Bethlehem Hailu
Bethlehem Hailu
Bethlehem Hailu
Declaration
I, the undersigned, hereby declare that the work contained in this thesis is my own original work
and that I have not previously in its entirety or in part submitted at any university for a degree.
This is to Certify that the thesis prepared by Bethlehem Hailu entitled: ‘Assessment of Critical
Success Factors in Real Estate Development Projects in Addis Ababa’ submitted in partial
fulfillment of the requirements for the Degree of Master of Arts in Project Management complies
with the regulations of the University and meets the accepted standards with respect to originality
and quality.
____________________________________________________________________
Chair of Department or Graduate Program Coordinator
Abstract
There is a rapid growth in Real Estate industry in Ethiopia where many are using resources to
conduct a number of development projects. Many Real Estate companies (Project Sponsors) only
consider the financial aspects of the real estate development projects while many internal and
external factors affect their success. This research aims to contribute to the efficiency and
effectiveness of these companies in delivering real estate development projects. The objective of
the study is to identify and assess critical success factors in real estate development projects as
well as establish the relationship between CSFs and project success. A quantitative approach was
applied where conceptual model was adopted to assess 8 main critical success factors: Client
(Project Sponsor) Objectives, Client Core Competencies, Project Environment (Physical
Environment, Economic Environment, Socio-Political Environment, Industrial Relations), Project
Team Leaders Performance &Project Management Actions.. A total of 55 questionnaires were
filled by project managers, engineers and formans engaged in real estate development projects by
three real estates, Bole Beshale Project by Sunshine, Dodi 1 by Noah and Polilotus by Tsehay Real
Estate. Descriptive statistics and correlation was applied using SPSS to analyze and interpret
data. The major findings indicate that Client Objectives, Project Team Leaders Performance,
Project Management Actions, Client Core Competency, Economic environment and Physical
Environment are the most critical factors Moreover, a strong positive relationship was observed
between Project Management Actions, Project Team Leader Performance and Client Core
Competency. In conclusion, project success in Real Estate development can be achieved by
focusing on delivering on time and with high construction quality. Moreover, client’s (project
sponsor) involvement in project initiation and planning phase, placement of competent and skilled
project leaders and comprehensive project safety and quality management are critical to real
estate development project’s success.
Key Words: Critical Success Factors, Client Objectives, Client Core Competency, Project Team
Leaders Performance, Project Management Actions
Acknowledgements
I would like to thank extend my gratitude for my advisor Dr. Solomon Markos for his
continuous and valuable guidance and support throughout the study. I am thankful to the real estate
companies for their consent and cooperation throughout the making of the research. I am
specifically thankful to Ato Tenadam, Ms. Hirut and Ato Sisay at the for assisting me in
distributing the questionnaires and collecting them from their respective real estates. From among
friends, I would like to thank Alem Shumuye and Yoseph Gizaw for their support.
Lastly, I would like to thank my family and friends that have been by my side to help me though
the challenges and celebrate through the accomplishments.
Table of Contents
Table 4. 12 Relationship between Critical Success Factors and Project Success ...60
iii
List of Figures
Figure 3.1 Conceptual framework of Critical Success Factors and Real Estate
Development Project ............................................................................................................... 31
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CHAPTER ONE INTRODUCTION
Real estate development involves purchasing a tract of land, determining the marketing
of the project, developing the building program and design, obtaining the necessary public
approvals and financing, building the structure, then leasing, managing, and ultimately selling
it( Prathamesh, 2015). Real estate construction projects, similar to other projects are measured
based on project management performance. The iron triangle of cost, time and quality
Real estate development has become one of the fastest growing sectors in Ethiopian
Economy. According to the World Bank report in 2018, the construction industry has
contributed 3.5 % to the overall Ethiopia’s GDP growth that registered 10.9% in 2017. The real
estate industry coupled with construction industry accounted for 14.9% of the GDP in the
2008/2009 fiscal year, real estate taking more than 60% of the share. There has been a rapid
growth in real estate investments in Ethiopia as evidenced by annual growth rate of 37% for
With Ethiopia’s economic growth rate, the rapidly changing real estate landscape in Addis
Ababa is one of the more visible aspects of the extended period of growth recently experienced
in Ethiopia (Access Capital, 2009). The residential real estate development in Addis Ababa
takes a big share in the industry. According to Addis Ababa Investment Agency, it has issued
over 200 real estate project licenses with annual growth of 22 % (Ethiopian Investment
Authority as cited by Tadesse, 2013). The observed increase in the scope and scale of real estate
activity has been driven by multiple factors. The factors include as overall economic growth,
rise in urban population, a long-standing backlog of unmet housing demand, the expansion of
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city roads and infrastructure, tax and investment schemes, extended lease periods, and reduced
Residential homes and neighborhoods built by real estate developer are now becoming
increasingly common ever since the first large scale development was initiated by the pioneer
in the industry, Ayat Real Estate (Access Capital, 2009). From among the many real estate
companies, Sunshine Real Estate, Tsehay Real Estate and Noah Real Estate are notable ones
Sunshine construction, under Sunshine Investment group was founded in 1984 with less
than 10 employees. Three decades later, it currently has 3000 employees with a project delivery
track record of 984 kilometers of road projects, 427 residential houses and 3254 apartments
(Sunshine Investment Group, 2018). Bole Beshale Real Estate Project is a major real estate
development project that plans to construct 1785 house and 308 apartment buildings in 10 years
with planned budget of 515,089,544 55 birr. The project commenced in October 2011 and plans
to be completed by March 2020 where April progress report indicates that 95.3 % of the work
From among the new real estate companies, Tsehay Real Estate was established in
2011 by CGC Oversees construction (Ethiopia) and Mr. Qian Xiao. Polilotus International
center was developed over 30,000 m2 plot of land inclusive of high level business offices, resort
restaurants, shopping mall and 13 G+12 high quality level apartments with cost estimation of
3 billion birr. The residential G+13, that make up 70 % of the construction project, have been
completed where as the rest are under construction (Tsehay Realities, 2018).
Lastly, Noah Real Estate was established in 2013 where it has delivered 5 residential
and 4 commercial buildings with additional 7 projects underway in various sites of Addis
Ababa (Noah Real Estate, 2019). Dodi 1 Real Estate project that is developing 64 apartment
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complexes on 1000 square meter. It commenced on December 2016 and plans to finish on
September 2019.
While some real estate companies have delivered their construction projects on budget,
schedule and quality that has satisfied their customers, there are others such as Access and O-
Logo Real Estates who have not delivered on their real estate construction project objectives
and are thus battling lawsuits from unsatisfied buyers. Real estate developers are the project
sponsors in which they play an important role in the project planning and execution of their
residential home development projects as well as the project teams that are authorized with the
projects to do so. The registered increased economic growth, shift of demographics from rural
to urban, and rise in income indicate a positive growth to be expected in the real estate
construction sector. However, between the periods of 1992-2006, the total number of real estate
developers licensed by Ethiopian Investment Authority, have reached 1,667 with total capital
of birr 31.9 billion of which 87% is under pre-implementation indicating how far it is behind
the country’s expectations (Eshete and Teshome, 2015). In Ethiopia, many real estate
developers are using many resources to conduct a number of real estate development projects
in which some have been observed to delay or completely fail at delivering according to plan.
This calls for the identification and assessment of critical success factors for the betterment of
the industry.
The real estate development decisions generally consider only the financial aspects of
the projects where feasibility calculations are based on the net present value (NPV) of the
investments (Prathamesh, 2015). (Santankari and Jain, 2015) studied the success factors for
real estate construction projects in India context where the researcher used 8 construction
experts to identify and rank 23 success factors grouped into four clusters i.e. Financial,
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customer, value added and operational. The researchers concluded that if they were to be
implemented to real estate construction projects, they would increase project performance.
investigate the factors affecting real estate market in which the researcher concluded that
insufficient land supply, increased housing construction materials and high price as the most
notable ones. (Girma, 2007) conducted a study of assessing the factors that contributes to the
success of projects management in real estate development construction projects and adopted
7 critical success factors from reviewing literature. Organizational planning, project manager
goal commitment, project scope and work definition and control systems were found to be
present in the real estate development projects in Ethiopia. The researcher added that project
team motivation and goal orientation, project manager’s competency, safety precautions and
applied procedures and control systems had significant impact on the project management
success though most project managers were observed to have lacked those critical factors.
Various research studies have been made to identify and assess critical success factors.
They have been mainly focused from project manager’s perspective, limited to few experts,
and focused on external environment of the real estate industry. This research aimed to study
success factors from different perspectives of human related, project related and external
environment and assessing critical success factors in real estate development projects from the
perspective of project teams of three real estates deemed successful. It will view project
performance and success as a function of client objectives, client core competency, the project
leadership and project management actions. As there is rapid growth in the real estate industry,
the research aims to contribute to the efficiency and effectiveness of these companies in
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1.3. Basic Research Questions
1.3.1. What are the critical success factors of real estate development construction projects?
1.3.2. What is the relationship between critical success factors and project success?
The general objective of the study is to assess the critical success factors in real estate
To identify and assess the critical success factors for real estate
construction projects
project success
This research study will be based on a quantitative assessment in which it tends to have
applied significance. It will enable the selected real estate companies to identify and focus on
specific success factors that they have themselves evaluated. The results of this study is
expected to be a valuable knowledge for other real estate companies. More specifically, it will
assist real estate companies when designing real estate development plans, team selection, and
performance evaluation. The findings of this study may also be used as a source of information
for those who are interested in conducting similar research on identifying critical success
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factors in similar sector in Ethiopia or elsewhere. Lastly, it is expected to enhance the
The scope of the study will be focused to assessing the critical success factors in real
estate development construction projects limited to three real estate companies located in Addis
Ababa City Administration. The structured questionnaires was adapted from a study by.
(Ramakrishna,N., Aswin Kumar, M., Vivek Kumar, D. and Arun Kumar ,G., 2012) on
“Determinants of the Success of Real Estate Projects: A Study of Select Firms in Hyderabad”
where they have identified 5 success factors; Client Objectives, Core Competency, Project
Leadership and Project Management Actions. The reason for the adaption of these success
factors is that it views project success as a function of the objectives and characteristics of the
client, the project environment, project team leadership characteristics and project management
actions which allows the researcher to explore for the big picture.
The research methodology will be a quantitative research design where data will be
collected in the form of questionnaires from the three real estate companies’ project teams. By
using quantitative approach together, the researcher gains an in depth understanding. The
sample population will be limited to the project teams (project managers, engineers and
formans) of the respective real estates. The study will not be inclusive of the real estates’
contractors and consultants in the development projects. In addition, it will be focused on three
real estate companies from many which might make it hard to generalize to the entire real estate
industry.
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1.7. Limitations of the Study
The researcher had few limitation with regard to the scope and content of the study as
well as time constraints. Due to time limitations, the study was only limited to three real estates
from among many in Addis Ababa for reasons of the unwillingness and request for animosity
by most real estate developers approached. In addition, the research is limited to the views of
project teams (project managers, engineers and formans) without linking those perceptions to
Client - is defined as the person or firm responsible for commissioning and paying for the
Critical Success Factors – also known as key success factors, are defined as limited number
(usually 3-8) of characteristics, conditions or variables that have a direct and serious impact on
Dictionary,2019)
Client objectives – are the construction goals set by the owners of the projects within the iron
Client core competency- is attributes of the client’s knowledge of the project, pre-contract
design and documentation process, requirements of the finished building and the ability to
convey those in order to reduce level of errors and omissions that leader to variation and
Economic Environment- refers to all the internal and external economic factors such as
inflation, liquidity
employees, labor /trade unions, employer organizations and state. It includes the processes
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through which these relationships are expressed (for instance, collective bargaining, workers
participation in decision making and dispute settlements) and the management of conflicts
Physical Environment – refers to the part of human environment that includes purely physical
Project Environment – is the surrounding in which a project is undertaken and it includes air,
water, land, natural resources, humans, and their interaction that is social, political and
Real Estate – is property consisting of land and buildings on it along with its natural resources
such as crops, minerals or water, immovable property of this nature; an interest vested in this,
Real Estate Development Project – is a business process, encompassing activities that range
from the renovation and re-leasing if existing buildings to the purchase of raw land and the sale
The research is organized in five chapters. The first chapter will include background of
the study, statement of the problem, basic research questions, objectives of the study, definition
of terms, significance of the study, and delimitation/scope of the study. The second chapter will
include theoretical and empirical literature review about project management, construction,
real estate and factors affecting project success. Chapter three will give a detailed description
of the research design, participants, and sources of data, data collection and analysis methods
to be employed. The fourth chapter will summarize the data analyzed and present the
interpretation in light of the literature review. The last chapter will conclude, summarize and
make recommendation for further research based on results found from the research.
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CHAPTER TWO LITERATURE REVIEW
Many definitions have been developed to explain the meaning of a project. (Kezner,
2000) defined project as any series of activities and tasks that has a specific objective to be
completed within certain specification, defined start and dates, funding limits and consumes
resources. Whereas (PMI, 2013) defines project a temporary endeavor undertaken to create a
unique product, service, or result. In addition, Project is defined as set of interrelated tasks to
be executed over a fixed period and other limitations (Business Dictionary, 2019).
a. A simple definable purpose, end item or result defined in terms of cost, schedule and
performance requirements
b. Unique as it is one time activity requiring something different and never to be repeated
d. Cuts across organizational lines as it needs to draw from the skills and talents from multiple
e. Involves unfamiliarity as it differs from what’s previously done with its own new elements
f. Usually has something at stake as failure might jeopardize organization/firms or its goals
g. Process of working to achieve a goal where it passes through different project lifecycles
and with that, the organizational structure and resources expenditure build with each
succeeding phase; peak and then decline as the project nears completion
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PMI (2013) reiterates the temporary nature of projects indicates that a project has a
definite beginning and end where the end is reached when the project’s objectives have been
achieved or when the project is terminated because its objectives will not or cannot be met, or
when the need for the project no longer exists. The application of project management practices
Though the body of knowledge of project management was not yet known, the practice
of project management dates back to the building of the pyramids in Egypt in 2500 BC and
Great Wall of China in 208 BC. Historical data reveals that the workforce for this large project
was organized into groups i.e. soldiers, common people and criminals where they were ordered
to complete the project (Westland, 2018). The rules of project management began to take shape
across corporate America around the time of World War II, and by the 1950’s they were
guiding civil construction projects. In the 1960’s, Project Evaluation Review and Work Break
Down Structure were developed by the US Department of Defense as well as the international
sheet,)( Westland,2018)
Kezner (2000) stated that project management can mean different things to different
people as its concept is often misunderstood. Project Management is the art of creating the
illusion that any outcome is the result of series of pre-determined, deliberate acts when, and in
fact it was dumb luck. Project Management is the planning, organizing, directing and
controlling of company resources of relatively short term objective that has been established to
complete a specific goals and objectives. Furthermore, project management utilizes the
assigned to a specific project (the horizontal hierarchy). Project management knowledge draws
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on ten areas i.e. integration, scope, time, cost, quality, procurement, human resources,
A project life cycle is the series of phases that a project passes through from its initiation
to its closure. The phases are generally sequential, and their names and numbers are determined
by the management and control needs of the organization or organizations involved in the
project, the nature of the project itself, and its area of application. It should not be confused
with the Project Management Process Groups, because the processes in a Process Group consist
of activities that may be performed and recur within each phase of a project as well as for the
Project life cycles can range from predictive or plan-driven approaches at one end to adaptive
A Predictive Lifecycle – is when the product and deliverables are defined at the beginning of
An Adaptive Lifecycle – is when the product is developed over multiple iterations and
detailed scope is defined for each iteration only as the iteration begins.
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2.4. Project Management Process Groups
PMI (2013) indicates that project management processes ensure the effective flow of the
project throughout its life cycle. It encompass the tools and techniques involved in applying
A. Initiating Process Group- launches the process that can result in the authorization of a
new project
B. Planning Process Group- establishes the scope of the project, refine the objectives, and
define the course of action required to attain the objectives undertaken by the project
C. Executing Process Group- performed to complete the work defined in the project
D. Monitoring and Controlling Process Group- required to track, review, and regulate the
E. Closing Process Group- performed to finalize all activities across all Process Groups to
of project activities. Its main reason is to create an environment that fosters interactions among
the team members with a minimum amount of disruptions, overlaps and conflict (PM4dev,
2016). Organizational structures range from functional to projectized, with a variety of matrix
A Functional Organization - is a hierarchy where each employee has one clear superior. Staff
members are grouped by specialty, such as production, marketing, engineering, and accounting
at the top level and specialties may be further subdivided into focused functional units, such as
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mechanical and electrical engineering. Each department in a functional organization will do its
be classified into weak, balanced, or strong depending on the relative level of power and
influence between functional and project managers. Weak matrix organizations maintain many
of the characteristics of a functional organization, and the role of the project manager is more
the projectized organization, and have full-time project managers with considerable authority
and full-time project administrative staff. The balanced matrix organization recognizes the
need for a project manager, where the project manager does not have the full authority over the
A Project Organization - often have organizational units called departments, but they can
either report directly to the project manager or provide support services to the various projects.
Most of the organization’s resources are involved in project work, and project managers have
a great deal of independence and authority. Virtual collaboration techniques are often used to
The project team includes the project manager and the group of individuals who act
together in performing the work of the project to achieve its objectives. The structure and
characteristics of a project team can vary widely, but one constant is the project manager’s role
as the leader of the team, regardless of what authority the project manager may have over its
Project management staff - The members of the team who perform project management
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Project staff- the members of the team who carry out the work of creating the project
deliverables.
management plan. These can include such roles as contracting, financial management,
logistics, legal, safety, engineering, test, or quality control. Depending on the size of the project
and level of support required, supporting experts may be assigned to work full time or may just
User or Customer Representatives - members of the organization who will accept the
project’s results.
Sellers – also called vendors, suppliers, or contractors, are external companies that enter into
project manager but applied to the construction industry (Smart sheet, 2019). According to
Project Management Institute, project management is the art of directing and coordinating
human and material resources throughout the life of a project by using modern management
techniques to achieve predetermined objectives of scope, cost, time, quality and participating
CM, is a professional service that uses specific project management techniques to oversee the
planning, design, coordination and execution of construction project( Smart Sheet, 2019) )(
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Sinnaps,2019). Similar to Project management, construction project management goes through
the five phases of initiation, planning, executing, monitoring and controlling and closure.
adds four knowledge areas i.e. project safety management, project environment management,
project financial management and project claim management to the project management
knowledge areas.
A. Project Safety Management – includes the process required to assure that the construction
`projects is executed with appropriate care to prevent accidents that cause or have the
Safety planning- development of the approach to manage the various hazards to safety
Safety Plan Execution- carrying out the safety plan by carrying out the activities included
activities
B. Project Environmental Management – includes the processes required to ensure that the
impact of the project execution to the surrounding environment will remain within the
surrounding the construction site and which environmental standards are relevant to the
project, and determining what impact the project will bring to the environment and how to
regular basis to provide confidence that the project will satisfy the relevant environmental
standards.
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Environmental control – monitoring specific project results to determine if they comply
unsatisfactory performance.
C. Project Financial Management – includes the processes to acquire and manage the
financial resources for the project and is more concerned with the revenue source and
analyzing/ updating net cash flows for the construction project than is cost management.
Financial planning- identifying key financial issues to be addressed and assigning project
Financial control – monitoring key influences and taking corrective measures if negative
the process required to eliminate or prevent construction claims from arising and for the
Claim identification – starts with sufficient knowledge of the scope and contract terms to
be aware when some activity appears to be a change in scope or terms requiring a contract
adjustment.
Claim quantification- is the quantification of a claim once a decision has been made once
an activity has been reviewed and decision is made that it’s worthy pursuing a claim.
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Claim prevention- is by executing a perfect, well scoped and risk allocated contract that is
well executed will very likely not produce any claims. Since perfection cannot be obtained,
Claim resolution- justifiable disagreements may arise whether claim in question is a change
to the contract or not, or whether the claimed amount of compensation or time requested is
correct. The process begins with negotiation, perhaps at more than one level, before it moves
to mediation, arbitration, and litigation, depending on the remedies afforded by the contract.
Construction projects can be large or small depending on many factors. (Chen, et.al, 2014)
Management where the researchers concluded that due to the numerous working interfaces,
coordination efficiency among members of the construction team is vital to the project’s
success. For a simple network or small organization, the organizational structure could be
decided based on experience or simple analysis and the impact of poor organization on the
execution of such a small project is limited. The researchers recommended that incorporation
of the Trend Model that clarifies the evaluation process and uses clear measures and variables
which impact of environment and technological sophistication considered factors that shape
project organizations. The researcher concluded that complex environments lead to greater
led to a wider use of liaison devices on projects with a greater number of technical functional
manager with the expertise of the construction industry (Wright, 2016) .There are number of
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common project management challenges that a project manager is expected to work out in
order to keep construction on track. They are undefined goals, scope changes (creep),
contingency plans, poor communications, impossible deadlines, resource deprivation and lack
personnel and building surveyor. The results suggested that though the knowledge of project
management exist, barriers for its application was observed. A major difference was also
observed between the public and private sectors, with many of the respondents claiming that
project management is possible on a large scale in the private sector but not in the public sector.
The reason for the difference are government policies such as excessive bureaucracy, poor
confronting construction project management system in Nigeria involving fifty nine (59)
construction professionals. The result identified that passive participation from project
design error, lack of effective communication and poor treatment of workforce are challenges
hampering the use of construction project management. The study recommended that the
training and skill modification programs for construction professionals to aid the sustainability
owners, contractors and consultants took part in the descriptive research. The results indicated
that the challenges were escalation of material prices, unavailability of resources, number of
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disputes between owners and project parties, review of failures and solving them and quality
Project management cannot succeed unless the project manager is willing to employ
the system’s approach to project management by analyzing those variables that lead to success
or failure. There has been much discussion on the nature and definition of project success but
no consensus has emerged. (Bannerman, 2008). Since projects are temporary in nature, the
success of the project should be measured in terms of completing the project within the
constraints of scope, time, cost, quality, resources, and risk as approved between the project
managers and senior management (PMBOK, 2013). Kezner (2000) argued that one of the most
difficult task is predicting whether the project will be successful. While looking at time, cost
and performance might identify immediate contribution to profits but will not identify whether
the or not the project itself was managed successfully. Project Success is often measured by
the actions of three groups: the project manager and the team, the parent organizations and
With extensive review of literature, Bannerman identifies three main streams that have
aimed to identify the factors of success. The first stream aims to identify the prescriptive lists
of critical success factors, failure factors or risk factors that project managers and governance
bodies should take into account to ensure a positive project outcome and yet provides no
explicit definition of project success. The second stream focuses on identifying other
contingency variables that might impact project outcomes or require specific management
intervention to mitigate any potential negative effects. They include project size, project type,
life cycle stage, project management complexity and strategic versus operational mindset. The
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third stream, often considered with the two streams, has the main interest in defining the criteria
appropriateness of processes used, their alignment with the project progress and their
determined on closeout against key project design parameters (schedule, budget and
Level 3 – Product success – includes measures relating to the deliverables itself (such
as its match to specifications, requirements and quality expectations) and to the client
organizations from the project. Success derives from whether project met the goals and
objectives in the business plan, effectiveness and contribution of corporate governance to the
project as well as net unintended benefits or negative impacts that arose from the investment
stakeholders such as investors, competitors, industry analysts or regulators. Success at this level
will derive from net improvements in industry position, business growth and development,
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2.8. Critical Success Factors in Projects
Critical Success Factors (CSFs) also known as key success factors, are defined as
limited number (usually 3-8) of characteristics, conditions or variables that have a direct and
project. Activities associated with CSF must be performed at the highest possible level of
excellences to achieve the intended overall objectives (Business Dictionary, 2019). Critical
success factor is a variable that can have significant impact that delivers measurable
(Davies, 2000) argued that in order to get a comprehensive answer of which factors are
critical to project success depends on answering three separate questions: ‘‘What factors lead
to project management success?’’, ‘‘What factors lead to a successful project?’’ and ‘‘What
factors lead to consistently successful projects?’’ In order to answer this questions, the
researcher drew on new empirical research from more than 70 large multi-national or national
organizations to answer each of this questions and to identify 12 factors that are critical to
project success.
The factors that are critical to project management success are those that correlate to on
F6- Keep project (or project stage duration) as far below 3 years as possible (1 year is better).
F7- Allow changes to scope only through a mature scope change control process.
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F8- Maintain the integrity of the performance measurement baseline
F9- The existence of an effective benefits delivery and management process that involves the
F10 – Portfolio and programme management practices that allow the enterprise to resource
fully a suite of projects that are thoughtfully and dynamically matched to the corporate strategy
F11- A suite of project, programme and portfolio metrics that provides direct ‘‘line of sight’’
feedback on current project performance, and anticipated future success, so that project,
F12- An effective means of ‘‘learning from experience’’ on projects, that combines explicit
knowledge with tacit knowledge in a way that encourages people to learn and to embed that
which 82 experts rated factors that have substantial influence on project success. The researcher
concluded that the most important factors are i.e. formal establishing the project manager,
project manager competencies, high authority of the project manager, clear and measurable
goal, formally establishing project team and top management support. The critical success
factors were rated to be the establishment of competent project manager with high authority,
clear project goal, experienced and competent team and top management. (Ofori, 2013) sought
to assess and project management practices and critical success factors for projects in Ghana
by conducting an exploratory research. Results indicated that the CSFs that contribute to the
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project purpose and goals, and stakeholder involvement. Documentation and dissemination of
critical success factors and best practices in project management will improve the quality of
Critical Success factors vary by project types, life cycle phases, industries, nationalities,
individuals and organizations (Muller and Judgev, 2012). The literature review research
committed and motivated team, internal communications, goals and objectives, use of tools
and infrastructure, risk analysis, good estimation, skilled teams and lastly project monitoring
in descending order. (Esmaeili, Pellicer & Molenaar,2016) conducted research from reviewing
constructability reviews, teamwork, communication, and building trusts as shared key elements
of success in most construction activities. The researchers added that previous studies ‘major
limitation lays in the emphasis on experts’ subjective prioritization of CSFs and the limited
number of empirical studies where it provides a vast opportunity to investigating CSFs and
casual relationship between CSFs and project success. In addition, (Alias et al, 2014) conducted
a survey to create a conceptual framework for CSFs in construction projects where Project
Management actions, project procedures, Human Related factors, project related factors and
External environment were identified as variables of project performance that in which directly
construction projects by having international construction and project experts rate 53 factors in
which 20,12 and 20 were for schedule, budget and quality performance respectively. The
factors of capability of contractor key personnel, capability of consultant key personnel, level
of skill labor required, and site access limitation were seen to be commonly significant for all
the three objectives. Capability of client key personnel, recruitment and training procedures,
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and latent site conditions were commonly significant for schedule and budget performance.
Economics risks, adequacy of plans and specifications, pioneering status, project size, realistic
obligations, and level of modularization, construction control meetings, and schedule updates
were commonly significant for schedule and quality performance. The factor of functional plan
(Pakseresht & Asgari, 2012) studied Critical Success Factors in construction projects
of Pars Garma Company, one of the biggest construction companies in Iran with 500 million
development budget thus far. The research findings indicate that the CSFs in construction
projects have different priorities and weights but considering their importance, they are
respectively: Technical and economic assessment of the project required resources, experience
and executive records of project manager, project strategic planning, executive experiences of
contractor team about the project subject and project control system.
(Investopedia, 2019) defines Real Estate as property made up of land and the building on it
as well as the natural resources of the land, including uncultivated flora and fauna, farmed
A. Residential Real Estate- includes undeveloped land, houses, condominiums and town houses.
The structures might be single-family or multi-family dwellings and maybe owner occupied or
rental properties
warehouses, and retail buildings. These buildings may be free standing or in shopping malls
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C. Industrial Real Estate includes factories, business parks, mines and farms. These properties
are usually larger in size and locations. It may include access to transportation hubs such as rail
The act of manipulating, building on and/or designing and constructing new uses for
real estate is known as developing. Developers purchase lands and either create or renovate the
property, risking their resources and capital with expectation of investment reward.
(Investopedia, 2018)
Real Estate development model usually consists of two sections; Deal summary and
Cash Flow summary. The Deal summary includes all important assumptions including
schedule, property statistics, development costs, financing assumptions, all listed to calculate
the economics and profitability of the project. The cash flow model includes with revenue build
up, monthly expenses, financing and finally levered free cash flows, net present value (NPV)
and internal rate of return (IRR) of the project. (Corporate Finance institute, 2019)
The development and marketing of real estate, dates back to Europe in middle ages,
when European colonists came to the United States (Encyclopedia, 2019). When developers
invest in Real Estate Development, they consider many factors such as undeveloped property
prices, tax and local payments, access to infrastructure, access to network, transport and
Real Estate Project management is a growing Real Estate development projects have
their own CSFs. (Satankari & Jain, 2015) identified 23 success factors in real estate
25
construction that he grouped into 4 clusters i.e, Financial, Customer, Value Adding and
operational. After being rated by 7 International Project Management Experts, the researcher
concluded that there are interdependencies among the critical factors in which they were
employed into real estate project, they will increase project performance. Volker (2011)
evaluated 21 leading Dutch real estate renovation projects by interviewing client, consultant
and, architect and contractors to investigate success and fail factors in sustainable real estate
renovation projects. The results indicated that the ambition to attain sustainability was not pre-
defined but the ambition developed throughout the project, mainly because of the potential
sustainable reputation or the parties involved in the project. The composition, management
and collaboration of the construction team were found to be very important during the process.
(Ramakrishna et al, 2012) started investigating critical success factors in real estate
projects in Indian context though extensive review of prior research. In consultancy with
industry professionals, they identified and broadly classified the success factors as client
objectives, client core competency, project environment, project leader’s performance and
project management actions. Inclusive of client, consultant and contractors of 5 major real
estate development projects they explored their contribution to project success confined to
selected firms in Hyberdad. From among the factors, construction quality under client
objectives was emphasized as important factor attached to project success as observed from
high rankings and stronger association between consultant and contractor. Economic
Environment showed strong positive relationship because due to the down turn of the
construction industry and low investors’ confidence. Technical skills, motivational skills and
commitment towards projects under project team leadership and monitoring and updating
under project management actions showed positive relationship with project performance and
success.
26
(Gholipour et. al,2019) conducted a research on foreign investments in Australian
Residential properties in which the findings showed that foreign investments in existing houses
do not increase prices but however a 10 % increase in foreign investment for real estate
development decreases house prices by 1.95 %. In addition, the researcher concluded that real
estate investments have a positive impact on housing construction activities in the long run.
in urban Ghana from the perspective of real estate developers where result showed that
developers consider supply problems be driven by institutional factors such as land tenure
arrangements, lengthy procedures in securing building permits and long processes of land
"Real estate development is among the government's priorities and aims at meeting
nations' housing demands as well as giving a change for the society modern way of life,"
aceunated President Dr. Mulatu Teshome. Real estate and Construction are two of the 18
sectors in Ethiopia’s national income statistics in which they accounted 14.9 % of GDP in
2008/2009 with real estate and construction comprising 9.1 and 5.8 % respectively. During the
Derg Regime, large scale private housing construction by real estate developers were
forbidden. The introduction of private real estate development started in the 1990’s with large
scale developments such as Ayat Real Estate and Sunshine Construction. (Yusuf, 2009).
The history of real estate development in Ethiopia is related to urbanization and urban
land ownership (Berhanu, 2004). Based on the basis of land ownership, Ethiopia could be
categorized into three periods private land ownership Period (pre 1975), Public Ownership
(1975-93) and Public ownership with lease rights (post 1993). Private land ownership pre 1975
27
included landlords who wanted sell parcels of land for individuals who wanted to build houses.
Most developers were landlords where they lacked planning or the authority. Public land
ownership during the Derg regime showed that main developers were Government, parastatal
institutions and public associations. Public ownership of land post 1993 were characterized by
changes to laws of property development where it encouraged the private sector to have an
The residential real estate market in Addis Ababa is evolving into a varied mix of
developments by housing cooperatives, and largely high-end homes built by real estate
neighborhoods built by real estate developers are now becoming more common (Tadesse,
2013). Dominant Real Estate developers are Sunshine Real Estate, Ayat Real Estate, Habitat
for flower Real Estate, Ropack International, Ambassador Real Estate, Trancon Real Estate,
Gift Real Estate, Enyi Real Estate, Country Club developers, Akasas Real Estate and Flintstone
development both in developing and developed states as well as in the urban and rural areas.
Among the motivating factors for foreign real estate investors in Ethiopia are availability of
cheap and young labor, excess demand of house due to rapid urbanization, increasing of per
capita income due to rapid economic growth and availability of raw materials especially land,
suitable business place in comparison to other African countries Among the challenges were
related to the institutional arrangement and support for investors, financial related challenges
i.e. access to finance and poor housing financial institution in the state and labor related
problems such as large number of unskilled labor that makes it difficult to get skilled
28
professionals as well as priority is not given. To sum up, priority of the real estate investment
Gift Real Estate Plc Founder and Manager Gebreyes Igeta ‘the real estate sector has yet
not developed as expected’. The main reason, according to him, is associated with the fact that
knowledge and skill gaps, shortage of input and advanced technologies are also major
challenges of the sector. However, currently the sector is progressing better now than before
(Gebrezgabiher, year).’ A detailed review of policy amid at expanding the sector has been
forwarded for the Council of Ministers. Once it is approved by Parliament and executed, it
would solve the bottlenecks in the sector.’ Ayalnesh Workneh, Deputy Head of the Ministry of
2.11. Synthesis
Extensive review was conducted on conceptual, theoretical and empirical literature that
indicated potential success factors in construction and real estate development projects
specifically. The researcher has selected critical success factors from the published study i.e.
‘Determinants of the Success of Real Estate Projects: A Study of Select Firms in Hyderabad’
by (Ramakrishna N., Aswin Kumar,M., Vivek Kumar, D. and G. Arun Kumar,2012) . Five
major factors were identified i.e. client objectives, client core competency, project
Client objectives often have impact on the project performance and the factors low
construction cost, high construction quality and quick construction time. Client’s competency
give an idea of the knowledge of the project, in pre-contract design and documentation process,
where the client should be fully conversant with the requirements of the finished building,
consequently reducing the level of errors and omissions leading to variations and disputes.
29
Project environment external influences on the construction process. Broadly they may be
grouped as physical, economic, socio-political and industrial relations. The project team is a
combination of diverse groups that fulfill the necessary design, detailing and construction
function whose performance depends on the skills and experience of project team leaders i.e.
project manager, design team leader and construction team leader. The project management
actions is primarily a system concerned with decision making for planning and controlling
results and initiating changes. The ‘iron triangle’ of project that is time, cost and quality are
the adopted success criteria to measure the success level of real estate construction projects and
are used as dependent variables. In addition, the construction project being real estate
development, the perception of the end users, i.e. buyers of the developed residential properties
were included as success measures in the form of buyer satisfaction, current occupancy by the
30
Conceptual Framework
Client Objectives
Client Competencies
Physical Environment
Economic Environment
Real Estate
Development
Socio-political Project Success
Environment
Industrial Relations
Project Leaders’
Performance
Project Management
Actions
Figure 2.1 Conceptual framework of Critical Success Factors and Real Estate
Development Project
Adopted from: Ramakrishna N., Aswin Kumar,M., Vivek Kumar, D. and G. Arun Kumar (2012)
Determinants of the Success of Real Estate Projects: A Study of Select Firms in Hyderabad
31
CHAPTER THREE RESEARCH METHODOLOGY
3.1. Introduction
This chapter presents the research paradigm, approach, design and methods used for
the purpose of the assessment of critical success factors in real estate development projects.
The target population includes project teams of three real estate in Addis Ababa City
Administration. Three real estates, i.e. Sunshine, Noah and Tsehay real estate were selected for
the purpose of the study where as their real estate development teams took part in the qualitative
assessment. The project team includes project managers, engineers, office and foremans.
and explaining how we know what we know (In this respect, this study employs the interpretive
paradigm which, according to (Cohen, Manion and Keith, 2007), seeks to understand the
subjective world of human experience. The study begins with individuals and sets out to
understand their interpretations of the world around them. As such members of project teams
in respective real estate projects are the ones who make sense of their reality, the researcher
only holds the task of analyzing the views of participants. Furthermore, the study also positions
itself within the constructivist ontological assumption which is a philosophical standpoint that
holds the belief that what is to be studied is a social construction instead of an objective reality.
The research was conducted to assess the critical success factors in real estate
development construction projects in Addis Ababa. The research design was descriptive as it
intended to generate evidence to a field that has not been well studied before in the context of
32
Ethiopia. The research approach was of a quantitative approach. The researcher intended to
identify and adapt success factors from the published study in by (Ramakrishna N., Aswin
Real Estate Projects: A Study of Select Firms in Hyderabad” in which it was incorporated to
the questionnaire. The study was conducted on three real estate development projects Bole
Beshale, Dodi 1 and Polilotus international undertaken by Sunshine, Noah and Tsehay Real
Estates.
The real estate development companies were selected based on convenient sampling.
The target population was inclusive of real estate development project teams of the selected
real estate’s development projects that have been completed or on closing real phase stratified
based on their respective projects i.e. Bole Beshale from Sunshine Real Estate, Polilotus
International Center from Tsehay Real Estate and Dodi 1 from Noah Real estate. The project
team of the respective projects was inclusive of project managers, engineers (Site engineers,
finishing engineers and office engineers) and foremen. Convenience sampling was used to
select the sample elements. Within that scope and project document collected from the real
estates, the size of target population for Bole Beshale, Polilotus International and Noah Dodi
project teams will be 26, 22 and 24 respectively. By using Yamane formula, the sample size
will for each strata i.e. Sunshine, Noah and Tsehay is 24, 21 and 22 respectively.
33
Type of Target population Sampling Method Sample size
Primary Data
collection
Structured 72 Convenience 64
Development) – 26 Noah- 21
Tsehay(Polilotus International)- 24
Stratified sampling was applied to select the three real estate as well as classify the
target population into three based on the real estate company they are employed namely
Sunshine, Noah and Tsehay. The target population included project team members of Bole
Beshale Real Estate Project, Polilotus International Center and Noah Dodi 1 projects from
Sunshine, Tsehay and Noah respectively. The sampling design was of non-probability where
convenience sampling technique was employed for the selection of respondents. The project
team members were inclusive of project managers, engineers, and foremen. The target
population for Sunshine, Noah and Tsehay was 26, 22,and 24 respectively.
questionnaires were adapted from the study published in 2012 by (Ramakrishna et. al,2012) on
“Determinants of the Success of Real Estate Projects: A Study of Select Firms in Hyderabad”
where they identified 5 success factors; Client Objectives, Client Core Competency, The
34
Project Environment, The Project Team leadership and The Managerial Actions. Due to the
diverse and broad nature of project environment, the project environment was further classified
and Industrial relations. These has resulted in overall 8 independent variables. The
questionnaire was prepared and distributed in Amharic, English and Chinese. The
questionnaires were distributed to all the Project Managers, Engineers and Formans of the
respective real estates on May 18-22. They were filled in and returned from May 27-June12.
An oral consent to conduct this data collection was provided to the researcher from the real
Data obtained from the closed question questionnaires is described in (Bryman, 2012)
as Pre-coded questions because such questions removes the need for the application of a coding
frame to the question after it has been answered. This is because the range of answers has been
predetermined and a numerical code have been pre-assigned to each possible answer. This is
Likert scales which produce strictly speaking ordinal variables. Subsequently, spearman’s test
of correlation was utilized for the analysis of pairs of ordinal variables on top of tables of
frequency. To this end, IBM SPSS was used as a data analysis software.
The internal validity of the data was measured using Cronbach’s alpha test which
resulted in a significance level of above 0.70 except for the success factor physical environment
that resulted in 0.624. According to Westergaard et al. (1989), Cronbach’s alpha level 0.70, is
‘a satisfactory level’; consequently, the measure of alpha for this study thus shows a satisfies
the level of internal reliability. Moreover, with regards to validity concerns it should be noted
35
that measurement/construct validity is closely related to reliability (Bryman, 2012); hence,
since the internal reliability of the data is high, measurement/construct validity of the study is
high.
The researcher has given due emphasis to a wide range of ethical consideration. Verbal
consent was obtained for each person who filled out questionnaires. Moreover, the
confidentiality of the information obtained was explicitly explained to each respondent and the
data was treated as such with the utmost regard to the issue of secrecy. All questionnaires were
scanned and kept in a password protected personal computer. In addition, no names of the
people who participated in the study were obtained to keep anonymity of the participants. The
raw data entered into analysis software is also kept in a password protected personal computer.
36
The real estate companies that took part in this study also gave verbal consent to have
their identities and projects to be public information in this study via an administration
personnel. With regards to the use of sources and literature, all institutions and people whose
work and publications have been used in this study were given recognition and credit by in text
37
CHAPTER FOUR RESULTS AND DISCUSSION
4.1. Introduction
This chapter is dedicated to the data analysis and interpretations of the results emanating
from the data collected using structured questionnaires from project teams belonging to Bole
Beshale Real Estate Development of Sunshine Real Estate, Dodi1 Site of Noah Real Estate and
Polilotus International of Tsehay Real Estate. A total of 64 questionnaires were given out to all
the project teams from May 18-22, 2019 and 55 were returned by May 29-June 12, 2019 which
The respondents that took part in this research were 14 project managers 18, engineers
and 23 foremen that are engaged in their respective projects at Sunshine, Noah and Tsehay
Real estates. From among the respondents, 50.9 % and 45.5 % were male and female
respectively which indicates a balance between the compositions of both genders. The age
wise distribution of the sample is dominated by the age range of 26-33 which is 47.3 %
followed by 18-25 with 25.5 % of the population which indicates a young generation of
professionals. The remaining respondents were from the age of 42-49 which made up 16.4 %
where as the age range 34-41 constituted 10.9 %. Education level distribution indicate that 41.3
% of the respondents are undergraduate degree holders followed by vocational diploma holders
that constitute 34.5 %. Graduate degree holders are 11 where as post graduate degree holders
were 2. The composition of the respondents by company of employment indicate that 36.4 %
,30.9 % and 32.7 % were engaged in real estate development projects at Sunshine, Noah and
38
Table 4.1 General Characteristics of Respondents
Male 28 50.9%
18-25 14 25.5%
26-33 26 47.3%
42-49 9 16.4 %
Undergraduate 23 41.3%
degree
Engineers 18 32.7%
A series of questions were presented for the respondents to rate critical success factors
they considered to be important for the successful completion of real estate construction
projects. Those factors were client objectives, client core competencies, physical environment,
39
economic environment, socio-political environment, industrial relation, project team leader’s
performance and project management actions. The respondents uses Likert scale to rate critical
A ratio from the difference of 1-5 was used to discuss the degree of central tendency. Adopted
1-1.80 (Very low) 1.80 – 2.60 (Low) 2.60 – 3.40 (Average) 3.40 – 4.20 (High)
All the critical factors presented for the respondents were picked as important for the
success of construction projects in the real estate companies in this study. From among these
client objectives specifically, quick construction time is the most critical success factor with 80
% of the respondents ranking as high and above on a Likert scale with a high content mean of
4.20 whereas (Ramakrishna et. al, 2012) studied the determinant success factors in Real Estate
projects in India where they found that construction quality was the most critical factor. High
construction quality on the other hand was picked as the second most important critical factor
in client objectives with a 87.2% of the respondents rating it as high and above on a Likert
scale, with high mean value of 4.09. Low construction cost was given somewhat average
emphasis by the respondents as an important factor for project success with 52.1%, 27.3% and
20% of the respondents responding from high and above, average and low and below rating
with an average mean value of 3.49 and highest standard deviation of 1.200. The overall mean
of the client objectives indicates 3.9 average with .63080 standard deviation, lowest than that
40
Table 4.2 Client objectives
Factors Very low Low Average High Very high Mean Std.D
cost %
construction time %
quality %
specific scope driven by the project objectives that is subjected to client organizational
strategies. According to the respondents, quick construction time is the most critical success
factor for project success from followed by high construction quality and low construction cost
respectively. This indicates that real estate investment is highly time sensitive which shows
buyers tend to make purchase decision based on delivery time and construction quality.
Moreover, high construction quality is of a high significance to buyers in the same fashion
delivery on agreed upon time. The clients setting their objectives accordingly contributes
highly to project success in real estate development projects (Kezner, 2000) argued that project
success is often measured by the actions of three groups: the project manager and the team, the
parent organizations and consumer organizations as they can stimulate project success.
CONSIG CWG emphasis that cost is an important consideration but however cost does not
41
take into account other factors. Cost does not focus on the ways in which quality can enhance
profit beyond reducing waste. The impacts of poor quality in construction has adverse
consequences that might indirectly affect profits such as increased cost, reduced health and
All the critical success factors defining client core competencies were rated as average
to very high importance to the projects’ success by more than 85 % of the respondents. From
among these factors, the ability of clients to make authoritative decisions scored was rated as
the most important with 48.8 % and 45.5% of the respondents rating as above high and average
respectively with highest mean score of 3.66. Following, the ability to contribute ideas to the
design process was rated by 51.9 % as high and above importance and 33.3 % of the
respondents ranking it with average importance to project success. The mean 3.59, indicated
that it leans towards high importance. The ability of clients to define the roles of participating
organizations was rated by 48.5% of the respondents as high and above with 3.53 mean where
the average response leans towards high significance towards project success. The ability to
effectively brief design teams was ranked as average and above by 87% of the respondents
where the average score indicate a 3.47. The overall mean of the responses is 3.5 indicating
42
Table 4. 3 Client core competencies
Factors Very low Low Average High Very high Mean Std. D
make authoritative
decisions
participating
3.53
organizations(Consu
ltants and
Contractors)
process
43
Overall Std. Deviation
Mean
The results clearly indicate the importance of client involvement and competency in the
project management of real estate development projects. The descriptive research undertaken
by Ogunde et al. (2017, p.1) to examine the challenges confronting construction project
management system in Nigeria involving fifty nine (59) construction professionals showed that
the lack of client involvement in making decisions were major part of the problem.
success includes measures relating to the deliverables itself (such as its match to specifications,
requirements and quality expectations) and to the client satisfaction (such as product
acceptance, use and effectiveness). Indeed, if that success to be achieved, it’s critical that the
client’s ability to clearly state their ideas and of objectives, divide and distribute roles and
responsibilities as they see fit and make authoritative decisions when necessary.
industrial environments. Due to the broad and diverse nature of the project environment, each
sub classification was treated as an independent variable. The sub classification in physical
environment presented for the respondents were geographical locations, weather conditions,
water supply, soil type and access to infrastructure where more than 75% of the respondents
rated them as having average to very high importance to project success. Evidently, the
percentage of the respondents that rated these factors very high and above are less than those
44
From among these critical success factors, 47.75 of the respondents emphasized that
access to infrastructure as the most critical for real estate development project performance
with above high rating, high mean of 3.59 and with the least standard deviation of .804. The
results agree with (Access Capital, 2009) report that the observed increase in the scope and
scale of real estate activity in Addis Ababa has been driven by multiple factors. The factors
include as overall economic growth, rise in urban population, a long-standing backlog of unmet
housing demand, the expansion of city roads and infrastructure, tax and investment schemes,
The type of soil where construction takes place was rated high and above by 37.2%
whilst 52.9 % found it average. The mean, 3.47, indicates it average and above importance
following access to infrastructure. The average mean of the responses regarding water supply
to real estate development site was 3.36 where 40 % & 40% of the respondents implied of its
average and high and above importance. The geographical location of the development was
rated as high and above by 40 % and 41.8 % of the respondents emphasizes on its average
importance where the mean,3.18 indicate the same values. Lastly, the weather condition in
which the development is taking place was ranked as the least critical with 3.18 mean and
standard deviation of 1.107. The overall mean i.e, 3.3309 indicates that it has average
importance to project success. The physical environment in which real estate development is
undertaken is quite important. The natural surroundings as well as constructed one influences
the setting in which project teams supposed to implement the project plan.
45
Table 4.4 Physical environment
Factors Very low Low Average High Very high Mean Std.D
Environment
% %
% % %
% % %
infrastructure % %
Mean
Valid N (listwise)
availability of funds, and economic stand of a nation, inflation, financial liquidity and labor
availability. Labor availability was rated as the most important factor with 71% of the
46
participants rating as high to very high importance with highest mean of 3.81. It is then
followed by inflation where 96.2 % of the respondents ranked it as average and above
importance to the success of a project. The access to quality resources the real estate
development has with 63.7 % rating it as above high on Likert scale and 3.65 average mean of
the responses. The availability of funds was rated as above high by 56.7 % of the respondents
where the average mean is 3.60. Economic stand of a nation was rated as low, average, high
and very high by 20%, 39.2%, 26.4% and 13.2 % respectively making the mean 3.32. The
financial liquidity of the client company was rated as the least critical factor with 3.22 mean
and 38.9 % of the respondents as rating it high and above importance whilst 14.8 % rated it as
selected university buildings in which the results indicated that the challenges were escalation
of material prices, unavailability of resources, number of disputes between owners and project
parties, review of failures and solving them and quality of equipment or machineries and raw
materials. The result of the study indicates that the availability of labor is quite important as
real estate development is labor intensive and requires many skilled and unskilled labor to build
the properties. In addition, gaining access to quality resources means developing real estate
properties that are of higher quality. This complements the results of the study that it’s quite
critical that a project’s access quality resources determines partly its success, especially in real
estate industry. The financial liquidity rated by the respondents confirm to the fact that most
real estate companies operate on loans and reinvestment of sales revenue to new real estate
development projects. Though the availability of funds that cover the costs of real estate
developments projects is highly critical, the liquidity of the firm is not as so.
47
Table 4.5 Economic Environment
% % % %
resources
% % %
% % %
nation
% % % %
Financial liquidity 4 7.4 4 7.4% 25 46.3 33. 33.3 3 5.6 3.22 .945
% % 3 % %
% % %
Mean
Valid N (listwise)
safety act, government expenditure on construction and demographic change. All four factors
were rated as high and above importance by less than 50 % of the respondents. Occupational
48
health and safety act was rated as high importance and above and average by 47. 2% and 37.7%
respectively, making it an average critical factor by 3.4 average. The political stability of a
nation was given high and above importance by 33.9 whilst 47. 2% found the critical success
factor as average, making it second in line with average mean of 3.13. Demographic change in
age, sex and religion was rated by 34.8 as high and above, 34.8 average and 30.4 as low and
low and below importance by 43.4 % of the respondents whilst 32.1 found it average resulting
in 2.64 mean, making it the least critical. The overall mean of socio-political factor as a whole
These indicates that government spending on infrastructure and other public entities
has more of low importance than anything else. The participant responses regarding
demographic change seems to be conflicted between low, average and high importance with
average of 3. Political stability is an important factor for real estate development as any
instability stagnates the economy because individuals would rather stay financially liquid rather
than invest in any fixed assets. Evidently, the Occupational and Safety act that has been around
since 1940s have seldom been implemented and yet the respondents have given it an average
importance.
Socio Political Very low Low Average High Very High Mean Std. D
Environment
49
Occupational Health 4 7.5% 4 7.5% 20 37.7 17 32.1% 8 15.1 3.40 1.080
Expenditure on % % %
construction
change % % % %
Environment
Valid N (listwise)
labor force, social and diversity of labor force and placement of conflict management.
Placement of conflict management system was rated as an average success factor and yet with
among critical success factors because it allows project manage to set goals, solve problems
and settle personality differences which in return will have a positive impact in the completion
of a project within time and budget. In following, social and cultural diversity was given high
and above importance by 27. % of the respondents whilst 51.1 % found it average. Institutional
factor such as government policy and labor legislation was found to be average importance
indicated by 3.08 average mean with the lowest standard deviation of .796. (Mulugeta,2017)
emphasized that from among the challenges that foreign real estate investors faced were legal
50
challenges such as no legally designed regulations and institutional arrangement and support
for investors. To sum up, priority of the real estate investment is not highly encouraged by the
government of Ethiopia Lastly, organizational structure of the labor force of a nation was rated
below average indicated by the average mean of 2.98. The overall mean of the industrial
relations factor indicates that it is slightly more critical than socio-political environment with
Industrial Very low Low Average High Very high Mean St.
Relations D
Environment
factor(governme
legislation)
structure of labor %
force
cultural diversity %
8
conflict % %
management
51
Overall Mean Std. Deviation
Relations
The project team leaders’ performance is further classified to effective design team
leader, effectiveness of construction team leader and measures of project team leader’s
performance. The character of an effective design team leader who is highly experienced
professional that keeps the top management constantly informed of the wellbeing and progress
of the project was rated as the most critical factor with an average mean of 3.96 and 68. 1%
giving it high and above importance. Following the rank is the project manager’s commitment
to time, cost and quality objectives with average mean of 3.90. The experience and capabilities
were rated by 83.1 % of the respondents as average and above critical factor which resulted in
3.84 average mean. The effectiveness of construction team leader that results in high
construction performance which results in high time performance. The majority of the
respondents, 93.6% to be exact, supported the fact that it has very high to average importance
to high project performance on Likert scale and the average mean confirming with 3.81 value
coordinating, and motivating skills have average to very high importance to project success
with 98. %, 96%, 98.1% and 96.1 % of the respondents respectively. Technical, planning,
coordinating and organizing skills were somewhat rated to have equivalent importance with
average mean of 3.78. A resourceful and knowledgeable professional team leader that ensures
52
the clients requirements brief is thorough, properly implemented and monitored and the project
leader’s working relationship with others resulted with the average mean value of the
respondents that is 3.69 and 3.65. Though the early and continued involvement was rated by
54% of the respondents as high and above importance, the average mean indicate that it’s the
The analysis of the data collected clearly indicated that a design team leader that
communicates with top management of progress matched with an effective construction team
leader had a huge impact on the completion of the real estate development project on schedule
where it will in return satisfy buyers whose homes have been delivered on time. The project
leader’s experiences and capabilities acquired over time, had an impact on its leadership skill
that to the efficiency and effectiveness of project teams. The commitment to cost, time and
quality objectives by project leaders led to team members to work accordingly to achieve
project success.
n D
leader % % %
to project objectives 4 .
53
Technical skills 1 2% 21 38.2 16 31.4 13 25. 3.78 .901
% % 5%
% % 5%
5 % 5%
% % 5%
% % 5%
involvement %
% %
company % % % 7%
others % %
performance
54
4.3.8. Project Management Actions
Several sub classifications were made to the critical success factor of Project
Management actions. From among the many, holding regular meeting was rated as the most
critical by 69.8 % of the respondents with 3.82 average mean value of the responses followed
by development of good reporting system with 3.81 mean. Controlling the project progress was
ranked by 64.1 % of the respondents as high and above critical factor for success resulting in
3.79 mean value. Implementing an effective quality assurance program was rated as high and
above by 49% of the respondents and computing the mean responses resulted in 3.75.
rated as high and above importance by 49% and 59.4% by the respondents respectively, and in
addition, the computation of their respective means resulted in similar yet slight difference of
3.68 and 3.65 respectively. Planning and installing communications system was rated as having
above high importance by more than 50% of the respondents whereas 32.1% of the respondents
rated as average. In accordance, the average mean resulted in 3.62 with high deviation of 1.023.
high and above importance to project success. The mean of those responses resulted 3.58.
Lastly, According to the respondents, Monitoring and updating plans was rated as high and
above by 47.2 % while 34% rated as average where the mean value turned out to be 3.58,
making it the least critical factor in this category according to the respondents
55
Table 4.9 Project Management Actions
installing
communication
system
updating plans %
appropriate %
organizational
structure
project %
progress
an effective %
safety program
of good %
reporting
system
of effective %
quality
56
assurance
program
regular %
meetings
of standard %
procedures
Valid N (listwise)
mean
57
4.3.9. Project Success Assessment
The project success assessment was made by the respondents perception of the
project success measured by its completion within the planned cost, time and quality standards.
In addition, it was measured by the real estate success indicators which are buyer satisfaction,
current use of property and future plans of another purchase by buyer .From among the
indicators, 80.4% of the respondents agreed that current owners of real estate company will
make future plans to buy another with the highest mean of 4.27 and lowest standard deviation
.676. Following, the majority of the respondents, 87.8 %, responded that it’s their perception
that the buyers of the real estate developments are satisfied with their purchase with an overall
mean of 4.14. From among the respondents, 80 % agreed that their real estate development
project was completed on time resulting in 4.04 mean value where as 85.7 % agreed that the
developed properties were completed within or higher quality than predetermined, resulting in
the average response to 4.02. When asked if the buyer of the residential properties were using
this properties, 71.5% of the respondents agreed to that notion with average mean of the
response resulting in 4.00. Lastly, the 61.4% of the respondents agreed that the project is or
being completed within or below budget. The overall mean for project success indicators
resulted in 4.0399 where it indicates high agreeability that according to the perception of
58
Table 4. 11 Project Success Assessment
Factors Strongly Disagree Neutral Agree Strongly
disagree agree
completed on time or - % % 4
earlier
completed within or % % 9
below budget
completed within or % % % 1
higher quality
The buyer was satisfied 3 6.1% 3 6.1 27 55.1 16 32.7 4.14 .79
% % % 1
property % % % 4
The buyer will come for 6 12.5 23 47.9 19 39.6 4.27 .67
future purchase % % % 6
Indicators
59
4.4. Relationship between Critical Success Factors and Project Success
This table lists the correlation of the critical success factors with project success on
descending manner. According to the respondents, Project Management Actions, Project Team
Leader Performance and Client Core Competency has indicated a positive strong correlation
Success
Socio-Political -.083
Project Management Actions have the highest positive correlation with project success
with correlation coefficient of 0.742 which agrees with available literature. From among the
sub variables, holding regular meetings, developing an effective reporting system and
controlling project progress, are to name a few of the strong factors that contributed to the high
mean of the responses. Project team leader’s performance indicates a strong positive correlation
with project success with .662 correlation coefficient. A major contributor to this variable is
effectiveness of design team leader that keeps top management briefed in project progress as
60
well as the project manager’s commitment to cost, time and quality objectives. In real estate
development, design team consists of architects and engineers that develop conceptual and
detailed design that ensures the property design will for its purpose. They are responsible for
taking a client’s idea and bringing it to life using their professional skills. The effectiveness of
design team leaders has indicated its importance to project success, especially to the quality of
the development. .(Abdulsamad & Chileshe, 2009) emphasized that the success and failure of
any project depends on many factors but project leaders are considered to be key contributors
to the success of a project as well as guide to the team members to achieve the client
satisfaction( cost, time and quality). In addition, effective construction manager is highly
critical that can manage construction time according to schedule. In addition, the project leaders
experience and capabilities matched with technical, planning, coordinating and organizing
skills has resulted in the strong correlation with project success. The other independent variable
is client core competency where it established strong positive correlation with project success
with an aggregate correlation coefficient value of .543. Of the components incorporated in main
independent variable, ability to make authoritative decisions contributed the highest mean
followed by ability to contribute ideas to the design process, ability to define the roles of
participating organizations and ability to brief the design teams respectively. This is added to
the emphasis that client involvement and ability to articulate their objectives as well as decision
Client Objectives and project success are positively correlated with .439 aggregate
correlation coefficient. Client objectives include; quick construction time, high construction
quality and low construction cost of which quick construction time was emphasized by the
respondents as the most important component of client objective as discussed above. This
shows that according to respondents’ perception, the client objectives are highly critical to the
success of a real estate development project. However, the aggregate mean correlation
61
coefficient indicates a moderate level of strength between project success and client objective.
It is well established that the cost, quality and time constitute major part of success criteria of
construction projects that are commonly known as “iron triangle‟ (Atkinson, 1999). (Coll,
2002) emphasized that the factors that affect a project's success are very consistent and some
effective conclusion. Each one of these factors is equally critical to the successful outcome of
any worthy undertaking, and all should be taken very seriously. However, this study has
Real estate development project take place in the mist of various project environment.
The results indicated that project environment is given less emphasis as a critical factor though
it has resulted in positive relationship. From among the variables, Economic environment is
the other main independent variable that has positive yet weak correlation with correlation
coefficient of .197. From the sub classification, labor availability, availability of quality
resources and availability of funds are main contributors to its criticality. Industrial Relations
resulted in a positive weak correlation with project success with .128 correlation coefficient.
The components of Industrial relations average to low mean contributed to its average
importance and weak correlation. Physical environment indicated positive yet weak correlation
with project success with correlation coefficient value for 0.122. The access to infrastructure
is the main contributor to the aggregate mean value of physical environment. Real estate
development is for the purpose of developing and selling to potential buyers where the
promotion. The water supply is an important factor for construction and for the buyers that will
inhabit the project output of residential property. Evidently, the socio political factor indicated
a slightly negative yet weak correlation with project success with -.083 correlation value. In
62
the evaluation of its criticality, the respondents viewed this particular factor as average to low
To sum up, the research have identified critical success factors according to the
perception of the real estate project teams. The results have emphasized the client’s objectives
and competencies and project management actions as critical rather than the project
environment and socio political factor. The human related factors and actions that combines
realistic goals, competency and systematic approach to project management have indeed
63
CHAPTER FIVE CONCLUSION AND RECOMMENDATION
5.1. Introduction
The objective of the study was to find and assess critical success factors in real estate
construction projects and their impact on successful completion of projects. In this final
5.2. Conclusion
The study was conducted to study critical success factors in real estate development
projects. The study was conducted in three selected real estate development projects Bole
Beshale Project of Sunshine Real Estate, Dodi 1 for Noah Real estate and Polilotus and Tsehaye
real estate. The research objectives were to identify critical success factors and their
relationship with project success. The study was conducted by collecting data through
questionnaires to project managers, engineers and foremen of the three real estate companies.
8 critical success factors identified were included in the questionnaires in a Likert scale format
Projects: A Study of Select Firms in Hyderabad”. These critical factors are identified as Client
Managerial Actions. By utilizing the aforementioned critical factors and employing descriptive
analysis and correlation studies, the study has responded to the research questions provided.
As confirmed from the sample taken for the analysis, six out of the eight were found to
be critical success factors in the context of real estate development projects in Addis Ababa i.e.
client objectives, client core competency, project team leaders performance, project
management actions, economic environment and physical environment. From the critical
success factors, project management actions, project team leader’s performance and client core
64
competency were found to have a strong positive relationship with real estate development
project success.
The most critical factor is client objectives especially quick construction time followed
by high construction quality. Various real estate development projects are undertaken to
achieve directly or indirectly organizational strategic plan and business value. The objective of
real estate development is to build residential properties for the purpose of selling them to
specific market segment. Given the objective, customers (buyers)’s have high influence and
interest where their requirements are given priority in devising business objectives. As part of
the overall project objective and organizational strategy, real estate developers being the project
sponsors( clients) emphasis on delivering properties on time with high quality to gain
competitive advantage.
Evidently, another critical success factor is the client core competency which has
positive strong relationship with project success. The involvement and competency of the real
estate developers during the initiation and planning phase creates a shared understanding of
success criteria and improves deliverable acceptance and buyer satisfaction. In addition, it will
result in less scope creep and design changes. Moreover, their ability to define the roles of the
external stakeholders i.e. contractors and consultants decreases the chances of conflict arising
in which all in all allows for the project to be executed with minimum problems arising.
The project manager in collaboration with project teams, directs the performance of the
planned project activities and manages the various technical and organizational interfaces that
exist within the project which is highly critical to project success. The results indicated the
leadership ability of the project manager, design team leader and construction team leader is
capable project leaders are necessary to identify, build, maintain, lead and inspire project teams
to achieve high performance and project objectives. Necessary skills to possess by these team
65
leaders have been identified as of planning, organizing, coordinating, motivating and technical
skills.
In order to achieve project success, project management actions was found to be critical
contributor and resulted in the strongest positive correlation. Primarily, safety management,
communicate most effectively and efficiently with stakeholders. Regular meetings serve as
critical factor for project success as they are held primarily to share information and
communicate with other team members about progress and collaboration. Monitoring and
performance to standards, determining the reasons for deviation if any and take corrective
actions as need. It is one of the phases of project management that ensures the project’s success
The project environment comprises of physical, economic, socio political and industrial
relations. From among the economic factors, the availability of labor and was emphasized as a
key factors in real estate development project success. It’s a quite expected result as the project
team of construction project is a mix of individuals from different background with specific
knowledge or skill necessary to carry out the project. Following, access to quality materials is
technologies but most of building materials used including cement, reinforcement, concrete,
bricks, tiles, etc and in real estate, the finishing materials are source of competition where
conditions such as the rise in the cost of input materials was considered as critical success factor
66
as reebar stagnated the construction materials in beginning of 2018. Socio-political and
industrial factors were given average importance while the sub factors of political climate,
institutional factors and organizational structures are conditions that influence, enhance or
In conclusion, the results indicate human related factors involving project sponsors and
project team leaders were found to be critical to the success of real estate projects. These factors
affect the success of a project though their degree of influence might vary. Success in real estate
development projects will be achieved with clear objectives centered on buyer’s requirements,
competent project sponsors and project leaders and installation of project management systems.
5.3. Recommendation
The research has identified and rated critical success factors using the perception of
project teams employed at three real estate’s i.e. Sunshine, Noah and Tsehay Real Estate.
Project stakeholders and governance framework is necessary for the project sponsors (Real
Estate developers) and project leaders in order to align real estate development projects with
business strategy and to make decisions that satisfy buyers needs and expectations with regard
to delivery on time and of high quality. In addition, Real Estate developers should involve
themselves in the project initiation and planning phase where all aspects of scope, time, cost,
is being analyzed. In order to achieve project success, project leaders should attain proper
training in project team development that requires diverse skills. With regards to the critical
success factors, though project environment is considered critical, the components apart show
average to low importance to project success. Project Risk management should be strengthened
by giving special to market conditions, political stability and government policy changes. The
researcher suggests further research in this area of the relationship between two variables i.e.
project management actions and project team leaders performance with real estate development
67
projects success in particular because the participants of the study who are company personnel
might have over emphasized the importance of their managerial and leadership role as a critical
factor for a real estate development project and viewed project management as average or low
contributor. Furthermore, the researcher suggests further research in the areas of further
assessing the critical factors in this study in relation to project success preferably each one by
one, such as why market condition such rise in input materials is a critical success factor and
to explore why socio-political issues have a negative relationship with project success.
68
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Appendix A
Questionnaires for Real Estate Development Project Teams’
Dear Respondents,
The researcher is conducting this study for the purpose of the partial fulfillment of the
requirement for the subject of Master’s in Project management with research title ” Assessment
of Critical Success Factors in Real Estate Construction Projects in Addis Ababa City
Administration”. The objective of the study is to identify success factors as well as to what
extent those factors influence project success. The questionnaire is for the purpose of academic
research in which the confidentiality of all respondents shall be respected. Thank you in
advance
Instruction
The questionnaire will have two sections.
1. Section 1: will use 5 independent variables to rate their influence on project
success.
1.1.Client objectives
1.2.Client Competency Measures
1.3.Project Environment
1.4.Project Team Leadership
1.5.Managerial Action
2. Section 2: Measure of Project success with the iron triangle of cost, time and
quality
v
1. General Information
1.1. Gender
Male Female
1.2. Age
2. Section I
vi
Factors Very Low Average High Very
Low High
Geographical location
Weather patterns
Water supply
Soil type
Access to infrastructure
Availability of Funds
Inflation
Financial Liquidity
vii
Labor Availability
Political stability
Demographic Change
viii
Project team leaders' early and continued involvement
in the project
Project team leaders' experience and capabilities
ix
房地产开发项目团队调查问卷
亲爱的受访者,
研究人员正在进行这项研究,目的是部分满足硕士学位项目管理的要求,研究题
目为“亚的斯亚贝巴市政府房地产建设项目关键成功因素的评估”。该研究的目的是确
定成功因素以及这些因素对项目成功的影响程度。调查问卷用于学术研究,其中应尊
重所有答复者的机密性。
指令
问卷将分为两部分。
1.第1部分:将使用5个自变量来评估它们对项目成功的影响。
1.1客户目标
1.2客户能力措施
1.3项目环境
1.4项目团队领导
1.5管理行动
2.第2节:以成本,时间和质量三角形衡量项目成功与否。
在回答问题时,
没有必要写一个名字
响应将以Rensis Likert量表记录,该等级已被采用
评估每个因素对项目成功的重要性
将x放在方框上以回答李克特量表上的问题
请诚实地回应您的最佳能力
x
1.一般信息
1.1性别
男 女
1.2年龄
1.3教育水平
初级 高中毕业证
职业培训 本科(学士学位)
研究生(硕士学位) 研究生(博士)及以上
1.4工作职位
具体职位描述____________________________________
2.第一节
就业公司 - _____________________________________
这些是在亚的斯亚贝巴市政府的背景下评估房地产建设项目的成功因素。请使用5李克
特量表对项目成功的评级贡献回答。
因素 非常低 低 平均 高 很高
2.1.建设成本低
快速施工
高施工质量
2.2客户核心能力
xi
能够有效地向设计团队简要介绍
能够快速做出权威决策
能够有效地确定参与组织的角色(顾问和承包商)
能够为设计过程贡献想法
2.3。项目环境
2.3.1物理环境
地理位置
天气模式
供水
土壤类型
访问基础设施
2.3.2。经济环境
获得优质资源
资金的可用性
一个国家的经济立场
通货膨胀
财务流动性
劳务供应
2.3.3社会政治环境
政治稳定
职业健康与安全法
政府建设支出
人口变化
xii
2.3.4劳资关系环境
制度因素(政府政策和劳动立法)
劳动力的组织结构
劳动力的社会和文化多样性(宗教,种族,文化和习俗)
安置冲突管理
2.4项目团队领导表现
2.4.1设计团队负责人的有效性
资源和知识渊博的专业团队确保客户的要求简明透彻,正
确实施和监控
经验丰富的专业人员让高层管理人员随时了解项目的福祉
和进展情况
2.4.2施工组长的有效性
高施工团队性能导致高施工时间性能和低施工团队性
能导致低施工时间性能
2.4.3项目团队绩效的衡量标准
项目负责人致力于成本,时间和质量目标
项目负责人的技术技能
项目团队领导的规划技巧
组织项目团队领导的技能
协调项目团队领导的技能
激励项目团队领导的技能
项目团队领导早期并继续参与该项目
项目令领导者对项目计划变更的适应性
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由项目团队领导的母公司提供支持
项目令领导者与其他人的工作关系
2.5管理行动
规划和安装通信系统
监控和更新计划
建立适当的组织结构
控制项目进度
实施有效的安全计划
制定良好的报告制度
实施有效的质量保证计划
举行定期会议
制定标准程序
整体管理行动
因素 非常 不同意 中性 同意 非常同意
不同意
项目成功
该项目已按时或更早完成
该项目在预算内或低于预算完
成
该项目已达到或超过质量标准
该项目只有很小的变化
买家很满意
b买家id使用属性
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买家将在未来购买时复出
整体而言,该项目取得了成功
谢谢您的合作!
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