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    MGT403 Handouts Lecture01

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    Faisal Amin
    Entrepreneurship

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    © All Rights Reserved
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    MGT403 Handouts Lecture01

    Uploaded by

    Faisal Amin
    28 views8 pages
    Entrepreneurship

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

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    Entrepreneurship

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views8 pages

    MGT403 Handouts Lecture01

    Uploaded by

    Faisal Amin
    Entrepreneurship

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    ENTREPRENEURSHIP

    Lecture No : 1
    Resource Person:
    Malik Jawad Saboor
    Assistant Professor
    Department of Management Sciences
    COMSATS University Islamabad.

    Objectives:
    • Introduction of the Instructor
     Malik Jawad Saboor
     Experience:
    • Al-Riaz rice mills
    • Punjab university
    • GIFT university
    • COMSATS university
    • National Australia Banking (NAB)
     Education:
    • University of Strathclyde.
    • International Islamic University Islamabad.
    • Course Goals
    • Learning Outcomes
    • Objectives of the Course
    • Preview of the Course
    Course Goals:
    • To identify entrepreneurship as a career and lifestyle option
    • To build on business skills such as marketing, finance, strategy.
    • To increase self awareness, especially work ethic
    • To become acquainted with business leaders
    • To develop a mindset for business and develop confidence
    • To gain a "life role" credit after successful completion of the course.

    Learning Outcomes:
    • Utilization of students’ personal attributes to contribute to an
    entrepreneurial venture.
    • Application and demonstration of problem solving strategies and attitudes
    necessary to develop entrepreneurial ideas
    • Understanding of role of capital resource management.
    • Development of guerilla marketing techniques for business promotion
    • Self-evaluation of venture plan and reflect on ways to improve their plan.
    • Recognition of the social and economic benefits of entrepreneurship
    within the context of community service.
    • Understanding of importance of time management, communication and
    human resources.
    Lecture No. 2:
    • Define the term entrepreneur
    • Describe the entrepreneurial profile.
    Lecture No. 3:
    • Describe the benefits of entrepreneurship.
    • Describe the drawbacks of entrepreneurship.
    • Explain the forces that are driving the growth of entrepreneurship.
    Lecture No. 4:
    • Explain the cultural diversity of entrepreneurship.
    Lecture No. 5:
    • Motivational Talk- Dr. Aneel Salman
    Lecture No. 6:
    • Put failure into proper perspective.
    • Avoiding the Pitfalls of Small Business Failure.
    Lecture No. 7:
    • Understand Difference between Creativity and Innovation
    • Understand Paradigms
    • Barriers to Creativity
    • How to Spur Imagination
    Lecture No. 8:
    • How to Enhance Organizational Creativity
    Lecture No. 9:
    How to enhance individual’s Creativity
    • Creativity Techniques
    • Brainstorming
    • Mind Mapping
    • Rapid Prototyping
    • Mix n Match (Thomas Edison Challenge)
    • Attribute Listing Chart
    Lecture No. 10:
    • Distinguish the different forms of Innovation
    • Differentiate between the different types of innovation
    Lecture No. 11:
    Intellectual Property Rights
    • Patents
    • Steps to Patent
    • Benefits of Obtaining Patents
    • Trademarks
    • Copyrights
    Lecture No. 12:
    • Documentary- Bill Gates
    Lecture No. 13:
    • Strategic Management
    • Competitive Advantage
    • Core Competency
    • Strategic Management Process
    • Vision & Mission Statement
    • SWOT Analysis
    Lecture No. 14:
    • SWOT Analysis
    • PESTEL Analysis
    Lecture No. 15:
    • Analyzing Competitors
    • Create Company Goals and Objectives
    • Formulate Strategy
    • Translate Strategies into Action Plan
    • Establishing Control
    Lecture No. 16:
    • TOWS MATRIX
    • Conducting a Feasibility Analysis
    • The Feasibility Study
    • Five Forces Model
    • Product or Service Feasibility Analysis
    • Financial Feasibility Analysis
    Lecture No. 17:
    • Explain the advantages and the disadvantages of the three major forms of
    ownership
    • The Sole Proprietorship
    • The Partnership
    • The Corporation
    Lecture No. 18:
    • Define Franchising.
    • Explain the benefits and the drawbacks of buying a franchise.
    • Discuss the right way to buy a franchise.
    • Outline the major trends shaping franchising.
    Lecture No. 19:
    • Myths & Tips about Franchising
    • Understand the importance of preparing a financial plan.
    • Projected Financial Statements- Mistakes.
    • Understand the basic financial statements
    • Breakeven Chart
    Lecture No. 20:
    • Explain the differences in the three types of
    • capital small businesses require: fixed, working, and growth.
    • Describe the differences in equity capital and debt capital and the
    advantages and disadvantages of each.
    • Describe the various sources of equity capital available to entrepreneurs,
    including personal savings, friends and relatives, angels, partners,
    corporations, venture capital, and public stock offerings.
    • Describe the various sources of debt capital and the advantages and
    disadvantages of each.

    Lecture No. 21:


    • Discuss the “four Ps” of marketing—product, place, price, and promotion—
    and their role in building a successful marketing strategy.
    • Marketing Wheel of Fortune
    • How Small Business Marketing differs from Corporations
    • Small Business Marketing Advantage
    Lecture No. 22:
    • How Small Business Marketing differs from Corporations
    • Small Business Marketing Advantage
    • One-to-One Marketing
    • Customer Sensitivity
    • Guerilla Marketing
    • Competitive Advantage Development through Customer Focus, Quality
    Lecture No. 23:
    • Competitive Advantage Development through Convenience, Innovation,
    Service & Speed
    • Understand the advantages and disadvantages of buying an existing
    business.
    • Define the steps involved in the right way to buy a business.
    • Critical Areas for Analyzing an Existing Business.
    Lecture No. 24:
    • Steve Jobs- Video Documentary

    Lecture No. 25:


    • Define Intrapreneurs
    • Types of Corporate Entrepreneurship
    • Compensation of Intrapreneurs
    • Barriers to Intrapreneurship
    • Freedom Factors attached to Intrapreneurship
    • Advantages/ Disadvantages of Intrapreneurship
    • How Companies can support Intrapreneurs
    • Ten Commandments of Intrapreneurship
    Lecture No. 26:
    • Stakeholder’s Management
    Lecture No. 27:
    • Influencing and Bargaining
    • Identify the key attributes of a Social Enterprise
    • Characteristics of Social Enterprise
    • Understand how social enterprise differ from other organisations
    Lecture No. 28:
    • Define Elevator Pitch
    • Elevator Pitch Must Haves & Cautions
    • Elements of Pitch
    • Dragon’s Den Video
    Lecture No. 29:
    • Product Concept Presentations

    Lecture No. 30:


    • Why Develop a Business Plan?
    • The Elements of a Business Plan
    • What Lenders and Investors Look for in a Business Plan?
    • Making the Business Plan Presentation Concluding remarks
    • Business Plan Format
    Lecture No. 31:
    • Video- Undercover Boss
    Lecture No. 32:
    • Course Review

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