Business Plan

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Business Plan Format

I. Organizational Plan
i. Vision
ii. Mission
iii. Goals/Objectives
iv. Core Values
v. Organizational Structure
vi. Slogan/Tag Lines and its significance
vii. Company Logo: Its Components and Significance
II. Market Segmentation Variables and Characteristics
i. Demographics
ii. Psychographic
iii. Geographic
iv. Behavioristic
III. Marketing Plan
i. Products and Services
a. Description of the Product/s or Service/s
b. Pictures /artist’s perspective of the product
ii. Place
a. Description of the place
b. Map of the place
iii. Promotions
a. Advertisement
i. Television Ad
ii. Radio Ad
iii. Printed Ads
b. Public Relations
c. Promotional Materials
d. Selling Techniques
iv. Pricing Strategies
IV. Financial Statements
i. Important Assumptions
ii. General Assumptions
iii. Key Financial Indicators
iv. Projected Profit and loss
v. Break-Even Analysis
vi. Pro-Forma Cash Flow
vii. Projected Balance Statement
viii. Ratio Analysis

Appendices

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