Minor Internship
Minor Internship
Minor Internship
Submitted By
NEETHU S GANESAN
MZW18MBA38
of
INSTITUTE OF MANAGEMENT
KOZHUVALLOR, CHENGANNUR
JULY-AUGUST 2019
I undersigned, hereby declare that the SUMMER INTERNSHIP report carried out at TV
SUNDARM IYENGAR & SONS PVT LTD submitted in partial fulfillment for the award
of Degree of Master of Business Administration of A P J Abdul Kalam Technological
University is a bonafide record of work done by me under the guidance of
Prof./.Mr.SUBODH G KRISHNA, Assistant Professor, Mount Zion Institute of
Management, Kozhuvallor, Chengannur. This report has not previously formed the basis
for the award of any degree, diploma, or similar title of any University.
NEETHU S GANESAN
Date:
Place:
Through this acknowledgement I express my sincere gratitude towards all those people
who helped me in this project, which has been a learning experience.
I express my grateful thanks to Prof. Roy Samuel , Director, Mount Zion Institute of
Management, Chengannur, for his constant inspiration and encouragement throughout the
internship.
We thank our parents for their constant encouragement and motivation. We thank our
friends for their moral support and informative co-operation during the strenuous hours.
CHAPTER 1
INTRODUCTION
The objectives of all business are make profits and a merchandising concern can do
that by increasing its sales at remunerative prices. A business enterprise consists of
manpower; machines, moneys and management organisation bring these assets into the
position of greatest effectiveness and productivity. It is the result of harmonious inters
relation of function an d staff for the attainment of a combination of number of elements.
This report is about the internship program in TV Sundram & Sons Private Ltd. In
this comprehensive report, the intern is discussed about the Industry analysis, Company
profile, Company Management and other operational aspects of TVS in commodity trading
perspective.
The intern was appointed in Human Resource department in TV Sundram Iyengar & Sons
Pvt Ltd, Kollam. Reporting to Mr. Prajith T( HR of TV Sindram Iyengar & Sons Pvt Ltd).
(d)BRIEF DETAILING ABOUT THE WHOLE INTERNSHIP
In review, this internship has been an excellent and rewarding experience to the intern. And
the intern was able to meet and work with so many people that will help the intern to utilise
the future opportunities.
One main thing that the intern learned from this internship is with respect to the time
management skills and how to manage the clients and how to utilise the resource. This
program helped the intern to understand the field that is best suitable for future endeavours.
In addition, the intern was able to convert the theoretical knowledge into practical
applicability.
The history of the automobile begins as early as 1796, with the creation of engine
automobiles capable of human transport in 1807, Franscois Issac de Rivas designed the
first car powered by an internal combustion engine running on fuel gas (H2 and O2) which
although not in itself successful—led to the introduction of the ubiquitous modern
gasoline- or petrol- fuelled internal combustion engine in 1885. The year 1886 is regared
the year of birth of the modern automobile- with the Benz Patent-Motorwagen, by German
inventor Karl Benz. Cars that are powered by electric power briefly appeared at the turn of
the 21 century.
OVERVIEW:
The Indian Automobile Industry manufactures over 11 million vehicles and exports
about 1.5 million each year. The dominant products of the industry are two-wheelers with
a market share of over 75% and passenger cars with a market share of about 16%.
Commercial vehicles and three-wheelers share about 9% of the market between them.
About 91% of the vehicles sold are used by households and only about 9% for commercial
purposes. The industry has a turnover of more than USD $35 billion and provides direct
and indirect employment to over 13 million people. The supply chain is similar to the
supply chain of the automotive industry in Europe and America. Interestingly, the level of
trade exports in this sector in India has been medium and imports have been low. However,
this is rapidly changing and both exports and imports are increasing. With a high cost of
developing production facilities, limited accessibility to new technology, and increasing
competition, the barriers to enter the Indian Automotive sector are high. India has a well-
developed tax structure. The power to levy taxes and duties is distributed among the three
tiers of Government. The cost structure of the industry is fairly traditional, but the
profitability of motor vehicle manufacturers has been rising over the past five years.
Tata Motors is leading the commercial vehicle segment with a market share of
about 64%. Maruti Suzuki is leading the passenger vehicle segment with a market share of
46%. Hyundai Motor India Limited and Mahindra and Mahindra are focusing expanding
their footprint in the overseas market. Hero MotoCorp is occupying over 41% and sharing
26% of the two wheeler market in India with Bajaj Auto. Bajaj Auto in itself is occupying
about 58% of the three-wheeler market. Over the past few years, the industry has been
volatile. Currently, India's increasing per capita disposable income which is expected to
rise by 106% by 2015 and growth in exports is playing a major role in the rise and
competitiveness of the industry. The level of technology change in the Motor vehicle
Industry has been high but, the rate of change in technology has been medium. Investment
in the technology by the producers has been high.
The key to success in the industry is to improve labour productivity, labour
flexibility, and capital efficiency. Having quality manpower, infrastructure improvements,
and raw material availability also play a major role. Access to latest and most efficient
technology and techniques will bring competitive advantage to the major players. The role
of Industry is and will primarily be in designing and manufacturing products of world-class
7 MOUNT ZION INSTITUTE OF MANAGEMENT
T V SUNDRAM IYENGAR & SONS PRIVATE LTD
quality establishing cost competitiveness and improving productivity in labour and in
capital. With a combined effort, the Indian Automotive industry will emerge as the
destination of choice in the world for design and manufacturing of automobiles. The Indian
market offers endless possibilities for investor.
INTERNATIONAL SCENARIO
The global vehicle market was virtually flat in 2018 at around 94m vehicles sold, but the
fourth quarter showed a near 5% year-on-year drop on the back of a similarly sized decline in
Q3. The global light vehicle market continues to face challenges in 2019 after that
pronounced weakening in the second half of 2019.
Our analysis shows that the first quarter showed declines to vehicle demand in most regions
of the world as economies slowed and business and consumer confidence stalled. Overall Q1
vehicle sales were down 5.5% at 23.8m units. The Q1 seasonally adjusted annualised running
rate (SAAR) was down 6.3% at 91.1m units. It was a story of decline across most of the
world's regions.
Although there have been hopeful signs of conditions easing in 2019, with interest rates
staying low in the US and more optimism over the prospects of a US-China trade deal, some
off that optimism has waned as it has become clearer that US-China trade negotiations have
hit obstacles (and tensions have been ramped up with recent tariff increases).
The IMF, in its latest economic projections, notes that the global economic growth peaked at
close to 4% in 2017, before weakening to 3.6% in 2018. It is projected to decline further to
3.3% in 2019 and it says that the outlook for many countries is very challenging, with
considerable uncertainties in the short-term.
After declining in 2018, the outlook for the global light vehicle market in 2019 is for a further
decline. A deterioration to the demand trend in the second half of 2018 continued into the
first quarter and it looks likely that the global market this year will be weighed down by
lower sales in major automotive markets - especially the US, China and Europe.
The automobile industry in India is world’s fourth largest, with the country currently being
the world's 4th largest manufacturer of cars and 7th largest manufacturer of commercial
vehicles in 2018. Indian automotive industry (including component manufacturing) is
expected to reach Rs 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026. Two-wheelers
dominate the industry and made up 81 per cent share in the domestic automobile sales in
FY19. Overall, Domestic automobiles sales increased at 6.71 per cent CAGR between
FY13-18 with 26.27 million vehicles being sold in FY19. Indian automobile industry has
received Foreign Direct Investment (FDI) worth US$ 21.38 billion between April 2000 and
March 2019.
Domestic automobile production increased at 6.96 per cent CAGR between FY13-19 with
30.92 million vehicles manufactured in the country in FY19.
In FY19, commercial vehicles recorded the fastest pace of growth in domestic sales at
17.55 per cent year-on-year, followed by three-wheelers at 10.27 per cent year-on-year.
The passenger vehicle sales in India crossed the 3.37 million units in FY19, and is further
expected increase to 10 million units by FY20.
The government aims to develop India as a global manufacturing as well as a research and
development (R&D) hub. It has set up National Automotive Testing and R&D
Infrastructure Project (NATRiP) centres as well as a National Automotive Board to act as
facilitator between the government and the industry. Under (NATRIP), five testing and
research centres have been established in the country since 2015.
The Indian government has also set up an ambitious target of having only electric vehicles
being sold in the country. Indian auto industry is expected to see 8-12 per cent increase in
its hiring during FY19. The Ministry of Heavy Industries, Government of India has
shortlisted 11 cities in the country for introduction of electric vehicles (EVs) in their public
transport systems under the FAME (Faster Adoption and Manufacturing of (Hybrid) and
Electric Vehicles in India) scheme. The first phase of the scheme has been extended to
March 2019 while In February 2019, the Government of India approved the FAME-II
scheme with a fund requirement of Rs 10,000 crore (US$ 1.39 billion) for FY20-22.
Number of vehicles supported under FAME scheme has increased to 192,451 units in
March 2018 from 5,197 units in June 2015.
Automobile exports grew 14.50 per cent in FY19. It is expected to grow at a CAGR of 3.05
per cent during 2016-2026. Domestic two wheeler industry is expected to grow at 8-10 per
cent during FY19. Also, Luxury car market in India is expected to grow at a 25 per cent
CAGR till 2020. The Government of India expects automobile sector to attract US$ 8-10
billion in local and foreign investments by 2023.
CHAPTER 2
ORGANIZATIONAL ANALYSIS
2.1COMPANY PROFILE
T V Sundram Iyengar & Sons, established in 1911, is the parent company of the
US $8.5 billion TVS group and is the largest automobile corporate dealer in india. The
service focused company provides employment to over 1000 people with revenue of
around INR 8000 cores. It operates through three divisions, viz., TVS, Sundaram Motors
and Madras Auto Service.
TVS and Sons also have two subsidiary companies that includes-
TVS Logistics Services Limited- India’s leading third party logistics service provider and
TVS Automobile Solutions Limited- India’s largest independent after- market service
provider.
TVS and Sons, a dominant dealer in south india until 90s, has now become a PAN India
organisation in automobile after-market vertical over the years. All the outlets are
constantly been upgraded in order to provide the right ambience to the customer, the
company is alo the know for its contribution to the customer by reducing the dowm time of
the vehicles and improve the profitability of customer using tools like Kaizen & Lean.
Ashok Leyland
TVS & Sons is associated with Ashok Leyland ever since the manufactures sets its base
in India. TVS is the corporate dealer for Ashok Leyland for its Intermediate Commercial
Vehicles and Heavy Commercial Vehicles range of products in Tamil Nadu, Kerala,
Karnataka and Madhya Pradesh.
The exclusive dealer for Mahindra Truck and Bus for the entire state of kerala. Product
range includes light, medium and heavy Commerical vehicles ranging from2.5 to 49 tonner
and passenger buses. The division has 15 exclusive outlets selling around 3,500 vehicles
and servicing around 40,000 vehicles per annum.
Renault india
TVS & Sons is the exclusive authorized corporate Dealer for Renault India in Kerala. It has
27 dealership in Kerala alone.
DEPARTMENTATION
Departmentalization refers to the grouping of operating task into jobs, the combining of
jobs into effective works groups and the combining of group into divisions often termed as
‘Departments’ .Grouping of activities into departments is necessary part of the process of
setting up organisation, whenever enterprise expands beyond the size that cannot be
effectively manged by one person. Departments and levels emerge from the grouping of
activities.
ORGANISATION STRUCTURE
GENERAL
MANAGER
Work
Men
SALES PROCESS
2.ADMINISTRATION DEPARTMENT
Administration department in TVS is concerned with maintaining all general activities like
construction, repairs, building, maintenance, dispatch, printing and stationary, reception,
security, cleaning, canteen arrangement, statutory complaints etc these activities are
maintained and finally it is reported to the General Manager.
2. RECEPTION
This section is concerned with attending telephone calls, connecting calls to various
departments and directing visitors to the designated positions or departments.
3. CANTEEN FACILITY
Canteen is provided within the company premises, which is run on contract. Basic food is
provided to all employees at a very subsidized rate.
5. SAFETY
Safety section facilities safe work environment to the employees. The company follows all
company provisions for safety. Safety posters and slogans are exhibited inside the company
especially in the workplace.
3.FINANCE DEPARTMENT
TVS GROUP has a combined turnover of more than US$ billion. The TVS GROUP
employs a total of around 25000. Charting a steady growth path of expansion and
diversification, it currently comprises of 30 companies. These operate in diverse field that
range from two wheeler and automotive dealership, finance and electronics. Uniting these
multiple business is a common ethos of quality, customer service and social responsibility.
In TVS the finance department is centralised. One executive controls the day to day
financial activites of the organisation.
FUNCTION
2. Financial control
4. Internal audit
5. Credit administration
1.To carry on its work with the personnel with necessary qualification, skills, knowledge,
work experience and aptitude for work that is right person at right job at right time.
2. In order to meet the needs of expansion of the organisation.
3. To meet the challenges of a new and changing technology and new techniques of
production
4.For identifying the areas of surplus employees and shortage of employees and making it
good for the organisation
In TVS, they use both internal and external sources for recruitment. The important internal
sources are:
• References
• Resumes
• Transfer
• Promotion
• News paper
• Advertisements
• Placements
• Websites-noukri ++
2. Applicants internal/external
11. Negotiate for salary and ask the candidate to produce the PAN no
17. Serve the appointment order, adhere to formalities for nomination, ESI, company
hospital, Treatment, conveyance etc
20. Direct him to SBU concerned and call for Ecode, EPF NO, and EPS NO
23. Ask the new entrant and provide the new entrant
Training is complex process and is concerned with increasing the capabilities of individuals
and groups so that they may contribute effectively to the attainment of organisational goals.
TRAINING IN TVS
The organisation provides training to all the employees in the organisation. The
organisation has an institution for training namely, Training academy in Madurai. Identify
then weak points of the employees and train them. For providing training, the organisation
use internal persons and also external persons. Training is a continuous process. There is a
consultant for evaluating the performance of the employees and there is an appraisal form
also marking the performance of the employees. Through this the consultant identifies the
area in which the employees are failed, and provide training in that area. Normally here use
the on the job training, the employees have a chance for promotion, if he performed well,
he will be promoted. The most important limitation of recruitment is that they did not get
the right person for right job. The organisation have confidence in that if the candidate
have an interest in the job they can train them and make suitable to the post. The
organisation provides product training to all employees when a new product is introduced
in the market. Mahindra&Mahindra provides the principle training to its employees.
❖ TRADE UNION
Trade union is an association of employees designed primarily to maintain or improve the
conditions of its members. TVS workers union is affiliated to INTUC. There is smooth and
good relation between trade union and management.
❖ PROMOTION
❖ TRANSFER
❖ PERFORMANCE APPRISAL
1. Supply of Helmet
4. Supply of dentures
6. Family planning
7. Cycle advance
8. Salary advance
The organisation provides various motivation programmes like monetary incentives, best
performance awards etc, and also provide some training as a safety measure like First-Aid
Training, fire fighting training etc.
VISION
Driven by the customer, TVS will be responsive to customer requirements consistent
with its core competence and profitability. TVS will provide total customer satisfaction by
giving the customer the right product, at the right price, at the right time.
MISSION
We are committed to being a highly profitable, socially responsible, and leading manufacturer
of high value for money, environmentally friendly, lifetime personal transportation products
under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment
and prosperity for employees, dealers and suppliers.
VALUES
Respect
Responsibility
Integrity
Excellence
PRODUCT
Commercial vehicles, multiutility and sports utility vehicles, passenger car, construction
equipment, and two wheels and three wheels; and automobile spare parts and components
for truck and cars, tractors, earthmoving equipment, gensets and IC engines.
PRICE
TVS, a unit of TVS group is which in a 100 year old group is known for its strong values.
There pricing strategy varies according to product category and the consumer segment. The
pricing is often economical pricing with focus on quality and Indian pricing values and
sentiments.
PLACES
TVS has around 2000 country wide man dealer show rooms and services station attached
to it. Manufacturing plants of TVS are located at different countries. There are also sub
dealers who are engaged in selling multiplebrands in their showrooms with proper
agreements.
Being the trading and distribution arm of the group, tbusiness activities of TVS & Sons
include Dealerships for automobile vehicles, Distribution of spares for after–market,
products for off highway application like Construction & Material handling.The global business
operation of the company includes establishing & managing Joint ventures / Alliances for
automobile distribution / dealership business, sourcing and supply chain related activities.
Currently it has its presence in Srilanka and Bangladesh.
TVS & Sons distributes Commercial Vehicles, Multi Utility & Sports Utility Vehicles, three
wheelers, passenger cars representing various leading automobile vehicle manufacturers such as
Ashok Leyland, Mahindra & Mahindra, Mahindra Navistar, Daimler Chrysler, General Motors,
Honda, Renault, Volkswagen and off highway equipment manufactured by Escorts, JLG,
Ingersoll Rand, Pal Finger & Leyland Deere.The company is also the largest distributor of
automobile spare parts in the country, handling more than 80 suppliers, 8090 customers and
35000 part numbers and markets TVS Quality Branded Products.
TVS PartSmart is a five year old business which is into Retailing of Multi Brand Commercial
Vehicles spare parts. This new retail initiative is presently having 21 Franchisees across the
Tamilnadu state and plans to expand into other states making it Pan India by 2015. This is a
Franchisee Concept and the Shoppe is branded as TVS PartSmart, Multi Brand Truck parts
shop.
2.4FINANCIAL PERFORMANCE
TV Sundram Iyengar & Sons was incorporated on 11 October, 1929. The company has 12
directors and 2 reported key management personnal. The registered office of the company
is at TVS Building, West Veli Street Madurai, Tamil Nadu. Its authorized share capital is
Rs. 271,000,000 and its paid up capital is Rs. 114,400,000 .
2.5SWOT ANALYSIS
It is a useful technique for understanding the strengths, weakness, threat and opportunities.
What makes SWOT particularly powerful is that, with a little thought, it can help you
uncover opportunities that you are well placed to exploit. And by understanding weakness
of your business, you can manage and eliminate threats that otherwise catch your unawares.
More than this, by looking at yourself and your competitors using the SWOT frame work,
you can start to craft a strategy that helps you distinguish yourself from your competitors,
so that you can compete successfully in your market
STRENGTH WEAKNESS
consumer
5. High profitability
OPPORTUNITY THREATS
CHAPTER 3
CHAPTER 4
10 Employees
15 am – Checking who Completed are work in
July 3.30 employees are the overtime,
2019 pm able to get the assigned they get these
Sunday task. kind of
allowance, allowances.
Saturday
allowance and
attendance
allowances.
16 10 Preparation of Completed Easy for PF
July am – face sheet the settelement.
2019 3.30 assigned
pm task
17 10 Employees Leave There is
July am – leave sheet status of reduction of
2019 3.30 updation. employees absentism of
pm updated on employees.
the basis of
tracker
provide.
18 10 Updation Assigned The duty form
July am – of task is helps to the
2019 3.30 employee’s completed. employees to
pm duty form save their
in the personal and
registered sick leaves
book
19 10 Updation Completed Easy for
July am – of Sunday the task prepare the
2019 3.30 Allowances successfully salary for the
pm into the employees.
Payroll
site.
29
July 10 Preparation Completed Easy for
2019 am – of scarp the payment.
3.30 bill. assigned
pm task.
30 10 Collecting
July am – the Completed Easy to
2019 3.30 Progress the identify the
pm report of assigned performance
the trained task s of the
employees trained
from their employees.
head
officer.
31 10 Leave There is
July am – Employees status of reduction of
2019 3.30 leave sheet employees absentism of
pm updation. updated on employees.
the basis
of tracker
provide.
1 10 This detail
August am – Updation Complete helps to
2019 3.30 of daily the company to
pm canteen assigned reduce their
details. task. cost by cutting
the salary of
appropriate
employees.
2 10 Checking
August am – and update Assigned Easy for
2019 3.30 details of task is reference at
pm employees completed. immediate
such as situations.
their job
category
leave etc
from the
last six
months.
Helped for
5 10 Understanding the deep
August am – about Complete knowledge
2019 3.30 activities of d the of the
pm finance assigned finance
department. task. department..
6
August 10 Cheque Complete Easy for
2019 am – details are d the Transaction.
3.30 entered in assigned
pm CSM form. task
7 Easy for the
10 Petty Cash Complete payment of
August am – Voucher are the day to day
2019 3.30 entered into assigned expense in that
pm the Accepta task. organisation
for the
payment
8 Easy for
10 Daily cash Complete identifyin
August am – closing the g daily
2019 3.30 assigned income
pm task. and
expense of
the
company.
9 Helped for
August 10 Understanding Assigned the deep
2019 am – about the task is knowledge
12.30 invoice of complete about the
pm vehicle as part d. invoice of
of sales. vehicle.
Time management
CHAPTER -5
CONCLUSIONS
CONCLUSION
In review of this internship have been excellent and rewarding experiences. I have been
able to meet and network with so many people that I am sure will able to help with the
opportunities in future
The objective of internship was to gain practical knowledge on the overall functioning
of the organisation giving more importance to Human Resource department. During the
study a lot of practical knowledge have been gained about the Automobile Industry. This
internship study proved to be helpful in gaining idea about the various activities undergone
in a real-life business situation also it helped me to gain more information about the present
condition prevailing in the Automobile industry and their strategies that will prove
beneficial for me in future ventures.
This internship report gives an insight about the company and its various function,
departments, the objective of the company and how the company tries to achieves these
objectives, it was a great experience to do my internship program in an organisation like
TV Sundram & Sons Pvt Ltd.