Written Report: Availability Bias

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Mancenido, Maria Janella V.

BSBAFM 3-P

Written Report
Availability Bias
The availability bias is the human tendency to think that examples of things that
come readily to mind are more representative than is actually the case. Itong
psychological phenomenon na ito ay isang uri ng cognitive biases that
hamper critical thinking and, as a result, the validity of our decisions.
ang availability bias ay isang resulta ng cognitive shortcut known as the
availability heuristic, defined as the reliance on those things that we immediately
think of to enable quick decisions and judgments. That reliance helps us avoid
laborious fact-checking and analysis but increases the likelihood that our
decisions will be flawed.
Naturally, the things that are most memorable can be brought to mind most
quickly. However, there are a number of factors that influence how well we
remember things. For example, we tend to remember things that we observed
ourselves more easily than things that we only heard about. So, for example, if we
personally know of several startups and all of them are successful, we are likely to
overestimate the percentage of startups that succeed, even if we have read
statistics to the contrary.
Similarly, people remember vivid events like plane crashes and lottery wins,
leading some of us to overestimate the likelihood that our plane will crash or,
more optimistically -- but equally erroneously -- that we will win the lottery. In
these cases, the availability bias leads some people to avoid flying at all costs and
leads others to rely on a big lottery win as a retirement plan.
Other cognitive biases include the confirmation bias, which involves giving undue
credence to materials that support our own beliefs and attitudes, and the self-
serving bias, which involves putting a positive spin on our own activities and
interpreting ambiguous data in a way that suits our own purposes.
Cognitive biases are among a number of types of errors that humans are prone to.
Awareness of the tendency to make such errors is one of the first steps required
to improve our capacity for critical thinking.

Availability Bias Examples


Here are several common and notable examples of availability bias, to help you
better understand how it manifests in everyday life:

1. Buying Lottery Tickets


It’s really not even worth buying lottery tickets, because the probability that you’ll
win is so infinitesimally small. But people do it, in large part because lottery
organizers spend so much time and energy publicizing those who’ve previously
won. When people consider buying tickets, they think about all of those who’ve
won in the past (whom they’ve seen on TV, and so forth), rather the massive
majority of those who haven’t won. Availability bias causes them to rate their
own likelihood of winning much more highly—so they choose to buy a ticket. This
makes lotteries a hugely profitable business model for the organizers.

2. Assessing Climate Change


Climate change is all about the general trend of warming throughout the globe,
not individual days or even years. But when they’re in the midst of a cold winter,
people may tend to believe that climate change isn’t really happening, because
their larger beliefs about the state of the global climate are most strongly
influenced by the recent weather in their area. This is why, in attempting to assess
whether climate change is really happening, it’s important to look at average
temperatures and weather patterns—because our minds are so easily skewed by
what we personally are experiencing most recently.

References:
https://www.intelligenteconomist.com/availability-bias/
https://www.google.com/search?
q=availability+bias+examples&oq=availability+bias+Exa&aqs=chrome.2.69i57j0l3j0i22i30l6.869
2j0j15&sourceid=chrome&ie=UTF-8

Ang pagkakaroon ng bias ay ang ugali ng tao na isipin na ang mga halimbawa ng mga bagay na
madaling maisip ay mas kinatawan kaysa sa aktwal na kaso. Ang sikolohikal na kababalaghan ay
isa lamang sa isang bilang ng mga kiling na nagbibigay-malay na pumipigil sa kritikal na pag-iisip
at, bilang isang resulta, ang bisa ng aming mga desisyon.
Ang pagkakaroon ng bias ay nagreresulta mula sa isang nagbibigay-malay na shortcut na kilala
bilang pagkakaroon ng heuristic, na tinukoy bilang ang pag-asa sa mga bagay na agad naming
naisip upang paganahin ang mabilis na mga desisyon at paghuhusga. Ang pagtitiwala na iyon ay
makakatulong sa amin na maiwasan ang matrabaho na pagsusuri sa katotohanan at pag-aaral
ngunit pinapataas ang posibilidad na ang aming mga desisyon ay magiging kapintasan.
Naturally, ang mga bagay na pinaka hindi malilimutan ay maaaring maisip nang pinakamabilis.
Gayunpaman, mayroong isang bilang ng mga kadahilanan na nakakaimpluwensya kung gaano
natin naaalala ang mga bagay. Halimbawa, may posibilidad kaming alalahanin ang mga bagay
na mas napagmasdan natin ang ating sarili kaysa sa mga bagay na narinig lamang natin. Kaya,
halimbawa, kung personal na alam natin ang maraming mga pagsisimula at lahat ng mga ito ay
matagumpay, malamang na sobra-sobra ang porsyento ng mga startup na magtagumpay, kahit
na nabasa natin ang mga istatistika na salungat.
Katulad nito, naaalala ng mga tao ang matingkad na mga kaganapan tulad ng mga pag-crash ng
eroplano at mga panalo sa loterya, na humahantong sa ilan sa atin na overestimate ang
posibilidad na ang aming sasakyang panghimpapawid ay mabagsak o, mas may pag-asa - ngunit
pantay na nagkakamali - na mananalo tayo sa lotto. Sa mga kasong ito, ang pagkakaroon ng bias
ay humantong sa ilang mga tao na maiwasan ang paglipad sa lahat ng mga gastos at
humahantong sa iba na umasa sa isang malaking panalo sa lotto bilang isang plano sa
pagreretiro.
Ang iba pang mga kiling na nagbibigay-malay ay nagsasama ng pagkumpirma sa bias, na
nagsasangkot sa pagbibigay ng hindi labis na pagtitiwala sa mga materyal na sumusuporta sa
aming sariling mga paniniwala at pag-uugali, at ang bias na nagsisilbi sa sarili, na nagsasangkot
ng paglalagay ng isang positibong pag-ikot sa aming sariling mga gawain at pagbibigay
kahulugan ng hindi siguradong data sa isang paraan na nababagay sa aming sariling layunin.

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