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    Imc Glossier Swot Analysis

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    api-550209181
    Glossier is a beauty brand founded in 2014 by Emily Weiss that started as a beauty blog. It believes beauty happens through community and conversation. Glossier has a presence on multiple social media platforms with over 2.7 million Instagram followers. Strengths include unique marketing strategies that increase their brand identity and promoting body positivity. Weaknesses include lack of diversity and infrequent consumer interactions on social media. Opportunities exist in standing out from competition and finding new customers. Threats include negative media coverage and inaccessibility to a larger global audience.

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    Imc Glossier Swot Analysis

    Uploaded by

    api-550209181
    716 views8 pages
    Glossier is a beauty brand founded in 2014 by Emily Weiss that started as a beauty blog. It believes beauty happens through community and conversation. Glossier has a presence on multiple social media platforms with over 2.7 million Instagram followers. Strengths include unique marketing strategies that increase their brand identity and promoting body positivity. Weaknesses include lack of diversity and infrequent consumer interactions on social media. Opportunities exist in standing out from competition and finding new customers. Threats include negative media coverage and inaccessibility to a larger global audience.

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    imc glossier swot analysis

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    Glossier is a beauty brand founded in 2014 by Emily Weiss that started as a beauty blog. It believes beauty happens through community and conversation. Glossier has a presence on multiple social media platforms with over 2.7 million Instagram followers. Strengths include unique marketing strategies that increase their brand identity and promoting body positivity. Weaknesses include lack of diversity and infrequent consumer interactions on social media. Opportunities exist in standing out from competition and finding new customers. Threats include negative media coverage and inaccessibility to a larger global audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    716 views8 pages

    Imc Glossier Swot Analysis

    Uploaded by

    api-550209181
    Glossier is a beauty brand founded in 2014 by Emily Weiss that started as a beauty blog. It believes beauty happens through community and conversation. Glossier has a presence on multiple social media platforms with over 2.7 million Instagram followers. Strengths include unique marketing strategies that increase their brand identity and promoting body positivity. Weaknesses include lack of diversity and infrequent consumer interactions on social media. Opportunities exist in standing out from competition and finding new customers. Threats include negative media coverage and inaccessibility to a larger global audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Glossier

    SWOT
    Analysis
    BY: NYLA GREEN
    Who is Glossier?
    Glossier Inc was founded in 2014 by Emily Weiss. Glossier started off as a beauty blog that
    was dedicated to allowing people to share beauty products and information. Glossier
    believes that ”beauty isn’t built in a boardroom-it happens when you’re apart of the
    process”1

    As stated on their website, they are” building the future beauty company where everything
    we make starts with you. We create the products you tell us you wish existed. We believe in
    thoughtful design, and enabling conversation (which is where it all starts). But most of all,
    we believe that beauty is about having fun, wherever you are in your journey”2

    1,2 WHAT IS GLOSSIER - ABOUT US


    Social Media Presence (all screenshots taken 5/5/2021)
    Strengths
    Unique marketing Post frequently on
    Presence on a
    strategies that each platform which
    variety of social
    increase their brand helps to increase
    media platforms
    identity their engagement

    Have celebrities
    A positive brand Active community
    promoting the
    image and promote with 2.7 million
    brand on social
    body positivity Instagram followers
    media
    Weaknesses

    The website Don’t Lack of diversity


    doesn’t have a frequently on their social
    lot of mixed interact with media
    media content consumers on platforms
    social media
    Opportunities

    They are different than the People are always looking


    average beauty brand, so for new brands so they can SEO could help increase
    they stand out against take advantage of finding online interactions
    competition new customers

    Interact more on social


    media with consumers
    which could help to further Expand to global markets
    increase their media and other forms of social
    presenceà customer media
    experiences are mostly
    online
    Threats

    Negative media Inaccessible to larger


    coverage on social audience: Social media Have competitors such
    media from former fan base feels left out as L'Oréal who has a
    employees who call the because they currently larger presence on
    brand out for bad only ship to a select few social media
    practices countries
    Work Cited
    Inc, G. (n.d.). What is Glossier - About Us.
    Glossier. https://www.glossier.com/about.

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