3is Q2 Module 1.1
3is Q2 Module 1.1
3is Q2 Module 1.1
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Inquiries, Investigation,
and Immersion
Quarter 2 Module 1- Lesson 1
Finding the Answers to the Research
Questions (Data Analysis Method)
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Inquiries, Investigations, and Immersion
Quarter 2 Module 1 – Lesson 1: Finding the Answers to the Research
Questions (Data Analysis Method)
Republic Act 8293, Section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency
or office wherein the work is created shall be necessary for exploitation of such work
for profit. Such agency or office may, among other things, impose as a condition the
payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials
from their respective copyright owners. The publisher and authors do not represent
nor claim ownership over them.
Writer:
Reviewers:
1. Preciosa R. Dela Vega, EPS-English, SDO Camarines Sur
2. Jeanette M. Romblon, EPS I - English, SDO Masbate City
This module will give you guidance on the appropriate method analysis of data
obtained. It will enable you to think critically and solve problems, organize and evaluate
information, and understand and manipulate data. It will guide beginner researchers
to investigate, communicate results, conceptualize framework of the research paper,
and practice the research integrity and intellectual honesty.
In the previous weeks, you learned about the understanding and ways to collect
data along with the research design, population and sampling method, and data
collection procedure.
Lesson 1 of this module will help you familiarize on the data analysis method
along with the intellectual honesty in research.
Learning Target
In this module, you are expected to analyze data with intellectual honesty
using suitable techniques.
Vocabulary List
Warming Up
A. Using a concept web, write words/ideas that you can connect to the given words
(DATA and ANALYSIS). From those words you thought, try to construct your own
meaning of DATA ANALYSIS. Use a separate sheet of paper in answering the
activity.
DATA ANALYSIS
B. Familiarize yourself with dos and don’ts in citing sources in research. Then group
the words accordingly using the template. Use a separate sheet of paper in answering
the activity.
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Learning About It
Data Analysis Methods
In reporting the results, the researcher stays close to the statistical findings
without drawing broader implications or meaning from them. Further, this section
includes summaries of the data rather than the raw data (e.g., the actual scores for
individuals). A results section includes tables, figures, and detailed explanations about
the statistical results.
What is the first thing that comes to mind when we see data? The first instinct
is to find patterns, connections, and relationships. We look at the data to find meaning
in it.
Similarly, in research, once data is collected, the next step is to get insights
from it. For example, if a clothing brand is trying to identify the latest trends among
young women, the brand will first reach out to young women and ask them questions
relevant to the research objective. After collecting this information, the brand will
analyze that data to identify patterns — for example, it may discover that most young
women would like to see more variety of jeans.
Analysis and preparation happen in parallel and include the following steps:
1. Getting familiar with the data: Since most qualitative data is just words, the
researcher should start by reading the data several times to get familiar with it
and start looking for basic observations or patterns. This also includes
transcribing the data.
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2. Revisiting research objectives: Here, the researcher revisits the research
objective and identifies the questions that can be answered through the
collected data.
3. Developing a framework: Also known as
coding or indexing, here the researcher
identifies broad ideas, concepts, behaviors,
or phrases and assigns codes to them. For
example, coding age, gender, socio-
economic status, and even concepts such
as the positive or negative response to a
question. Coding is helpful in structuring
and labeling the data.
4. Identifying patterns and connections: Once the data is coded, the research
can start identifying themes, looking for the most common responses to
questions, identifying data or patterns that can answer research questions, and
finding areas that can be explored further.
Several methods are available to analyze qualitative data. The most commonly
used data analysis methods are:
These methods are the ones used most commonly. However, other data analysis
methods, such as conversational analysis, are also available.
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Qualitative data analysis can also be conducted through the following three
steps:
1. Open coding. The initial organization of raw data to try to make sense of it.
2. Axial coding. Interconnecting and linking the categories of codes.
3. Selective coding. Formulating the story through connecting the categories.
Coding can be done manually or using qualitative data analysis software such as
NVivo, Atlas ti 6.0, Hyper RESEARCH 2.8, Max QDA and others.
When using manual coding you can use folders, filing cabinets, wallets etc. to
gather together materials that are examples of similar themes or analytic ideas.
Manual method of coding in qualitative data analysis is rightly considered as labor-
intensive, time-consuming and outdated.
In computer-based coding, on the other hand, physical files and cabinets are
replaced with computer based directories and files. When choosing software for
qualitative data analysis you need to consider a wide range of factors such as the type
and amount of data you need to analyze, time required to master the software and
cost considerations.
The following table contains examples of research titles, elements to be coded and
identification of relevant codes:
Wholly-owned
A study into advantages
subsidiaries
and disadvantages of
Joint-ventures
various entry strategies to Market entry strategies
Franchising
Chinese market
Exporting
Licensing
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Philanthropy
Impacts of CSR programs Supporting charitable
and initiative on brand courses
Activities, phenomenon
image: a case study of Ethical behavior
Coca-Cola Company UK. Brand awareness
Brand value
An investigation into the Viral messages
ways of customer Customer retention
relationship management in Tactics Popularity of social
mobile marketing networking sites
environment
Nevertheless, there is a set of techniques that you can use to identify common
themes, patterns and relationships within responses of sample group members in
relation to codes that have been specified in the previous stage.
Word and phrase repetitions – scanning primary data for words and phrases
most commonly used by respondents, as well as, words and phrases used with
unusual emotions;
Primary and secondary data comparisons – comparing the findings of
interview/focus group/observation/any other qualitative data collection method
with the findings of literature review and discussing differences between them;
Search for missing information – discussions about which aspects of the
issue was not mentioned by respondents, although you expected them to be
mentioned;
Metaphors and analogues – comparing primary research findings to
phenomena from a different area and discussing similarities and differences.
Step 3: Summarizing the data. At this last stage you need to link research findings
to hypotheses or research aim and objectives. When writing data analysis chapter,
you can use noteworthy quotations from the transcript in order to highlight major
themes within findings and possible contradictions.
It is important to note that the process of qualitative data analysis described above
is general and different types of qualitative studies may require slightly different
methods of data analysis.
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Analyzing Quantitative Data
Data Preparation
The first stage of analyzing data is data preparation, where the aim is to convert
raw data into something meaningful and readable. It includes four steps:
Step 1: Data Validation
The purpose of data validation is to find out, as far as possible, whether the
data collection was done as per the pre-set standards and without any bias. It is a four-
step process, which includes…
Typically, large data sets include errors. For example, respondents may fill
fields incorrectly or skip them accidentally. To make sure that there are no such errors,
the researcher should conduct basic data checks, check for outliers, and edit the raw
research data to identify and clear out any data points that may hamper the accuracy
of the results.
For example, an error could be fields that were left empty by respondents. While
editing the data, it is important to make sure to remove or fill all the empty fields.
This is one of the most important steps in data preparation. It refers to grouping and
assigning values to responses from the survey.
For example, if a researcher has interviewed 1,000 people and now wants to
find the average age of the respondents, the researcher will create age buckets and
categorize the age of each of the respondent as per these codes. (For example,
respondents between 13-15 years old would have their age coded as 0, 16-18 as 1,
18-20 as 2, etc.)
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Then during analysis, the researcher can deal with simplified age brackets,
rather than a massive range of individual ages.
Descriptive Statistics
Typically descriptive statistics (also known as descriptive analysis) is the first
level of analysis. It helps researchers summarize the data and find patterns. A few
commonly used descriptive statistics are:
Descriptive statistics provide absolute numbers. However, they do not explain the
rationale or reasoning behind those numbers. Before applying descriptive statistics,
it’s important to think about which one is best suited for your research question and
what you want to show. For example, a percentage is a good way to show the gender
distribution of respondents.
Since descriptive analysis is mostly used for analyzing single variable, it is often called
univariate analysis.
Ensuring support for chosen ideologies does not interfere with the pursuit of
truth;
Relevant facts and information are not purposefully omitted even when such
things may contradict one's hypothesis;
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Facts are presented in an unbiased manner, and not twisted to give misleading
impressions or to support one view over another;
References, or earlier work, are acknowledged where possible,
and plagiarism is avoided.
1. Do not overstate the power of your argument. One’s sense of conviction should
be in proportion to the level of clear evidence assessable by most. If someone
portrays their opponents as being stupid or dishonest for disagreeing, intellectual
dishonesty is probably in play. Intellectual honesty is most often associated with
humility, not arrogance.
7. Address the argument instead of attacking the person making the argument.
Ad hominem arguments are a clear sign of intellectual dishonesty. However, often
times, the dishonesty is more subtle. For example, someone might make a token
effort at debunking an argument and then turn significant attention to the person
making the argument, relying on stereotypes, guilt-by-association, and innocent-
sounding gotcha questions.
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8. When addressing an argument, do not misrepresent it. A common tactic of the
intellectually dishonest is to portray their opponent’s argument in straw man terms.
In politics, this is called spin. Typically, such tactics eschew quoting the person in
context, but instead rely heavily on out-of-context quotes, paraphrasing and
impression. When addressing an argument, one should shows signs of having
made a serious effort to first understand the argument and then accurately
represent it in its strongest form.
While no one is perfect, and even those who strive for intellectual honesty can
have a bad day, simply be on the lookout for how many and how often these criteria
apply to someone. In the arena of public discourse, it is not intelligence or knowledge
that matters most – it is whether you can trust the intelligence or knowledge of another.
After all, intelligence and knowledge can sometimes be the best tools of an
intellectually dishonest approach.
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Practice Task 2. Gather and Analyze
Additional Tasks
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NO. OF RESPONSES FROM
TEACHERS’ ATTITUDES
THE INFORMANTS
Favorable Attitudes
Long patience 32
Caring to students 34
Kind personality 31
Dedication to teaching 40
Enthusiasm 24
Punctual 18
Unfavorable Attitudes
Lack of confidence 3
Strict 29
Arrogant 2
Standard level 30
Teaching nonchalantly 6
Always late 4
Table 1. Teachers’ Attitudes that Perceived by the Students
Cooling Down
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0
0
A. Identification %
Instruction: Provide the correct answer of each item and write it in your notebook or
separate sheet of paper.
________________ 1. It is applied method of problem solving, characterized by an
unbiased, honest attitude.
________________ 2. This is how researchers go from a mass of data to meaningful
insights
________________ 3. Interconnecting and linking the categories of codes.
________________ 4. It is also known as descriptive analysis—the first level of
analysis
________________ 5. Can be a word or a short phrase that represents a theme or an
idea
B. Enumeration
Instruction: Enumerate the items asked and write your answers in a separate sheet of
paper.
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C. Essay
1. Why is it important that a researcher must have in-depth understanding of the
different data analysis methods? (2 points)
2. Write in your own words one (1) paragraph description of either quantitative or
qualitative data analysis. Include its relevance in your research problem and how
it will assist you to qualify the data gathered. (5 points)
Learning Challenge
Points to Ponder
Exercise moral virtue, find the facts, increase respect, seek insights, and
search for common ground whenever you share ideas with others.
Because false beliefs are often harmful, we have moral obligation to seek
true beliefs. Challenge dishonesty in yourself and other
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Answer Key
A.
readable tools
information
numerics
statistic
DATA facts
book
analyzed
secondary
scale True and sensus primary Collected/gathered
correct
words
examination
detailed explanation
insights
fragments
Definition:
B. Familiarize yourself with do’s and don’ts in citing sources in research. Then group
the words accordingly using the template.
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Correct Practice Wrong Practice
Honesty Plagiarism
Proper Citation Selective Reporting
Intellectual Property Rights Impartiality
Disinformation
Logical Fallacies
Bias
False Analogies
Column A Column B
Intellectually Honest Form of Misleading Form of
Communication Communication
Medical advise Product advertisement
Sermons Social media
appeals to support some issue editorials
research reports rumors routine conversations
documentary films sales materials
nutritional advice news reports
blog posts political speeches
Books
, lectures
.
Practice Task 2. Gather and Analyze
Answers may vary.
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Additional Tasks
Task 1: The Venn
.
Give the differences and similarities of Qualitative and Quantitative data
analysis using Venn diagram.
Analyze and evaluate the result of the conducted survey of the researchers.
From Grades 11 and 12 informants’ various responses, the problem is being
answered which aims to enumerate the teachers’ attitudes that perceived by
the students. Based from the data gathered there are favorable and unfavorable
attitudes that the informants perceived as they connected with their teachers.
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Table 1 shows the result from the conducted survey regarding the
teachers’ attitudes that the fifty-one students of Grades 11 and 12 perceived. Based10
on the table, 32 out of 51 informants perceived that some of their teachers have long0
patience, 34 out of 51 respond that their teachers are caring about them, 31 out of%
51 informants view their teachers possessing the kind personality, out of 51
informants 40 of them see their teachers as dedicated to teaching, 24 out of 51
respond that their teachers shows enthusiasm, 18 informants respond that some of
their teachers are punctual.
However, teachers also have their unfavorable attitude that they need to
somehow modify, if possible. As shown in the table, 3 out of 51 informants observed
that some of their teachers lack of confidence in teaching, 29 of them perceived
some teachers as strict, 2 informants noticed that there is/are teacher/s who are
being arrogant, 30 out of 51 perceived some of their teachers having standard level
(regardless how low or high it is), there are 6 students out of 51 view their teachers
teaching nonchalantly, and out of 51, 4 students observed that some of their
teachers are always late in class.
Based on the result, the researchers found the most observable teachers’
positive and negative attitudes that constantly perceived by the students. In
favorable attitudes, (78% of the informants respond) dedication to teaching is the
most remarkable in the teachers they perceived their teachers as dedicated to what
they are doing. Second, the students observed that their teachers are caring to the
students (with 67% of the informants’ response) regardless of their way of showing
care. Third, 63% of the informants agreed that some of their teachers have long
patience attitude and can compromise with the students’ behaviors. Then 61% of
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the students affirmed that some of their teachers have kind personality who is
considerate in so many ways. There are students who also perceived their teachers
as enthusiastic (47% of response) in their fields who show active interest to whatever
they are doing. There are students who observed that some of their teachers are
punctual (35% agreed), who arrive and do things at expected time.
The results give the researchers an idea that the students are aware of the
teachers’ attitudes, and its impact to their learning holistically. Nevertheless, based
on the result, the teachers of Mariano Suarez High School have favorable attitudes
that create productive students as they collaborate with one another, and also
unfavorable attitudes that need to minimize for better individuals.
COOLING DOWN
A. Identification
1. Intellectual Honesty
2. Data Analysis
3. Axial Coding
4. Descriptive Statistics
5. Code
B. Enumeration
6. Content analysis
7. Narrative analysis
8. Framework analysis
9. Discourse analysis
10. Grounded theory
11. Descriptive Statistics
12. Inferential Statistics
13. Mean
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14. Median
15. Mode
16. Percentage
17. Frequency
18. Range
19. Answer may vary
20. Answer may vary
C. Essay
Answer may vary.
LEARNING CHALLENGE
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References
BHATIA, MANU (2018). Your Guide to Qualitative and Quantitative Data Analysis
Methods. Humans of Data Atlan. from
https://humansofdata.atlan.com/2018/09/qualitative-quantitative-data-analysis-
methods/
Pearson Education, Inc., publishing as Pearson Prentice Hall Legal and Privacy
Terms Copyright © 1995-2010.
fromhttps://wps.prenhall.com/chet_airasian_edresearch_7/5/1490/381467.cw/index.
html
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2917255/#:~:text=I.-
,Definition%20and%20scope%20of%20bias,or%20answer%20over%20others%E2%
80%9D%207.
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https://www.ox.ac.uk/students/academic/guidance/skills/plagiarism#:~:text=Plagiaris
m%20is%20presenting%20someone%20else's,is%20covered%20under%20this%20
definition.
https://www.merriam-webster.com/dictionary/analysis
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