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    AIDA Model: A.. (How The Customer Become Aware or Category of Product or Brand)

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    asfadsadas
    The document discusses the AIDA model and how it relates to COVID-19. The AIDA model describes the four stages of effective advertising: attracting attention, securing interest, building desire, and prompting action. When applied to COVID-19, the model represents how governments and health officials raise awareness of the virus, gain public interest in vaccines, encourage vaccination through building desire for protection, and take actions such as lockdowns or introducing vaccines to control the spread of the disease.

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    AIDA Model: A.. (How The Customer Become Aware or Category of Product or Brand)

    Uploaded by

    asfadsadas
    32 views4 pages
    The document discusses the AIDA model and how it relates to COVID-19. The AIDA model describes the four stages of effective advertising: attracting attention, securing interest, building desire, and prompting action. When applied to COVID-19, the model represents how governments and health officials raise awareness of the virus, gain public interest in vaccines, encourage vaccination through building desire for protection, and take actions such as lockdowns or introducing vaccines to control the spread of the disease.

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    The document discusses the AIDA model and how it relates to COVID-19. The AIDA model describes the four stages of effective advertising: attracting attention, securing interest, building desire, and prompting action. When applied to COVID-19, the model represents how governments and health officials raise awareness of the virus, gain public interest in vaccines, encourage vaccination through building desire for protection, and take actions such as lockdowns or introducing vaccines to control the spread of the disease.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views4 pages

    AIDA Model: A.. (How The Customer Become Aware or Category of Product or Brand)

    Uploaded by

    asfadsadas
    The document discusses the AIDA model and how it relates to COVID-19. The AIDA model describes the four stages of effective advertising: attracting attention, securing interest, building desire, and prompting action. When applied to COVID-19, the model represents how governments and health officials raise awareness of the virus, gain public interest in vaccines, encourage vaccination through building desire for protection, and take actions such as lockdowns or introducing vaccines to control the spread of the disease.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    AIDA model

    The design and development of advertising follows the AIDA formula .the effectiveness of
    advertising message is received and accepted by the target audiences .
    According to the research that advertisement must to be effective by this :

     Attract attention
     Secure interest
     Build desire for the product
     Obtain action

    AIDA model stand for:


    A..(how the customer become aware or category of product or brand )
    I..(the customer become interested by learning about brand benefit)
    D..(the customer develops a favourable disposition towards the brand )
    A..( the customer forms a purchase intension shop around ,engages intrial or make a purchase )

    How we relate AIDA model to Covid -19:


    In this model we basically learned about four different stages, that how we aware from this
    disease ,how we take interest in the vaccine that government of Pakistan had recently
    introduced ,how people had desire to vaccinate themselves ,and at last how government of
    Pakistan take action or give precautionary measures against this virus.

    What is Covid 19 basically :


    Covid19 is a virus which spread all over the world .this disease started from china basically and
    spread all over the world .this virus spread primarily through respiratory droplets of 5 _10 m in
    diameter ,discharge from the mouth or nose when a infected person cough or sneezes.

    AIDA MODEL DIAGRAM

    Awareness
    Coronavirus basically spread very fast day by day according to this ,our government and doctors
    have to give some precautionary measures that that how we get aware from this kind of disease .

     Staying home when sick


     Covering mouth and nose with flexed elbow or tissue
     Cleaning frequently touched surface and objects
     Never handshake

    Interest
    As this dangerous disease spread very fastly government of Pakistan introduced a vaccine for
    protection from this disease ,many people get very interested to inject this vaccine in their body.

    Desire
    In this critical days everyone had a desire to vaccinate them from this vaccination .government of
    Pakistan started this process but this process is very slow ,every single person had a desire they
    are vaccinated rapidly and get out of the danger.
    Action
    Government of Pakistan pay very good attention against this dangerous disease, they play very
    big action against this they provide :

     Free mask to the people at the workplace areas


     Introduce vaccine
     when the situation is not under- control they lockdown many cities or somewhere country
     Stop trading system
     Stop airline service
     Stop transportation
     Shut down marriage halls

    To stop spreading this dangerous disease

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