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 Introduction

Philippines is known for its delicious cuisines. People said that good food brings people

together and Filipinos proved it right. Filipinos love crunchy foods and one of the crowd’s

favorite is the chicharon. Chicharon is one of the most prevalent snacks in the Philippines. It

originated from Spain and was brought into the country when the Spaniards colonized the

Philippines. Ever since, chicharon has been a part of traditional Filipino cuisine. It can be found

anywhere from supermarkets to local sari-sari stores. Filipinos can’t get enough of its crunchy

taste. It even comes up with different flairs and can be eaten in many ways. It can be used as

toppings for Filipino dishes like munggo or palabok. Some people like eating it as pulutan while

drinking alcoholic beverages. Chicharon is commonly found at the heart of every boodle fight

and serves like a viand along with plain white rice. The possibilities of how to eat this widely-

known snack are endless, but some prefer eating it as is—a crunchy finger food. Suffice to say,

Filipinos love chicharon.

Due to the popularity of chicharon, there had been multiple varieties of the snack made

from different kinds of meat. Pork skin and pork belly are usually the main ingredients of the

crispy delicacy. However, Filipinos have made chicharon from other kinds of meat like chicken,

tuna, and beef. The process of how to cook chicharon is quite lengthy. It includes different kinds

of food preservation methods such as marinating to infuse flavor to the meat, drying to the point

of brittleness to ensure that the meat comes out crunchy, and lastly, deep-frying until golden

brown.

The existence of widely-known chicharon had been patronized for several decades.

However, not all Filipinos can totally consume the said delicacy such as vegans and Muslims.

Since chicharon is usually made up of different meats including pork, Muslims living in the
Philippines do not have the chance to taste this kind of delicacy because their religion prohibits

eating pork. In addition to that, vegans and health conscious people are also skeptical and

reluctant when it comes to consuming this snack as it has a high-calorie content which, therefore,

does not make it recommendable to eat for people who want to try out a healthy lifestyle. For

these reasons, the ChicharOnion Corporation decided to replace chicharon’s main core

ingredients into antioxidants, diet-friendly, healthy vegetable which is onion.

ChicharOnion Corporation not just offers a piece of crunchy onion. Furthermore, the

company’s target market has an ease of making an option to the business’ three product variants

which are the onion fingers, onion rings, and the business’ specialty, the onion blooms. Aside

from that, these variety of deeply fried white onion snacks goes along with two extravagant

sauces which are the white dip and the dark dip.

Before the business was established, the whole board of members tried and tested the

accessibility of resources to be used in running the business and had a trial and error in deciding

on what the product should be. They aspired to market a product that was unique, affordable, and

delectable without compromising nutritional benefits. Afterwards, the owners of the business

conceptualized and strategized the proper implementation of the business objectives and how the

business will reach it after a given time frame. The incorporators of ChicharOnion Corporation

will be testing out the feasibility of the said business on their target market.

Chicharonion Corporation offers good quality products which would definitely be

satisfactory to its consumers. The business aims not only to satisfy the tastes of its consumers but

also to create a harmonious relationship with them in order to maintain the stability of the

business and to continuously provide services for its consumers. The corporation desires to

ensure that their products and services would be a lot beneficial to everyone.
Business Name

The name of the business ChicharOnion was derived from the two words; “chicharon”

and “onion”, because the product is essentially an ideal combination of the two. ChicharOnion is

basically a chicharon, except instead of being made from unhealthy meat belly, it is alternatively

made out of nutritious onions. Aside from that, ChicharOnion typically has a crunchy bite which

is relatively associated with the famous Filipino crunchable, chicharon.

Project Proponents

Bautista, Andrea Kharylle O. Santiago, Viejla Anne F.

Cao, Angel Nicole C. Santos, Rinalyn M.

Castillo, John Carlo R. Santos, Rose Marian DC.

Gomez, Bianca Jane B. Suba, Jhasmarie DC.

Salonga, Tristan Allen DL.

Location

Establishing a business location has a big role in a business venture for it will be the

place where the business will sell their products. The incorporators chose the company’s location

through considering different aspects in establishing the entity. The owners of ChicharOnion

Corporation decided to establish the production site in Cambaog, Bustos, Bulacan while the main

distribution and selling site could be found in Poblacion Baliwag, Bulacan. The nearest landmark

to the said location is the St. Augustine Church and National Heroes Park. The landmarks are

only 20-30 meters away from the exact distribution site of the company.

The proposed target market have the following advantages:

Accessibility of Supplies and Resources. The proposed target market is near the

Baliwag Public Market and Savemore Market where all the resources and supplies to be used in
the distribution and selling of locally produced onion snacks are available and can be purchased

by any of the incorporators at ease in a friendly cost.

Geographical Climate. The proposed target market has a good temperature that can

preserve the products’ crunchiness for a longer period of time. However, the company’s product

only lasts for several hours to maintain its crunchy bite even though being preserved in a well-

conditioned location.

Government Policies. The proposed target market is located in Baliwag, Bulacan.

Moreover, the local government implemented a local ordinance avoiding single-use plastics and

cups. This enables the company to distribute its products without using these kinds of eco-

destructive plastics and could greatly save the environment’s future for younger or new

generations.

Engagement to Potential Consumers. The proposed initial target market of the business

is inside the school premise where Senior High School students have the purchasing power to

buy the company products. Aside from that, the incorporators will be able to socialize easily to

promote and market the products to the students and other potential consumers within the

vicinity.

Convenience. The way going through the proposed target market is at ease. The same

with delivering the goods from the production site up to the distribution site.

Target Market

The potential target market of the business are the constituents who live around Baliwag,

Bulacan. However, as the business is only beginning to establish itself, the company has decided

to aim a particular demographic when it comes to marketing the products in order to build a

foundation before propagating the products to a bigger area. The company’s initial target market
are Senior High School students whose age ranges from 15 to 19 years old but the product can be

sold to anyone regardless of their demographic profile. The product that the business is offering

is detoxifying and an excellent source of antioxidant which is good for the students to help fight

off various unwanted diseases. Aside from that, the company products have so many benefits to

provide their target market in terms of convenience, reasonable price and nutritional content.

Description of the Project

The business focuses on providing an alternative product for chicharon which is called

“chicharonion” or a chicharon that is made of white onion instead of pork. This product is

delicious and very affordable since the ingredients can always be accessed in the kitchen, and

way healthier. Furthermore, onions contain antioxidants that reduces cholesterol which may

lower the risks of having heart diseases, reduce high blood pressure and also contain cancer

fighting compounds. This project will benefit the people specially those who are not able to taste

chicharon due to religious and personal beliefs.

The chicharonion has three varieties which are onion rings, onion fingers, and onion

blooms. The market will surely enjoy the crunchiness of the chicharonion that they can buy at an

affordable price.

Brief Background History

The business was established on the year 2019 at Baliwag, Bulacan. It was incorporated

by nine people who came from the same school, Baliuag University. Due to the fact that the

incorporators desire to come up with a healthy yet scrumptious product for everyone, they

decided to provide a better version of “chicharon” which is a well-known Filipino snack.

Traditionally, it is manufactured by deep frying fat or the skin of pork which is enjoyed by many

Filipinos because of its crunchiness and tastiness. Most Filipinos eat it as is and aside from that,
it is also eaten as a viand along with rice. However, despite of it being a delicious snack, it is

high in cholesterol and sodium which is actually unhealthy. The team then thought of

substituting meat fat with onions, which are easier to get ahold of and manufactured compared to

meat belly and skin. Later on, the “chicharonion” product was made. Moreover, since onions are

vegetables rich in antioxidants, this allows the product to be vegan-friendly and halal.

Company Profile and Overview

ChicharOnion Corporation is a manufacturing business that satisfies the market’s

cravings through offering a nutritious bite. Since onions are greatly produced in the Philippines,

the incorporators decided to choose white onions to be the core of the products that the company

will offer in the market. In addition, the production volume of onions in the Philippines last 2018

was measured and derived with 172.7 thousand metric tons (Statista, 2019). Moreover, the

company will offer three different varieties of ChicharOnion; Onion Blooms, Onion Fingers and

Onion Rings. It is accompanied with two different dips; a creamy white sauce made with cheese

and béchamel and a flavorful dark sauce that tastes like barbecue. The main production site of

ChicharOnion Corporation can be found in Cambaog, Bustos, Bulacan while the main

distribution site will be found in Poblacion, Baliwag, Bulacan. The members of the business

decided to choose this type of business as it has an advantage of being a unique product on the

said market. Upholding a product which uses resources far from chances and probability of

meeting the scarcity in spite of high demand would have a great possibility to gain much profit

and will surely benefit the Philippine economy.

Company Name: ChicharOnion Corporation

Business Type: Corporation

Business Concentration: Deep-fried snacks made from white onions

Company Address: Cambaog, Bustos, Bulacan

E-mail Address: [email protected]

Cellphone Number: 0939-525-9325

Telephone Number: (044) 797-8303

Incorporators:

Name Address

Bautista, Andrea Kharylle O. Pulong Palazan, Candaba, Pampanga

Cao, Angel Nicole C. Sta. Ines Plaridel, Bulacan

Castillo, John Carlo R. Pinagbarilan, Baliwag, Bulacan

Gomez, Bianca Jane B. Cambaog, Bustos, Bulacan

Salonga, Tristan Allen DL. Tibagan, Bustos, Bulacan

Santiago, Viejla Anne F. San Jose Baliwag, Bulacan

Santos, Rinalyn M. Bahay Pare, Candaba, Pampanga

Santos, Rose Marian C. Bonga Mayor, Bustos, Bulacan

Suba, Jhasmarie D. San Roque, San Luis, Pampanga

Company Name and Logo

 The name of the business is ChicharOnion Corporation. The logo is composed of the

company name, tagline, and an image of an onion bloom. The company name is located at the

top to present the great pride of the business. The tagline is also used in the logo to showcase the

sentimentality of the business to the customers while also representing the main characteristics of

the product. Additionally, the main purpose of placing the tagline inside the logo is because it is

one of the components that makes the entire business. The onion is located in the middle to

emphasize the main product of the business. Moreover, the logo is only composed of three

colors: brown, violet, and green. Violet means unusual, creative, and humanitarian—pertaining

to the business. While green, the color of life, is associated with meanings of health, freshness,

safety, and environment, which can also be referred to the product of the business. Lastly, brown

represents reliability, wholesomeness and natural.

Mission and Vision

Mission

 To produce high-quality and healthy snack products for people to enjoy;

 To surpass the customers' expectations;

 To create a sustainable customer-oriented culture which as a result nurtures service

excellence through cleanliness, quality and value; and

 To build a friendly market environment.

Vision

 To be recognized by the market as a well-known firm for manufacturing delectable

snacks;

 To expand its operation to different places; and

 To be greatly developed and create a variety of innovations.

Project Objectives

The business name “ChicharOnion” was derived from the combination of “chicharron”

and “onion” which are the main ingredients of its products. "Healthy crunchy goodness in a

bite!" is its tagline as onions provides series of advantages in terms of health. The goals of the

firm are as follows:

Main Objectives

 To give satisfaction to its consumers not only through the products’ taste but also through

offering affordable products and while providing health benefits;

 To perpetually improve the contentment of consumers by providing their needs and

wants;

 To preserve and promote Philippine culture and cuisine through marketing a widely-

known Filipino snack; and

 To become a reputable business that is best known for its excellent production and

service.

Long-Term Objectives

 To have high and stable profitability operations for a better exchange to the customers;

 To build a harmonious relationship within the working environment of its employees;

 To incessantly come up with marketing strategies which would be beneficial for the

customers and also for the firm; and

 To have numerous and well-established franchises all over the province.

 Project Timetable and Status

November December January February

Brainstorming
Conceptualization
Introduction
Research/Study
Executive Summary
Marketing Aspects
Technical Aspects
Management Aspect
Financial Aspect
Socio-Economic Aspect
Appendices
Bibliography

Definition of Terms

1. Antioxidants- substances that may protect your cells against the effects of free radicals

— molecules produced when your body breaks down food or is exposed to tobacco

smoke and radiation.

2. Béchamel- a rich white sauce made with milk infused with herbs and other flavorings.

3. Chicharon- a dish generally consisting of fried pork belly or fried pork rinds. It may also

be made from chicken, mutton or beef.

4. Delicacy- a luxurious food that makes a certain town or place famous for.

5. Finger food- snacks or delicacies that can be eaten conveniently by the consumers using

only their pair of hands and fingers.

6. Halal- accepted by Muslim law as fit for eating.

7. Incorporators- persons that made a corporation and agreed to share capital contributions

to make up the business.

8. Onion Blooms- product of ChicharOnion Corporation that looks like a blooming flower

which was relatively designed in the company logo.

9. Pulutan- small amounts of food eaten with alcoholic drinks, especially beer.

10. Viand- a meat, seafood, or vegetable dish that accompanies rice in a typical Filipino

meal.
M A
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Business Cycle

Examining
Developing
potential
a business
markets and
plan
opportunity

Marketing and Determining the

product promotion capital needed

Running the
business

Figure 1. Business Cycle

A business is not established overnight. It is a process that takes time, patience,

consideration, and effort. In order to ensure that the business will be flourished, the entrepreneurs

must undergo different steps before opening one. Establishing ChicharOnion Corporation was no

different. Before ChicharOnion Corporation became a business, it was only just a vision—an

idea that the members wanted to bring to life. It was only upon continuous hard work and proper

planning that they were able to turn it into reality. The first thing that the members did was

brainstorm and then look for a business opportunity. This step includes examining potential

markets along with figuring out what possible needs or wants could a business be fulfilled.

Through this, the entrepreneurs came up with a product that can satisfy the market through

"filling the gap". After that, a business plan is developed. The business plan served as a guide in

establishing the business for it contains the data regarding how the product will be sold, how
resources can be used effectively and efficiently, how and where to distribute the products, and

other information relevant to forming the company. Once it was accomplished, the next step

would be determining the capital needed for the business. This is one of the most imperative

steps because the entrepreneurs need to guarantee if they have sufficient resources, especially

financially, when achieving their goals. Once the capital is determined, the last thing left to do is

to run the business. The members of the business carefully supervised and involved themselves

in the business operations, making sure that the products produced are of high-quality. Other

members are tasked with marketing and product promotion, coming up with unique tactics and

ideas regarding on how to disperse the products into the public. As part of this process, the

members decided to produce samples, allowing potential customers to taste the product and give

their feedbacks which would help the business to be improved. Through this, they will be able to

find out if establishing business is achievable. Once they have completed the process,

ChicharOnion products are ready to be sold and put on the market.

Marketing Strategy

The business conducted a research which aims to carefully study everything—from

potential products, target markets, and promotional tactics. This intends to identify and study the

possible consumers whose needs are to be satisfied which gives the business an opportunity. This

also studies the competitors, helping the company to be able to come up with strategies that will

differentiate the business, making it stand out in the marketplace. The business plans to execute a

border marketing strategy in order to not just simply build name recognition and awareness but

also to build deep and meaningful relationships with its target customers.

Product Strategy
 ChicharOnion Corporation aims to improve the nutrition and health of its customers by

providing a healthy chicharon that is made from onion. The intention of the business is to

decrease calories, cholesterol, and trans-fat intake. With this being said, the business decided to

substitute the meat skin with onions. The products will be made up with fresh ingredients and

will be served in good plating and packaging to urge customers to avail the products. It will also

be served with two varieties of dip sauce—a white dip which is made from béchamel/cream

cheese sauce and a dark dip, made from barbecue sauce. The initial target market of the business

is the Senior High School Students from Baliuag University. Despite this, ChicharOnion

products can be eaten by people of all ages for it is a good scrumptious treat for young people

and a healthy snack for old people.

● Goals

1. Acquire loyal customers

2. Expand the business internationally

3. Create wide sale

4. Create position in marketplace

● Initiatives

1. Build relationship to the customers

2. To build more branches in the country

3. Establish strong sales

4. Create innovation on the products

Product Description

White onions are the main component of the company’s products. This type of onion is

known for its sweet non-pungent taste, making it ideal to be used in making the company’s
products which are the onion rings, onion fingers and onion blooms. Due to its high sugar

content, white onions have a short shelf life; but when refrigerated, it can last up to a month at

most. The first product of the business is the onion fingers, which is basically a part of onion

blooms. This variant of the business’ product was made to serve the market and let them taste the

product once at the lowest price. Once the target market totally engaged to the business’ product,

they might buy the company’s specialty—onion blooms. The second product of ChicharOnion

Corporation is the onion rings, which is known for its crunchy skin and savoury taste. It is

shaped like a ring and is breaded to achieve the crispy exterior. The last product is the blooming

onion which beautifully resembles a lotus flower. Its outsides are crispy while the inside is juicy

and sweet. The onion is skilfully sculpted before dredging and deep frying, leaving the roots

intact, and then breaded before frying until it opens like a flower. The products come with two

dipping options which are the béchamel/cream cheese sauce and a barbeque sauce that perfectly

match the fried goods. These can be served as an appetizer and as a snack which serves as a

healthy alternative to junk foods because onions are packed with nutrients and is proven to act as

an antioxidant.

Pricing Strategy

The products of ChicharOnion Corporation namely; onion rings, onion fingers and onion

blooms offer different prices that could have a great benefit and will surely could be afforded by

the entity’s target market, especially the students of Baliuag University Senior High School. The

process went through a pricing breakdown to determine the initial price of each product. Listed

below are the prices of ChicharOnion Corporation products:

Product Price
Onion Fingers Php 7.00
Onion Rings Php 15.00
 Onion Bloom Php 25.00
Add-Ons Price
Extra White Sauce Php 10.00
Extra Dark Sauce Php 10.00
Table 2. Product Pricing Strategy

Placing/Distribution Strategy

In terms of strategies regarding distributing the products to the masses, ChicharOnion

Corporation will be using direct and mass distribution. The products will be sold directly to the

customer and will be distributed to the supermarket. It will benefit the business because the

manufacturers can know where the high demands of the business’ product are, and it will be easy

for them to have customers because there are other markets that have the same product. It also

enables the business to directly interact with their customers, allowing the company to know

them better and getting immediate responses to be used in improving the business.

Production Site Distribution Site Customers

Figure 2. Distribution Strategy

Promotions and Advertising Strategies

In order to keep track in the competitive world of business, one entity must promote not

only its products but its name and brand should be promoted as well.
 The ChicharOnion Corporation uses different marketing strategies to achieve the

business’ desired number of people to be engaged on the brand itself. Since promotion is one of

the major variables in the marketing mix, it could directly affect the business’ sales as well as the

popularity of brand.

The company uses two types of advertising; online and printed advertising. Below are

some examples of materials to be used by the company:

Social Media (Online Advertisement)

Tarpaulins
 Pre-Opening Tarpaulin Opening Tarpaulin

Brochure

(Printed Advertisement)
SWOT ANALYSIS (Strengths, Weaknesses, Opportunity, and Threats)

STRENGTHS WEAKNESSES

• Offers high-quality and delightful products • Crispiness of products could change if

• Products are priced cheaply stocked for a long period of time

• Main ingredient of the product serves as an • Vaguely recognized because product is new

anti-oxidant which could provide health to the market

benefits for its consumers • Minimal diversification of skills

• Provides good services • Lack of advertising expertise

• Has a well-organized and hygienic • Limited and only local distribution network

manufacturing of products

OPPORTUNITIES THREATS

• Large market size can be obtained due to • Intensifying competition

affordability of products attract customers. • Customers changing of preference can

• Establishment of franchises onto different decrease the market share of the business

locations • Similar products could exist from other

• Good product image businesses which could become competitors

• Popularity of brand • New entrants with same strategies

• Development of products • Increase in operating costs

• Manufacturing of much innovative products • Shortage of supplies

• Engagement to new technologies • Environmental issues

Figure 3. SWOT Analysis

A
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Product Description

Promoting one of the country’s most popular delicacies is one of the main goals of the

company. The product is not only able to satisfy the crunchy cravings, but it is also a healthier

option in comparison to other brands of chicharon. The Filipino snack with a modern twist is

something that will ignite the curiosity of the potential buyers, making them try the product. The

two kinds of dip are also a factor that will affect the business for giving consumers different

choices related to their purchase which could make them want to try both options to see which

one they prefer.

Production Flow

Before the ChicharOnion Corporation was established, each incorporator gave an idea of

what business to build. Many suggestions were presented until the incorporators decided to focus

more on producing snacks. Chicharon is one of the delicacies in the Philippines. But some

Filipinos do not want to eat this food, specially the oldies, because they are typically worried

about their health. One incorporator proposed that the business should develop a product that

will serve as a healthier substitute to chicharon. Instead of using meat, the business will use

white onion as an alternative. All of the business owners agreed to the idea and they ended up

building the ChicharOnion Corporation. After deciding on what business to build, the business

owners started to formulate a plan of how to produce the company’s product. The incorporators

made a wise decision on what production method they should use that will be best for the

business. Afterwards, the business owners began to find a good and reliable supplier of the

resources to be used by the company. The resources’ origin were strictly examined by the

business owners. Many trials have been done until the incorporators get the precise measurement

of the product ingredients. When the product development was completed, the business members
officially decided the price that the product will cater to the market through a breakdown

computation of expenses and number of products made. The sales and marketing department of

the business also focused on their strategies on how the business will market the products.

Manufacturing Process

Brainstorming of
Identifying the Examination of the
what business to
target market and needs and wants of
build and what
potential consumers the target market
product to produce

Contractualization
Identifying the Looking for the
between the
resources needed by supplier of the
business and the
the business business' resources
supplier

Making trial and Brainstorming of

error of the product the product Cost determination
prototype innovation

Focusing on how
Regular
the customers will
Market Launch maintenance of the
continuously engage
business
to the business

Figure 4. Manufacturing Process

Ingredients

 White Onions  All Purpose Flour

 Bread Crumbs  Eggs

  Salt  Pepper

 Oil  Seasonings

Procedure

1. Wash all the ingredients.

2. Prepare all the tools and utensils needed in cooking the product.

3. Slice the white onions into desired cuts. Leave the roots intact for onion blooms. Cut the

white onion into 6 equal sizes for onion fingers and slice horizontally the white onion to

achieve the onion rings.

4. Mix the all-purpose flour, salt, pepper and the seasonings to make the coating of the

onions.

5. Dip the white onion to the stirred egg. Then, dip it to the coating made up of flour and

seasonings (onion blooms and onion fingers).

6. Dip the onion slices to the coating first. Afterwards, put the onion to the egg and roll it

to the bread crumbs (onion rings).

7. Deep fry the coated onion until achieving the desired golden brown and crunchiness of

the product.

8. Serve the product with the sauces; white sauce and dark sauce to the customers.

Manufacturing Flow Process Chart

This flowchart demonstrates the process of product development. The chart also depicts how the

company manufactures its product from scratch up to how it is processed before being sold to its

customers. Indicated below is the whole manufacturing flow process chart of the company.
 Purchasing of the
ingredients
Classification of the
ingredients in accordance to its
use
Production process

Packaging process
Figure 5. Manufacturing Flow Process Chart

Machinery and Equipment Quality checking of the

products
Listed below are the important machineries that are needed to operate ChicharOnion

Corporation on their daily business operation. These machineries must be attained because it is
Distribution and
important for making the production easier in satisfying the cravings of the
marketing consumers.
of the Each
products
equipment have different facilitators and staffs to manage it well. The workers are trained so that

they would know how the machine works and would not have a problem operating the

machineries

Total
Particulars Description Quantity Life Span Total Cost Depreciation
Cost
Onion Peeling MG-300 2 5 Php 220,000 Php 88,000
& Cutting
Machine
Blanching TSPT-120 2 5 Php 200,000 Php 91,000
Machine

Deep Fryer Deep Fryer 1 5 Php 50,000 Php 12,000

16 LT - TB-
Industrial
Propane
De-oiling 1 5 Php 75,000 Php 35,000
Machine LG500

Seasoning 1 5 Php 250,000 Php 88,000

Machine dz-900

Onion Rings 2 5 Php 210,000 Php 63,000

Packing NT
 Machine
Air Samsung 5 5 Php 75,000 Php 20,000
Conditioner

Calculator Casio fx- 5 5 Php 75,000 Php 37,000

85ES PLUS

Filing Cabinet ihome LXZ- 4 5 Php 36,000 Php 8,000

017

Computer Dell 6 5 Php 90,000 Php 30,000

Computers

Truck Isuzu Elf 1 5 Php 900,000 Php 120,000

2019

Multifunctiona HP Page 2 5 Php 77,500 Php 25,000

l Copier Wide Pro
477
Telephone Panasonic 5 3 Php 15,000 Php 3,000
KX-
TG5776S

Table 3. Machineries and Equipment

Listed above are the prices of the different equipment needed together with the brand

description of each machinery. Moreover, the quantity and the life span of the machines are

included. It is important to invest on the machineries so that the business will have a great

production that will help the company grow.

Plant Location

The ChicharOnion Corporation has decided to locate their business at Poblacion,

Baliwag, Bulacan as their physical store. As seen in the given location map below, the exact

place of the said business has some advantages for the corporation since its location is

surrounded by establishments such as schools, shops, park and pharmacies that will be a great

opportunity for the business to have more potential customer, who can be the way for the
company to be known. The people whose working or studying in the said school will be the

primary target market of the ChicharOnion corporation. Moreover, the production plant of the

company could be seen at Cambaog, Bustos, Bulacan where all the products will be produced

upon processing the ingredients and raw materials. At the same time, the administration office of

the company could be seen on the second level of the production plant where all the researches

have been made throughout the marketing process of the business.

Production Plant Location

 Physical Store Location

Plant Layout

ChicharOnion Corporation has two different buildings over Bulacan. The first building is

the production site which could be seen or visited at Cambaog, Bustos, Bulacan. The production

plant is divided into four major parts; the stock room, production room, packaging room and the

processing/distribution area. Moreover, it is a two-story building wherein all the administrative

offices could be seen on the second level of the building. The exact measurements of the

production site is as shown below:

Figure 6.a. Production Plant Lay-Out Ground Floor

1.5 meters

5 meters
 3.5 meters

2 meters 3 meters 3 meters

9 meters

Figure 6.b. Production Plant Lay-Out Second Floor

Moreover, the second building could be seen at Poblacion, Baliwag, Bulacan. This

building is the store of the company. This will be the distribution site of the products

manufactured by the company in order to reach its customers. The said store is divided into two

parts; the dine-in area and the processing area. The exact measurements of each area and the

whole building is shown below:

 Figure 7. Store Lay-Out

Tools and Utensils

The incorporators will be needing and using the listed tools and utensil upon production

of the products to be sold to the customers.

1. Mixing Bowl- Mixing bowl will be used in mixing all the ingredients needed, especially

the coating mix, in the production of the products.

2. Canister- It will be used as a container on storing the raw materials before being used in

the production.

3. Measuring Spoons- These will be used on measuring the exact amount of ingredients

before being mixed with other dry ingredients. Exact measurements should be followed

upon mixing the ingredients to get the perfect amount of saltiness and spice.

4. Whisk- Whisk will be used in beating the eggs as it is one of the major ingredients in the

production.
 5. Flour Sifter- Flour sifter will be used to sift the flour in order to get a finer coating for

the onions and to prevent the product from building up.

6. Knife- Knives will be used to cut and slice the ingredients, especially the onions, which

is one of the major and necessary part in the production of products.

The pictures below are the examples of the tools and utensils needed by the company in

the major production of the business’ products before it is being sold to the customers:

Mixing Bowl Canister

Measuring Spoons Whisk

 Flour Sifter Knife

Furniture and Fixtures

The incorporators of the ChicharOnion Corporation will be using the listed major

furniture and fixtures below for the better accommodation of both the employees and customers.

1. Chairs- It is used for the dine-in area where customers could eat their bought products in

the store of ChicharOnion Corporation

2. Tables- The same as with chairs, these will be placed on the dine-in area where

customers may eat the products they bought.

3. Office Chair- This will be used by the researchers on different stations and offices. It

will provide comfort to the researchers and as a result, they will be able to think critically

so that a best product innovation and marketing strategy will be implemented by the

business.

4. Desk- This will be also used and placed along with the office chairs of the ChicharOnion

Corporation

5. Stool- It is placed on the waiting area of the store.

The pictures below are some examples of the furniture and fixtures needed by the

ChicharOnion Corporation on administrating the business:

Chairs Tables

Office Chairs Desk

 Stool

Building and Facilities

The ChicharOnion Corporation will establish two different buildings on Bulacan. The

first building is the production plant which could be seen in Cambaog, Bustos, Bulacan. It is

divided into four different major sections. The first one is the stock room which has a

measurement of 2 meters by 3 meters. The second one is the production room where all the

materials will be processed. It has a 4 meters by 5 meters measurement. The third section of the

production plant is the packaging room which has a 1.5 meters by 5 meters dimension as well as

the last area of the site, the processing/distribution area, where all the products will be prepared

before delivering to the main store of the company. In addition, the production plant of the

business has its second level which contains all the administrative offices of the company

including finance, human resource and sales and marketing.

The second building is the distribution/selling site of the business which could be seen in

Poblacion, Baliwag, Bulacan. The company will rent a commercial space in order to reach its

target market. Moreover, it has a dimension of 10 meters by 8 meters which will be divided into

three major sections. The first section is the waiting area and it is accompanied with the dine-in

area which has a total measurement of 10 meters by 6 meters. The last section of the company’s

store is the processing area where all the products from the production plant will be delivered

and stocked.

Both buildings of the company will be able enough to serve and cater the customers’

needs and wants in order for the business to reach its objectives.

Utilities
 ChicharOnion Corporation needs guidance and services from utility companies to ensure

the manufacturing and the productiveness of the enterprise and these are as compliance with:

Water Supply

Bustos Water District (BWD) will provide the company's water usage as well as

the maintenance of water to be used by the business.

Electricity

Manila Electric Company (Meralco) will handle the business’ electricity

consumption.

Telecommunication

PLDT Company will cater the business in terms of providing the connection to be

used with the telephones inside and outside of the business in dealing with the daily operations.

Production Cost

The following resources listed below is the estimated amount of expenses in a one-day

operation of the business as well as the weekly consumption of the materials. The quantity of the

listed resources below is based on the current demand of the market as well as to the ingredients’

price.

Raw Materials
Particulars Daily Consumption Weekly Consumption
Water Php 500 Php 3,500
White Onions Php 3,500 Php 24,500
Bread Crumbs Php 1,000 Php 7,000
All Purpose Flour Php 1,300 Php 9,100
Eggs Php 1,500 Php 10,500
Cooking Oil Php 2,000 Php 14,000
Salt and Pepper Php 750 Php 5,250
Seasonings Php 1,000 Php 7,000
Cheese Php 1,000 Php 7,000
Evaporated Milk Php 1,500 Php 10,500
Tomato Sauce Php 1,500 Php 10,500
Brown Sugar Php 900 Php 6,300
Oyster Sauce Php 1,700 Php 11,900
Total Expenses: Php 127,050

Table 4. Raw Materials Daily and Weekly Consumption

Supplies
Particulars Daily Consumption Weekly Consumption
Bond Paper Php 400 Php 2,800
Ink Php 50 Php 350
Zip Lock Php 500 Php 3,500
Box (for packaging) Php 1,500 Php 10,500
Ribbon (for packaging) Php 300 Php 2,100
Container (for packaging) Php 650 Php 4,550
Tissue Php 250 Php 1,750
Toothpick Php 70 Php 490
Total Expenses: Php 26,040

Table 5. Supplies Daily and Weekly Consumption

Therefore, the expenses are classified into where it is being used. Afterwards, the total

cost is divided to the number of products produced to arrive the reasonable price per unit.

Total Cost Number of Pieces

Product Quantity Cost per Unit
(Php 155,540)

Php 48,300 Onion Fingers 13,000 Php 3.71

Php 36,000 Onion Rings 5,000 Php 7.5

Php 63,700 Onion Blooms 4,000 Php 15.93

Php 3,770 Extra White Sauce 500 Php 7.54

 Php 3,770 Extra Dark Sauce 500 Php 7.54

Table 6. Breakdown of Product Prices

Labor Requirements

Position No. of Employees Monthly Salaries Annual Salaries

Chief Accountant 1 Php 23,378 Php 280,536
Human Resource 1 Php 15,252 Php 183,024

Coordinator
Maintenance Technician 2 Php 14,190 Php 340,560
Production Manager 1 Php 40,029 Php 480,348
Sales and Marketing 1 Php 40, 029 Php 480,348

Manager
Advertising Staffs 4 Php 20,457 Php 1,718,388
Production Staffs 6 Php 12,194 Php 585,312
Cashier 2 Php 13,041 Php 312,984
Sales Clerk 2 Php 12,457 Php 298,968
Janitor 2 Php 11,937 Php 286,488
Security Guard 2 Php 17,403 Php 417,672
TOTAL 24 Php 380,248 Php 5,175,792

Table 7. Labor Requirements

Table 7 shows the different working positions within ChicharOnion Corporation along
with the number of required employees for each position as well as their monthly and annual
salaries. These workers are essential as it would definitely help the firm in providing satisfactory
products, excellent services and also in achieving the rest of its goals. An accountant is needed
by the business to create financial statements so that its expenses and profit could be monitored.
A human resource coordinator will be employed whose role is to responsibly recruit people with
matching skills for particular positions for the company, assist with the payroll processing, and to
provide administrative support to all the employees. As several machines are equipped within the
business, maintenance technicians are required to ensure that the machines are working properly
and fix them if damaged. These technicians can also perform the repairing of plumbing and
electrical systems so that the orderliness of the facility which where the business would take
place could be maintained. The company will hire a production manager who would direct and
supervise the food production personnel to make sure that the ChicharOnion products are
appropriately processed and manufactured. Moreover, sales and marketing manager will be hired
for administrating the marketing tactics of the company. There will be six people for the food
production staff. Two cashiers and two sales clerks will be needed for customer assistance. Aside
from these, two janitors will also be recruited to keep the neatness of the working area. And
lastly, a qualified security guard will be selected so that safety of the employees, customers and
resources within the business would be kept. All in all, twenty-four reliable workers will be
required for the ChicharOnion Corporation.

Waste Disposal

Since ChicharOnion is part of the food industry, the manufacturers prioritize proper
sanitation, disposal methods, and hygiene to avoid food wastage and ensure a clean environment
for the production process. Trash bins are placed where they are needed and emptied out every
night after operations. They are gathered in a bigger trash bag at the back of the building which
are ready to be collected by the garbage truck twice a week. Aside from that, the company makes
sure to properly segregate their trash—separating non-biodegradable and biodegradable wastes
from each other. Waste segregation, as a result, reduce risks to overall health, decreases exposure
to biohazards and reduces pest infestations.
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Form of Enterprise/Business Organization

ChicharOnion is essentially considered as a corporation. The business is run by a board

of directors who invested on the business. They collectively made abusiness decisions,

collaborate on how to further improve the products, and strategize regarding how to gain a larger

amount of net income. The advantages and disadvantages are as follows:

Advantages

1. The liability of the shareholders of the business is only based on the amount

they invested in the business—they only risk their own equity.

2. The investors owning the business can pass the shares through generations,

meaning that the business can run for as long as there is someone that is

willing to run it.

3. Transferring of shares is relatively easy.

4. Having multiple owners equals to having more innovative ideas that will

benefit the business.

5. There are multiple people who can oversee the proper implementation of work

policies and production of goods which can lead to a higher level of

productivity.

Disadvantages

1. Since corporations are led by a group of people, conflicts can arise if the board

of directors doesn’t agree on matters regarding the business.

2. Corporations usually pay double taxation.

3. Filing the business is difficult, pricey, and lengthy.

 4. Decision-making is time-consuming for it relies on the vote of not just one

person, but the entire board of directors before arriving at a decision.

5. Because multiple people are involved in running the business, confidentiality

regarding business matters is hard to maintain for every important detail

pertaining to the business must be discussed at group meetings.

Organizational Structure

Board of
Directors

Chief Executive
Officer (CEO) /
President

VP for Sales VP for VP for

VP for Finance
and Marketing Production Administration

Figure 8. Organizational Chart

The business is mainly owned by a board of directors where each of them has a particular

role to fulfill when it comes to running the business. They are all led by the CEO who supervises

them and make sure that they accomplish everything they need to do for the business. The VP for

sales and marketing is tasked on handling all of the corporation’s advertising and promotional

strategies. The VP for finance oversees all of the financial transactions the company makes. The

VP for production ensures that the goods sold by the company is properly manufactured. Lastly,

the VP for administration monitors the employees that serve the customers and partake in the

company’s daily operations.

Manpower Requirement

Job Title: CEO/President

Duties and Responsibilities

1. Supervising the board of directors along with ensuring that the board

decisions are properly implemented.

2. Speaking on behalf of the business in all sorts of events and activities.

3. Ensuring that the business as a whole is properly managed.

Job Title: VP for Sales and Marketing

Duties and Responsibilities

1. Coming up with efficient and effective advertising strategies for the

business.

2. Monitoring the company sales and how well the business is doing in

comparison to its competitors.

3. Ensuring that the sales and promotion procedures applied in the

business are properly examined before and during implementation.

4. Making sure that the business is established in such a way that there is a

positive connection between the business and the customers.

5. Guaranteeing a good relationship with the distributors of the product.

Job Specification

 Male/Female

 At least 27 years old and above

 MBA in Marketing

 Experience in a senior management production

  Good leadership skills

 Excellent verbal and written communication skills

 Knowledge in planning, controlling, and implementing proper promotion

strategies

 Experience in sales team management

 Knowledgeable in sales process and dynamics

 Innovative ideas pertaining to product improvement

Job Title: VP for Finance

Duties and Responsibilities

1. Preparing and evaluating all of the financial statements of the company.

2. Managing and allocating the funds for the company‘s operating

activities.

3. Handling all of the investment decisions to be made by the company.

4. Supervising everything pertaining to the company’s finance.

5. Dealing with the business’ dividend policies.

Job Specification

 Male/Female

 At least 27 years old and above

 MBA in Financial Management, Accounting, or Economics

 High analytical ability

 Competent in using MS Excel and other computer software for financial analysis

 Knowledge in preparing financial statements

 Knowledge in performing financial statement analysis

  Experience in a senior management production

 Good leadership skills

 Experience with corporate governance

Job Title: VP for Production

Duties and Responsibilities

1. Ensuring that the goods to be sold is properly produced.

2. Making sure that the production site and work environment of the

employees is clean and safe.

3. Safeguarding the transportation of the goods from the production site to

the selling site.

4. Looking for suppliers to provide the company with raw materials.

Job Specification

 Male/Female

 At least 27 years old and above

 MBA in Product Management

 Experience in a senior management production

 Good leadership skills

 Experience with corporate governance

 Ability in directing and controlling daily business operations

Job Title: VP for Administration

Duties and Responsibilities

1. Hiring the employees for the company’s daily operation.

 2. Ensuring that there is a healthy and positive work environment for the

company.

3. Handling the matters pertaining to the company’s office space.

4. Making sure that the different departments are in harmony and well-

coordinated.

5. Cooperating with the finance department in making sure that the salaries

of the employees are fairly distributed.

Job Specification

 Male/Female

 At least 27 years old and above

 MBA in Human Resource or Management

 Experience in a senior management production

 Good leadership skills

 Experience with corporate governance

 Knowledgeable in employment law, policies, and guidelines

 Good in making ethical decisions

Employment Policies

General Policies

The owners and employed workers should follow the code of conduct and rules

implemented by the company. Disobedience on the rules and regulations set by the

company might lead to the punishment of the violator regarding to the offense of

violation. Moreover, managers should also keep track of the employees’ behaviour,
especially on tardiness, as it has a deduction on their salaries and wages. Daily time

record and biometrics are the basis of employee’s information system.

Meal, Period and Break

All employees of the company were given a one-hour lunch break from 12:00 pm

to 1:00 pm. However, they could bring and eat their snacks during work hours as long as

their productivity never changes.

The production plant and physical store have the same working hours, from 8:00

am to 5:00 pm, with only one shift. This time range measures exactly eight hours

(excluding lunch breaks) which covers the regular time that an employee should spent

inside a work. Both buildings are open from Monday to Saturday. Sunday is considered

the rest day for all the employees of the company unless important business transactions

are needed to be done.

Filing of leave should be given to their respective managers a week before the

requested date/s of leave. Moreover, not all leave applications will be entertained by the

managers unless there are emergency matters. If the requested leave is an urgent

substance, the employee might directly contact the manager and tell the urgency of leave

requested.

Standard Pay Day

The company will follow the regular basis on pay day. The employees will

receive their salaries and wages twice a month. The first installment will be on the 5th day

of the month while the second instalment will be on the 20th day of the month. The
 allowances will be delivered few days after the 15th day of working days as the payrolls

should be checked first by the human resource department and finance department before

giving the salaries to the employees.

Regarding to the working holidays, the employees will receive a double pay for

every working holiday that they will work. However, when a holiday strikes as

Sunday, which is the rest day, and an important matter should be done, the employees will

receive a triple pay for every working Sunday holidays that they will work. This is with

the company’s compliance on the Republic Act No. 9242.

Hiring Policy

The hiring policies of the company are as follows:

1. Identify and evaluate the vacancies of position.

2. Assign an existing employee to the vacant position temporarily while looking for

another employee suited for the position. This will give a short rate of increase on the

salary.

3. Formulate the job descriptions for the vacant job.

4. Determine the hiring process and criteria for aspiring employees.

5. Post advertisements online about the job hiring.

6. Assess and evaluate the applicants. The following requirements shall be submitted:

 Resume or Curriculum Vitae (if applying as a working student)

 Cover Letter

 Two pieces 2x2 pictures

7. The human resource department will conduct an interview with the applicants.

8. Background check and reference check of the applicants.

 9. The human resource department will contact the best applicant through e-mails and

cellphone numbers provided on the resume.

10. Once the applicant confirmed, the company will request the following to the

applicant:

 Two valid IDs containing their address and signature

 One photocopy of birth certificate

 Barangay Clearance

 National Bureau of Investigation (NBI) or police clearance

 Copy of Diploma or Transcript of Records (College or High School), Form

138 and class schedule (if applying as a working student)

11. Hired applicants should complete the requested forms before starting their first day.

The first two weeks of the applicant consist of orientation and training to better secure

the efficiency of work upon starting on the company.

Penalties for Violation

The penalties and punishment for violating the rules and regulations of the business are as

follows:

Tardiness and Absenteeism, Improper Uniform, and Late Submission of Workloads

First Offense: Verbal Warning

Second Offense: Written Warning

Third Offense: One Week Suspension

Fourth Offense: Permanent Exclusion

Destruction of Property i and Extreme Behavior

First Offense: Written Warning

 Second Offense: One Week Suspension

Third Offense: Permanent Exclusion

Benefits and Incentives

The benefits and incentives given to the employees are as follows:

Social Security System (SSS)- committed to provide the employees and their other

beneficiaries with prompt, convenient, reliable and meaningful social protection services

now and in the future so that the employees shall receive the benefits due in times of

death, disability, old-age, sickness and maternity.

Philippine Health Insurance Corporation (PhilHealth)- provides access to a

comprehensive package of services including inpatient care, catastrophic coverage,

ambulatory surgeries, deliveries and outpatient treatment for malaria and tuberculosis.

Pag-IBIG Fund- provides house loans to the employees enabling them to

purchase a brand-new property, fully or adjoining lots that do not exceed 1,000 square

meters, a residential house and lot, condominium or townhouse.

Overtime Pay- If an employee is requested an overtime to the company, he/she

will be given an overtime pay. It will be computed with the salary of an employee per

hour multiplied to the number of hours that the employee allots on his/her overtime.

However, overtime pays will not be received yet on monthly salary of employees as it is

fixed. It is then collected and received by the company and will be given as the 13th

month pay.

*
The employee should either pay or replace the damaged or destroyed property of the business.
Other Perquisites

The other perquisites are as follows:

Sick leave- paid absence due to the sickness of employee. Medical certificate shall

be submitted once the employee is fine.

Maternity leave- a period of absence. This may be paid as long as the employee

submitted all the requested forms of the company and is granted to a mother before and

after giving birth.

Paternity leave- a week-long of absence. This may be paid as long as the

employee submitted all the requested forms of the company and is granted to a father

before and after giving birth.

Trainings and seminars- given to deserving and willing employees to enhance

their skills and have improvement for better efficiency of work.

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