Key Reverse Logistics Management Elements: Gatekeeping
Key Reverse Logistics Management Elements: Gatekeeping
Key Reverse Logistics Management Elements: Gatekeeping
Gatekeeping
The companies that are best at managing their reverse logistics processes are also able
to reduce cycle times related to return product decisions, movement, and processing.
In a truly integrated supply chain, everyone in the supply chain can track product as it
moves forward through the channel.
Electronic data interchange (EDI) standards have been developed to handle returns.
Eventually, the internet will replace the implementation of EDI transactions
Centralized return centers (CRCs) are processing facilities devoted to handling returns
quickly and efficiently
In a centralized system, all products for the reverse logistics pipline are brought to a
central facility, where they are sorted, processed, and then shipped to their next
destinations. This system has the benefit of creating the largest possible volumes for
each of the reverse logistics flow customers, which often leads to higher revenues for
the returned items. It also allows the firm to maximize its return on the items, due, in
part, to sortation specialists who develop expertise in certain areas and can
consistently find the best destination for each product.
Zero Returns
In zero return programs, the manufacturer or distributor does not permit products to
come back through the return channel. Instead, they give the retailer or other
downstream entity a return allowance, and develop rules and guidelines for
acceptable disposition of the product. A typical return allowance in many industries is
three-and-a-half to four percent of sales to the retailer.
A zero returns policy, properly executed, can result in substantially lower costs
Remanufacture and Refurbishment
The categories of remanufacture and refurbishment are: repair, refurbishing,
remanufacturing, cannibalization, and recycling.
The first three categories: repair, refurbishing, and remanufacturing, involve product
recondition and upgrade. These options differ with respect
to the degree of improvement. Repair involves the least amount of effort to upgrade
the product, and remanufacture involves the greatest.
Cannibalization is simply the recovery of a restricted set of reusable parts from used
products. Recycling is the reuse of materials that were part of another product or
subassembly
Asset Recovery
Negotiation
Deal-making is a key part of the reverse logistics process. In the forward flow of goods,
prices are often set by Brand managers and marketing specialists. Reverse logistics
often includes a bargaining phase, where the value of returned material is negotiated
without pricing guidelines. These negotiations may be handled loosely. In addition, one
or more of the negotiation partners often does not fully understand the real value of
the returned materials, creating opportunities for third parties to operate on the
margin
Many companies are outsourcing most or all of their logistics activities. Some of these
firms are extending their outsourcing to the reverse product flow