MGT301 Solved Online Quiz Lecture 122500 Solved MCQs

Solved Online Quizzes of MGT301 Lectures 1 to 22
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Question No: 1 ( Marks: 1 ) - Please choose one
If XYZ Insurance Company observes a sudden increase in the number of farmers

seeking flood insurance in Pakistan due to major floods in India, Which one of the
following is representing flood situation for the company?
► Marketing opportunity
► Marketing strategy
► Marketing concept
► Marketing threat
Konica is aiming its Cool Cam camera at teenagers. Which one of the following is
reflecting Teenagers?
► Target audience
► Segmentation
► Target market
► Focus group

Which one of the following options represents this statement “What place do you want
your product to hold in the consumer’s mind”?
► Product
► Positioning
► Promotion
► Place

An important concept in which we realize that losing a customer means losing more than
a single sale. It means losing the entire stream of purchases that the customer would make
over a lifetime of patronage. Which one of the following options reflects this concept?
► Net profit
► Customer lifetime value
► Relationship marketing
► Market share
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Gathering secondary information is one of the steps of developing the research plan.
What does the meaning of secondary information in marketing research?
► That does not currently exist in an organized form

► That already exists somewhere, having been collected for another purpose
► That the researcher can obtain through surveys and observation
► That already exists somewhere in an organized form

If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first
quarter of the year but does not know what might have contributed to this decline, it is in
which stage of the marketing research process?
► Hypothesis development
► Symptom identification
► Problem identification
► Data interpretation

If Unilever needs to survey retailer’s attitudes on the availability of product literature in
athletic shoe shops and needs the results within four working days, Unilever will
probably use what kind of survey?
► A mail
► A telephone
► Computer interviewing
► A personal interview

Marketing researchers usually draw conclusions about large groups of consumers by
studying which of the following small component of the total consumer population?
► Group
► Sample
► Target group
► Audience
Which one of the following three-step process represents “Perception”?
► Motivation, personality and attitudes

► Collecting, eliminating and organizing information inputs
► Receiving, organizing and interpreting information inputs
► Anticipating, classifying and discarding information inputs
Which one of the following is NOT the stage that customers go through in the process of
adopting a new product?
► Awareness
► Interest
► Evaluation
► Culture

Inelastic demand in industrial markets refers to which of the following situation?
► Demand for a given product fluctuates very little over time.
► Price increases or decreases will not significantly alter demand for a given
product.
► The demand for one product depends heavily on the demand for another product.
► Supply for a given product cannot keep up with the demand for it.

Most organizational purchase decisions are made by which of the following categories?
► The sales force
► A team of purchasing agents
► A firm's buying centre
► Inventory control personnel

In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers
provide information only on units with 1Mb of memory. As management evaluates the
purchase, it finds that 1Mb is inadequate for many of the software programs they use. In
this instance, the firm would need to modify which aspect of the purchase process?
► Searching
► Specification development
► Alternative evaluation
► Performance evaluation

Buyer- seller similarities is an attribute comes under which one of the following
concepts?
► Demographic factors
► Personal characteristics
► Situational factors
► Operating variables
Which one of the following is a marketer’s major positioning tool that has a direct
impact on product or service performance; thus, it is closely linked to customer value and
satisfaction?
► Product quality
► Product style
► Product design
► Product features

Beyond quality level, high quality also can mean high levels of quality consistency.
Here, “Freedom from defects and consistency in delivering a targeted level of
performance” refers to which of the following qualities?
► Perceived quality
► Product quality
► Adherence quality
► Conformance quality

Which of the following are a form of product that consists of activities, benefits or
satisfactions offered for sale that are essentially intangible and do not result in the
ownership of anything?
► Line extensions
► Services
► Brands
► Supplements

Which one of the following attribute may grab attention and produce pleasing aesthetics,
but it does not necessarily make the product perform better?
► Design
► Style
► Variable
► Packaging

New product development starts with which one of the following steps of new product
development?
► Idea screening
► Idea generation
► Test marketing
► Concept testing
What do we call a detailed version of a new idea stated in meaningful customer terms?
► Product idea
►Product concept
► Product image
► Product proposal

Which one of the following steps calls for testing new-product concepts with groups of
target consumers in new product development?
► Concept development
► Concept testing
► Idea generation
► Test marketing

The consumer decides to make use of the product on a regular basis. Which one of the
following concepts BEST describe it?
► Awareness
► Interest
► Trial
►Adoption

Which one of the following concept BEST represents the involvement of management
and employees in the continuous improvement of the production of goods and services?
► Total quality management
► Marketing management
► Customer relationship management
► Knowledge management

When a customer pays Rs.1000 and receives a television set in return. What does this
example show?
► Exchange
► Transaction
► Market
► Segment
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute
to fatness that harms consumer health. Which one of the following concepts is NOT
being followed by this company?
► Product concept
► Production concept
► Societal marketing concept

"The networks that connect people within a company to each other and to the company"
reflect which one of the following networks?
► WAN
► Intranets
► Extranets
► Internets

“Planning that involves developing a strategy to meet competition and ensure long-term
survival and growth” represents which one of the following planning types?
► Long-range planning
► Short-range planning
► Annual planning
► Strategic planning
The publishers of “The Economist” developed a campaign to market the magazine to

university and college students studying business and management courses. The
publishers are focusing on which of the following strategies?
► Product development
► Horizontal diversification
► Market development
► Conglomerate diversification

In Boston Consulting Group approach, which one of the following is a measure of
company's strength in the market?
► Relative market share

► Market share
► Business portfolio
► Market growth rate
One of the contents of formal marketing plan that includes a market description, a
product review, a review of competition and a review of distribution is called:
► Threats and opportunity analysis
► Objectives and issues
► Current marketing situation

The marketing mix consists of the four Ps: product, price, place, and promotion. In
the age of connectedness, these tools might be more appropriately named the
four Cs: Customer solution, Customer cost, Communication and .
► Customer control
► Convenience
► Consideration
► Customer relationship

Which one of the following is NOT part of the micro environment?
► Cultural forces
► Financial intermediaries
► Customer markets
► Marketing channel firms

Finance, research and development, purchasing and manufacturing all are the activities
of which element of the micro environment?
► Suppliers
► Retailers
► Companies
► Publics

Which one of the following forces is NOT the part of company’s macro environment?
► Demographic
► Economic
► Political
► Public

Marketing Information System consists of people, equipment, and procedures to gather,
sort, , evaluate, and distribute information to marketing decision makers.
► Analyze
► Arrange
► Test
► Control
Identify the name of a vast public web of computer networks that connect users of all
types all around the world to each other?
► Extranet
► Internet
► LAN
► Intranet

Mr. ABC has just brainstormed a large number of ideas for adding new products
and services after visiting several buying fairs. The owners will begin the first idea-
reducing stage to select the good ideas and drop the poor ones. What is another
name of idea reducing stage
► Idea generation
► Idea screening
► Product concept

Which one of the following product requires a lot of advertising, personal selling
and other marketing efforts because consumer either does not know about it or knows
about it but does not normally think about buying?
► Specialty products
► Shopping products
► Industrial products
► Unsought products

Business markets can be segmented on the basis of all of the following variables
EXCEPT:
► Selling approaches

Markets can be segmented into group of non-users, ex-users, potential users, first-time
users and regular users of a product. It refers to which type of segmentation?
► User status
► Usage rate
► Loyalty status
► Seller status
Which one of the following phrases reflects the marketing concept?
► The supplier is a king in the market
► Marketing should be viewed as hunting not gardening
► This is what I make, won't you please buy it?
► This is what I want, won't you please make it?

If a local company wants to adopt the marketing concept. To be consistent with this
move, it should adopt which of the following philosophies?
► Focusing on today is important for us

► Making money is our business
► The customer is always right
► Keeping prices low is our objective

Which one of the following options is best to explain the purpose of intranets?
► Buying and selling processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer relations

All of the following are accurate descriptions of a company's mission statement,
EXCEPT which one?
► Mission statement should fit the market environment
► Mission statement should be realistic
► Mission statement should be broad
► Mission statement should be motivating

Which of the following sets refers to the order or sequence of marketing management
functions?
► Control - implementation - market planning

► Market planning - control - implementation
► Implementation - control - market planning
► Marketing planning - implementation - control
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Advertising agencies are an example of which of the following marketing
intermediaries?
► Insurance company
► Financial intermediary
► Marketing services agency
► Physical distribution firm

"How people feel about corporations, government agencies, trade unions and
universities" refers to which of the following views?
► People's view of others
► People's view of societies
► People's view of themselves
► People's view of organizations

Which one of the following is NOT a part of the macro-environment?
► Demographic forces
► Natural forces
► Competitors' forces
► Political forces

Marketing information from which of the following databases can be accessed more
quickly and cheaply?
► External
► Internal & External
► Internal
► Representatives


Survey research, called the backbone of primary research, is the most widely used
method for primary data collection and is best suited for gathering which of the following
information?
► Personal
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► Attitude
► Descriptive
► Exploratory

If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first
quarter of the year but does not know what might have contributed to this decline, it is in
which stage of the marketing research process?
► Hypothesis development
► Symptom identification
► Problem identification
► Data interpretation

Which one of the following factor is NOT used for measuring the social class?
► Income
► Number of children in family
► Occupation
► Education

Which one of the following three-step process represents “Perception”?
► Motivation, personality and attitudes
► Collecting, eliminating and organizing information inputs
► Receiving, organizing and interpreting information inputs
► Anticipating, classifying and discarding information inputs

Person's pattern of living as expressed in his or her psychographics represents which one
of the following concept?
► Personality
► Culture
► Lifestyle
► Motive

Which one of the following option represents the collection of data for the purpose of
applying appropriate actions at a subsequent time?
► Lifestyle
► Learning
► Perception
► Attitude

► Awareness
► Interest
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► Evaluation
► Culture

After deciding to order replacement parts for ageing machinery, the buyer for a
construction company examines catalogues and trade publications. The buyer is probably
at which stage of the organizational buying decision process?
► Problem recognition
► Product specification
► Product-supplier search
► Product evaluation

Demographic segmentation divides the market into groups based on which of the
following variables?
► Size, location, industry, customer
► Size, company, industry, technology
► Location, size, occupation, race
► Customer, technology, company, industry

Which of the following factors are often used for segmenting customer groups?
► Geographic factors
► Psychographic factors
► Behavioral factors

A marketer has brought same products in the market for all segments without
considering the needs and wants of the customers. Which one of the following strategy is
being practiced by the marketer?
► Undifferentiated marketing strategy
► Differentiated marketing strategy
► Concentrated marketing strategy
► Custom marketing strategy

concepts?
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Which of the following are those products purchased for further processing or for use in
conducting a business?

Which one of the following categories refers to a group of products that are closely
related because they function in a similar manner, are sold to the same customer groups,
are marketed through the same type of outlets, or fall within given price ranges?
► Product line
► Line extension
► Private brand
► Product bandwidth

After concept testing, a firm would engage in which stage for developing and marketing
a new product?
► Marketing strategy development
► Business analysis
► Test marketing

A review of the sales, costs and profit projections for a new product to find out whether
they satisfy the company's objectives refers to which one of the following concepts?
► Business feasibility
► Feasibility study
► Product acceptance

In which of the following product life cycle stages, sales are zero and the company's
investment costs mount?
► Introduction
► Growth
► Maturity
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In which one of the following stages of the product life cycle sales fall off and profits
stop?
► Growth
► Introduction
► Decline
► Maturity

McDonald's run advertisement featuring children, senior citizens and minority groups.
What does this ad show?
► Company is product oriented
► Company considers only environmental factors
► Company has several target markets
► Company is market oriented

example show?
► Exchange
► Transaction
► Market
► Segment

In a company division, a product line within a division, or sometimes a single product or
brand reflects which one of the following options?
► Market
► BCG
► SBU
► Initiator

survival and growth” represents which one of the following planning types?
► Annual planning

Which one of the following is a chief goal of the implementation function in marketing
process?
► Develops marketing plans
► Turns plans into actions
► Takes corrective actions
► Develops strategic plans
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"Consumers are spending more on products and services that will improve their lives
rather than their image” reflects which aspect of the cultural environment?
► People's view of others
► People's view of themselves
► People's view of organizations
► People's view of nature
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Suppose marketers at Lever Brothers are trying to determine whether the use of coupons
for detergent was the reason for a sales increase in a particular store. What type of study
conducted to answer this question?
► Exploratory
► Descriptive
► Causal
► Qualitative

ABC Company wants to learn about consumer attitudes toward mail order purchases and
conducts a study to acquire this information. Which one of the following data would
BEST be classified for this study?
► Causal
► Experimental
► Primary
► Secondary

Which one of the following is NOT considered as competitive differentiation of a
company?
► Product
► Service
► Image
► Sales

Which one of the following characteristics is NOT a requirement for effective
segmentation?
► Differential
► Achievable
► Accessible
► Measurable

Which one of the following product requires a lot of advertising, personal selling and
other marketing efforts because consumer either does not know about it or knows about it
but does not normally think about buying?
EXCEPT:
The type of product that results from applying human and mechanical efforts to people
or objects refers to which one of the following options?
► An idea
► A service
► A philosophy
► A concept

When Olympia Carpets develops new carpets that are highly stain resistant and durable,
it must educate consumers about the product's benefits. This activity calls for which one
of the following marketing mix variables?
► Price
► Promotion
► Distribution
► Product

Customer’s evaluation of the difference between all the benefits and all the costs of a
marketing offer relative to those of competing offers refers to which of the following
options?
► Customer perceived value

► Marketing myopia
► Customer satisfaction

Which one of the following statements by a company chairman BEST reflects the
marketing concept?
► We have organized our business to satisfy the customer needs
► We believe that marketing department must organize to sell what we produce
► We try to produce only high quality, technically efficient products
► We try to encourage company growth in the market
Which one of the following concepts is a useful philosophy in a situation when the
product’s cost is too high and marketers look for ways to bring it down?
► Selling concept
► Product concept

Which one of the following is a key to build lasting relationships with consumers?
► Price of the product

► Need recognition
► Quality of product

Which one of the following options enables consumers and companies to access and
share huge amounts of information with just a few mouse clicks?
► Digital age
► Internet
► Extranet
► WWW



functions?
► Control – implementation – market planning

► Market planning – control – implementation
► Implementation – control – market planning
► Marketing planning – implementation - control
intermediaries?

► External
► Internal
► Representatives

The objective of which of the following research is to gather preliminary information
that will help define the problem and suggest hypotheses?
► Descriptive
► Exploratory
► Causal
► Corrective

Which method of research can be used to obtain information if people are unwilling or
unable to provide?
► Observations
► Focus groups
► Personal interviews
► Questionnaires
A person on the University Book Shop's survey asks respondents to tell the shop, in their
own words, what they like least about textbook shopping. What is a type of this question?
► An open-ended
► A dichotomous
► A multiple choice
► A scale
ABC Research Group must guard against problems during the implementation phase of
marketing research for its clients. Typically, management will not encounter which of
these problems?
► Respondents who refuse to cooperate or give biased answers

► Interviewers who make mistakes or take shortcuts
► Interpreting and reporting the findings
► Primary data that conflict with secondary data

Society’s relatively permanent and ordered divisions whose members share similar
values, interests and behaviors reflect which one of the following option?
► Social classes
► Habitual buyers
► Charismatic leaders
► Opinion leaders

In a reference group, people having special skills, knowledge, personality, or other
characteristics, exert influence on others. Which one of the following option refers to
these people?
► Opinion leaders
► Habitual buyers
► Charismatic personalities
► Wild ducks
A change in an individual's behavior prompted by information and experience refers to

which one of the following concept?
► Learning
► Role selection
► Perception
► Motivation

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation,
lifestyle, personality and self-concept that influences buyer’s decisions refers to which
one of the following characteristic?
► Psychological characteristics
► Behavioral characteristics
► Demographical characteristics
Identify the process by which individuals organize and interpret their sensory
impressions in order to give meaning to their environment?
► Personality
► Perception
► Selective group
► Habitual behavior

A transaction in which the organization is making an initial purchase of an item to be
used to perform a new job refers to which of the following purchases?
► Straight rebuy purchase
► Delayed purchase
► New-task purchase
► Modified rebuy purchase

In its purchase of a small business computer, Mr. Ateeq asked that potential
suppliers provide information only on units with 1Mb of memory. As management
evaluates the purchase, it finds that 1Mb is inadequate for many of the software
programs they use. In this instance, the firm would need to modify which aspect of the
purchase process?
► Searching

Following are the variables for the segmentation of international markets EXCEPT:
► Economic factors
► Cultural factors
► Psychological factors

With concentrated marketing, the marketer goes after a share of .
► Small; a small market
► Small; a large market
► Large; one or a few niches
► Large; the mass market
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► Product quality

Customer service is another element of product strategy. The first step is to
survey customers periodically to assess the value of current services and to obtain
ideas for new ones. From this careful monitoring, marketer has learned that buyers
are very upset by repairs that are not done correctly the first time. What is the
name of these types of services?
► Brand equity services
► Product support services
► Social marketing services
► Unsought product services

In which of the following cases two established brand names of different companies are
used on the same product?
► Brand extension
► Brand equity
► Co-branding
► Cannibalization

With what groups do firms conduct concept testing for new products?
► Suppliers
► Employees
► Target customers
► Focus groups

Once the product or service passes the business analysis test, it moves into which stage?
► Market testing
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Which one of the following groups of people get the product exposure but is not often
perceived by the majority of potential buyers as typical consumers?
► Early Majority
► Late Majority
► Early Adopter
► Innovators

First National Bank launches an innovative in-home banking system tied to personal
computers. The product is not widely accepted because bank customers don't see the need
for such a service. Which one of the following is the best discretion of product failure?
► Establishment of a customer information system
► Organization structure
► Technological advancement
► Scanning corporate capabilities


► Market share

process?


► Suppliers
► Retailers
► Companies
► Publics
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Buying goods and services for further processing or for use in the production process
refers to which of the following markets?
► Consumer markets
► Government markets
► Business markets
► International markets

Political force is one of the forces of marketing macro environment. Identify the view of
marketer about the political forces.
► Simple to recognize
► Beyond their control
► Easily ignored
► Easily influenced
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and
apartments. The firm is primarily the marketer of which one of the following?
► An image
► A service
► A good
► An idea

What does it show “Increasing demand, as well as changing or even reducing demand”?
► Demarketing
► Relationship management

Environmental groups are one kind of which of the following publics?
► Citizen-action publics
► Media publics
► Government publics
► Local publics
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company?
► Product
► Service
► Image
► Sales

In a Michael Porter Model, which one of the following options is a major tool in the
identification of ways to create value in an organization?
► Chain model
► The BCG model
► Five forces model
► Value chain model
A marketing manager of a large consumer foods company is studying distribution,

promotion, and price of the company's product. Marketing manager is studying which
one of the following concepts?
► Marketing plan
► Marketing mix
► Market offering
► Product
► Positioning
► Promotion
► Place
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Relationship marketing is a consistent application of up to date knowledge of

individual customers to product and service design. Why it is communicated
interactively to customers?
► For delivering short term value & satisfaction to customers
► For delivering long term value & satisfaction to customers
► For delivering short term value to management
► For delivering long term value to management
An important concept in which we realize that losing a customer means losing more than
a single sale. It means losing the entire stream of purchases that the customer would make
over a lifetime of patronage. Which one of the following options reflects this concept?
► Net profit
► Relationship marketing
► Market share
When a church targets different demographic groups to increase attendance, it is an

example of which of the following options?
► Not-for-profit marketing
► Mindless marketing
► Ethics in marketing
► Societal marketing
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Airlines offer frequent flier marketing programs to build value and satisfaction into the
customer relationship. Using this approach, airlines add which of the following benefits
to the customer relationship?
► Social benefits
► Structural benefits
► Financial benefits
► Old age benefits
The digital age will fundamentally change customers’ thinking of convenience, speed,
price, product information and service. This new consumer thinking will affect which one
of the following businesses?
► A few businesses
► Every business
► Established businesses
► Starting up businesses
Some banks have increased their market share by offering accounts especially
for children in another city. This example illustrates which of the following
growth strategies?
► Market penetration
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functions?
Your colleague is confused about using the marketing research process. In which
footstep he is feeling difficulty?
► Defining the problem
► Defining the research objectives
► Defining the problem and research objectives
► Researching a research agency to help
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unable to provide?
► Observations
► Focus groups
► Questionnaires
Which one of the following statements BEST characterizes marketing research?
► Research is a continuous process, providing a constant flow of information
► Research is conducted on a special-project basis
► Research is performed when routine information is required
► Research is the basis for making recurring marketing decisions
these problems?
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Research of buying decisions by large companies to find out what they buy, where they
buy, how and how much they buy refers to which one of the following buying decision?
► Market buying decision
► Consumer buying decision
► Social buying decision
► Group buying decision
► Social classes
► Habitual buyers
► Opinion leaders
Which one of the following factor relates to family that influences consumer behavior?
► Cultural
► Social
► Personal
► Business
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The buying process starts from which one of the following stage in which the buyer
recognizes a problem or need?
► Information search
► Evaluation of alternative
► Purchase decision
You purchase cleaning supplies for your custodial help regularly. It is showing which
buying situation?
► Modified rebuy
► Straight rebuy
► Modified straight rebuy
► Consumer buy
“A purchase in which the customer buys the same goods in the same quantity on
the same terms from the same supplier” refers to which one of the following
buying situations?
► New-task
► Modified rebuy
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► Straight rebuy
► Negotiated
When a company caters to clothing, cosmetics and toiletries markets, it is probably using
which type of segmentation?
► Demographic
► Gender
► Behavior
► Geographic
Mr. ABC and his staff have decided to use target marketing to reach their sales goals.
Which are their three steps (in order) to target marketing?
► Market segmentation, market positioning and target marketing
► Market segmentation, target marketing and market positioning
► Market alignment, market segmentation and market positioning
► Market recognition, market preference and market insistence
Which of the following are industrial products that aid in the buyer’s production or
operations, including installations and accessory equipment?
► Materials
► Specialty items
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► Capital items
► Supplies
Developing a product or service involves defining the benefits that it will offer. The
benefits such as quality, features and design, style that are communicated and delivered
comes under which of the following categories?
► Private brands
► Product attributes
► Consumer products
► Product mixes

Marketers need to position their brands clearly in target customers’ minds. The strongest
brands go beyond attributes or benefit positioning. On which of the following basis the
products are positioned?
► Desirable benefit
► Good packaging
► Strong beliefs and values
► Customer image
An organization with several product lines has which one of the following mix that
consists of all the product lines and items which a particular seller offers for sale?
► Product mix
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► Brand mix
► Consumer mix
► Packaging mix
► Suppliers
► Employees
► Focus groups
a new product?
► Test marketing
If the company’s sales are slow down, and profits level off or decline. At which stage the
company has reached?
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► Introduction
► Decline
► Growth
► Maturity
Which of the following marketing mix activity is most closely associated with
newsletters, catalogues and invitations to organization-sponsored events?
► Pricing
► Promotion
► Distribution
► Product
Three main strategies for intensive growth are market penetration, product development
and .
► Product improvement
► Market saturation
► Market growth
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Which one of the following factor does not affect the economic environment of
organizations?
► Donation to hospital
► Exchange rate
► Value added tax
► Disposable income
Which one of the following are the MOST useful source of speedier and more
comprehensive information?
► Suppliers
► Key customers
► Company reports
► Sales force
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Which one of the following steps in the marketing research process deals in "defining
the problems and research objectives, implementing the research plan, and interpreting
and reporting the findings"?
► Developing the research budget

► Choosing the research agency
► Choosing the research method
► Developing the research plan
Which one of the following sets represents 4 C’s of the marketing mix?
► Customer solution, cost, convenience, communication
► Customer, cost, convenience, comfort
► Convenience, communication, coverage, cost
► Cost, coverage, communication, consultancy
► An image
► A service
► A good
► An idea
39
In BCG matrix, which one of the following SBUs finances the company’s question
marks and stars?
► Dogs
► Stars
► Cash cows
► Question marks
Note: Confusing question has no clear dimension
► Media publics
► Local publics
A social and managerial process by which individuals and organizations obtain what
they need and want through value creation refers to which one of the following concepts?
► Selling
► Advertising
► Barter
► Marketing
40
A marketing manager of a large consumer foods company is studying

distribution, promotion, and price of the company's product. Marketing manager is
studying which one of the following concepts?
► Marketing plan
► Marketing mix
► Market offering
► Product
► Positioning
► Promotion
► Place

41
Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a single

customer sale. He feels that this amounts to losing the entire stream of future purchases
that a customer is likely to make if he/she remains in the area. Which one is an
illustration of the following concepts?
► Market share
► Profitability
► Market share maintenance
A network of networks that consists of millions of smaller domestic, academic, business,

and government networks, which together carry various information and services. Which
one of the following networks represents it?
► LAN
► Intranet
► Extranet
► Internet
42
functions?
Which of the following sets refers to the order of action in marketing control process?
► Measure performance – evaluate performance – corrective action – set goals
► Corrective action – set goals - measure performance – evaluate performance
► Set goals - Measure performance – evaluate performance - corrective action
► Set goals - Measure performance – corrective action – evaluate performance

intermediaries?
43
Agencies that buy goods and services in order to produce public services or transfer
them to those that need them reflect which of the following markets?
► Reseller markets
44
In creating research questionnaires, which of the following is good advice for

research specialist to follow?
► Use care in the wording and ordering of questions
► Questions do not have to be arranged in a logical order
► Ask personal questions in the middle of the instrument
► Avoid eye contact as it may confuse the respondents
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
► Product
► Political
► Price
► Promotion
Maslow has a list of human needs from the most pressing to the least pressing.
They include all of the following EXCEPT:
► Physiological needs
► Safety needs
► Self-actualization
45
Learning occurs through the interplay of all of the following EXCEPT:
► Drives
► Stimuli
► Cues
► Behavior
The mental act, condition or habit of placing trust or confidence in another shows which
of the following options?
► Motive
► Belief
► Behavior
► Attitude

Which one of the following is NOT the stage that customers go through in the process
of
► Awareness
► Interest
► Evaluation
► Culture
46
Which of the following is NOT a primary motivation?
► Achievement
► Self-esteem
► Self-expression
► Attitude

► The sales force

47
In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers
provide information only on units with 1Mb of memory. As management evaluates the
purchase, it finds that 1Mb is inadequate for many of the software programs they use. In
this instance, the firm would need to modify which aspect of the purchase process?
► Searching
When Burger King targets different groups from children and teens to adults and seniors
with different ads and media, it is practicing which one of the following segmentation?
► Demographic
► Age and life cycle
► Psychographic
► Behavioral
This type of segmentation centers on the use of the word “when” such as when
consumers get the idea to buy, when they actually make their purchase, or when they use
the purchased item. What do marketers call this?
► Behavioral
48
► Occasion
► Impulse
► Emergency
Which of the segmenting strategies carries higher-than-average risks in consumer

markets?
► Concentrated
► Differentiated
► Undifferentiated
► Multiple-segment
Which of the following are those products purchased for further processing or for use in
conducting a business?
Which one of the following factor indicates "the name, term, sign, symbol, design or a
combination of these that differentiate the product of one seller or group of sellers from
the other sellers"?
► Brand
► Package
49
► Label
► Style
► Brand extension
► Brand equity
► Co-branding
► Cannibalization

When a company introduces additional items in a given product category under the same
brand name, such as new flavors, forms, colors, ingredients, or package sizes refers to
which of the following steps?
► Line extensions
► Product mix
► Service variability
► Service intangibility
New product development starts with which one of the following steps of new product
development?
► Idea screening
50
► Idea generation
► Test marketing
► Concept testing
The purpose of idea generation is to create a of ideas. The purpose of succeeding

stages is to that number.
► Small number; reduce

► Small number; increase
► Large number; increase
► Large number; reduce
► Early Majority
► Late Majority
► Early Adopter
► Innovators
51

What does this statement show “Trade of value between two parties”?
► Competition
► Transaction
► Exchange
► Need
Which one of the following options represents the collection of businesses and products
that make up a company?
► Strategic business unit
► Mission statement
► Strategic plan
52
► Suppliers
► Retailers
► Companies
► Publics
53
► Easily ignored
Which of the following forces show the marketing macro environment?
► Demographic, economic, natural, technological, political, and social
► Demographic, natural, economic, political, social, and cultural
► Demographic, economic, natural, technological, political, and cultural
► Demographic, economic, natural, social, political, and legal
Information about consumers, competitors and channel members (wholesalers, and

retailers) is collected mostly from which one of the following sources?
► External environment
► Internal environment
► Top management
► Middle management
54
marks and stars?
► Dogs
► Stars
► Cash cows
► Question marks

company?
► Product
► Service
► Image
► Sales
If XYZ Insurance Company observes a sudden increase in the number of farmers

seeking flood insurance in Pakistan due to major floods in India, Which one of the
following is representing flood situation for the company?
► Marketing opportunity
► Marketing threat
55

► Marketing plan
► Marketing mix
► Market offering
► Selling concept
► Product concept
The strategic marketing process is how an organization allocates its marketing mix
resources to reach its:
► Stated business idea
► Target market
► Competition
56
► Area of expertise
Which one of the following is NOT a content of marketing plan?
► Budget
► Production
► Objectives
► Control
Beliefs and values that are passed on from parents to children and are reinforced by
schools, churches, business and government refer to which of the following beliefs and
values?
► Crucial
► Core
► Secondary
► Primary
Which one of the following represents large growing kid and teen market?
► Baby boomers
► Generation-X
57
► Generation-Y
► Echo boomers
Harvard University is using the systematic design, collection, analysis, and reporting of
data relevant to marketing its programs to minority students. What do we call this?
► Promotion
► Self-study
► Marketing research
► Cost-benefit analysis

unable to provide?
► Observations
► Focus groups
► Questionnaires
Experimental research is best suited for gathering which of the following information?
► Unknown
► Causal
58
► Complicated
► Interactive
General Motors need to assess the company's image relative to a new competitor. The
time schedule is flexible, the research budget is very limited and a low response rate will
not be a major problem. Which one of the following survey would be used by General
Motors?
► Mail
► Telephone
► Personal interview
► Population
► An open-ended
► A dichotomous
► A scale
In creating research questionnaires, which of the following is good advice for research
specialist to follow?
59
60
How do consumers respond to various marketing efforts the company might use?
What
is a starting point of a buyer’s behavior?
► Belief
► Subculture
► Post purchase feeling
► Stimulus-response Model
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
► Product
► Political
► Price
► Promotion
Which one of the following stage is NOT a part of buyer’s black box?
► Brand choice
► Product choice
► Dealer choice
61

these people?
► Opinion leaders
► Habitual buyers
► Wild ducks
Unique psychological characteristics that lead to relatively consistent and lasting

responses to one’s own environment refers to which one of the following?
► Belief
► Culture
► Personality
62
► Self-awareness
Maslow has a list of human needs from the most pressing to the least pressing. They
include all of the following EXCEPT:
► Safety needs
► Achievement
► Self-esteem
► Self-expression
63
► Attitude
When the purchasing manager of ABC Company buys material and thread, he
considers
a variety of factors. Which one of the following is LEAST likely to concern the buyer
in
the purchase decision?
► Does the quality of the goods meet company specifications?
► Does the supplier consistently deliver on time?
► Does the supplier also sell to my competitors?
► Does the price meet the company budget requirements?

When a company identifies the parts of the market it can serve best and most profitably.
Which one of the following factor is in the practice of a company?
► Concentrated marketing
► Mass marketing
► Targeted marketing
► Market segmentation
A firm has decided to localize its products and services to meet local market demands.
Which one of the following approache is a good approach for this segmentation?
► Geographic
64
► Demographic
► Psychographics
► Behavioral
When Burger King targets different groups from children and teens to adults and seniors
with different ads and media, it is practicing which one of the following segmentation?
► Demographic
► Age and life cycle
► Psychographic
► Behavioral
“Segments of consumers having similar needs and buying behavior even they are located
in different countries” refers to which of the following segmentation?
► International marketing segmentation
► Consumer marketing segmentation

65
► Business marketing segmentation
► Intermarket segmentation
Mass marketers, such as Target and Venture Stores, ignore market segment differences
and target the whole market with one offer. What is their approach to segmenting?
► Undifferentiated marketing
► Differentiated marketing
► Target marketing
► Intelligent marketing
Most manufactured materials and parts are sold directly to which of the following
categories?
► Consumers
► Industrial users
► Co-branders
► Wholesalers
Less frequently purchased consumer products and services which are compared by the
customer on different product attributes, refers to which one of the following product?
66
Beyond quality level, high quality also can mean high levels of quality
consistency. Here, “Freedom from defects and consistency in delivering a
targeted level of performance” refers to which of the following qualities?
► Product quality
A period of rapid market acceptance and increasing profits refers to which of the
following stages of the product life cycle?
► Decline
► Growth
► Maturity
► Introduction
67
McDonald's run advertisement featuring children, senior citizens and minority groups.
What does this ad show?
► Company is product oriented
► Company considers only environmental factors
► Company has several target markets
► Company is market oriented
68
Customer relationship management (CRM) focuses on creating two-way exchanges with

customers so that firms have an intimate knowledge of their needs, wants and buying
patterns. What does CRM deliver to customers for maintaining profitable customer
relationships?
► Superior customer value
► Less expensive goods
► Quality products
► Variety of products
Marketing Information System consists of people, equipment, and procedures to gather,

sort, , evaluate, and distribute information to marketing decision makers.
► Analyze
► Arrange
► Test
► Control
► An image
► A service
► A good
► An idea
marks and stars?
► Dogs
► Stars
► Cash cows
► Question marks
► Selling
► Advertising
► Barter
► Marketing
A business can have excellent products and services due to excellent marketing skills
and techniques that are essential for a company's success. So what are the requirements
needed for today’s marketer to achieve the organization‘s goals?
► Neither creativity nor critical thinking skills
► Both creativity and critical thinking skills
► Critical thinking skills but not creativity
► Creativity but not critical thinking

► Marketing plan
► Marketing mix
► Market offering


► This is what I make, won’t you please buy it?
► This is what I want, won’t you please make it?


What are we going to do? And, how are we going to do? In which of the following
categories these two questions fall?
► Researching
► Planning
► Controlling
► Managing

XYZ Company purchased Hear Music and began making compilation music CDs to play
and sell in its stores. It has also tested new restaurant concepts; XYZ Company is
considering which of the following strategies?
► Diversification


► Target market
► Competition

functions?


Motors?
► Mail
► Telephone
► Population
► An open-ended
► A dichotomous
► A scale

Currently, you find yourself involved in marketing research. The research you are using
is flexible, allows explanation of difficult questions and lends itself to showing products
and advertisements. What is this form of research?
► Personal interviewing
► Online interviewing
► Vision phone interviewing
► Mall intercepts

Marketing researchers usually draw conclusions about large groups of consumers by
studying which of the following small component of the total consumer population?
► Group
► Sample
► Target group
► Audience



How do consumers respond to various marketing efforts the company might use? What
► Belief
► Subculture
Which one of the following factor relates to family that influences consumer
behavior?
► Cultural
► Social
► Personal
► Business

► Learning
► Role selection
► Perception
► Motivation

Unique psychological characteristics that lead to relatively consistent and lasting
responses to one’s own environment refers to which one of the following?
► Belief
► Culture
► Personality
► Self-awareness


The consumer can obtain information from any of several sources. Which is NOT one of
these sources?
► Personal
► Commercial
► Attitude
► Public

Which one of the following factor is the most effective source of obtaining information
that legitimizes or evaluates products for the buyer?
► Public
► Experimental
► Personal
► Social

You enter a shop and call the department manager to assist in the purchase of industrial
equipment. You are considering a change in product specifications, terms or suppliers.
This specifies which of the following buying situations?
► Modified rebuy
► New task
► Straight rebuy
► Gatekeeper activity

buying situation?
► Modified rebuy
► Straight rebuy
► Consumer buy


Mobilink divides buyers into groups based on their knowledge, attitudes, uses or
responses to a product. It is obviously using which type of segmentation?
► Behavioral
► Psychographic
► Demographic
► Geographic

► Good packaging
► Customer image

► Product line
► Line extension
► Private brand
When a company introduces additional items in a given product category under the same
brand name, such as new flavors, forms, colors, ingredients, or package sizes refers to
which of the following steps?
► Line extensions
► Product mix
► Service variability
► Service intangibility

The purpose of idea generation is to create a of ideas. The purpose of succeeding
stages is to that number.
► Small number; reduce

► Small number; increase
► Large number; increase
► Large number; reduce

they satisfy the company’s objectives refers to which one of the following concepts?

Which one of the following steps calls for testing new-product concepts with groups of
target consumers in new product development?
► Concept testing
► Idea generation
► Test marketing

► Early Majority
► Late Majority
► Early Adopter
► Innovators

If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are
heavy expenses incurred. Which of the following stage is being faced by the BATA?
► Introduction
► Growth
► Maturity
► Decline


example show?
► Exchange
► Transaction
► Market
► Segment

Identify the first step in a strategic planning process.
► Define the company's mission
► Develop the business portfolio
► Plan marketing strategies
► Set objectives and goals
The publishers of “The Economist” developed a campaign to market the magazine to

university and college students studying business and management courses. The
publishers are focusing on which of the following strategies?
Information about consumers, competitors and channel members (wholesalers, and
retailers) is collected mostly from which one of the following sources?
► External environment
► Internal environment
► Top management
► Middle management

Suppose marketers at Lever Brothers are trying to determine whether the use of coupons
for detergent was the reason for a sales increase in a particular store. What type of study
conducted to answer this question?
► Exploratory
► Descriptive
► Causal
► Qualitative

Relationship marketing is a consistent application of up to date knowledge of individual
customers to product and service design. Why it is communicated interactively to
customers?
► For delivering short term value & satisfaction to customers

► For delivering long term value & satisfaction to customers
► For delivering short term value to management
► For delivering long term value to management

The marketing concept is a philosophy that states that an organization determines the
needs and wants of target markets and delivers the desired satisfactions more effectively
and efficiently than competitors do. What is the impact of this philosophy on the
organization?
► Increase market share

► Increase sales of the products
► Achieve the organization’s goals
► Provide quality products

The digital age will fundamentally change customers’ thinking of convenience, speed,
price, product information and service. This new consumer thinking will affect which one
of the following businesses?
► A few businesses
► Every business
► Established businesses
► Starting up businesses
The first step in the marketing control process is BEST described when the marketer
performs which of the following activities?
► Evaluates performance
► Measures performance
► Sets specific goals
► Takes corrective action


► Target market
► Competition

functions?

Which one of the following is NOT a trend in the natural environment?
► The increased cost of energy
► A shortage of raw material
► Government intervention
► Changing consumer spending pattern

► Descriptive
► Exploratory
► Causal
► Corrective

Survey research, called the backbone of primary research, is the most widely used
method for primary data collection and is best suited for gathering which of the following
information?
► Personal
► Attitude
► Descriptive
► Exploratory

Motors?
► Mail
► Telephone
► Population

Currently, you find yourself involved in marketing research. The research you are using
is flexible, allows explanation of difficult questions and lends itself to showing products
and advertisements. What is this form of research?
► Personal interviewing
► Online interviewing
► Vision phone interviewing
► Mall intercepts

Which of the following phase of marketing research process is considered MOST
expensive and subject to error?
► Exploratory research
► Hypothesis
► Data collection
► Data validation

► Belief
► Subculture

Groups of people with shared value systems based on common life experiences and
situations in a culture represent which one of the following option?
► Motives
► Attitudes
► Cognitive dissonances
► Subcultures
Which one of the following factor is NOT used for measuring the social class?
► Income
► Number of children in family
► Occupation
► Education

People are expected to perform activities according to the persons around them. These
activities reflect which one of the following concept?
► Motive
► Role
► Lifestyle
► Tradition

► Learning
► Role selection
► Perception
► Motivation

Maslow has a list of human needs from the most pressing to the least pressing. They
include all of the following EXCEPT:
► Safety needs

A new product is a good, service, or idea that is perceived by some potential customers
as new. Our interest is in how consumers learn about products for the first time and make
the decision to buy them. Which one of the following option reflects this statement?
► New product recognition

► Adoption process
► Variety-seeking buying behavior
► Quality assessment
► Awareness
► Interest
► Evaluation
► Culture

► The sales force

The receptionist at a doctor's office throws away certain product circulars mailed by
pharmaceutical companies and keeps the ones on products she believes are useful. The
receptionist is performing which role in the buying centre?
► Influencer
► Buyer
► Decider
► Gatekeeper

► Behavioral
► Psychographic
► Demographic
► Geographic
Which of the following factors are often used for segmenting customer groups?
► Psychographic factors
► Behavioral factors



Less frequently purchased consumer products and services which are compared by the
customer on different product attributes, refers to which one of the following product?

You have an upset stomach. Your spouse rushes to the corner convenience store for a
medicine. This product falls under which of the following categories?
► Unsought
► Convenience
► Shopping
► Specialty

Which of the following are a form of product that consists of activities, benefits or
satisfactions offered for sale that are essentially intangible and do not result in the
ownership of anything?
► Line extensions
► Services
► Brands
► Supplements

Which one of the following involves designing and producing the container or wrapper
for a product?
► Packaging
► Designing
► Branding
► Labeling

Marketers need to position their brands clearly in target customers’ minds. They can
position brands at any of three levels. At the lowest level, they can position the brand on
which of the following basis?
► Interactive marketing
► Internal marketing
► Product attributes
► Added service

What do we call a detailed version of a new idea stated in meaningful customer terms?
► Product idea
► Product concept
► Product image

► Market testing

The difference between values that the customer gain from owning and using a product
and the costs of obtaining the product refers to which of the following options?
► Customer value
► Customer quality
example show?
► Exchange
► Transaction
► Market
► Segment
In case of an intense competition there are a number of manufacturers and buyers who
have more options for product switching. Which one of the following forces represents
it?
► Threat of new entrants

► Bargaining power of buyers
► Bargaining power of suppliers
► Rivalry among competing firms

"The networks that connect people within a company to each other and to the company"
reflect which one of the following networks?
► WAN
► Intranets
► Extranets
► Internets


In Boston Consulting Group approach, which one of the following measures provides a
measure of market attractiveness?
► Market share
► Causal
► Experimental
► Primary
► Secondary
A social and managerial process by which individuals and organizations obtain what they
need and want through value creation refers to which one of the following concepts?
► Selling
► Advertising
► Barter
► Marketing
A business can have excellent products and services due to excellent marketing skills and
techniques that are essential for a company's success. So what are the requirements
needed for today’s marketer to achieve the organization‘s goals?
► Neither creativity nor critical thinking skills
► Both creativity and critical thinking skills
► Critical thinking skills but not creativity
► Creativity but not critical thinking

Motors?
► Mail
► Telephone
► Population

Question No:8 ( Marks: 1 ) - Please choose one

► Behavioral
► Psychographic
► Demographic
► Geographic
► An open-ended
► A dichotomous
► A scale
► Market share
► Easily ignored

The fact that organizational customers purchase products to be used directly or indirectly
in the production of goods and services to satisfy customers' needs. This situation shows
which of the following demands?
► Joint
► Derived
► Inelastic
► Fluctuating
► A mail
► A telephone
► Causal
► Experimental
► Primary
► Secondary

segmentation?
► Differential
► Achievable
► Accessible
► Measureable

Which one of the following factor relates to family that influences consumer
behavior?
► Cultural
► Social
► Personal
► Business
► Awareness
► Interest
► Evaluation
► Culture
► Selling
► Advertising
► Barter
► Marketing

options?


Which one of the following options refers to “The art and science of choosing target
markets and building profitable relationships”?

► Knowledge management



► Digital age
► Internet
► Extranet
► WWW

All of the following are accurate descriptions of a company’s mission statement,
EXCEPT which one?
► Mission statement should fit the market environment

► Mission statement should be realistic
► Mission statement should be broad
► Mission statement should be motivating

What are we going to do? And, how are we going to do? In which of the following
categories these two questions fall?
► Researching
► Planning
► Controlling
► Managing
Some banks have increased their market share by offering accounts especially for
children in another city. This example illustrates which of the following growth
strategies?


► Target market
► Competition

functions?


Which one of the following environment is made up of institutions and other forces
affecting society’s basic values, perceptions, preferences and behaviors?
► Cultural environment
► Fictitious environment
► Natural environment
► Political environment

Your marketing department is attempting to improve strategic decision making, assess
and track competitors’ actions and provide early warning of opportunities and threats. For
this purpose which of the following will be used by your department?
► Internal databases
► External databases
► Marketing intelligence
► Company reports only

► Promotion
► Self-study

Which one of the following scheme is TRUE regarding marketing research in sequence?
► Gathering data, analysis, interpretation
► Analysis, gathering data, interpretation
► Interpretation, gathering data, analysis
► Interpretation, reporting, analysis

► Descriptive
► Exploratory
► Causal
► Corrective

► A mail
► A telephone
Person’s pattern of living as expressed in his or her psychographics represents which one
of the following concept?
► Personality
► Culture
► Lifestyle
► Motive

► Achievement
► Self-esteem
► Self-expression
► Attitude

buying situation?
► Modified rebuy
► Straight rebuy
► Consumer buy

Which of the following demands that business markets have more?
► Derived demands
► Steady demands
► Fluctuating
► Competitive

► Mass marketing

Mr. ABC and his staff have decided to use target marketing to reach their sales goals.
Which are their three steps (in order) to target marketing?
► Market segmentation, market positioning and target marketing

► Market segmentation, target marketing and market positioning
► Market alignment, market segmentation and market positioning
► Market recognition, market preference and market insistence




concepts?

Most manufactured materials and parts are sold directly to which of the following
categories?
► Consumers
► Industrial users
► Co-branders
► Wholesalers


If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are
heavy expenses incurred. Which of the following stage is being faced by the BATA?
► Introduction
► Growth
► Maturity
► Decline

► Decline
► Growth
► Maturity
► Introduction

A threat is a major unfavorable situation in a firm’s environment. Threats are key
impediments to the firm’s current or desired position. Which one of the following
represents threat to a firm’s success?
► Relaxation of international tariffs
► The entrance of new competitors in the market
► Undifferentiated products or services
► Cost advantages present because of advanced technology

Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute
to fatness that harms consumer health. Which one of the following concepts is NOT
being followed by this company?
► Product concept
► Societal marketing concept

Press releases provided by public listed companies help to meet the needs of which of
the following publics?
► Local
► Financial
► Citizen-action
► Media

Which of the following environment consists of the factors that affect consumer
purchasing power and spending patterns?
► Demographic environment
► Cultural environment
► Economic environment
► Consumer environment

Which one of the following are the MOST useful source of speedier and more
comprehensive information?
► Suppliers
► Key customers
► Company reports
► Sales force

Which one of the following steps in the marketing research process deals in "defining the
problems and research objectives, implementing the research plan, and interpreting and
reporting the findings"?
► Developing the research budget

► Choosing the research agency
► Choosing the research method
► Developing the research plan

► Causal
► Experimental
► Primary
► Secondary

segmentation?
► Differential
► Achievable
► Accessible
► Measurable

EXCEPT:

If the company’s sales are slow down, and profits level off or decline. At which stage the
company has reached?
► Introduction
► Decline
► Growth
► Maturity

► Decline
► Maturity
► Introduction
► Growth

In which of the following product life cycle stages, sales are zero and the company’s
investment costs mount?
► Introduction
► Growth
► Maturity

Which one of the following groups is skeptical and adopts innovations only after most of
the market has accepted the product?
► Innovators
► Late majority
► Early Adopter
► Early Majority


a new product?

► Test marketing

► Product line
► Line extension
► Private brand
► Good packaging
► Customer image

Which one of the following attribute may grab attention and produce pleasing aesthetics,
but it does not necessarily make the product perform better?
► Design
► Style
► Variable
► Packaging

You have an upset stomach. Your spouse rushes to the corner convenience store for a
medicine. This product falls under which of the following categories?
► Unsought
► Convenience
► Shopping
► Specialty

Product planners need to think about products and services on three levels. Each level
adds more customer value. Which one of the following is the most basic level that
addresses the question, “What is the buyer really buying?”
► Actual product
► Augmented product
► Core benefit
► Co-branding



Income segmentation is used to target which of the following groups?
► Affluent
► Middle class
► Lower income class
► All of the given options

► Mass marketing

Which of the following demands that business markets have more?
► Derived demands
► Steady demands
► Fluctuating
► Competitive
The mental act, condition or habit of placing trust or confidence in another shows which
of the following options?
► Motive
► Belief
► Behavior
► Attitude

People are expected to perform activities according to the persons around them. These
activities reflect which one of the following concept?
► Motive
► Role
► Lifestyle
► Tradition

► Belief
► Subculture
► An open-ended
► A dichotomous
► A scale

Motors?
► Mail
► Telephone
► Population
If Proctor and Gamble need to know what percentage of customers examines product
labels before making a product selection in the supermarket? By which method this study
would be accomplished?
► Focus groups
► Mail surveys
► Observations

► Descriptive
► Exploratory
► Causal
► Corrective

► Promotion
► Self-study

► External
► Internal
► Representatives

The marketing information system is not limited to use by the company. It may also
provide information to which of the following?
► The government
► External partners
► Various publics
► Competitors
Beliefs and values that are passed on from parents to children and are reinforced by
schools, churches, business and government refer to which of the following beliefs and
values?
► Crucial
► Core
► Secondary
► Primary

Which of the following forces shows the marketing macro environment?
► Demographic, economic, natural, technological, political, and social

► Demographic, natural, economic, political, social, and cultural
► Demographic, economic, natural, technological, political, and cultural
► Demographic, economic, natural, social, political, and legal

Finance, research and development, purchasing and manufacturing are all activities of
which element of the microenvironment?
► The suppliers
► The competitors
► The companies
► The publics

Which one of the following is NOT a content of marketing plan?
► Objectives
► Control
► Budget
► Production

Some banks have increased their market share by offering accounts especially for
children in another city. This example illustrates which of the following growth
strategies?
Three main strategies for intensive growth are market penetration, product development
and the other one?
► Product improvement
► Market saturation
► Market growth

survival and growth” represents which one of the following planning type?
► Annual planning

In case of an intense competition there are a number of manufacturers and buyers who
have more options for product switching. Which one of the following forces represents
it?
► Threat of new entrants

► Bargaining power of buyers
► Bargaining power of suppliers
► Rivalry among competing firms

► Selling concept
► Product concept


If a food company gives 5 percent discount in particular burger to increase sales, it is
altering which one of the following elements of the marketing mix?
► Promotion
► Price
► Product
► Place
An automobile manufacturing company places steel beams in the doors of its cars for
which of the following purposes?
► Increase short run customer satisfaction

► Increase long run customer satisfaction
► Add style to its cars
► Reduce the possibility of accidents

Identify the name for the recent technology advances including wide use of the Internet?
► An old economy
► Transformation
► A new world.
► The digital age
The type of product that results from applying human and mechanical efforts to people
or objects refers to which one of the following options?
► An idea
► A service
► A philosophy
► A concept
When Olympia Carpets develops new carpets that are highly stain resistant and durable,
it must educate consumers about the product's benefits. This activity calls for which one
of the following marketing mix variables?
► Price
► Promotion
► Distribution
► Product
options?
Which one of the following statements by a company chairman BEST reflects the
marketing concept?
► We have organized our business to satisfy the customer needs
► We believe that marketing department must organize to sell what we produce
► We try to produce only high quality, technically efficient products
► We try to encourage company growth in the market
107
Which one of the following concepts is a useful philosophy in a situation when

the
► Selling concept
► Product concept

► Digital age
► Internet
► Extranet
► WWW
108
functions?

intermediaries?

109
► External
► Internal
► Representatives

► Descriptive
► Exploratory
► Causal
► Corrective
unable to provide?
► Observations
► Focus groups
110
► Questionnaires
► An open-ended
► A dichotomous
► A scale
these problems?
► Social classes
► Habitual buyers
111
► Opinion leaders

these people?
► Opinion leaders
► Habitual buyers
► Wild ducks

► Learning
► Role selection
► Perception
► Motivation
112
Identify the process by which individuals organize and interpret their sensory
impressions in order to give meaning to their environment?
► Personality
► Perception
► Selective group
► Habitual behavior

113
In its purchase of a small business computer, Mr. Ateeq asked that potential
suppliers provide information only on units with 1Mb of memory. As management
evaluates the purchase, it finds that 1Mb is inadequate for many of the software
programs they use. In this instance, the firm would need to modify which aspect of the
purchase process?
► Searching

114

► Product quality
Customer service is another element of product strategy. The first step is to survey
customers periodically to assess the value of current services and to obtain ideas for new
ones. From this careful monitoring, marketer has learned that buyers are very upset by
repairs that are not done correctly the first time. What is the name of these types of
services?
► Brand equity services
► Product support services
► Social marketing services
► Unsought product services

115
► Brand extension
► Brand equity
► Co-branding
► Cannibalization
► Suppliers
► Employees
► Focus groups
► Market testing
116
► Early Majority
► Late Majority
► Early Adopter
► Innovators

► Market share
117
process?
► Suppliers
► Retailers
► Companies
► Publics
118
► Easily ignored
► An image
► A service
► A good
► An idea
What does it show “Increasing demand, as well as changing or even reducing demand”?
► Demarketing
119
► Relationship management
► Media publics
► Local publics

company?
► Product
► Service
► Image
► Sales
For more helping material related your subject. Please visit

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Solved Online Quizzes of MGT301 Lectures 1 to 22

Question No: 1 ( Marks: 1 ) - Please choose one

If XYZ Insurance Company observes a sudden increase in the number of farmers

Question No: 2 ( Marks: 1 ) - Please choose one

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► That does not currently exist in an organized form

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Which one of the following three-step process represents “Perception”?

► Motivation, personality and attitudes

Question No: 11 ( Marks: 1 ) - Please choose one

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The publishers of “The Economist” developed a campaign to market the magazine to

Question No: 29 ( Marks: 1 ) - Please choose one

► Relative market share

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► Focusing on today is important for us

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► Control - implementation - market planning

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