Professional Skills:: Written Communication Technology Critical Thinking and Problem Solving

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Overview

In this Work Product Assessment, you will examine various financial reports of
a publicly traded company and conduct financial ratio analysis to demonstrate
your ability to understand a company’s financial health and analyze ways to
improve in areas revealed as being below industry average.
Professional Skills: Written Communication, Technology, and Critical
Thinking and Problem Solving are assessed. when completing this
Assessment,
Your response to this Assessment should:

 Conform to APA style guidelines.

This Assessment requires submission of two (2) files. Save your files as
follows:

A. Excel file

B. Word file 

Instructions
Before submitting your Assessment, carefully review the rubric. This is the
same rubric the assessor will use to evaluate your submission and it provides
detailed criteria describing how to achieve or master the Competency. Many
students find that understanding the requirements of the Assessment and the
rubric criteria help them direct their focus and use their time most productively.
Rubric
Access the following to complete this Assessment:

 Financial Ratio Excel Spreadsheet


 Text: Fundamentals of Financial Management, Chapter 4, "Analysis of
Financial Statements"

Prompts
Taking the role of a financial analyst within the company, prepare an
executive dashboard (performance report) on a large, publicly traded
company of your choice (e.g., Cisco, Walmart, IBM, Apple, etc.) by computing
and comparing its ratios against the 11 industry average ratios listed in
Problem 4-23 on page 129 of the text.
It is imperative for you to understand the use of good academic writing (visit
the Walden Writing Center), use of online library for academic resources (not
internet sources), SEC.gov for financial filings (not annual reports from a
company website), and most importantly, your job is to do vetting of anything
companies claim on their websites. The use of Wikipedia, Investopedia,
financial related websites, blogs, etc. is not appropriate for this competency.

 Use the provided Financial Ratio Excel Spreadsheet to show the


computed financial ratios for your chosen company and industry averages.
Prepare your performance report to show calculations for the 11 ratios
listed on page 129, as well as a comparison of your computed ratios with
industry averages.  It is a good idea to be familiar with each industry's
classification! A good place to start is to look for the North American
Industry Classification System (NAICS) and look for the industry of your
chosen company through https://www.census.gov/eos/www/naics/. Please
notice how it is a US Government website, not a ".com". Then, visit the
Walden University Library and access the IBIS World database in order to
look for the appropriate industry standards: https://my-ibisworld-
com.ezp.waldenulibrary.org/. The comparisons, including a list of your
computations in a table, should be added as an appendix to the memo
described below and submitted as a separate Excel spreadsheet.
 Write a memo (approximately 2–3 pages) to your supervisor explaining
your findings and your recommendations for where improvements are
needed to increase financial health. Be sure to Include the following:
o Areas within the company that are both above and below industry
standards
o An explanation of the limitations of using ratio analysis
o The qualitative factors that play a role in improving the company’s
financial health

In the memo, suggest some specific ways in which the company can plan to
improve below industry average ratio performance over time. Suggest annual
targets over the next three years to catch up with or surpass industry
averages. Explain why your recommendations should be effective.

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