. It identifies three key components in analyzing media texts: the creator, who produces the content; the content itself, including the techniques and codes used; and the consumer, or audience, and how they interact with and make use of the content. The document also outlines several learning objectives around identifying media genres and analyzing their codes and conventions.

    Original Title

    Understanding+Media+Languages%2C+Codes%2C+and+Conventions

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses key concepts in understanding media languages, codes, and conventions. It identifies three key components in analyzing media texts: the creator, who produces the content; the content itself, including the techniques and codes used; and the consumer, or audience, and how they interact with and make use of the content. The document also outlines several learning objectives around identifying media genres and analyzing their codes and conventions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    62 views18 pages

    Understanding Media Languages, Codes, and Conventions

    Uploaded by

    Shikaynah Maeryce Santos
    This document discusses key concepts in understanding media languages, codes, and conventions. It identifies three key components in analyzing media texts: the creator, who produces the content; the content itself, including the techniques and codes used; and the consumer, or audience, and how they interact with and make use of the content. The document also outlines several learning objectives around identifying media genres and analyzing their codes and conventions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    ICT S212

    Media ANd
    Information
    Literacy
    Understanding Media Languages,
    Codes, and Conventions
    LEARNING OBJECTIVES
    Identify languages and genres of media.

    Analyze and evaluate codes and conventions used by media


    and information.
    With this advertisement, some
    of the texts that we can see on
    the photo include:
    • An image of a man flocked by three woman in a bar or club
    location;

    • Words: “10% lighter, 100% more numbers”;


    • The word “lighter” has a glow effect;
    • Words: “A little whitening makes a big difference.”; and
    • Small image of Belo Men Whitening products
    Apart from these texts that is
    directly given to the
    consumers, can you give some
    subliminal texts that this ad
    sends to us?
    Languages of media
    • Media and information use “texts” to tell stories.
    • Media and information texts must use a language or a
    combination of languages to communicate in which the language
    used is not the same with the ones for writing and speaking.

    • Languages of media refers to the techniques used to draw


    attention, inform and entertain people, dramatise issues,
    persuade audiences, and call for action.
    Try to decode the meanings
    behind these logos.
    deconstruction
    the process of decoding texts that allows individuals to think about
    parts of media and information and how they constitute the whole

    the process of analyzing and evaluating media texts that enables us


    to understand how media and information work, how they convey
    meaning, and why they do what they do
    Codes and conventions
    the grammar used for the language of different forms of media

    Media & information texts


    make up a generic term that may refer to any form of message
    found in newspapers, advertisements, music, television, film,
    Internet, and social media
    Components in analyzing
    & evaluating media texts
    CREATOR | CONTENT | CONSUMER
    Creator Consumer
    Media and
    Information Text

    Content
    Creator
    an individual, a group of individuals, or an organization who
    serve as message makers

    Areas for Deconstruction:


    background of the producer, what he/she does, his/her
    reasons/purpose for producing it, how he/she works and how
    this affects the creation of the content, and how he/she earns
    from such creation
    Content
    the media and information text produced by the creator

    Areas for Deconstruction:


    techniques used in the production, codes and conventions
    used and how they portray realities and create meanings, and
    how the content is accessed, stored, and retrieved
    Consumer
    the audience or the users of the media and information texts

    Areas for Deconstruction:


    background of the consumer, what he/she does, how the
    media and information texts appeal to his/her needs/interests,
    how he/she is reached by media and information, what he/
    she gains from them, how he used or intends to use the media
    and information received

    You might also like