India

Score
A REPORT ON PROTEIN
CONTENT IN PRE-PACKAGED FOODS

Supported by
 FORE WORD
With global food production of calories However, unlike fats and carbohydrates, the
generally keeping pace with population body does not store proteins and has no
growth, the focus is clearly on improving the reserves to draw on. It is, therefore, essential to
quality of calories in food intake to address the include an adequate amount of protein as a part
challenge of unhealthy diet and its correlation of our regular diet. An average adult requires
to diseases. On the one hand, Covid19 has about 0.8 – 1.0 gm per kg of body weight of
drawn attention to the importance of health protein per day, as per recommendations by the
and hygiene in sustaining human lives. Indian Council of Medical Research (ICMR). This
Consumers are increasingly being sensitized to can vary with age and physiological
this realization. On the other hand, modern requirements, such as for growing children,
lifestyles necessitate change in well-established athletes and pregnant & lactating women.1,3
food habits, ushering consumers to a wide However, the subject of protein adequacy in
variety of food options that address India needs to be comprehensively addressed.
convenience, accessibility, palatability and
newer experiences. With this increasing India Protein Score – A LabelBlind® Report on
dependency on pre-packaged foods, the Protein content in pre-packaged foods, is a
debate on quality of diets has attained very first-of-its kind study of Protein content in
high importance on the nation’s agenda. prepackaged food categories, done in
India Protein Score Report - A LabelBlind® Report The advisory in this report does not claim to be a
treatment, remedy or cure for any health A healthy, balanced diet is essential for optimal collaboration with Right to Protein. The
on Protein content in pre-packaged foods.
condition. nutrition and wellbeing across the life-cycle. objective of the study is to address the lack of
Unhealthy, deficient, imbalanced diets are a knowledge amongst consumers about sources
In collaboration with Right to Protein The study is an independent, unbiased report with
key risk factor for the rise of of protein and their protein fulfilment. The lack
©2020LabelBlind® no conflict of interest
non-communicable diseases. of awareness is cited as one of the primary
Study is based on information collected from public
Copyright in India Protein Score Report belongs reasons for under consumption of Protein
domain in the form of food labels during the Protein is an essential macronutrient that is
to LabelBlind® amongst Indians, leading to deficiency of the
period October, 2019 to June, 2020 required to carry out most body functions – macronutrient and resulting effects on the
Assessment is done on the basis of nutrient building muscle mass and strength, health of the population. The study is based on
All rights reserved. No part of this report, including
labelling guidelines of FSSAI, and RDAs as boosting metabolism, a wide representation of 18 categories and
interior design, cover design, and icons, may be
suggested by ICMR. boosting immunity and repairing tissues, ~1750 products, making it one of the most
reproduced or transmitted in any form, by any
LabelBlind Protein Rating Report is a ranking of
® increasing stamina, comprehensive studies on the subject.
means (electronic, photocopying, recording, or
products by relevant nutrient content (as declared aiding weight loss by inducing satiety,
otherwise) without the prior written permission of
on food labels of pre-packaged products), to guide facilitating hormonal functions and I welcome inputs and suggestions to the report
the Publisher. Requests to the Publisher for
consumers in the choice of products. It is not a reducing age-onset lifestyle issues from consumers, food businesses and
permission of use should be addressed online to
recommendation to change/alter/modify/substitute Similar to fats and carbohydrates, protein is participants in the food ecosystem to help
The Nutrition Alchemy
existing food habits. Consumer discretion is classified as a ‘macronutrient’ as the body strengthen the discussion on protein
at [email protected]
advised in consumption of food products. For requires it in large (macro) quantities. consumption.
Visit https://labelblind.com. prevailing medical conditions, doctors/nutritionist
advice is recommended before making any
changes to food habits Rashida Vapiwala
Founder | LabelBlind®
 IMPORTANT
CONSIDERATIONS
India Protein Score Report is a ranking of prepackaged food products by
relevant nutrient content (as declared on food labels), to guide consumers
in choice of products. It is not a recommendation to
change/alter/modify/substitute existing food habits.
The advisory in this report does not claim to be a treatment, remedy or
cure for any health condition. TABLE OF CONTENTS
Consumer discretion is advised in consumption of food products. For
prevailing medical conditions, doctors/nutritionist advice is recommended
before making any changes to food habits.
Assessment has been done on the basis of nutrient labelling guidelines of
BACKGROUND 05-08
FSSAI (Food Safety and Standards Authority of India), and RDAs
(Recommended Daily Allowance) as suggested by ICMR (Indian Council of
Medical Research). KEY HIGHLIGHTS 09-15
NUTRITION RATINGS ARE NOT COMPARABLE BETWEEN CATEGORIES,
CONSIDERING DIFFERENCES IN CHEMICAL AND NUTRITIONAL
TOP PROTEIN FOODS & 17-42
COMPOSITION OF PRODUCTS.
The Protein Content has been assessed for pre-packaged food & beverage BEVERAGES - BY PRODUCT
products, along with nutrients like added sugar, saturated fat, trans fat and
sodium. TOP PROTEIN FOODS & 43-68
Allergens and Food Additives are not under the scope of this study.
Consumer discretion is advised for Allergens and Food Additives as
BEVERAGES - BY BRAND
declared by respective companies on food labels.
The report is independent and unbiased with no conflict of interest. LABELBLIND® PROTEIN 69-71
The report is based on information collected from public domain in the
RATING – METHODOLOGY
form of food labels during the period October, 2019 to June, 2020.

BIBLIOGRAPHY 72
 The Indian Market Research The Food and Nutrition Security
Bureau’s 2017 report states that more Analysis undertaken by the
than 80% Indians are protein deficient Government of India and The World
and unable to meet the daily Food Program in 2019 shows that
requirement of 60g protein. It is average protein consumption amongst
reported that the usual sources of Indians is 47 grams per day. The NSSO
BACKGROUND proteins in a regular diet—one cup of
lentils, 1 glass of milk, or 1 cup (200g)
Consumer Expenditure Survey shows
that the per capita per day protein
An immense challenge facing humanity is to provide a
of yoghurt— would provide approx. consumption fell by 11% in rural areas
growing world population with healthy diets from
7-8 grams of protein. Furthermore, a and 4.1% in urban areas during the
sustainable food systems. While global food
startling 93% Indians are unaware period of 1983- 2012.⁴
production of calories has generally kept pace
about their daily protein
with population growth, more than 820 million
requirements.³
people still lack sufficient food, and many
more consume either low-quality diets or too
much food. Healthy diets have an optimal
caloric intake and consist largely of a
diversity of plant-based foods, low amounts
of animal source foods, contain Calorie intake from protein souces compared to
unsaturated rather than saturated fats, reference EAT-Lancet diet
and limited amounts of refined grains,
highly processed foods and added sugars.1

A comparison of the Indian diet with the

EAT-Lancet Reference Diet2 conducted in
the Indian context, highlights key points
that correlate to the rising incidence of
NCDs (Diabetes, Obesity, Heart Disease).
Indian diets are predominantly rich in
carbohydrates, lack protein and are high in fat
and sugar. The average intake of calories from
protein is only 7%, as against the recommended
29%. The intake of protein comes from
cereal-based sources like rice, wheat, grains, that are 95 426 21 149 184 153 33 151
consumed in excess. Vegetarian protein sources like Energy (kcal) Energy (kcal) Energy (kcal) Energy (kcal)

pulses and legumes, soy and soy products, nuts and PLANT PROTEIN PLANT PROTEIN DAIRY & ALL ANIMAL
seeds and non-vegetarian sources like – poultry, fish, meat SOURCES-LEGUMES SOURCES - NUTS DAIRY PRODUCTS PROTEIN SOURCES
are consumed in limited quantities by Indians.2,3
Eat Lancet Reference Diet Avg India Consumption (Urban)

05/Background 06/Background
The Protein Pradox study by Right To Protein aims to understand and identify the The LabelBlind® Protein Rating Report is an
practical challenges that pose as a barrier to protein consumption in India, including attempt to study the subject of Protein content
common myths and practices about protein, and facilitate evidence-based in prepackaged food categories in India. It aims
discussions by focusing on data, statistics and objective information. The study has to equip consumers with a useful guide that will
been developed based on a survey which included 2,142 mothers of children in the help them exercise their Right To Protein and
age groups of 6-18 years residing in 16 cities across India. The Protein Paradox make smart choices leaning towards adequate
study revealed some major findings on the cause-and-effect progression of protein protein consumption in alignment with changing
deficiency – food preferences.

While 95% of claimed to know the importance of protein Nutrition data of 18 categories and 1789
as a macronutrient, only 3% of the population really products were studied. The objectives of the
understood the prominent functions of protein or why report are -
one should consume it daily.

To identify pre-packaged food products

Majority of the mothers (91%) are not aware of protein’s that are a “Source of protein” or “High in
crucial functions -- repair of body tissues, muscle health protein” by protein fulfilment of RDA
and long-term immunity. (Recommended Daily Allowance)

To rate commonly consumed

Over 70% Indian mothers strongly believe in common pre-packaged food products by their
myths like ‘protein is difficult to digest’, ‘it leads to weight protein content and guide consumers in
gain’, and ‘it is only for body-builders’. their choice of products

Majority do not know most common sources of

plant-or-animal-based protein and failed to identify 8 of
11 protein-rich food items presented to them.

Over 80% of mothers incorrectly believe that just a

regular Indian diet consisting of roti or rice with dal is
enough to meet daily protein needs. As a result, only
dairy and pulses are considered as the sources of
protein in majority Indian households.

Mothers were chosen for the study since women are the primary purchase
decision-makers and highly influence the food consumption patterns of Indian
households. They were also surveyed with the prime objective of finding insights
that could spur engagement in corrective measures in the future, among children
who will have the opportunity to better understand the importance of protein
consumption at an early age.
07/Background 08/Background
KEY HIGHLIGHTS 06 Distribution of categories

OF THE REPORT
Ready to
01 A first-of-its-kind report on Protein 05 This report is intended to benefit Eat Meals Soy Products
Rating of prepackaged food consumers across different age groups, Ready to Cook & 1.8% Savoury
Eat Products Snacks (Soy Chunks, Tofu)
products by building an appreciation for Protein 0.8%
8.5% 13.6%
content in prepackaged food Soy Milk
02 Scope: 1.1%
2a Nutrition data of 6014
prepackaged food products Nuts, Seeds,
studied for Protein Rating Trail Mix
14.5%
2b 1789 food products were assessed Whole Grains
9.7%

“Source of Protein” or “High in Protein”

2c The LabelBlind® Protein Rating
Report rates products on their

LabelBlind® Protein Rating

LabelBlind® Database

Products qualified as
Protein content along with their

- Best Products

Protein Rating
- Best Brands
Fat, Sodium, Added Sugar values

LabelBlind®
on a scale of 1 to 5, using
information declared on the food
labels

2d A total of 18 common food

150
categories were rated for Protein Atta,
content 230 7.2%
Nut Butters
7.8%
2e Categories assessed on the basis 1789
of nutrition composition unique to
that category
6014
03 A list of 230 Top-Rated food Bread
Health Breakfast 3.0%
products across 18 commonly Food Drinks Cereal
food categories, from 150 brands, 6.0% Energy Bars 7.6%
Biscuits &
selected to guide consumers in 5.0% Dairy Beverages Dairy Dairy Products Cookies
their selection of food products (Buttermilk, Products (Milk) 2.1%
Flavoured Milk (Paneer) 1.7%
Dairy
& Yogurt Drinks, 0.8%
04 Protein Rating is based on Food Products
Lassi)
(Cheese,
Safety and Standards Authority of Flavoured Yogurt)
5.2%
India (FSSAI) Advertising and 3.6%
Labelling Guidelines (2018) and
Recommended Daily Allowance Base 1789

(RDAs) as suggested by Indian

Council of Medical Research (ICMR) 09/Key Highlights 10/Key Highlights
 08 Percentage Of Products That Are ‘High Protein’ And ‘Source Of Protein’

Dairy Products
100.00
(Paneer)

Soy Products
(Soya chunks, 90.00 10.00
Tofu)

Nut Butters 88.54 11.46

Nuts,Seeds
and Trail mix 75.45 3.03 21.52

07 Categories with number (%) of products that Health

Food Drinks 73.76 2.13 24.11
qualify as ‘High Protein’
Dairy Products
(Cheese, 58.75 21.25 20.00
100% Flavoured
Yoghurt)
90%
88.54% Atta 47.40 27.17 25.43

Ready to Cook
46.90 20.35 32.74
& Eat Products
75.45% 73.76%
Soy and Soy Products (Soy Chunks, Tofu)

Energy Bars 45.00 4.44 50.56

58.75% Whole Grains 32.80 22.61 44.59

Breakfast 24.91 25.65 49.44

Cereal
Dairy Products (Cheese,
Dairy Products (Paneer)

Nuts, Seeds & Trail Mix

Savoury
Health Food Drinks

Snacks 23.16 5.26 71.58

Flavored Yogurt)

Ready to 19.84 6.35 73.81

Nut Butters

Eat Meals

Bread 8.33 81.67 10.00

Dairy 7.93 48.78 43.29

Beverages

Biscuits 6.10 1.18 92.72

& Cookies

Dairy
Products(Milk) 2.78 83.33 13.89

Soy Milk 56.00 44.00

Base 6014

11/Key Highlights High Protein Source of Protein Not Qualified 12/Key Highlights
 10 Householder’s Reference for Measure of Protein and RDA Fulfilment

Avg. Protein Avg. Protein % 100 gms or 100 ml

Category content in 100 gms/ml is equal to
09 Average LabelBlind® Protein Rating (per 100 gms/ml) of the product (indicative)
across 18 Categories Soy & Soy Products 33.41 55.69% 1/2 cup tofu
(Soy Chunks, Tofu) 70-80 chunks
Average LabelBlind® Protein Score by category
Health Food Drinks 35.47 59.13% 6 tablespoons

4.49
Soy Products (Soya chunks, Tofu)
Dairy Products 16.93 28.22% 1/2 cup paneer

4.40
Dairy Products (Paneer) (Paneer)

Nut Butter 25.27 42.11% 6 tablespoons

4.27
Health Food Drinks

Nuts, Seeds, Trail Mix 21.12 35.05% 2/3 cup

4.08
Nut Butters
4.07 Energy Bars 20.21 33.86% 2-4 bars
Dairy Products Cheese, Flavoured Yogurt)
Ready-to-Eat Meals 18.09 30.16% 2/3 cup preparation
4.07

Energy Bars
Savory Snacks 17.29 28.99% 3/4 bowl
3.91

Ready to Eat Meals

LabelBlind® Protein Score out of 5

Biscuits & Cookies 16.97 28.28% 10-12 biscuits or

5-6 cookies
3.90

Atta

Ready-to-Cook 14.23 23.71% 3/4 cup

3.87

Nuts,Seeds and Trail mix

Products unprepared mix
3.87

Whole grains
Breakfast Cereal 13.77 22.95% 1 big bowl cornflakes
>1 cups oats / muesli
3.85

Soy Milk
Dairy Products 13.7 22.84% 4 cheese cubes
Cheese,
3.84

Biscuits & Cookies 5 cheese slices

Flavored Yogurt 1/2 cup yogurt
3.75

Ready to Cook & Eat Products

Atta 13.11 21.85% 3/4 cup
5 medium chapatis
3.75

Savoury Snacks

Whole Grains 12.96 21.60% 1/2 cup

3.72

Dairy Beverages

Bread 8.94 14.90% 4-5 slices

3.67

Dairy Products (Milk)

Dairy-based Beverages 4.01 6.68% 1/2 glass
3.65

Breakfast Cereal (Buttermilk, Flavored Milk,

Flavored Yogurt Drinks,
Lassi)
3.23

Bread
Base 1789
Soy Milk 3.48 5.76% 1/2 glass

Dairy Products (Milk) 3.28 5.46% 1/2 glass

13/Key Highlights
14/Key Highlights
11 The New Protein!
Double Cocoa Protein Bar Growing acceptance of new food
preferences offers an opportunity
Cumin Soya Sesame Sticks for increased options in food with
Greek Yogurt Smoothie protein content
New formats like nut butter, trail mix,
High Protein Roasted Mix
energy bar, flavored yogurt, flavored
Moong Sprouted Roasted Snack milk, nuts & seeds, high-protein
Vegetarian Bytz- savory snacks are great for mid-meal
snacking
Vegan Plant Based Meat
Millet Vita Drink Tofu, paneer, soy chunk, veg plant
based meat, ready to cook & eat
Roasted High Protein Mixture mixes, high protein breakfast cereal,
can be added to main meals
Keto Breakfast Bar
7 Grain Protein Snack Minty Chaat Atta, whole grains, can replace
regular refined carbs to add more
Creamy Peanut Butter with Added nutrition
Vitamins, Minerals & Omega-3
Health Food Drinks is a growing
Masala Methi Oats
category - no more a child growth
Organic 100% Edamame Noodles drink alone, but also an adult source
of nutrition to meet protein and
High Protein Slim Meal - Shake other nutrient gaps.
Cookies & Cream
Roasted Flax & Watermelon
Organic Multigrain Health Flour
Soya Chaap
Slim Atta

15/Key Highlights 16/Key Highlights

 LABELBLIND ® PROTEIN RATING
8 BEST DAIRY-BASED BEVERAGES

• Zago Body Buddy Protein Shake-

4.8
Caramel Coffee | Chocolate

• Raw Pressery Protein Milkshake-

4.4
Banana Honey | Cold Coffee

• Provilac Fresh Chocolate Milk 4.0

TOP PROTEIN FOODS & • Amul Kool Sugar Free Elaichi Drink |
3.9
Kesar Drink
BEVERAGES - BY PRODUCT
• Ananda Flavoured Milk-
Coffee | Elaichi
SECTION-01 • Epigamia Greek Yogurt
3.8
BEVERAGES
Smoothie Mulberry
• Gowardhan Topp Up Milk -
Butterscotch | Elaichi
• Mother Dairy Chocolate MilkShake

17/Protein Rating 18/Protein Rating

 LABELBLIND ® PROTEIN RATING
5 BEST SOY MILK

• So Good Protein+ Soy Milk Original 4.2

• Silk Organic - Original

4.0
• Soy Milky Soya Milk Elaichi

• The Bridge Bio Organic Soya Drink 3.8

• Sofit Soy Milk – Chocolate | Vanilla 3.6

19/Protein Rating 20/Protein Rating

 LABELBLIND ® PROTEIN RATING
10 BEST SOY & SOY PRODUCTS
(SOY CHUNKS AND TOFU)

• Patanjali HighNutri Soya Chunks 4.8

• Briyas Tofu 4.7

• Fortune Soya Chunks 4.6

• Murginns Vegetable Tofu

TOP PROTEIN FOODS & • Murginns Fresh and Firm Tofu

BEVERAGES - BY PRODUCT • Nutrela Soya Chunks

• Urban Platter Organic Soy Tofu
4.4
• Urban Platter Soya Chaap

SECTION-02 • Mori-Nu Silken Tofu Extra Firm

4.2
CEREALS, GRAINS AND • Mori-Nu Silken Tofu Firm

PULSE-BASED PRODUCTS

21/Protein Rating 22/Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
12 BEST WHOLE GRAINS 20 BEST ATTA (FLOUR)

• Elworld Organic Bajra Flour

• Agrophilia Quinoa Red | Quinoa 4.8 • Naturevibe Botanicals Organic Soya Flour 5.0
• Naturevibe Botanicals Multigrain Atta

• 24 Mantra Organic Quinoa Flour

• Truefarm Organics Red Quinoa 4.7 • Bytewise Organic Multigrain Atta
• Nutty Yogi Barley Flour 4.6
• Pillsbury Atta with Multigrains
• Sartaj Gluten Free Oat Flour

• Organic Tattva Super Grains Organic Quinoa

• Urban Platter Indian White Quinoa Grain
4.6
• Jioo Organics Soyabean Flour 4.5

• Nutty Yogi Whole Barley

• Organic Tattva Wheat Dalia
• Rostaa Peruvian Tricolour Quinoa | • Earthspired Gluten Free High Protein Flour
Peruvian White Quinoa 4.4 • Earthspired Multigrain High Protein Flour
• Satvyk Organic Barley Grain • Goshudh Soyabean Flour 4.4
• Satvyk Organic Wheat Dalia • Graminway Gluten Free Ragi Atta
• Truefarm Organic Wholegrain Barley • NutroActive Brown-X-Atta- Low Carb High Protein Atta

• 24 Mantra Organic 7 Grain Atta

• Organic Tattva Super Grains Organic Foxtail Millet • Bytewise Organic Bajra Atta | Jowar Atta
• Queen’s Quinoa Quinoa Grain
4.2
• Conscious Food Soyabean Flour
• Desi Atta Soya Atta
4.2
• Elworld Organic Whole Wheat Atta
• Organic Tattva Super Flours Organic Multigrain Flour

23/Protein Rating 24/Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
15 BEST BREAKFAST CEREALS 12 BEST BREADS

• MuscleBlaze High Protein Cereal • The Health Factory Protein Bread MultiProtein
• Nouriza Protein Muesli 4.6 • The Health Factory Protein Bread Vegan 4.8
• Yoga Bar Muesli Dark Chocolate Cranberry

• Gaia Muesli Soya 4.4 • Wibs Browny Whole Wheat 4.6

• Bagrry's Protein Muesli – Chocolate • Modern 100% Whole Wheat Bread

• Naturally Yours Oat Flakes 4.2 • Modern Hi - Fibre Brown Bread 4.2
• OGMO Overnight Millet- Raabdi

• Bagrry's Steel Cut Oats • Kwality Brown Bread

• FabIndia Organics Amaranth Muesli • Kwality Special Bread 3.5
• Gaia Muesli Diet
• Nourish You Quinoa Muesli Chocolate|Nuts 4.0
(No added sugar)
• Yoga Bar Muesli Fruits, Nuts & Seeds • English Oven Multigrain Bread
• OrganoNutri Masala Coriander Oats|Masala Methi Oats • English Oven Whole Wheat Bread
3.2

• FabIndia Organics Wheat, Barley & Oats Muesli • Britannia 100% Whole Wheat Bread
• GoodDiet Goji Cocoa Granola 3.9
• Britannia Atta Bread 3.0
• Harvest Gold Hearty Brown Bread

25/Protein Rating 26/Protein Rating

 LABELBLIND ® PROTEIN RATING
12 BEST DAIRY PRODUCTS
(PANEER)

• ID Natural Paneer 4.8

• Amul Fresh Paneer 4.4

• Mother Dairy Paneer

• Amul Malai Paneer

• Akshayakalpa Handcrafted
Organic Malai Paneer
• Fresho Organic Paneer
TOP PROTEIN FOODS & • Gowardhan Fresh Paneer
• Nandini Fresh Paneer
4.2

BEVERAGES - BY PRODUCT • Punjab Sind Malai Paneer

• Prabhat Malai Paneer

SECTION-03 • Mother Dairy Ultimate Paneer

• Sumeru Malai Paneer Cubes
3.8

DAIRY PRODUCTS

2 Protein Rating 2 Protein Rating

 LABELBLIND® PROTEIN RATING LABELBLIND® PROTEIN RATING
10 BEST BRANDS OF 11 BEST DAIRY
DAIRY PRODUCTS PRODUCTS
(MILK) (CHEESE, FLAVOURED YOGURT)

• Mahananda Annapurna Toned Milk 4.2 • RRO Dairy Smoked Cheese 4.6

• Nestle A+ Slim Milk 4.0 • RRO Dairy Buffalo Mozarella Cheese 4.5

• Amul A+ Cheese Slices |

• Amul Lactose Free Milk 3.9 Amul Cheese Block 4.4
• Britannia Cheese Cubes |
Britannia Slimz Cheesy Slices
• Whitality Chevre Classic Fresh
• Amul Taaza Homogenised Goat Cheese | Whitality Goat Feta
Toned Milk 3.7 • Go Cheese Slice | Go Mozzarella Cheese
• Heritage A2 Full Cream Milk

• Epigamia Greek Yogurt Natural

• Epigamia Zero Added Sugar 4.2
• Mother Dairy Live Lite Low Fat Milk
• Provilac Pasteurised Fresh Milk 3.6 Greek Yogurt Mango

• Nutoras Probiotic Greek Yogurt -

• Mahanand Wholesome Toned Milk Blueberry Blended
• Sarda Pasteurised Cow Milk 3.5 • Nutoras Probiotic Greek Yogurt - 3.5
• Sarda Pasteurised Homogenised Strawberry Blended
• L'Exclusif Greek Yogurt Kiwi

• Gokul Pasteurized Cow Milk

• Mother Dairy Cow Milk 3.4
• Nandini Homogenised Cow’s Pure Milk

29/Protein Rating 30/Protein Rating

 LABELBLIND ® PROTEIN RATING
13 BEST HEALTH FOOD DRINKS

• Mothers Horlicks 4.9

• roli a i ht ea - Tha ai a our

• Proliva Sport Build- Rich Chocolate
• Saffola i rotei Sli Meal - Shake Cookies Crea | 4.8
Pistachio Almond
• Soulfull Millet Smoothix – Almond | Cocoalite

• British Biologicals B Protin – Chocolate

• Obesigo Premium Shake – Chocolate | Vanilla 4.7

TOP PROTEIN FOODS &

BEVERAGES - BY PRODUCT • ProtineX Mama – Chocolate | Vanilla 4.6

SECTION-04
HEALTH FOOD DRINKS • V-Nourish Pedia Plus Strawberry Milk Mix 4.4

• Complan Creamy Classic | Kesar Badam

• Gooddiet Millet Vita Drink
• Horlicks Protein 4.2
• Nutty Yogi Sattu Protein Mix

1/Protein Rating 32/Protein Rating

 LABELBLIND ® PROTEIN RATING
16 BEST READY-TO-COOK &
EAT PRODUCTS

• Pink Harvest Organic 100% Edamame Noodles

• Pink Harvest Organic 100% Moong and 4.
Edamame Noodles

• Desi Atta Khaman Dhokla Mix

• Desi Atta Moong Pakora Mix
• MTR Rice Idli Mix 4.6
• Gits Medu Vadai Mix

• Good Dot Vegetarian Bytz-

4.5
Vegan Plant Based Meat

TOP PROTEIN FOODS &

BEVERAGES - BY PRODUCT • Good Dot Proteiz
• Whole Foods Cheela Mix
4.4

SECTION-05
READY-TO-COOK, • Gits Moong Dal Vada 4.3

READY-TO-EAT PRODUCTS
• 24 Mantra Organic Millet Dosa with Chutney Powder
• GoodDiet Foxtail Millet Dosa
• GoodDiet Multi Millet Dosa 4.2
• InnerBeing Millet Pancake
• TATA Sampann Protein Rich Moong Dal Chilla Mix
• TATA Sampann Protein Rich MultiGrain Chilla Mix

3 /Protein Rating 34/Protein Rating

 LABELBLIND ® PROTEIN RATING
10 BEST READY-TO-EAT MEALS

• Indian Kitchen Foods Punjabi Chhole 4.7

• Indian Kitchen Foods Palak Paneer

• Mommy Made It Dal Makhani
• Porta Bites Chicken Keema 4.4
• Porta Bites Egg Curry

• Mommy Made It Chana Masala Jain 3.8

• Gits Chana Masala 3.7

• Gits Paneer Tikka Masala 3.5

• Kitchens of India Pindi Chana 3.4

• Kitchens of India Palak Paneer 3.3

3 /Protein Rating 3 /Protein Rating

 LABELBLIND ® PROTEIN RATING
18 BEST NUT BUTTERS

• Nuts+ Protein Butter- Peanut Butter Strong | 4.7

Cinnamon Raisin Detox

• Flex protein Crunchy Peanut Butter

• Healthkart Crunchy Peanut Butter – Delite | Pro
• Nouriza Peanut Butter with Added Vitamins, 4.6
Minerals & Omega-3 Creamy | Crunchy
• Unived High Protein Peanut Butter

• Pintola Almond Butter Creamy | Crunchy 4.5

TOP PROTEIN FOODS &

BEVERAGES - BY PRODUCT
• Alpino Peanut Butter Smooth
• Bagrry's Peanut Butter Creamy | Crunchy
• Coco Soul Almond Coconut Butter Unsweetened
• DiSano Unsweetened Peanut Butter
• FitJars Pumpkin Seeds Butter 4.4
SECTION-06 • FunFoods All Natural Peanut Butter
• HappyJars Unsweetened Creamy Peanut Butter
SNACKS • Nuteva Natural Almond Butter
• The Butternut Co. Peanut Butter - Crunchy | Unsweetened

• Alpino Peanut Butter Crunch - Natural

• Happy Jars Jaggery Peanut Butter Creamy | Crunchy 4.2
• Sundrop 100% Natural Peanut Butter Creamy | Crunchy

3 /Protein Rating 3 /Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
20 BEST NUTS, SEEDS, TRAIL MIX 10 BEST ENERGY BARS

• HYP High Protein Snack Bar Almond Fudge |

• NutriPlato Trail Mix Health on the Go 5.0 4.7
Cookies & Cream

• Tassyam Pine Nuts • EAT anytime Berry Blast

• The Bread Company 14 Superfoods Seeds & Nut Mix 4.8 • Ritebite Workout Sugar Free Choco Almond |
Choco Berry 4.6
• The Whole Truth - Coffee Cocoa |
Double Cocoa Protein Bar

• Cornitos Roasted Pumpkin Seeds 4.7

• Nourish Vitals Granola Snack Bar-
Chia Flax Fruit Mix | Healthy Fruit Mix
4.5

• GoodDiet Roasted Peanuts Jalapeno

• NutriPlato Trail Mix Berries in the Morning
• Rostaa Cranberry Almonds Fusion
• Rostaa Healthy Mix 4.6 • Ketofy Keto Breakfast Bar
4.4
• Yoga Bar Chocolate Cranberry
• Truefarm Organic Flaxseeds
• Whole Foods Roasted Mixed Seeds

• Fabindia Organics Soyabean Lime Roasted • Yoga Bar Almond Fudge 4.3
• GoodDiet Roasted Mixture Lime
• Gourmia Exotic Mix 4.5
• Whole Foods Toasted Watermelon Seeds

• Flat Tummies Protein Bar Cocoa

• Nourish Organics Lime Chia Bar 4.2
• Fabbox Tomatina Protein Mix
• Raw Essentials Raw Watermelon Seeds 4.4
• True Elements Roasted Flax & Watermelon

• Cornitos Smoky Barbeque California Almonds

• Lo! Foods Low Carb Chocolate Coated Almonds 4.2
• Snackible Peri-Peri Pumpkin Seeds

3 /Protein Rating 4 Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
15 BEST SAVOURY SNACKS 10 BEST BISCUITS & COOKIES

• Crispea Roasted Chickpeas Cream and Onion

Masala Twist • HYP Soft Baked Protein Cookies Coconut Choco |
Oatmeal Raisins 4.8
• Gaia Roasted Green Gram
• Max Protein 7 Grain Protein Snack Minty Chaat
• Nourish Organics Nut & Seeds Crackers 4.6
• Fabindia organics High Protein Roasted Mix
• Fabindia organics Moong Sprouted Roasted Snack • Feel Mighty Low Carb Protein Cookies-
Almond Coconut Chocolate Chip | Double Chocolate
• GoodDiet Roasted High Protein Mixture
• Lo! Foods Low Carb Chilli Biscuits
4.2
• GoodDiet Roasted Sprouted Mixture Jalapeno
• Lo! Foods Low Carb Digestive Biscuits

• The Green Snack Co. Kale Crisps Sea Salt & Vinegar 4.4 • Nourish Organics Breakfast Oats Cookies
• The Health Factory Protein Nutri Cookie
4.0

• Conscious Foods Cumin Soya Sesame Sticks

• Conscious Foods Fenugreek Soya Sesame Sticks
4.2 • Early Foods Groundnut and Moong Jaggery Cookies 3.8
• Garden Tasty Nuts
• Garden Moong Dal

• Ketofy Keto Crackers • Flat Tummies Millet Pleasure Choco Melts Cookies |
Coffee Melts Cookies
• Ketofy Keto Nut Crackers 4.0 3.6
• Ketofy Almond Cookies
• Ketofy Peanut Butter Cookies

41/Protein Rating 42/Protein Rating

 LABELBLIND ® PROTEIN RATING
10 BEST BRANDS OF DAIRY-BASED
BEVERAGES

• Zago 4.78

• Raw Pressery 4.40

• Provilac 3.95

TOP PROTEIN FOODS &

BEVERAGES - BY BRAND • Ananda
• Epigamia
3.75
• Gowardhan Topp Up
• Pastonji

SECTION-01
BEVERAGES • Amul
• Britannia 3.62

• Mother Dairy 3.53

4 /Protein Rating 44/Protein Rating

 LABELBLIND ® PROTEIN RATING
5 BEST BRANDS OF SOY &
SOY PRODUCTS(SOY K)

• So Good 4.20

• Silk Organic
• Soy Milky
4.00

• Sofit 3.60

4 /Protein Rating 4 /Protein Rating

 LABELBLIND ® PROTEIN RATING
7 BEST BRANDS OF SOY &
SOY ODUCTS
(SOY CHUNKS AND TOFU)

• Patanjali 4.60

• Briyas 4.50

• Fortune
TOP PROTEIN FOODS & • Murginns 4.30

BEVERAGES - BY BRAND
• Nutrela
• Urban Platter 4.20
• Morinaga (Mori-Nu)
SECTION-02
CEREALS, GRAINS AND
PULSE-BASED PRODUCTS

4 /Protein Rating 4 /Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
7 BEST BRANDS OF WHOLE GRAINS 10 BEST BRANDS OF ATTA

• Elworld Organic
• Agrophiliaa 4.53 • Whole Foods
4.40

• Rostaa
• Urban Platter 4.20 • Naturevibe Botanicals 4.28
• Truefarm

• Satvyk • 24 Mantra Organic

4.13 • Earthspired 4.20

• Organic Tattva 4.08 • Bytewise Organic 3.95

• Nutty Yogi • Sartaj

3.35 • Organic Tattva 3.90

• Jioo Organics 3.58

• Nutty Yogi 3.35

4 /Protein Rating /Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
7 BEST BRANDS OF 8 BEST BRANDS OF BREAD
BREAKFAST CEREAL

• The Health Factory 4.80

• OGMO 4.03

• Modern 3.40
• Yoga Bar 3.98

• Kwality 3.32
• OrganoNutri 3.90

• Britannia
• Harvest Gold
3.00
• Gaia 3.87

• Wibs
• English Oven 2.88
• FabIndia Organics 3.85 • The Baker’s Dozen

• Nourish You 3.80

• Bagrry’s 3.58

1/Protein Rating 52/Protein Rating

 LABELBLIND ® PROTEIN RATING
10 BEST BRANDS OF
DAIRY PRODUCTS
(PANEER)

• ID Fresh Foods 4.80

• Amul 4.27

• Akshayakalpa
• Fresho

TOP PROTEIN FOODS & • Gowardhan

• Nandini 4.20

BEVERAGES - BY BRAND
• Prabhat
• Punjab Sind
• Mother Dairy

SECTION-03 • Sumeru 3.80

DAIRY PRODUCTS

53/Protein Rating 54/Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
10 BEST BRANDS OF 7 BEST BRANDS OF
DAIRY PRODUCTS DAIRY-BASED PRODUCTS
(MILK) (CHEESE, FLAVOURED YOGURT)

• Amul
• Nestle 4.00 • Courtyard Farms 4.40
• RRO Dairy

• Mahananda 3.83 • Go Cheese 4.20

• Amul • Epigamia 3.93

• Heritage
3.70

• Courtyard Farms
3.60 • Britannia 3.58
• Provilac

• Mother Dairy
3.43 • Nutoras 3.45
• Sarda

• Gokul
• Nandini
3.40

55/Protein Rating 56/Protein Rating

 LABELBLIND ® PROTEIN RATING
10 BEST BRANDS OF
HEALTH FOOD DRINKS

• Proliva
• Soulfull
4.80

• Obesigo
• Saffola
4.65

• British Biologicals B-Protin 4.55

TOP PROTEIN FOODS &

BEVERAGES - BY BRAND • V-Nourish 4.33

SECTION-04
• ProtineX 4.16
HEALTH FOOD DRINKS

• Horlicks
• Nutty Yogi 4.00

• InnerBeing 3.95

57/Protein Rating 58/Protein Rating

 LABELBLIND ® PROTEIN RATING
9 BEST BRANDS OF READY TO
COOK & EAT PRODUCTS

• Pink Harvest 4.80

• Good Dot 4.24

• 24 Mantra Organic 4.00

TOP PROTEIN FOODS &

• InnerBeing 3.95
BEVERAGES - BY BRAND

SECTION-05 • Desi Atta 3.91

READY-TO-COOK AND
READY-TO-EAT PRODUCTS • Gits 3.84

• TATA Sampann 3.80

• Whole Foods 3.78

• GoodDiet 3.68

59/Protein Rating 60/Protein Rating

 LABELBLIND ® PROTEIN RATING
6 BEST BRANDS OF
READY TO EAT MEALS

• Indian Kitchen Foods 4.03

• Porta Foods 4.00

• Freshway 3.91

• Gits 3.58

• Mommy Made It 3.50

• Kitchens of India 3.33

61/Protein Rating 62/Protein Rating

 LABELBLIND ® PROTEIN RATING
10 BEST BRANDS OF NUT BUTTERS

• Healthkart 4.60

• Bagrry’s 4.40

• Nouriza
• Pintola 4.35

TOP PROTEIN FOODS & • Alpino

• DiSano 4.20
BEVERAGES - BY BRAND • Nuteva

• Coco Soul

SECTION-06 • Nuts+
• Sundrop
4.10

SNACKS

63/Protein Rating 64/Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING
7 BEST BRANDS OF 8 BEST BRANDS OF
NUTS, SEEDS, TRAIL MIX ENERGY BARS

• Tassyam 4.53 • HYP 4.70

• NutriPlato 4.21 • Nourish Vitals 4.50

• Truefarm 4.14 • RiteBite Nutrition 4.33

• Cornitos 4.11 • The Whole Truth 4.20

• The Bread Company 4.08 • Nourish Organics 3.97

• Rostaa • Snackible
4.00 • Yoga Bar
3.85
• True Elements

• EAT Anytime 3.72

65/Protein Rating 66/Protein Rating

 LABELBLIND ® PROTEIN RATING LABELBLIND ® PROTEIN RATING

10 BEST BRANDS OF 7 BEST BRANDS OF

SAVORY SNACKS BISCUITS & COOKIES

• Feel Mighty
• Crispea 4.60 4.20
• Lo! Foods

• The Health Factory

• Gaia 4.48 3.95
• Nourish Organics

• FabIndia Organics 4.22 • HYP 3.71

• GoodDiet 4.16 • Flat Tummies 3.60

• Conscious Foods
• Ketofy 3.94 • Ketofy 3.33
• Nourish organics

• Whole Foods 3.90

• Max Protein 3.72

• The Green Snack Co. 3.40

67/Protein Rating 68/Protein Rating

 LABELBLIND® PROTEIN
RATING – METHODOLOGY 03 Selection of Samples
LabelBlind sampled data of 6014 food & beverage
®
A sample was defined as one unique product or item based on brand name,
pre-packaged products.
product name and variant. Products sold in multiple SKUs (stock keeping units)
were not considered as unique products.
01 Data Collection
From the LabelBlind® database of 6014 samples, 1789 food & beverage products,
Data was based on following information - across 18 major categories, qualified to be Source of Protein or High in Protein
Nutrients declared by respective companies on Food (FSSAI Advertising & Labelling Regulations, 2018.)
Labels of 6014 pre-packaged food and beverage
Product categorization
products
1 Beverages 4 Health Food Drinks
Scope of the study did NOT include laboratory analysis
of food products Dairy-based Beverages 5 Ready-to-Cook and
(Buttermilk, Flavored Milk, Ready-to-Eat Products
Food labels were collected from retail sources in the Flavored Yogurt Drinks, Lassi)
period Oct, 2019 and June, 2020 Soy Milk Ready-to-Cook & Eat Products
Ready-to-Eat Meals
2 Cereals, Grains and Pulse-based Products
02 Selection of Nutrients 6 Snacks
Soy & Soy Products (Soy Chunks, Tofu)
Protein content per 100 g/ml has been assessed for Whole Grains Nut Butter
each pre-packaged food & beverage product. Atta Nuts, Seeds, Trail Mix
Breakfast Cereal Energy Bars
Other nutrients that are known to have a direct impact
Bread Savory Snacks
on consumer health were also assessed under the
Biscuits & Cookies
scope of this product report. This includes Added Sugar, 3 Dairy Products
Saturated Fat, Trans Fat and Sodium.
Dairy Products (Paneer)
Dairy Products (Milk)
Dairy Products (Cheese, Flavored Yogurt)

Product categories not considered in the report are those where nutritional
information may not be necessary as per FSSAI Labelling Regulation. Such
categories include, foods which are single ingredient products like sugar, jaggery,
salt, spices, water. Non-nutritive products like coffee, coffee chicory mixture, tea,
condiments. Packaged fresh produce like fresh fruits and vegetables,
fresh seafood, eggs and fresh meat.

69/Methodology 70/Methodology
04 Protein Rating Methodology 05 Selection for Protein
Protein Rating assesses products on Rating List
following criteria - Protein Rating reflects the protein
content of individual products
Protein content and its contribution
(N=1789.)
to the RDA for an adult man
(percentage RDA met.) Products with the highest Protein BIBLIOGRAPHY
Rating were selected for the India
Protein content and its contribution
Protein Score Report.
to Energy (kcal) provided by the 1
Healthy Diets from Sustainable Food Systems – Khandelwal S and Kavishwar A (2018). Indians
3

product. To ensure a wider representation of Food Planet Health. Summary Report of the are protein deficient, and it needs immediate
Other nutrients that are known to brands in the report, each brand EAT-Lancet Commission - Food in The attention. Forbes India Blogs.
have a direct impact on consumer representation was capped at Anthropocene: the EAT-Lancet Commission on https://www.forbesindia.com/blog/giving/india
health – Added Sugar, Saturated Fat, maximum 2 highest-scoring Healthy Diets From Sustainable Food Systems ns-are-protein-deficient-and-it-needs-immediat
Trans Fat, Sodium. products in the respective category. (2019). Published by EAT. e-attention/

Protein Rating was built on the Food & Beverage products with https://eatforum.org/eat-lancet-commission/eat-l

principles of Recommended Daily LabelBlind® Protein Rating =/>3.0 ancet-commission-summary-report/. India’s Protein Paradox study (2020).
4

Allowances (RDA) established by were included in the report Published by RightToProtein.

2
Sharma M., Kishore A., Roy D. and Joshi K. https://righttoprotein.com/protein-paradox/
Indian Council of Medical Research Brands with 2 or more qualifying
(2020). A comparison of the Indian diet with the
and Food Safety and Standards products were considered for Brand
EAT-Lancet reference diet. BMC Public Health
Regulations. Ratings. Brand protein rating reflects
(2020) 20:812.
the average of protein scores of 3 or
All products were rated per 100 g or https://doi.org/10.1186/s12889-020-08951-8
more individual products (N=1789)
100 ml on an ‘as sold’ basis. The
in a category, representing one
Protein Rating scores products on a
brand.
scale of 1 to 5. Higher the score,
greater the protein content of the 383 brands, under 18 categories,
food or beverage product. were assessed for their average
(mean) Protein Rating. Brands with
Average Protein Rating for brands
the highest average Protein Ratings
were calculated using mean scores
were selected for the report.
of all selected products under one
brand. 230 products and 150 brands with
the highest Protein Rating were
selected for the India Protein
Score Report.

71/Methodology 72/Bibliography