Chaa-H Business Plan Group 1
Chaa-H Business Plan Group 1
Chaa-H Business Plan Group 1
Haseeb Ahmad
+92-336-8443151
30/04/2019
Chaa-h is a company in food business that offers high quality tea, coffee, snacks,
beverages and confectionery items to its customers at their door step. It is basically a mobile cafe
operating on a total of three vans within the vicinity of Islamabad. The rapid growth and
popularity of tea shops and cafeterias was kept in mind while working on the idea. Chaa-h gives
you the experience of a cafeteria at your doorstep. Something that we have different than the rest
is that the customers not need to come to our location rather our vans will visit them and give
Mr. Haseeb Raisani is the Chief Executive Officer and Finance Director of Chaa-h, along
with four other core management members, Ms. Manal Tariq: Finance Manager, Ms. Manahil
Wasim: Operational Manager, Mr. Usman Sani: Marketing Manager and Mr. Basir Ahmad:
The company has rented a warehouse in the vicinity of Tarnol for its core operations and
official work. Three Isuzu NPR 4X4 will be routed on their specific avenues in Islamabad. We
currently operate in Islamabad only, but plan on expanding to the major cities of Pakistan. We
aim at becoming a locally recognized brand while focusing on innovation and not compromising
on the quality of our food products. As our cafes themselves are mobile, so we won’t be needing
any billboards for advertising purposes, the vans themselves would be enough for that purpose.
Other mediums of marketing such as social media and text messages will be used and the
The company has 11 other employees consisting of the drivers, waiters, chefs and guards
apart from the core management team. The employees have been hired on the basis of personal
reference. Chaa-h’s goal is to maintain growth and profitability along with innovation.
1. INTRODUCTION
1.2 Logo
“Bringing distinctively supreme taste to your locality saving you the time, effort and cost
”Chaa-h aims to offer high-quality tea, coffee and food using our imaginative trucks also
known as mobile cafes. Apart from providing taste and quality, we provide the customers
with the convenience of the cafes going to them rather than making the customers come
visit us. We aspire to become a locally recognized brand, capitalizing on the rapid
growth and popularity of cafes. Our goal is to maintain growth, profitability and
creativity”.
1.5 Company Overview:
The word Chaa-h denotes the Punjabi and Balochi word for tea and also it’s a slang for
the Urdu word, ‘chaahat’ which means love or fondness. So the word Chaa-h basically refers to
Chaa-h is a company which offers its customers high-quality tea, coffee and a variety of
The business was formed keeping in mind the rapid growth and popularity of cafes and
tea shops in particular. But rather than making the customers come visit their place, the café goes
to the customers instead. This has been made possible by the first of their kind, mobile cafes.
These are trucks customized in a manner that they act as actual cafes, but on wheels. And this is
where the inspiration for the punch line came from, ‘Paiye by Patti’.
Chaa-h is focused on targeting areas where there are significant crowds that may be
looking for a quick cup of quality tea or other refreshments. And to everyone’s convenience, the
café comes to the customer itself. It is not limited to any specific location and that’s the
The company owns 3 mobile cafes categorized as Truck 1, 2 and 3 respectively. Each
truck has its specific routes and locations where they are parked at certain times.
Chaa-h currently operates in Islamabad only, but plans on expanding to all major cities of
Pakistan. Chaa-h aims at becoming a localy recognized brand for taste, quality, convenience and
creativity.
Due to the unique nature of our business, we needed to take permission from the Capital
permit as ‘Hawkers’ since, we didn’t fall into the category of ‘Dhabas’ and ‘Food Stalls’ since
we had the mobility factor involved. We have added speakers to our vans in order to be
identified as hawkers. The permit will be issued by the Directorate of Municipal Administration.
Trademark: We will have a trademark for our name and punch line which is a new and
CHAA-H (PAIYE-PY-PATTI)
In addition to it, we have a unique logo designed by our tag line “Paiye Py Patti” so it is
our legal right to protect the logo so that no other company can copy it.
CEO
HUMAN
OPERATIONS FINANCE MARKETING
RESOURCE
MANAGER MANAGER MANAGER
MANAGER
SUPPLIERS COOKS/WAITERS
CHEFS DRIVERS
Security Guards
2. PRODUCTS AND SERVICE PLAN
Our company is providing the mobile café facility in which we will not stick to one
location rather move in different areas of Islamabad with our products. We will offer range of
different products in different flavors in our menu which the customers can avail and enjoy their
2.1 Products:
The products CHAA-H is providing to their customers and their details are as follow:
1. Cupcakes
The cupcakes are served in variety of different flavors and taste to have full range of
i. Strawberry Sprinkles Cupcakes: These cupcakes are made from strawberry in the better
with the topping of strawberry mixed cream and sprinkles on the top.
ii. Choco Fudge Oreo Cupcakes: The cupcakes are made from chocolate fudge enrolled
yummy Oreos with the topping of dark chocolate and oreos to make it delicious.
iii. Red Velvet Cupcakes: The new and hot favorite red velvet cupcake is made with the
iv. Caramel Cheese Cake Cupcakes: The cupcakes are made of cheese cake batter with the
v. Ice-cream Sundae Cupcakes: These cupcakes are made of vanilla batter with yummy
ice-cream and chocolate topping. In addition to it, sprinkles and cherry on the top to have
The chocolate lovers can enjoy the full range of brownies according to their taste and
i. Chocolate Mix Brownie: Chocolate mix brownie is made of chocolate fudge batter rich
ii. Caramel Choco Brownie: This brownie is made up to coco powder and chocolate in
iii. Creamy Cheese Brownie: These brownies are made from cream cheese batter with the
iv. Peanut Butter Brownie: Peanut butter brownie is fudgy brownies with peanut butter cups
3. Waffles
Waffles are a dish made from leavened batter cooked between the two plates to give
perfect size, shape and surface impression. A variety of different flavored waffles are being
i. Nutella Crunch Waffles: These are made from dark chocolate batter served with ice-
cream. On the top, chocolaty Nutella with the crunch of hazelnuts are the perfect to be
ii. Blueberry Choco Forest Waffles: The waffles are made of coco powder batter enrolled
in blueberry sauce topping sandwiched with cream to have full delicious taste.
iii. Brownie Waffles: These waffles are made in the batter of coco powder and brownie
Mixture to give it full taste of brownie and waffles both in one topped with the ice-cream
and strawberry.
iv. Vanilla Strawberry Waffles: These waffles are made in a mixture of strawberry and
4. Donuts
Varieties in donuts are available to satisfy the desires of the customers and they can enjoy
their favorite flavor of donuts according to their taste and personal choice.
i. Sprinky Vanilla Donuts: These donuts are made in the yummy vanilla batter topped with
ii. Strawberry Donuts: They are made in the vanilla batter with the icing of the strawberry
iii. Jam filled Sugary Donuts: These donuts are rich in jam filling with the icing sugar
iv. Dark Chocolate Donuts: They are made from dark chocolate and cocoa powder topped
with the thick topping of chocolate to give the full taste of dark chocolaty donuts.
5. Sandwiches
Varieties of sandwiches are also being served to overcome the appetite of the customers.
i. Club Sandwich: This sandwich is filled with plain chicken and fresh veggies, and cheese
ii. Chicken Grilled Sandwich: This sandwich is made of fresh grilled chicken, cheese and
different veggies served with the ketchup and red chili sauce.
iii. Chicken Steak Sandwich: This sandwich is made from chicken steak loaded in cheese
6. Fries
Potato French fries are the most favorite among all age group people. Following are the
i. Masala Fries: These are the regular French fries freshly made on the order and served
ii. Mayo Fries: These are the fries with the mayo toping to give the yummy taste.
iii. Garlic Fries: These fries are freshly served in the garlic chili dip sauce.
iv. Curly Fries: The curly fries are potato fries nicely cut into the curls shape and rolled
v. Pizza Fries: The fries are nicely enriched in the cheddar and mozzarella cheese topping
sprinkling the oregano on the top to give a good smell and taste exactly of pizza.
7. Nachos
Nachos’ is a Mexican dish that consists of tortilla chips heated, loaded with chicken and
covered with melted cheese, serve as appetizer and snacks. They include variety of types with
It’s an aromatic beverage made by using cured leave poured in hot boiling water. It is
served in variety of flavors according to the need and taste of the customers. They are:
i. Doodh Patti: It is the tea made with the tea and milk mixed together in a perfect
iii. Kashmiri Tea: It is also known as Pink Tea due to its pink color and nuts are added in it
iv. Green Tea: This type of tea is made up of green leaves of tea.
9. Coffee
i. Coffee Latte: It is a popular option for coffee drinkers, made in a steamed milk and
ii. Cappuccino: Most popular kind of coffee made in three layers, the first is of espresso,
then steamed milk and finally a layer of frothed, foamy milk topped with chocolate
syrup/powder.
iii. Espresso: It is made by shoot boiling water under high pressure through finely ground up
coffee beans and then pouring into the cup. It is purest coffee experience one can get.
iv. Long Black Coffee: This coffee is quite strong made with hot water and espresso with
10. Ice-cream
In our café wide range of ice-cream flavors are available, according to the choice of the
customers. The ice-creams are made fresh in the kitchen with the chunks of the fruits according
to the desired flavors. So, the customers can enjoy the yummy chunky flavored ice-cream on the
basis of their choice and desire. The flavors that are available are:
v. Strawberry Ice-cream
It’s a sweet cold beverage that is usually made from milk, ice-cream, flavors or iced milk.
The juices are freshly served and are available according to the season in wide range. The
juices are enrich in full pulp and crushed ice cubes to refresh people in the hot weather. They are:
i. Mango Juice
v. Mint Margarita
13. Slush
The slushes are made freshly according to the order of customers. There are available in
three flavors:
i. Orange Slush
We are targeting anyone and everyone who’s craving a hot cup of tea or an icy cold glass
of a beverage or has an appetite for some delicious snacks in the city of Islamabad
To develop our product we will do regular market research. Market research provide a
complete market situation i.e. market gaps and product development areas.
We are targeting the commercial areas i.e. Blue area, F-6, F-7, I-8, I-10 market and
melody food street of Islamabad. These areas have a huge flow of customers throughout the day
Our aim is to create a strong brand image in the mind of customer by smart promotional
3.4 Design:
We have a unique design of our business i.e. mobile café which is a unique kind of
We aim to provide the best quality services to our customers like sales, customer experience,
3.6 Competitors:
the local fast food brands are our indirect competitors because they are targeting the same
café to the customers whom they never experience with relatively low prices.
The marketing mix includes the 4’Ps which are: Product, Price, Place and Promotion.
3.8.1 Products: To create a better brand image in the mind of customer we are highly
focusing on maintaining the quality of our products. We are dealing in 15 different types of
products starting from the muffins, cupcakes, desserts, ice-creams, shakes, tea, coffee and
5. Fries
• Masala fries
• Mayo fries
• Garlic fries
• Curly fries
• Pizza fries
3.8.2 Prices of The Products:
We have use the economy pricing strategy to target the wide range of the customers.
Middle and lower class is more conscious about the prices of the product so we have
adopted such a pricing strategy that will attract the price conscious customers towards our
brand.
Product Price
1. Cupcakes
• Strawberry sprinkles cupcakes 80
• Choco fudge oreo cupcakes 100
• Red velvet cupcakes 80
4. Donuts
• Sprinky vanilla donuts 80
• Strawberry donuts 80
• Jam filled sugary donuts 100
5. Sandwiches
• Club sandwich 200
• Chicken grilled sandwich 230
• Chicken steak sandwich 250
6. Fries
• Masala fries 100
• Mayo fries 130
• Garlic fries 130
7. Nachos
• Loaded chicken nachos 250
• Chicken supreme nachos 300
• Chilli nachos 250
• Chicken sweet and spicy corn nachos 280
8. Tea
• Doodh patti 100
• Sulemani tea 100
• Lemon herbal tea 80
• Green Tea 80
9. Coffee
• Coffee latte 250
• Cappuccino 300
• Espresso coffee 300
10. Ice-cream
• Mango ice cream 100
• Strawberry ice-cream 120
• Pineapple ice-cream 120
13. Slush
• Orange slush 120
• Lemon slush 120
• Mango slush 120
3.8.3 Place
As it is mobile café so there is no fixed location. Our van will move in the main markets
of Islamabad of areas; F-6, F-7, F-11, Blue Area, Melody, I-8 and I-10.
In our promotional strategies we have use some kinds of promotional strategies like
awareness of brand through social media and billboards. Attract the customers through discounts
offers and awareness through events. We have used promotional mix which is combination of
billboard located in melody food street and f-11 market. After launching our brand we
will not promote our brand through billboard for at-least two months.
ii. Social media: Social media will be our permanent source of advertisement
throughout the years like face book ads, personal messages, and our face book page.
iii. Websites: We have our own website which is a quick medium of information. It will
contain information about our products and discounts that we will offer. It will also
iv. Print media: In pre-launched advertisement we will help newspapers to flow our
pamphlets to the target audience. We will also use this medium afterward when we
v. Events: QAU funfairs will be our great source of promotion in the minds of the
• Sunday discounts
vii. Mobile Van: From our warehouse all of the three vans will move at the same time
one after the other till the Kashmir highway which will surely attract the people
towards them. Our mobile vans have LED’s in them we will run our adds on these
screens like discounts, videos of our product, and other upcoming offers that will be a
great source of customer attraction and business advertisement throughout the years.
• Before launch we will move our vans for a month in the region of Islamabad. Every
van has a LED system which will show our products and offers etc.
• Website
• FB ads
Mediums Cost
Website 15,000
2 x 2000 = 4000
Cost of one pamphlet = 7
=24 x 117.4
=2817.6rs/day
• Website
• Instagram account
• Personal messages
• Discounts
4. MANAGEMENT PLAN
1. Haseeb Ahmad
2. Manahil WasIm
3. Manal Tariq
4. Muhammad Usman
5. Basir Ahmad
Chaa-h consists of 5 investors and owners. They are heads of different departments at the
same time.
i. Mr. Haseeb Ahmad is the CEO and Finance director of Chaa-h. He is the graduate of
ii. Ms. Manal Tariq is also a graduate of Quaid e Azam University heading the Finance
department.
iii. Ms. Manahil Wasim graduate of Quaid e Azam University handling the operations of
the business.
iv. Mr. Muhammad Usman is the fresh graduate of Quaid e Azam University, majors in
v. Mr. Basir Ahmad is also a graduate of Quaid e Azam University and head of Human
Analysis, Leverage)
6. Credit Management
4. Warehouse Operations
5. Operate the
6. Suppliers and their Details
techniques)
4. Target Audience
5. Competitors
6. Competitive Advantage
Chefs at Warehouse Three chefs are required at warehouse, their duties are:
Security Guards They wil guard the warehouse for 12 hours shift.
Drivers They will drive the van also act as waiters and serve to
Cooks + Waiters They will be on duty in the van and responsible for cooking
4.4 Employees:
There are total 11 employees working under the supervision of these 5 owners. These
employees include 3 drivers and 3 waiters/cooks for the trucks, 3 chefs working at the warehouse
One of them also serve as an assistant cook who helps the other two, also he is responsible to
4.4.2 Waiters/Cooks and Drivers: Among six people in the van, three of them are cooks
and waiters and three of them are drivers of the vans. At the times when the trucks would be
roaming around the waiters would provide services of the driver and when they would be
4.4.3 Security Guards: Two security guards will be guarding the warehouse and each will
4.4. Salaries:
i. Executive Salaries:
Recruitment would be on referral bases. Following are steps followed in the recruitment
i. Recommendations: Using our personal networks and the networks of our restaurant’s
staff can help in hiring for chef, cooks, waiters, drivers and security guards. Making
sure that all of our employees know when we are hiring and trying some incentives
for successful hired referrals. A referral hire will help to promote good morale and a
ii. Interview: The aim of interview would be to judge the skills, commitment, reliability
iii. Background Check: Police verification and informally confirming with the referee
iv. Short Listing: After checking the business and our legal requirements, the applicants
v. Selection: The final step is the selection of the applicants which would meet our taste.
After their selection they are provided with proper guidance and instructions to
follow.
4.6 Training of Employees:
Training of the chefs working at warehouse is not necessary as we are already hiring
professional chefs ate the warehouse. What is important is the training of the newly hired cooks
would be cooking inside the vans or trucks. Training of the new hired cooks would be done in
the month of advertising when there would be no sales and the professional chefs would be free
at that time so they would be able to provide some training to the employees or cooks.
4.7 HR Policies:
goals, mission and vision that every member should follow. Those policies provided by any
organization or company are very important and these policies must be acknowledged by every
i. Safety: Safety of employees comes at the very first stage as we will be providing them
with safe working conditions and safety measures will be highly focused by the business.
ii. Working hours: We are following the working hour policy provided by the government
iii. Medical leave: In case of any emergency and health related issues with our employees,
iv. Discrimination: Our organization strictly suppresses any kind of discrimination. We are
v. Pay: We are fulfilling the government regulations regarding pay. The minimum pay
which we will pay to the employee is 15000 PKR according to the government policy.
4.8 CSR:
The Corporate Social Responsibility activities which we are focusing in our business are;
1. Helping needy ones: Giving extra food to the poor & needy ones at the end of the day.
2. Environment friendly bags: We are using paper made bags and paper mad glasses in
3. Maintaining good quality: Focusing on using fresh ingredients which are certified from
food authority.
5. Diverse employees: All of the employees are from different areas of Pakistan which
6. Safety at workplace: We ensure that safe working practices are developed and
implemented.
7. Reduce Risk of Bullying and Harassment: We implement measures to reduce the risk of
The operations plans for the mobile café (Chaa-H) geared towards the nuts and bolts to
prepare food that can be served to the customers, replenish dishes are that drawn down, to
provide the services to enhance the take away experience and to make the payment process
smooth. The operation plan emphasize on speed and quality food delivery to the customers to
Chaa-H provides a unique experience with their goods and services offered at the
café. Now people can avail to have delicious food at their closest location. The menu of
our café is kept simple and appealing, the dishes chosen are tasty and easy to serve and
customers can fulfil their appetite by the delicious variety of snacks, desserts with a cup
of tea or coffee. In addition to it, they can also refresh themselves with the fresh juices,
• Sandwiches
• Nachos
• Fries
• Cupcakes
• Brownies
• Waffles
• Donuts
• Tea
• Coffee
• Ice-cream Shakes
order to this, it is necessary to use a procurement strategy which helps in cost effective
purchasing of raw materials from vendors who will help to deliver goof quality goods on
mix of vendors who can provide the best prices on better terms and conditions.
The ultimate goal is to create manageable, risk free and optimized supply base
food service operation. In the purchasing process of our business we will purchase
only as much as it is estimated that will be needed until next delivery. This
process of purchasing goods will ensure that food stay fresh and the quantity that
is purchased will be used immediately or in the near future, this will also create a
provide the needed goods for the operations of the café. There are two main
• Non Perishables- Non-perishable items that are dry goods, packed food
items, flour, and other grocery items will be bought on monthly basis as
• Fresh fruits and vegetables will be ordered on by variety, size and weight.
• Other food item will be ordered on the basis of size and weights.
e. Price Impact: There is a huge impact in the prices of food products, the
fluctuation in the prices over the year are due to many factors which include:
• Seasonality- The seasonal fruits and vegetables are available readily with
less prices and more shelf life than out of season fruits and vegetables.
• Weather- Severe weather conditions can also made a huge impact on the
and their cost are calculated on weekly or monthly basis upon the nature of the
In our café it is our core responsibility to manage the staffs who are handling the
operations by working in the kitchen to make sure that the food is stocked properly to make
the required dish for the customers. We also identify the working hours of the chefs and if
busiest schedule occurs, it will be our responsibility to manage the workforce properly during
i. Location
Our business idea is of mobile café, so there will be no permanent location. Our
mobile van will roam in different areas of Islamabad according to the route plan. Moreover,
there will be a warehouse where our kitchen will be located to make the different products
needed for the café and an area of parking for the mobile vans.
The location of our warehouse will be taken on rent basis in Tarnol. The detail of the
https://www.zameen.com/Property/islamabad_tarnol_12000_sqft_warehouse_with_of
fice_space_ideally_located_at_very_prime_location_of_main_road_tarnol-15034721-8121-
4.html
ii. Route Plan
Our mobile café is initially for Islamabad area. The route plan of all three vans of
Months Timings
January-March 12:00pm-10pm
April-September 5:00pm-12:00am
October-December 12:00pm-10:00pm
Areas Timings
BLUE F-11
AREA MARKET
Areas Timings
iii. Layout
The van will be made customized according to our need. In the interior of the cabin
there will be all equipment’s set which are needed to run the mobile café.
Moreover, the proper layout of the interior cabin is made on AUTOCAD software
iv. Equipment
• Flat Grill
• Cooking Range
• Cabinet
• Slush Machine
• Coffee Maker
v. Electrical
• Refrigerator( 22 cu Ft ) 800 w
• Exhaust fan 80 w
• Total 3480 w.
vi. Water
• 1-Soap Dispenser
In our café Distinctive quality policy will be followed in which our quality control
policy will revolve around three things. i.e. our customers, our services which are being
We will serve fresh food made by our cooks and chefs and ensures that the food
Raw materials, products safety and quality that are being purchased and stored in our
kitchen will be monitored to maintain the hygiene levels and to reduce any chances of
contamination. Also, safe and sanitary work environment will also be maintained to retain
It is necessary to manage the inventory and take account of all the necessary items
needed to make the products. The steps which we follow to manage the inventory are:
• Set Par Levels: The minimum quantity of raw materials needed to make the
products is set and when the stock decreases from the set level we will order it.
Par levels vary as some goods are more readily use than the other. It help to
• First In First out (FIFO) Method: For non-perishable goods this method will
help out as the old items (first in) will be in used first (first out) and then the new
items will be used. It helps to maintain the shelf life of goods and the old goods
with our suppliers, and have clear, proactive communication which helps us to
restock the goods when needed and return the goods which have no use.
• Regular Auditing: It helps to know how much goods we have stock. We will do
rotating schedule daily, weekly and monthly. It will also help to take an account
of all the goods kept in the shelf and which goods have to be ordered more in the
• Accurate Forecasting: By accurate forecasting of the goods we can order the raw
materials and estimate the price through which it will be easy for us that which
products have to be more ordered and which to order less. This step will also help
to keep the financials in proper system and no good will be ordered that will be
not to make the products. Moreover, right stock will be ordered at the right time.
5.4. Supply Chain Management Process
The supply chain process of CHAA-H is as follow:
i. Suppliers
• Chicken Supplier: To have a fresh chicken supply, we will contract with “Big
Bird” on weekly basis to provide us with the ready to use boneless chicken.
• Dairy Products Supplier: For fresh milk, eggs, yogurt, butter and cheese, we
will contract with the local dairy shop near our warehouse. So, they will
items and tin products are purchased on monthly basis from the wholesale
shops.
“Sabzi Mandi” by one chef on daily basis and stored in the warehouse.
ii. Purchasing of Raw Material
The raw materials are purchased on the weekly or monthly basis according to the
After purchasing the raw materials, the goods are stored in the warehouse. The chefs
will carry out the operations in the warehouse and make the products which are needed on
the basis of demand received of that product and place it in the van.
The chefs/cooks in the mobile café will further make the products on the spot in the
mobile café so that the products will be fresh and ready to eat.
When the customers place an order of any item from the menu, the order will be
processed and the waiters carry out the process to make the customers satisfied.
The order processed by the customers will be served to them by waiters. Moreover,
waiters ensure that the customers don’t have to wait much and the order is right served to the
The business has a total initial investment of Rs 19178000, out of which the owner’s
equity is Rs 14383500 while the rest amount of Rs 4794500 is taken from Allied Bank as a loan
at an annual interest rate of 14.5% (KIBOR + 4.5%) for a period of ten years .
An estimated cash of Rs 2385000 is kept to meet the operating expenses of the business for the
first quarter.
300,000 for the business operations. The warehouse will be used for preparing the food products,
We’ve bought three vehicles (Isuzu NPR 4X4) and automated them according to our
requirements allocating a total cost of Rs 15000000. Straight line method of depreciation is used
to calculate the depreciation expense of our fixed assets which comes to be Rs 1668300
assuming a useful life of 10 years and the salvage value to be zero at the end of useful life.
The company is financed through owner’s equity of Rs. 14383500 and a bank loan worth
Rs. 4794500 at a rate of KIBOR + 4.5% compounded annually. The company has an amount of
2385000 cash in hand to meet the operating expenses of the first quarter.
Chaa-h
Balance Sheet
Assets Liabilities
Supplies 110000
Furniture 125000
Equity:
The company is financed through owner’s equity of Rs. 14383500 and a bank loan worth
Rs. 4794500 at a rate of KIBOR + 4.5% compounded annually. The company has an amount of
2385000 cash in hand to meet the operating expenses of the first quarter.
The forecasts show a loss in the first year. The following years show a healthy profit and a rapid
Year 1 (2825202)
Year 2 1170798
Year 3 3353018
Year 4 5367002
Year 5 6447840
Year 6 20255020
Year 7 22072372
Year 8 24071459
Year 9 26270455
Year 10 166289851
Cash flows have been calculated by adding back the amount of depreciation expense to the
1 (4493502)
2 (497502) (4991004)
3 1684718 (3306286)
4 3698702 392416
5 4779540 5171956
6 6586720 11758627
7 8404072 20162748
The company is set to recover its initial investment in the 7th year of its operations.
Balance Sheet
Assets Liabilities
Supplies 110000
Furniture 112500
Equity:
0 16683000 1668300
1 15014700 1668300
2 13346400 1668300
3 11678100 1668300
4 10009800 1668300
5 8341500 1668300
6 6673200 1668300
7 5004900 1668300
8 3336600 1668300
9 1668300 1668300
10 0 1668300
Depreciation has been calculated on the straight line method basis considering the useful life of
The above table shows the combined book values of the assets and their depreciation.
Salaries 2220000
Total Fixed Assets 5429130 Total Variable Expenses (Per 1.5 PKR
PKR Unit)
Variable costs per unit have been calculated by dividing the variable costs by the total
number of estimated units to be produced, which are 217,648. Units have been calculated by
dividing the average price (Rs. 153) of the units to the estimated sales (33300000).
The company would need to sell 35,836 units in order to achieve break-even.
6.12 Amortization Schedule:
ANNEXURES
Layout
The proper and clear layout is attached in the email, made on AUTOCAD Software
Business Card
Menu Card
Resume of Core Designation Team
Application is hereby made for registration in the register of the accompanying trade
(e)_________________________ who claim (s) to be the proprietor(s) thereof and by whom the
said mark is proposed to be used/being used since __________ in respect of said goods or
services (f)___________.
If the application is for a series of marks, indicate how many marks in the series (g)
_________________
If the application is for temporary protection during exhibition, state the period of
protection (h-1).
The first application in a convention country to register the trade mark has been made in
________________ on ______________.
A certified copy certified by an official of the convention country in which the first
i/we request that the trade mark may be registered with priority date based on the above
mentioned first application in a convention country under the provisions of section 25 of the
ordinance.
Signature: ______________