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    Diego Della Valle

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    Miron Dina
    Tod's Group is an Italian luxury fashion brand headquartered in Milan known for leather shoes and bags. The chairman Diego Della Valle believes marketing Tod's as embodying the Italian lifestyle has been important to its global expansion. While aiming to grow globally including in China and India's luxury goods markets, Della Valle notes that China lacks Italy's ancient traditions of crafting high quality goods and is therefore not a competitive threat to Tod's.

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    Diego Della Valle

    Uploaded by

    Miron Dina
    64 views1 page
    Tod's Group is an Italian luxury fashion brand headquartered in Milan known for leather shoes and bags. The chairman Diego Della Valle believes marketing Tod's as embodying the Italian lifestyle has been important to its global expansion. While aiming to grow globally including in China and India's luxury goods markets, Della Valle notes that China lacks Italy's ancient traditions of crafting high quality goods and is therefore not a competitive threat to Tod's.

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    Tod's Group is an Italian luxury fashion brand headquartered in Milan known for leather shoes and bags. The chairman Diego Della Valle believes marketing Tod's as embodying the Italian lifestyle has been important to its global expansion. While aiming to grow globally including in China and India's luxury goods markets, Della Valle notes that China lacks Italy's ancient traditions of crafting high quality goods and is therefore not a competitive threat to Tod's.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    64 views1 page

    Diego Della Valle

    Uploaded by

    Miron Dina
    Tod's Group is an Italian luxury fashion brand headquartered in Milan known for leather shoes and bags. The chairman Diego Della Valle believes marketing Tod's as embodying the Italian lifestyle has been important to its global expansion. While aiming to grow globally including in China and India's luxury goods markets, Della Valle notes that China lacks Italy's ancient traditions of crafting high quality goods and is therefore not a competitive threat to Tod's.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
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    Diego Della Valle: Italian atmosphere is central to Tod’s global expansion

    The headquarters of Tod’s Group is an Italian fashion brand, that are located in Milan. The
    signature products of Tod’s are leather-made shoes and bags. Diego Della Valle is the chairman
    and chief Executive of the company, and he believes that Tod’s is th Italian lifestyle itself, an
    important marketing strategy for foreign markets. . He outlines the difference between luxury
    goods and fashionable one, and says that he likes a lot Louis Vuitton and Hermes. The
    company’s aim is to go global and he expects it to reach success in China and India, as there are
    a lot of people in search of luxury goods. He also states that China is not a competitor for them,
    and they don’t have that ancient traditions of making quality.

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