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    Coopers Case Study by Rija

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    Rija Ashfaq
    This document contains a student's assignment responses. The student's name is Rija Ashfaq and they are enrolled in an MBA program. Their first response summarizes the key driving forces of the Australian brewing industry, including the rise of mid-strength drinks, consumer preferences for premium brands, demographic and lifestyle changes, and tougher drink driving laws. The second response discusses Coopers' business strategy to focus on the premium beer market. The third response analyzes Coopers' strategic capabilities in focusing on internal competence and skills and applying them successfully to their strategy.

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    Coopers Case Study by Rija

    Uploaded by

    Rija Ashfaq
    284 views6 pages
    This document contains a student's assignment responses. The student's name is Rija Ashfaq and they are enrolled in an MBA program. Their first response summarizes the key driving forces of the Australian brewing industry, including the rise of mid-strength drinks, consumer preferences for premium brands, demographic and lifestyle changes, and tougher drink driving laws. The second response discusses Coopers' business strategy to focus on the premium beer market. The third response analyzes Coopers' strategic capabilities in focusing on internal competence and skills and applying them successfully to their strategy.

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    This document contains a student's assignment responses. The student's name is Rija Ashfaq and they are enrolled in an MBA program. Their first response summarizes the key driving forces of the Australian brewing industry, including the rise of mid-strength drinks, consumer preferences for premium brands, demographic and lifestyle changes, and tougher drink driving laws. The second response discusses Coopers' business strategy to focus on the premium beer market. The third response analyzes Coopers' strategic capabilities in focusing on internal competence and skills and applying them successfully to their strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    284 views6 pages

    Coopers Case Study by Rija

    Uploaded by

    Rija Ashfaq
    This document contains a student's assignment responses. The student's name is Rija Ashfaq and they are enrolled in an MBA program. Their first response summarizes the key driving forces of the Australian brewing industry, including the rise of mid-strength drinks, consumer preferences for premium brands, demographic and lifestyle changes, and tougher drink driving laws. The second response discusses Coopers' business strategy to focus on the premium beer market. The third response analyzes Coopers' strategic capabilities in focusing on internal competence and skills and applying them successfully to their strategy.

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    The passage discusses the driving forces of the Australian brewing industry such as demographic changes and preferences for premium and lighter drinks.

    The main driving forces of the Australian brewing industry discussed are the rise of mid-strength drinks, preferences for premium brands, demographic changes and an aging population, fewer traders and more professionals, and tougher drink driving laws.

    Cooper's business strategy is to focus on the premium beer market and its core competencies of specialist brewing, cereal extraction, and low temperature evaporations.

    ASSIGNMENT 1

    Name: Rija Ashfaq


    Subject: Mergers & Acquisitions
    Roll no: 20192-24971
    Program: MBA – Evening

    ANSWER 1:
    THE DRIVING FORCES OF THE AUSTRALIAN BREWING INDUSTRY:
    1. The rise of mid-strength drinks;
    Cooper Mild Ale have won growing share in the market, so the amount of alcohol which Australians
    consume per beer can be fallen.
    2. People prefer premium drinks;
    Second driving force of the Australian Brewing industry is Australian Beer drinkers who prefer to have 2
    to 3 favourite brands with having more expensive drinks. But later, new trend was set in which they
    preferred quality over quantity.
    3. Demographic changes and an ageing population;
    Australian people preferred to drink in mixed groups, in more family-friendly, venues where they do not
    like to drink heavily.
    4. Fewer traders, more professionals;
    Another driving force is that the people prefer to drink are more professional then trader as professionals
    spend more time to socialise for work with their colleagues but they also prefer light drinking as they
    don’t want to be drunk in front of their colleagues.
    5. Tougher drink driving laws and advertising;
    IBIS World notes has made it way easy by enforcing the law of drink driving which is not encouraged
    which brought the per capita alcohol consumption down.

    ANSWER 2:
    Keeping in mind about other competitors, Coopers Business strategy is to focus upon the premium beer
    market. Its three core competencies are specialist brewing, cereal, extraction and low temperature
    evaporations.

    ANSWER 3:
    Cooper’s strategic capabilities are that they focus on competence, knowledge and skills inside the
    organization and applied it to their strategy and achieve success in it.
    ANSWER 4:
    YES, it make sense because Lion Nathan and Cooper’s acquisition will help in major extension to Cooper
    and growth in portfolio in other states.

    Coopers’ Strategic Capability


    Before analyzing Coopers strategic
    capabilities we will firstly need to
    understand the definition and
    basis to achieving strategic
    capability in any organization, and
    this is quite simply, the capacity of
    a
    business to survive, prosper and
    deliver future value using
    resources, and skills to create a
    long-term
    competitive advantage for the
    organization. Coopers was
    successful in this, when they
    moved their
    location in 2001 and also in 2006
    when there was a very visible
    export beer sales growth with the
    two new product releases -
    Coopers Premium Light and
    Coopers Premium Lager.
    They aimed their focus on
    competence, knowledge, and skills
    inside of the organization and
    applied
    it to their strategy to achieve
    success in the competitive
    environment by keeping it a family
    business.
    Part of this focus also applied
    to the fact that they considered
    it best if family members first
    got
    experience outside of Coopers
    brewery before joining the family
    business. The fact that they were
    able to keep it as a family business
    for so long was a key element of
    their capabilities framework and
    identification of the foundations on
    which their distinctive and
    difficult–to–replicate advantages
    was
    built, maintained and enhanced.
    Later Coopers expanded their
    international sales but, soon
    realised those were not
    profitable,
    decided to focus only on
    expanding inside of Australian
    states, which seemed to be
    producing more
    size-able profit percentages thus
    understanding the importance of
    strategic capability from another
    perspective. Coopers soon realised
    there was a concentration on
    economies of scale and national
    branding, and that the taste of
    most of the mainstream beer
    brands became quite similar, with
    only
    small differences like branding,
    origin and image, which stressed
    the fact that consumer loyalty
    played one of the most important
    roles. What Coopers then saw as
    an opportunity for introducing to
    the market was its very
    different “cloudy” beers. Thus
    the brewery discovered the
    capability of

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