Asus SOSTAC Analysis

SAN BEDA UNIVERSITY
Department of Marketing Management

INTEGRATION TEST ON MIDTERM PERIOD
Subject: Internet Marketing/ E-Marketing (MKCel 02)
Name: Ramirez, Joachim Covi A. , Casanova, Calixto Caesar C. Section: 3CMC

Subject Professor: Jennifer T.Ramos, DMS
Direction: Look for a website of ASEAN multinational company operating here in the
Philippines. Write your modified S.O.S.T.A.C Analysis.
Website of http://www.asus.com/ph/ [ASUS Philippines]
Modified S.O.S.T.A.C. Analysis
Six fundamental facets of Explanation

marketing
Situation Strengths
“Where are we now? ● ASUS website have precise and accurate products and
description
● Well-known brand
● High quality products and trusted by consumers
Weaknesses
● No online store available

● Not so interactive website and lacks reviews for
customer preferences
● Availability of products in website
Opportunities
● To produce more promotions for different variety of

consumers
● To develop a better product website for easier access
● Develop an app for selling ASUS products
Threats
● Competitor brands with a better online marketing

● Competitor brands with different apps and website
connections
● Competitor brands with online stores in their website
Objectives ● To be able to attract more than 50% of consumers and

have more interaction on ASUS website before the end
“Where do we want to be?” of 2021
● To have an interactive shop and accessible by
integrate an online store by 50% on their website by
2021
● To have greater impact to consumers and rise the
ranking by 80% as one of the best laptop brands
website by 2022
● Establish a connection between different online

Strategy platforms and brands and post different marketing
promotions by giving discounts and codes in different
“How do we get there ?”
social media platforms to be heard by more possible
consumers
● Establish an online store through their website and

develop an app for easier access on selling ASUS
products and an easier reach to their consumers
● Generate an easier customer service and be able to

hear and make actions based on reviews. Build a
connection with different brands and be able to
innovate products and different ways to market their
own products
Tactic ● They adopted Total Quality Management or continuous

improvement
“How exactly do we get ● Asus release its new product which is different in
there?” uniqueness every year
● With the new release of Asus’ Republic of Gamer,
Asus started to invest in their marketing
● They provide Internal training, On-job training and
External training
● Partnership and Strategic alliances
Action ● Management is built on a robust governance system
● Management consists of three phases:
“Who does what?” ○ New Supplier Approval- The entrance barrier
for becoming ASUS’ qualified suppliers are:
possessing ISO 9001 and ISO 14001
certifications, singing the compliance
declaration, and passing the audits on Quality,
Hazardous Substance Free (HSF), and
Corporate Social Responsibility (CSR).
○ Continues Risk Management- suppliers with
continuous business relations by risk level.
Suppliers classified as high risk will be subject
to onsite audits by ASUS and the third party.
○ Performance Evaluation- Besides the quality,
cost, technology, delivery, and service, we also
includes sustainable indicators such as ethics,
environmental protection, labor rights and
health and safety for the QBR as an important
basis to allocate orders and determine whether
to continue the partnerships; suppliers with
good performance will be given more
resources.
Control Customer Satisfaction
“Has it worked?” ● In order to create a better service experience, Asus

track and analyze the results of weekly questionnaires
to optimize the service quality or maintenance process,
and set the global annual target of reducing
dissatisfaction to below 10%.
● In 2019, over the total of 52 weeks, the dissatisfaction
in each region ranged from 0.29% to 9.14%.
● Customers can receive the assistance through different
channels, such as physical service locations, 0800
customer hotline(0800-093456), online chat, email, and
ASUS Technical Support Site.
● ASUS Ranks Highest in Customer Satisfaction among
Wireless Router Manufacturers in Inaugural J.D. Power
Report
References: (secondary ASUS (n.d.) Asus. Retrieved from: https://www.asus.com/ph/

sources)
Bhasin, H. (2019) SWOT Analysis of ASUS. Retrieved from:
https://www.marketing91.com/swot-analysis-asus/
Bhasin, H. (2018) Marketing Strategy of Asus – Asus

Marketing Strategy. Retrieved from:
https://www.marketing91.com/marketing-strategy-asus/
Consumer Affairs (n.d.) ASUS. Retrieved from:

https://www.consumeraffairs.com/computers/asus.html
Bhasin, H. (2019, February 28). Marketing mix of Asus - 4 P's

of Asus. Retrieved January 02, 2021, from
https://www.marketing91.com/marketing-mix-asus/
Haque, F., The Strategy Watch, Hussain, A., & Andrew, R.

(2020, July 01). Marketing Mix of Asus - 4Ps of Asus.
Retrieved January 02, 2021, from
https://www.thestrategywatch.com/marketing-mix-asus/
ASUS Corporate Social Responsibility. (n.d.). Retrieved

January 02, 2021, from
https://csr.asus.com/english/article.aspx?id=1594
ASUS Corporate Social Responsibility. (n.d.). Retrieved

January 02, 2021, from
https://csr.asus.com/english/article.aspx?id=1762
Power, J. (2018, June 29). ASUS Ranks Highest in Customer

Satisfaction among Wireless Router Manufacturers in
Inaugural J.D. Power Report. Retrieved January 02, 2021,
from https://www.prnewswire.com/news-releases/asus-ranks-
highest-in-customer-satisfaction-among-wireless-router-
manufacturers-in-inaugural-jd-power-report-300199084.html
Interviewees (primary
sources)
(Note: No need to print)
“That in all things God may be Glorified”

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SAN BEDA UNIVERSITY

Department of Marketing Management

Name: Ramirez, Joachim Covi A. , Casanova, Calixto Caesar C. Section: 3CMC

Website of http://www.asus.com/ph/ [ASUS Philippines]

Modified S.O.S.T.A.C. Analysis

Six fundamental facets of Explanation

● No online store available

● To produce more promotions for different variety of

● Competitor brands with a better online marketing

Objectives ● To be able to attract more than 50% of consumers and

● Establish a connection between different online

● Establish an online store through their website and

● Generate an easier customer service and be able to

Tactic ● They adopted Total Quality Management or continuous

Control Customer Satisfaction

“Has it worked?” ● In order to create a better service experience, Asus

References: (secondary ASUS (n.d.) Asus. Retrieved from: https://www.asus.com/ph/

Bhasin, H. (2018) Marketing Strategy of Asus – Asus

Consumer Affairs (n.d.) ASUS. Retrieved from:

Bhasin, H. (2019, February 28). Marketing mix of Asus - 4 P's

Haque, F., The Strategy Watch, Hussain, A., & Andrew, R.

ASUS Corporate Social Responsibility. (n.d.). Retrieved

ASUS Corporate Social Responsibility. (n.d.). Retrieved

Power, J. (2018, June 29). ASUS Ranks Highest in Customer

(Note: No need to print)

“That in all things God may be Glorified”

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