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    Feb 21 - Project Market Appraisal - Session Outline

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    Ganesh
    This document discusses aligning projects with business strategy and delivering customer value. It explains that when deciding on a project portfolio, a firm needs to assess its capability to complete projects and the likelihood of project success, which can be evaluated based on efficiency, customer impact, team impact, business success, and future preparation. The session will evaluate the project portfolio from the firm and customer perspectives. Issues to consider include assessing a project's impact on customers, ensuring a project contributes to short-term and long-term business objectives, and identifying projects that facilitate goals and superior customer value. A case on Infosys Technologies will be used to understand how these issues are managed during project planning and implementation.

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    Feb 21 - Project Market Appraisal - Session Outline

    Uploaded by

    Ganesh
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    This document discusses aligning projects with business strategy and delivering customer value. It explains that when deciding on a project portfolio, a firm needs to assess its capability to complete projects and the likelihood of project success, which can be evaluated based on efficiency, customer impact, team impact, business success, and future preparation. The session will evaluate the project portfolio from the firm and customer perspectives. Issues to consider include assessing a project's impact on customers, ensuring a project contributes to short-term and long-term business objectives, and identifying projects that facilitate goals and superior customer value. A case on Infosys Technologies will be used to understand how these issues are managed during project planning and implementation.

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    Feb 21- Project Market Appraisal - Session Outline

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    This document discusses aligning projects with business strategy and delivering customer value. It explains that when deciding on a project portfolio, a firm needs to assess its capability to complete projects and the likelihood of project success, which can be evaluated based on efficiency, customer impact, team impact, business success, and future preparation. The session will evaluate the project portfolio from the firm and customer perspectives. Issues to consider include assessing a project's impact on customers, ensuring a project contributes to short-term and long-term business objectives, and identifying projects that facilitate goals and superior customer value. A case on Infosys Technologies will be used to understand how these issues are managed during project planning and implementation.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    27 views1 page

    Feb 21 - Project Market Appraisal - Session Outline

    Uploaded by

    Ganesh
    This document discusses aligning projects with business strategy and delivering customer value. It explains that when deciding on a project portfolio, a firm needs to assess its capability to complete projects and the likelihood of project success, which can be evaluated based on efficiency, customer impact, team impact, business success, and future preparation. The session will evaluate the project portfolio from the firm and customer perspectives. Issues to consider include assessing a project's impact on customers, ensuring a project contributes to short-term and long-term business objectives, and identifying projects that facilitate goals and superior customer value. A case on Infosys Technologies will be used to understand how these issues are managed during project planning and implementation.

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    of 1

    Project Market Appraisal:

    Aligning Projects with Business Strategy and Delivering Customer Value


    Prof. Joffi Thomas

    While deciding the project portfolio the firm needs to assess its own capability to pursue the projects as
    well the chance of project success. The success of a project could be evaluated on five dimensions
    namely, (i) Project efficiency (ii) Impact in the customer, (iii) Impact on the team (iv) Business and
    direct success and (v) Preparation for the future (Shenhar and Dvir 2007).

    In this session we shall evaluate the project portfolio from both the firm perspective as well as the
    customer perspective. We need to think together on the following issues in project management.

     How do you assess the impact of any project on its customers, internal or external?
     How will you ensure that the project contribute to meeting business objectives in the short term
    as well as in the long term?
     Which projects would facilitate the accomplishment of the firm goals and deliver superior
    customer value?

    We will use a case on Infosys Technologies to understand how these issues are anticipated and managed
    while planning (project selection) and implementing projects.

    Note:
    Participants are required to come prepared to the session after analyzing the case on Infosys
    Technologies Ltd.: Growing Share of a Customer’s Business and addressing the preparatory
    questions given below.

    Session – Feb 21 (Sunday) 06:45- 9:30 PM : Aligning Projects with Business Strategy

    Essential Prior Reading: Case on Infosys Technologies Ltd.

    Case Preparatory Questions


    1. Analyse Infosys business strategy and its evolution? How important is PFS account to Infosys?
    2. What are the factors forcing Prairie Four Square (PFS) Insurance to consider “sole sourcing” compared to
    its current “best of breed” IT services procurement policy?
    3. What quantifiable cost savings, not specified in project contracts, has Infosys delivered to PFS during the
    past five years?
    4. How can Infosys’ PFS Account Team persuasively sell the firm’s ability to deliver a superior end-to-end
    solution for the Ariba e-Procurement System project?

    References: These readings will help your thinking on aligning projects to deliver superior customer value; for
    reference later.
    1. Understand what customer’s value, Harvard Business Review, 1998.
    2. Selling Solutions is n’t enough, MIT Sloan Management Review, 2018.

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