Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    Mount Elizabeth Hospital, Known Colloquially As Mount E Which

    Uploaded by

    israt jahan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Mount Elizabeth Hospital, Known Colloquially As Mount E Which

    Uploaded by

    israt jahan
    8 views1 page

    Original Title

    Brand element

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views1 page

    Mount Elizabeth Hospital, Known Colloquially As Mount E Which

    Uploaded by

    israt jahan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Brand element

    Memorability:-

    Mount Elizabeth Hospital, known colloquially as Mount E which attention-getting brand elements
    aid in brand identification and recall during the buying or usage process. A significant percentage of
    consumers can quickly remember and recall short brand names with (MEMC)

    2) Meaningfulness: –

    Mount Elizabeth Medical Centre, located in the heart of Singapore's finest Orchard shopping area, is
    home to specialist physicians, nurses, and medical staff who provide quality care in 30 different
    specialties and subspecialties. Our experts can interact in many languages and use cutting-edge
    technology to meet all of your healthcare needs.

    3) Likability: - Brand elements must be enjoyable and fascinating by nature. They must also be visually
    compelling and aesthetically pleasing to the target audience. Here are a few examples of appealing
    brand elements:
    The medical centre caters to patients of all ages from Singapore, Southeast Asia, and international
    patients from all countries visiting Singapore. Staff who understand multiple languages such
    as Indonesian, Russian, and Malay are available on-site to provide translations

    The “Offensive Strategy,” which focuses on brand equity, is comprised of the three requirements
    mentioned above. That is, if brand elements are memorable, meaningful, and likable, there is a greater
    likelihood that they will be remembered by the majority of consumers, resulting in increased brand
    equity, reduced marketing pressure, and lower marketing relations and activities costs.

    4) Transfer-ability: - The hospital specialises in cardiology, oncology, and neuroscience, among other


    tertiary services. It is also recognised as a multi-organ transplant speciality hospital. [2] Since 1995, it
    has been owned by Parkway Holdings Ltd.

    5) Adaptability:-mount Elizabeth hospital has experts who can interact in many languages and use
    cutting-edge technology to meet all of your healthcare needs.

    6) Protect-ability:- Mount Elizabeth Hospital was first accredited by Joint Commission International (JCI)
    in 2006, and Mount Elizabeth Novena in 2013. The accreditation and certification from JCI is recognised
    as the Gold Seal of Approval® for international quality standards for patient care and organization
    management.

    You might also like