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    Ad-Guide-2019 Guide

    Uploaded by

    Michelle Ybañez
    The document provides specifications for standard display ads on desktop and mobile. It lists various ad sizes and formats for leaderboard, billboard, skyscraper, and other common ad units. It also includes guidelines for static ads, animated ads, HTML5 ads, and third party tags.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Ad-Guide-2019 Guide

    Uploaded by

    Michelle Ybañez
    16 views14 pages
    The document provides specifications for standard display ads on desktop and mobile. It lists various ad sizes and formats for leaderboard, billboard, skyscraper, and other common ad units. It also includes guidelines for static ads, animated ads, HTML5 ads, and third party tags.

    Original Description:

    Guide

    Original Title

    INQUIRER.net-Ad-Guide-2019 guide

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    The document provides specifications for standard display ads on desktop and mobile. It lists various ad sizes and formats for leaderboard, billboard, skyscraper, and other common ad units. It also includes guidelines for static ads, animated ads, HTML5 ads, and third party tags.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views14 pages

    Ad-Guide-2019 Guide

    Uploaded by

    Michelle Ybañez
    The document provides specifications for standard display ads on desktop and mobile. It lists various ad sizes and formats for leaderboard, billboard, skyscraper, and other common ad units. It also includes guidelines for static ads, animated ads, HTML5 ads, and third party tags.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    AD GUIDE

    STANDARD DISPLAY ADS


    DESKTOP

    LEADERBOARD
    Ad Size Format File Size

    728x90 px JPEG, GIF, Max:


    or PNG, or 80kb
    970x90 px HTML5
    (wxh)
    DESKTOP

    BILLBOARD
    Ad Size Format File Size

    300x250 px JPEG, GIF, Max:


    (wxh) PNG, or 80kb
    HTML5
    DESKTOP

    AD MASTHEAD
    Ad Size Format File Size

    970x250 px JPEG, GIF, Max:


    (wxh) PNG, or 80kb
    HTML5
    DESKTOP

    WIDE SKYSCRAPER
    Ad Size Format File Size

    300x600 px JPEG, GIF, Max:


    (wxh) PNG, or 80kb
    HTML5
    DESKTOP

    ROTATING SKINNER
    Ad Size Format File Size

    160x600 px JPEG, GIF, Max:


    - left and PNG, or 80kb
    right panel HTML5
    (wxh)
    MOBILE

    LEADERBOARD
    Ad Size Format File Size

    320x50px JPEG, GIF, Max:


    or PNG, or 80kb
    320x100px HTML5
    for landing
    page;
    300x250px
    for article
    level

    Landing page Article Level


    MOBILE

    BILLBOARD
    Ad Size Format File Size

    300x250px JPEG, GIF, Max:


    (wxh) PNG, or 80kb
    HTML5
    RICH MEDIA ADS
    DESKTOP

    TAKEOVER AD
    Ad Size Format

    900x500 px HTML5 or
    (wxh) 3rd party
    tags
    DESKTOP

    Ad Masthead with Video


    Ad Size Format

    970x250 px HTML5 or
    (wxh) with 3rd party
    300x200 tags
    YouTube
    video
    MOBILE

    TAKEOVER AD

    Ad Size Format

    300x250px HTML5 or
    (wxh) 3rd party
    tags
    AD SPECIFICATIONS

    ● Static ads: JPEG, GIF, or PNG. File size: maximum of 80kb


    ● Animated ads: All animated ads are limited to 15 seconds only. Limit of 5 frames
    with 15 seconds time limit, with option to replay.
    ● HTML5: Must be DFP compliant created using Google Web Designer
    (https://www.google.com/webdesigner/)
    ● 3rd Party Tags: Must be SSL compliant/HTTPS URL (Inquirer uses https for secured
    browsing and ad delivery)
    https://support.google.com/richmedia/answer/6015286?hl=en
    ● Must comply with https://www.iab.com/guidelines/display-rising-stars-ad-units/
    ● Testing time (2-4 working days)

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