LEGAL UNDERSTANDING OF GENDER SIMS

LEGAL UNDERSTANDING OF GENDER

NAZIR SIMS

JOMC 393

PROFESSOR GUFFEY

NORTH CAROLINA A&T STATE UNIVERSITY

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Abstract

Mass communication plays a vital role in society. It ensures that the current events are

reported, give structure for interpretation, sensitize public in relation to different issues, and

reproduce predominant society, culture as well as entertainment. As a result, mass

communication or mass media is a very vital element in the promotion of gender equality, indeed

both in terms of representation and within the working environment with regards to employment

and upgrading both male and female workers at different levels. Besides, such include the fair

gender depiction and the application of neutral as well as non-gender specific phonologies. From

the beginning, the policies on equal pay as well as equal treatment of both male and female at

work, media industries are still defined by a substantial gender pay gap, sexual harassment,

gender bias among others. Across the globe and in different media forms, there is the

underrepresentation of female gender, especially at the decision-making level. In turn, this is

linked with the production accompanied by the distribution of media content which mirrors and

articulates the gender inequality present in the media workforce as well as in the general society.

Therefore, not only there is under-representation of women in regards to mass communication,

but when present, produced content, their depiction as well usually imitate the sexist tropes. All

the same, both genders are characterized by sexualized and supportive roles including less

authoritative responsibilities, which fails to echo the reality in this industry of diverse lives as

well as contribution to society.

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Introduction

Gender in mass communication has become a prevent topic as the study tries to focus

more on the policies set out by the European based on gender equality in the mass

communication media sector. Gender in mass communication can also be used to identify the

number of women within a given media workforce. The study ensures that it enhances and

promotes gender equality through analysis of the media which is mostly done by a state-level

member of the global workforce. Further, gender and mass communication sector ensure that

there is equality alongside a case study carried out within four member countries: Austria, Mala,

Sweden and the UK. Over the years, the mass media has presented an essential and unique duty

of shaping and correcting the society by allowing equal rights for both the men and the women in

the field. Therefore, in order to come up with a competitive, equal and well-focused society, all

the women within an organization must receive legal knowledge and awareness of a given

society. In order to raise the women awareness in society; there is need for them to learn the

human rights such as the economic, social, philosophical, political and psychological factors that

may enhance in the creation of awareness. Therefore, the main purpose of the media is enforcing

and spearheading reforms within the sector.

Several departments and international conventions have advocated for media policy

change through strictly emphasizing on the need of ending stereotyping within the media. For

this reason, the mass media is therefore called upon to stop the stereotyping that further displays
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women as sex objects were hence not having proper roles in the industry (Dawson & Carrigan,

2020). Notably, advancements and improvement in the sector have been noted through the

gender quality of European that came up with the policy of equity within the media. Similarly,

there has been a call for growth and transparency within industries that have reported to have

failed in directives implementation and also advocating for equality. In this case, the introduction

of the Central policy has displayed changes in attitude, sociocultural norms, the destination of

media content and any other duty. Contrary, it has displayed ignorance in assuring women on the

need for them obtaining their legal rights.

Studies have established that even though the number of female gender working in the

mass communication industry has gone up across the globe, the leadership position which

includes but not limited to chief editors, producers, executives and publishers are still less and

male-controlled(). Such discrepancy is especially manifest in Africa, where cultural obstructions

to women gratifying the role of journalist remain unsupported (Dawson & Carrigan, 2020). Such

included the inhibition of travelling away from home, restriction of the evening working as well

as reporting issues based on politics and sports that tend to be dominated by the male gender.

Accordingly, The Global Media Monitoring Project stated that across the global, female

journalist tend to be more likely apportioned soft issues such as fashion, family, arts and

lifestyles. However, the “tough” news such as economy, politics, is much less probable to be

covered by female journalists. Even so, it is evident that the preponderance of European gender

egalitarianism policy relates to equivalent laws relates to equal management in employment in

the media industry. As discrimination in the mass media industry is verboten, and European

entities regularly condemn the adverse social impact of many modern media, agreement for
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contravention of rules on media content are restricted. Such seem to reflect both sturdy

obligation to freedom of expression, and a hope that growth and improvements to content are

supposed to follow from enhanced clarity in the media workforce.

Fair gender depiction in the media is supposed to be a professional as well as moral

aspiration, in regards to honesty, fairness and honesty. Yet, unbalance gender depiction is

extensive. Thus, () found out that in the global media women are highly likely to be featured as

victims in films and news stories as well be acknowledged by their family status than men

(Johnson, 2016). Moreover, women are as well far less likely than their male counterparts to be

featured in the global news or be dependent upon as lead journalists or professional. Particular

categories of women, for instance, older, inferior or women that belong to ethnic minorities seem

to be highly less visible. Many women report that the unwarranted and competitive nature of

many jobs in the media industry, accompanied by an existing culture of recognition of law

contravention, mean that in practical women encounter discrimination, as well as a provocation,

usually have no sincere course to due process. Accordingly such has been stated to be the

situation in companies with clear laws of practice barring discernment as well as harassment and

despite the legal codes or requirements in every firm within the industry for fair treatment at

work. On the same note, some women have shown that women defined the heavy toll bias and

harassment had assumed their psychological and emotional wellbeing. On the same note, men

are as well exposed to discrimination in the media. According to Dawson & Carrigan (2020),

they are generally characterized as authoritative and dominant. However, there is a little window

for optional visualizations of masculinity. The media often tend to humiliate men in caring or

local responsibility or those who oppose discrimination, including violence. Hence, such

representation can impact perceptions in relation to what society might expect from both men
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and women; however, what they could expect from themselves. Thus, they support an

unbalanced vision of the responsibilities of both men and women in society.

Martsenyuk & Golota (2018) that in German, the public service in the sector of

television broadcaster there was the introduction of the treaty by ZDF in 1991, which outlines

that for every 39out of 77 board members must be women. Besides, the ZDF's the same

opportunities commissioner accordingly is held accountable for managing and balancing the

organization's gender equality goals. In Italy Martsenyuk & Golota (2018) say that the Document

of the Parliamentary Committee in relation to General Supervision of Boards instituted in 1997

call for public communications channels to uphold the acquisition of authority, power and

agency by its female employees. On the same, French laws regarding new public television and

audio-visual broadcasting services (2009) promote the accountability of the "Conseil Supérieur

de l’Audiovisuel” to stimulate diversity as well as gender equality. This law clarifies the state’s

anticipations on diversity in all components of media, especially the public broadcaster. Ahmad

(2018) argues that the governing board of directors in Ireland in charge of public service

newscaster TG4 and RTE both are empowered by the government to handle gender issues in a

term of every five years. The Broadcasting Authority has also established a statutory obligation

to attain a gender balance on every primary decision-making entity.

In order to successfully achieve gender parity; an organization needs to have reported

very strong leadership that assists in incorporating women and ensuring that they are committed

to working throughout the media production. With such an organization, it will achieve a

somewhat realistic and very high and balanced content. Nonetheless, most countries that have

reported strength in gender equality are those countries that have passed the European Union

equality requirement level.

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However, for this reason, the central policy has to support relations with other people's

developments. Moreover, they are not restricted to guarantee the rights of women, but their main

aim is ensuring limited and required legislation; therefore, enabling and guaranteeing human

rights. The policy's primary objective, as mentioned earlier, is to ensure that change is brought

out even with the different cultures and traditions. The department of the European came up

with a framework for the gender equality policy that talked more on the media sector together

with the convention of the United Nations that was fostering on the need of eradicating women

discrimination in most communities (1970)( Dawson & Carrigan, 2020). The Beijing Platform

for Equality Action for peace and development, (1995), The Fundamental Rights of the

European Union charter (2000), The women European Commission charter (2010)( Dawson &

Carrigan, 2020)).The Strategy for Equality European Commission that was between men and

women 2010-2015 (2010), the European Pillar based on Social Rights (2017) and finally the

European Gender Equality council2014-2017 (2013)( Dawson & Carrigan, 2020). To ensure a

given output is achieved, there is always a need for directing some of the legal requirements

upon the state members.

Similarly, there is a tremendous member state variation based on how the policy goals are

achieved and perused. To achieve the required outcome below are some other critical elements

on the equality, media control and gender equality for debate. The debate between member state

talks on the regulations of the media in relation to gender equality promotion.

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References

Ahmad, R. (2018). Gender Within The Perspective of Media Law. In International Conference

on Emerging Media, and Social Science. European Alliance for Innovation (EAI).

Al Tamimi, Y. (2020). Law and emotional belonging. The doubleness of inclusion and exclusion

in Swiss mixed-gender swimming classes. Social Identities, 1-14.

Dawson, M., & Carrigan, M. (2020). Identifying femicide locally and globally: Understanding

the utility and accessibility of sex/gender-related motives and indicators. Current

Sociology, 0011392120946359.

Johnson, A. H. (2016). Transnormativity: A new concept and its validation through a

documentary film about transgender men. Sociological Inquiry, 86(4), 465-491.

Martsenyuk, T., & Golota, S. (2018). Gender Analysis of Think Tanks in Ukraine.