UNIT 08 Effective Business Writing
UNIT 08 Effective Business Writing
UNIT 08 Effective Business Writing
UNIT 08
EFFECTIVE BUSINESS WRITING
You may think that some people are simply born better
writers than others, but in fact writing is a reflection of experience
and effort. If you think about your successes as a writer, you may
come up with a couple of favorite books, authors, or teachers that
inspired you to express yourself. You may also recall a sense of
frustration with your previous writing experiences. It is normal
and natural to experience a sense of frustration at the perceived
inability to express oneself. The emphasis here is on your
perception of yourself as a writer as one aspect of how you
communicate. Most people use oral communication for much of
their selfexpression, from daily interactions to formal business
meetings. You have a lifetime of experience in that arena that you
can leverage to your benefit in your writing. Reading out loud
what you have written is a positive technique we’ll address later in
more depth.
Martin Luther King Jr.’s statement, “Violence is the
language of the unheard” emphasizes the importance of finding
one’s voice, of being able to express one’s ideas. Violence comes
in many forms, but is often associated with frustration born of the
lack of opportunity to communicate. You may read King’s words
and think of the Civil Rights movement of the 1960s, or perhaps of
the violence of the 9/11 terrorist attacks, or of wars happening in
the world today. Public demonstrations and fighting are
expressions of voice, from individual to collective. Finding your
voice, and learning to listen to others, is part of learning to
communicate.
Modul Pengantar Bahasa Inggris Bisnis
You are your own best ally when it comes to your writing.
Keeping a positive frame of mind about your journey as a writer is
not a cliché or simple, hollow advice. Your attitude toward writing
can and does influence your written products. Even if writing has
been a challenge for you, the fact that you are reading this
sentence means you perceive the importance of this essential skill.
This text and our discussions will help you improve your writing,
and your positive attitude is part of your success strategy.
There is no underestimating the power of effort when
combined with inspiration and motivation. The catch then is to get
inspired and motivated. That’s not all it takes, but it is a great
place to start. You were not born with a key pad in front of you,
but when you want to share something with friends and text them,
the words (or abbreviations) come almost naturally. So you
recognize you have the skills necessary to begin the process of
improving and harnessing your writing abilities for business
success. It will take time and effort, and the proverbial journey
starts with a single step, but don’t lose sight of the fact that your
skillful ability to craft words will make a significant difference in
your career.
Reading
Reading is one step many writers point to as an integral
step in learning to write effectively. You may like Harry Potter
books or be a Twilight fan, but if you want to write effectively in
business, you need to read business-related documents. These can
include letters, reports, business proposals, and business plans.
You may find these where you work or in your school’s writing
center, business department, or library; there are also many Web
sites that provide sample business documents of all kinds. Your
reading should also include publications in the industry where you
work or plan to work, such as Aviation Week, InfoWorld, Journal
of Hospitality, International Real Estate Digest, or Women’s Wear
Daily, to name just a few. You can also gain an advantage by
reading publications in fields other than your chosen one; often
reading outside your niche can enhance your versatility and help
you learn how other people express similar concepts. Finally,
don’t neglect general media like the business section of your local
Source of References
1. English for Business Success (v. 1.0). Scott McLean is an
Associate Professor of Communication, including
Journalism and English, at Arizona Western College in a
combined campus partnership with the University of
Arizona and Northern Arizona University 2012.
2. MacKenzie Ian. English for Business Studies. Cambridge
University Press. 1997.
3. MacKenzie Ian. Financial English with Mini-dictionary of
Finance. Language. Teaching Publication Series, 1995.
4. MacKenzie Ian. Management and Marketing. Language
Teaching Publications, 1997.
5. Mascull Bill. Business Vocabulary in Use, Advanced.
Cambridge University Press, 2004.
6. Mascull Bill. Business Vocabulary in Use. Cambridge
University Press, 2002.
7. Miller Roger LeRoy. Economics Today and Tomorrow.
Glencoe Division of Macmillan/McGraw-Hill School
Publishing Company, 1995.
8. Misztal Mariusz. Tests in English Thematic Vocabulary.
Intermediate and Advanced Level. Киев: «Знания», 1999.
9. Naterop B. Jean, revel Rod. Telephoning in English. Third
Edition. Cambridge University Press, 2004.