JK ANIME STORE

BUSINESS SUMMARY:
Anime are Japanese animated productions featuring hand-drawn or computer animation.
The word is the abbreviated pronunciation of "animation" in Japanese, where this term
references all animation. In other languages, the term is defined as animation from Japan or as a
Japanese-disseminated animation style often characterized by colorful graphics, vibrant
characters and fantastic themes. Arguably, the stylization approach to the meaning may open up
the possibility of anime produced in countries other than Japan. For simplicity, many Westerners
strictly view anime as an animation product from Japan. Anime stuffs are continuously growing
in comics, pins, laces, bags, and others. It has been a way to express someone’s greatness
through fantasy. Anime fans continue to be avid. Sometimes they tend to replicate the character
they pursue in such a way called ‘Cosplay’. Filipinos really love anime. It is a way of life, a life
which makes every single anime believers extraordinary. Here’s ジョシュア’s Anime Store to
bring you the finest anime products which are proudly Philippine-made in the lowest price.
RYOUKAI!

OVERVIEW OF THE BUSINESS

Cabugao leading anime store brings you the finest products which are Filipino-made with
quality materials. We sell anime-influenced products like anime comics/magazines, pins, laces,
and stickers. Founder John Kelvin Suniega saw Filipino’s endless support to anime through those
stuffs. We believe that in anime, simple things turn to extraordinary.

NAME OF THE BUSINESS:

We name our business as “JK’s Anime Store” in which “ ジ ョ シ ュ ア ” means John
Kelvin. We offer anime stuffs for anime fans out there.

VISION:
“We envision students satisfied with the greatness provided by anime in a fashionable
way.” Through our shop, we can see that students of MBHS and other customers will enjoy the
greatness from anime.

MISSION:
“To provide fun, excitement and joy through the assortment of anime stuffs and
accessories.” Through our shop, we can bring the finest anime stuffs and accessories for our
school and for other customers that is considered Filipino-made.

VALUES:
“We value integrity as whole and as a team, passion to heart and mind, honesty with all
the actions we do, quality to give the customers the best, accountability with each other, and
leadership” We work as a whole with strong emotions, fairness and straightforwardness of
conduct, excellence, responsibility, and leadership for the benefit of the Anime fans out there.
PROJECT PROPONENT:

JOHN KELVIN SUNIEGA

He was born on November 22, 2002. He lives at Barangay Bungro, Cabugao, Ilocos Sur.
He finished his primary at Bungro Elementary School in the year 2008 – 2009. As 18 year old
boy, he is currently studying at Cabugao Institute as a Grade 12 student. To be a successful
Police Officer is what he wants to be. His motto in life is “NEVER GIVE UP ON WHAT YOU
REALLY WANT TO DO. THE PERSON WITH BIG DREAMS IS MORE POWERFUL
THAN ONE WITH ALL THE FACTS”.

BUSINESS PLAN PROPER:

THE NEEDS:
The information below shows the problem/need of the business plan based on the
gathered data.
1. IN-DEMAND ANIME STUFFS - Because of high demand of anime-related stuffs, our
shop is open to bring you the finest products.
2. WEARABLE ANIME ACCESSORIES - Accessories tend not to be wearable if its designs
don’t look good with the eyes of the buyer and the people around.
3. PROUDLY FILIPINO-MADE ITEMS- All the stuffs produced are proudly made by
Filipinos.
4. ONE-STOP SHOP - To be able to bring those anime products, a shop with all these items
on sale is needed. 
MARKETING PLAN:
The information below shows the marketing plan A, B, and C based on the product
concept and data gathered. It includes the features of the product or service, the target audience
and the marketing strategies.

MARKETING PLAN A
Product The product we want to implement is about Anime stuffs and accessories. These
are Comics/Magazines, ID laces, pins, and stickers. All are with customized designs.

Sample ID Lace

Sample Comics/Magazine
 Sample Pins

Sample Stickers

Target Market:
The products are to be sold to:
 Students from lowest level to highest, with age range of 12-16 years old, and who
love anime stuffs and accessories.
 Teachers who work for the school at the faculty and who are interested to anime
stuffs and accessories.
 Anime Fans who are outside-the-school customers and who really love anime
stuffs and accessories.
MARKETING PLAN B
Pricing
Our store will charge for the good of the students. It means that our prices will be affordable
for students who seem to be our target market. Basically, the pricing is based on the product’s
raw price plus a small percentage of interest. Our competitors charge in average. It means that
their prices depend on market demand for their avid customers. They charge this way to maintain
the competitiveness to the business world.

Advertising
Our store will use the following tools of advertisement:
 We will use telephone. This is for a better customer communication.
 We will use newspaper ads. This is for the customers to know that our branch is
already open. It would last for a month.
 We will use posters, signs and billboards. This is for potential customers who walk
near the shop, know more about our products. Sample Poster We will use free
publicity. This is for other customers outside the school to know the updates to a
certain item.
 We will use public relations. This is to easily present the product to friends, families,
etc.
 We will use sales promotions. This is to capture the pockets of our valued customers.

MARKETING PLAN C
Public Relations
To be able to get the attention of the potential customers, we can use the following:
 Newspapers. It should tell the customers that a new school-made accessory shop
is now in the land. It includes the store’s location, the date of store launching, and
the store representative.
 Promotions. We will use flyers and posters to present our products with
particular discounts, special prices, etc. to our valued customers. Sample Flyer

For our products to reach the hands of the customers, we will use the following:
 We will use Special Prices. This is to attract potential customers to buy a
specific item especially to Cabugao Institute students.
 We will use Double Offers. This it to attract customers to buy two or more
products with a single price.
  We will use Event Offers. This is to attract students to join a specific event
especially with the Anime Calendar of events and buy an item in a discounted
price.

OPERATIONAL PLAN / PRODUCTION AND TECHNICAL PLAN

The chart below shows our own production paradigm based on our product concept.

TRANSFORMATION
PROCESS
INPUT OUTPUT
ID Lace Design Gathering of all designs Finished Products:
Pin Designs and materials
Sticker Designs Anime ID Laces
Manufacturing the Anime Pins
Comic/Magazine
designs with the Anime Stickers
Designs
Raw Materials materials Anime
Comics/Magazines
Segregation of the
products made

The Production Paradigm Designs for the ID Lace, Pin, Stickers and Comic details will
be drawn. After accepting all the designs, it is time to know the materials to be used. It will be
manufactured by machines like printer, etc. All the items will be segregated according to their
kind: laces to laces, pins to pins, etc.

ORGANIZATION OR MANAGEMENT PLAN

In this part, you will know our own organizational / management chart based on our
chosen business.

ORGANIZATIONAL CHART

JOHN KELVIN SUNIEGA

President

Financial Staff

Sales Staff
CONTRIBUTION IN THE BUSINESS 

POSITIONS DUTIES AND RESPONSIBILITIES

President Responsible for ensuring that its staff are
aware of and fulfill their governance
responsibilities, comply with applicable laws
and bylaws, conduct board business
effectively and efficiently and accountable for
their performance.
Financial Staff / Graphic Designer In charge of finance-related duties /
responsible for creating design solutions that
have a high visual impact. The role involves
listening to clients and understanding their
needs before making design decisions
 Sales Staff / Art Designer In charge of sales-related duties / responsible
for producing innovative ideas for the visual
elements of advertising campaigns in all kinds
of media 

SUSTAINABILITY
This part shows the financial plan, projected cost revenue, projected revenue, projected
income statement, and cash flow.

FINANCIAL PLAN
Capitalization
ジョシュア’s Anime Store, the initial capital is P 22,000.00.

Monthly Expenses
The table below shows our projected expenses per month during the initial year of our
operation based on our product.

FIXED COST JANUARY FEBRUARY

Rental 500.00 500.00
Salaries 1, 120.00 1, 120.00
(A) Total Fixed Cost 1, 620.00 1, 620.00

Variable Cost (Month)

Raw Materials
ID Lace 3, 600.00 1, 200.00
Pin 2, 880.00 840.00
Sticker 1, 800.00 300.00
 Comics/Magazines 10, 000.00 5, 400.00
Telephone Bill - -
Electricity - -
Water - -
Transportation 160.00 200.00
Miscellaneous 1, 000.00 1, 500.00
(B) Total Variable Cost 19, 440.00 9, 440.00
(A + B) Total Monthly Cost 21, 060.00 11, 060.00

Table 1 shows the projected expenses per month during the initial year of operation. It is
noted that fixed cost is lower than the variable costs.

SOCIAL IMPACT
In this part, the social impact of our chosen business is shown by answering the following
questions:

1. What the desired outcome of your business is as stated in your vision statements?
According to our vision statements that is “We envision students satisfied with the
greatness provided by anime in a fashionable way.”, the desired outcome of our business
are students, teachers and other customers coming back to buy our student-made/ school-
made anime products which boost their greatness being part of JK Anime Store
community. Customers who wear our products can be easily identified as ANIME
LOVER.

2. What are the business activities and its corresponding social impact? Write it in the
appropriate column. Business Activity Social Impact.

Business Activity Social Impact

Bring Your Own Customized Design Customers will have fun creating their
own anime design. This activity measures
our customer’s creativity.

Discount Offers Customers will get our products to their

hands in a lower price. This is what usual
customers want to happen.
Volunteer Student Workers Our shop allows students who seem to be
customers, to work with us in spreading
our school pride and identity. This
benefits them because aside from earning
allowances, they can enjoy their time
working with other students of our school.
School event-related Products Customers will be excited for coming
products which are related to a certain
event in our school like English Week,
Filipino Week, etc.
3. What are your business programs directly benefiting the following stakeholders?
 Employees For student employees, they can be a competitive person joining our
shop, ready to face the challenges in their lives being a mature person. They are
already earning in their young age. Earning will be easy for them because they are
working with their schoolmates or classmates.
 School. It mostly benefits our school. Aside from boosting the student’s pride and
identity being part of JK Anime Store community, our shop provides
advertisements that can encourage outsiders to enter and try our education system.
 Community. The community will be proud of the students and for the school.
The community is proud of the students because they used their hardworking
skills to earn in their young age. Students prove that we are nation’s hope. For the
school, the community is proud because it allows students enhance their skills in
the working field, which they truly enjoy with their co-students.
 MY FIRST DAY IN KINDERGARTEN SCHOOL

Kindergarten is the one of the best parts of school.  New experiences are always good for
us to learn life lessons and learn from our mistakes. Our first day at school is always different
depending on where we go. When I was first starting school it was different from usual because I
had never been to school and had no idea what to expect.
“It’s too early!” I moan as my Mum removed the covers from my head allowing light to
flood into my eyes. My eyes struggle to adjust to the sudden change of light. The blurred colors
that are my room mix to make strange shades of colors without names. I eventually found a blur
of colors resembling my mum. “Why do I have to get up this early?”
“Because it’s time for school,” she replied, lifting me out of my bed onto the cold tiled
floor of my room. “Go get ready. Your bag is down at the tricycle.”
After my morning routine of brushing my teeth and getting dressed, I went down to our
tricycle and found my bag. I put my bag on my back moaning as if it weighed hundreds of
kilograms. As I went into our tricycle, the heat of being out in the sun hit me like a brick. The
only sound to be heard in the tricycle was the gentle rattling of the engine.
After ten to fifteen minutes of driving the rattling of the engine came to a halt as we
stopped outside the school. I was unsure about this place the fences had decorations the looked
like the ends of the spears while the gates had large padlocks on them. When I reached the gate
there was a blast of cold air as the air-conditioning flooded outside into the tropical heat. We
walked into a room with about twenty kids with the same blank confused expression that I had.
My mum then asked “Do you like your new school”
“It looks great,” I reply, unsure about this new place.
“I’ll pick you up when you finish. Just wait outside”
I sat down with the other children and listened to our teacher as she spoke about how fun
school was going to be. I looked on the wall and saw colorful paintings from previous classes.
The teacher soon had us painting pictures just as bright to replace the ones being taken down.
She read the class a story out of a ridiculously large book and let us play for a while with the
blocks and other toys. Finally the teacher took us outside to wait for our parents.
At first, I was unsure about pre-school, but I soon came to get ready as fast as I could to
get more time to play with my friends. I didn’t know that later on these times and wish I could go
back to them. They were my first days of school and some of the best of my life.