Coffee

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“Babangon tayo, Susulong tayo”, this is the tag line of the advertisement that

caught my attention. The advertisement is about the coffee product of Nescafe This
line embodies how the Filipino people face everyday challenges. “Babangon” means
we will rise, and in this advertisement we can see that we can continue with our lives
by being more productive and kind to other people and this also helps them being
more productive. The next word I will explain is “Susulong” this word means that we
are pushing forward, We can see in the advertisement that the people are helping each
other and that with their works they can push each other to have a more delightful day
waiting for them.

In the first scene of the advertisement we can see that a boy singing “Babangon
tayo, Susulong tayo” and when he is singing the farmers are waking up to have their
coffee with the boy singing the advertisement is giving a joyful feel to it while the
farmers are working and that intrigues the audience that are watching. In this
advertisement not only are the farmers are seen but many other workers because in
this advertisement it tells us that all of our jobs are important to one another.

The advertisement is showing us that a coffee can start someone’s day and it
represents our life throughout the process of farming the coffee. When they plant the
coffee they took care of it and nourished it. In the advertisement we can see that the
farmer checked if the harvest was good before they give it to the business man. By
taking good care of the harvest they gave their client a good product and this helps all
the other people because during the process it was taken care of and the people will
start their day with a good cup of coffee. Just like what I said that our life is like the
process of farming the coffee because for the first part is when we are being taught by
our parents to stand up by ourselves, the second part is when our parents are taking
care of us so that we will grow to be a good man/woman, and the final part is when
we are ready to face the challenges of the world and make our parents proud that we
can also make other people feel relieved.

In this advertisement we can see the works of the people like farmers, the child
who is helping the farmers plant, businessman and the businesswoman. In this
advertisement it doesn’t show that others are superior because in this advertisement it
shows us equality that all of our jobs are important for one another and that we can
contribute to our community the same way.

The farmers shows us is that even though that some of the people are looking
down to this job it shows that they are needed in the community because they also
give something to the community than most of the other people and without them
people will be having a hard time in finding products that are good for them. The
child in this advertisement represents that even though we are young we can do
something to help in our community to have a more productive and successful work.

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