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    Macro Trends Wiikano Morvi

    Uploaded by

    Ritika Sharma
    Wiikano Orchards operates in multiple markets and caters to a range of customer segments from high to low income. It primarily targets families with children. Increasing health awareness poses a threat while population growth offers opportunities. The company must consider shifting demographics due to attitudes toward migration. Inflation impacts pricing strategy and marketing must adapt to economic conditions. Evolving government policies and potential political unrest across markets requires examining the company's governance structure. New entrants and technological advances necessitate protecting intellectual property and improving productivity through supply chain restructuring. Wiikano Orchards has appropriately identified key demographic and socio-cultural factors in its target segments.

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    Macro Trends Wiikano Morvi

    Uploaded by

    Ritika Sharma
    52 views2 pages
    Wiikano Orchards operates in multiple markets and caters to a range of customer segments from high to low income. It primarily targets families with children. Increasing health awareness poses a threat while population growth offers opportunities. The company must consider shifting demographics due to attitudes toward migration. Inflation impacts pricing strategy and marketing must adapt to economic conditions. Evolving government policies and potential political unrest across markets requires examining the company's governance structure. New entrants and technological advances necessitate protecting intellectual property and improving productivity through supply chain restructuring. Wiikano Orchards has appropriately identified key demographic and socio-cultural factors in its target segments.

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    Wiikano Orchards operates in multiple markets and caters to a range of customer segments from high to low income. It primarily targets families with children. Increasing health awareness poses a threat while population growth offers opportunities. The company must consider shifting demographics due to attitudes toward migration. Inflation impacts pricing strategy and marketing must adapt to economic conditions. Evolving government policies and potential political unrest across markets requires examining the company's governance structure. New entrants and technological advances necessitate protecting intellectual property and improving productivity through supply chain restructuring. Wiikano Orchards has appropriately identified key demographic and socio-cultural factors in its target segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    52 views2 pages

    Macro Trends Wiikano Morvi

    Uploaded by

    Ritika Sharma
    Wiikano Orchards operates in multiple markets and caters to a range of customer segments from high to low income. It primarily targets families with children. Increasing health awareness poses a threat while population growth offers opportunities. The company must consider shifting demographics due to attitudes toward migration. Inflation impacts pricing strategy and marketing must adapt to economic conditions. Evolving government policies and potential political unrest across markets requires examining the company's governance structure. New entrants and technological advances necessitate protecting intellectual property and improving productivity through supply chain restructuring. Wiikano Orchards has appropriately identified key demographic and socio-cultural factors in its target segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Demographic: Wiikano Orchards caters to both the high and low end of the industry.

    The

    organization's decision to focus on a wider and more diverse set of segments has broadened

    the range of possibilities. In the future, the targeted segments are projected to expand at a

    steady pace. Wiikano Orchards' primary consumer segment is the family with children, which

    requires Wiikano Orchards performing social, emotional, and functional tasks in order to

    keep this market segment happy and fulfilled.

    Socio-cultural: A general increase in consumer health awareness presents a threat to

    Wiikano Orchards. Wiikano Orchards sees opportunities in population growth and growing

    low-end consumer segments. The attitude toward migration in the markets where Wiikano

    Orchards operates necessitates close consideration of the company's effect on shifting

    demographics.

    Economic: Inflation has a major effect on Wiikano Orchards' pricing structure. Since

    Wiikano Orchards has a presence in several markets, marketing managers must adjust their

    strategies to changing customer behaviour during recessions and booms. In order to develop

    successful marketing strategies, it is also essential to accept downward market pressure and

    shifts in consumer buying power.

    Political/legal: Wiikano Orchards' current governance structure requires a close examination

    of evolving government policies. The presence of a company in several markets raises the

    possibility of political unrest. Due to recent changes in the global political scenario, Wiikano

    Orchards' geopolitical threats have increased.

    Technological: The entry of new market entrants, as well as their investment in research and

    development, requires the protection of Wiikano Orchards' intellectual property rights.

    Because of technological advancements, product life cycles have become shorter, requiring

    Wiikano Orchards to improve its value chain productivity. The cost of production has
    decreased as a result of technological advancements, but the need to restructure the supply

    chain has increased.

    Justification: It's crucial to figure out what features are most valuable to customers and

    integrate them into marketing and advertisement strategies. Customers' shifting attitudes

    toward safer alternatives and a preference for quality over price have significant implications

    for the business. Wiikano Orchards has identified the demographic and socio cultural factors

    and were appropriate in targeting both high and low level income segments.

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