INTIMACY AND SPECTACLE: THE INTERIORS OF ADOLF LOOS

Author(s): Beatriz Colomina

Source: AA Files, No. 20 (Autumn 1990), pp. 5-15
Published by: Architectural Association School of Architecture
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 INTIMACY AND SPECTACLE
THE INTERIORS OF ADOLF LOOS
Beatriz Colomina

o live is to leave traces', writes Walter Benjamin, in dis? sitting on the sofa. Conversely, any intrusion would soon be de?
cussing the recent birth of the interior. 'The interior em tected by a person occupying this area, just as an actor entering the
m phasizes them. An abundance of covers and protectors, stage is immediately seen by a spectator in a theatre box (Fig. 4).
liners and cases is devised, on which the traces of objects and every? Loos observed that 'the smallness of a theatre box would be un?
day use are imprinted. The traces of the occupants also leave their bearable if one could not look out into the large space beyond'.4
impression on the interior. The detective story that follows these Both Kulka and M?nz interpret this as a reference to the economy
traces comes into being. . . . The criminals of the first detective of space provided by the Raumplan, but they overlook its psycho?
novels are neither gentlemen nor apaches, but private members of logical dimension. For Loos, the theatre box exists at the intersec?
the bourgeoisie.'1 tion of claustrophobia and agoraphobia.5 This spatial-psychological
There is an interior in the detective novel. But can there be a device could also be read in terms of power, or regimes of control
detective story of the interior itself, of the hidden mechanisms by inside the house. The raised sitting area of the Moller house pro?
which space is constructed as interior? Where would the traces be vides the occupant with a vantage point overlooking the interior.
imprinted? What clues do we have to go on? Comfort in this space is related to both intimacy and control.
A little-known fragment of Le Corbusier's Urbanisme (1925) This area is the most intimate of the sequence of living spaces,
reads as follows: 'Loos told me one day: "A cultivated man does not yet, paradoxically, it occupies a volume that projects from the street
look out of the window; his window is made of ground glass; it is fa9ade, just above the front entrance and, moreover, it corresponds
there only to let the light in, not to let the gaze pass through.'"2 It with the largest window on this elevation (Fig. 5). A person inside
points to a conspicuous, yet conspicuously ignored feature of Loos's the space can easily see anyone crossing the threshold of the house
houses: not only are all the windows either opaque or covered with (while screened by the curtain) and monitor any movement in the
sheer curtains, but the organization of the spaces and the disposition interior (while 'screened' by the back-lighting).
of the built-in furniture (immeuble) seems to hinder access to them. In this space, the eye is turned towards the interior. The window
A sofa is often placed at the foot of a window so that the occupants does not frame a view but is merely a source of light. The only
sit with their back to it, facing the room (Fig. 1). This even happens possible exterior view from this position requires that the gaze
with the windows that look into other interior spaces ? as in the travel the whole depth of the house, from the alcove to the living
sitting area of the ladies' lounge in the M?ller house (Prague, 1930) room to the music room, which opens on to the back garden (Fig. 5).
(Fig. 2). Moreover, upon entering a Loos interior one is continually Thus, the exterior view depends upon a view of the interior.
turning around to face the space one has just moved through, rather The look folded inward upon itself can be traced in other Loos
than the space ahead or the space outside. With each turn, each look interiors. In the M?ller house, for instance, there is an increasing
back, our progress is halted. Looking at the photographs, it is easy sense of privacy in the sequence of spaces articulated around the
to imagine oneself in these precise, static positions, usually indi? staircase, from the drawing room, to the dining room and study, to
cated by the unoccupied furniture, and to imagine that it is intended the 'ladies' room' (Zimmer der Dame) with its raised sitting area,
that these spaces be comprehended by occupation, by using the which occupies the centre, or 'heart', of the house (Fig. 6). But this
furniture, by 'entering' the photograph, by inhabiting it.3 space has a window which looks on to the living space. Here, too,
In the Moller house (Vienna, 1928) there is a raised sitting area the most intimate room resembles a theatre box, and overlooks the
off the living room, with a sofa set against the window. Although entrance to the communal area of the house, so that an intruder can
one cannot see out the window, its presence is strongly felt. The easily be seen. Likewise, the view of the exterior, towards the city,
bookshelves surrounding the sofa and the light coming from behind from this 'theatre box', is contained within a view of the interior.
it suggest a comfortable nook for reading (Fig. 3). But comfort in There is also a more direct and more private route to the sitting area,
this space is more than just sensual, for there is also a psychological a staircase rising from the entrance of the drawing room. Suspended
dimension. The position of the sofa, and of its occupant against the thus in the middle of the house, this space assumes a dual character:
light, produces a sense of security. Any intruder ascending the it has a 'sacred' quality, but is also a point of control. Paradoxically,
stairs from the entrance (itself a rather dark passage) and entering a sense of comfort is produced by two seemingly opposing con?
the living room would take a few moments to recognize anyone ditions, intimacy and control.

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^^^^^^^^^^^^^^^^

7. F/ar for Hans Brummel, Pilsen, 1929. Bedroom with a sofa set2. M?ller house, Prague, 1930. The raised sitting area in the Zimmer
against the window. der Dame, with the window looking on to the living room.

3. Moller house, Vienna, 1928. The raised sitting area off the living room.

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narrower than
entrance hall was
into ofliving
the the leading from ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
room. HiHI^^^^^^^^^^^^^^BH^^^BHBHHI^^^

^^^^^^^^^^^^^^^HpPPBPBWI^^^^^^^^^^^^^^ - 5. Moller house. View from the street, and section and plan tracing the
^ *" ? path of the gaze from the raised sitting area to the back garden.

7
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 This is hardly the idea of comfort which is associated with the and draws attention to them. M?nz describes entry into the Moller
nineteenth-century interior as described by Walter Benjamin in his house thus: 'Within, entering from one side, one's gaze travels in
essay 'Louis-Philippe, or the Interior'.6 In Loos's interiors the the opposite direction till it rests on the light, pleasant alcove, raised
sense of security is not achieved by simply turning one's back on the above the living room floor. Now we are really inside the house.'11
exterior and becoming immersed in a private world ? 'a box in the That is, the intruder has penetrated the house only when his/her
world theatre', to use Benjamin's metaphor. It is no longer the gaze strikes this most intimate space, turning the occupant into a
house that is a theatre box; there is a theatre box inside the house, silhouette against the light.12 The 'voyeur' in the 'theatre box' has
overlooking the internal social spaces, so that the inhabitants become the object of another's gaze; she is caught in the act of see?
become both actors in and spectators of family life ? involved in, ing, entrapped in the very moment of control.13 In framing a view,
yet detached from their own space.7 The classical distinctions the theatre box also frames the viewer. It is impossible to abandon
between inside and outside, private and public, object and subject, the space, let alone leave the house, without being seen by those
are no longer valid. over whom control is being exerted. Object and subject exchange
Traditionally, the theatre box provided for the privileged a pri? places. Whether there is actually a person behind either gaze is
vate space within the dangerous public realm, by re-establishing the irrelevant:
boundaries between inside and outside. When Loos designed a I can feel myself under the gaze of someone whose eyes I do not even see,
theatre in 1898 (an unrealized project), he omitted the boxes, argu? not even discern. All that is necessary is for something to signify to me that
ing that they 'didn't suit a modern auditorium'.8 Thus he removed there may be others there. This window, if it gets a bit dark, and if I have
the box from the public theatre, only to insert it into the 'private reasons for thinking that there is someone behind it, is straightaway a gaze.
theatre' of the house. The public realm had entered the private From the moment this gaze exists, I am already something other, in that I
house by way of the social spaces,9 and the domestic theatre box feel myself becoming an object for the gaze of others. But in this position,
which is a reciprocal one, others also know that I am an object who knows
represented a last stand of resistance to this intrusion. himself to be seen.14
The theatre boxes in the Moller and M?ller houses are spaces
marked as female, the domestic character of the furniture contrast? Architecture is not simply a platform that accommodates the view?
ing with that of the adjacent 'male' space, the library (Fig. 6). In ing subject. It is a viewing mechanism that produces the subject. It
these, the leather sofas, the desks, the chimney, the mirrors repre? precedes and frames its occupant.
sent a 'public space' within the house ? the office and the club The theatricality that we sense in interiors by Loos does not
invading the interior. But it is an invasion which is confined to an depend on the buildings alone. Many of the photographs, for in?
enclosed room ? a space which belongs to the sequence of social stance, tend to give the impression that someone is just about to
spaces within the house, yet does not engage with them. As M?nz enter the room, that a piece of domestic drama is about to be en?
notes, the library is a 'reservoir of quietness', 'set apart from the acted. The characters absent from the stage, from the scenery and
household traffic', whereas the raised alcove of the Moller house the props ? the conspicuously placed pieces of furniture (Fig. 7) ?
and the Zimmer der Dame of the M?ller house not only overlook the are conjured up.15 The only published photograph of a Loos in?
social spaces but are positioned at the end of the sequence, on the terior which includes a human figure is a view of the entrance to the
threshold of the private, the secret, the upper rooms, where sexu? drawing room of the Rufer house (Vienna, 1922) (Fig. 8). A male
ality is sequestered. At the intersection of the visible and the invis? figure, barely visible, about to cross the threshold through a peculiar
ible, women act as the guardians of the unspeakable.10 opening in the wall and play his part.16 But it is precisely at this
But the theatre box is a device which both protects its occupants threshold, slightly off stage, that the actor/intruder is most vulner

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able, for the window of a reading space looks down on to the back
of his neck. This house, traditionally considered to be the prototype
of the Raumplan, also contains the prototype of the theatre box.
In his writings on the question of the house, Loos describes a num?
ber of domestic melodramas. In Das Andere, for example, he wrote:

Try to describe how birth and death, the screams of pain for an aborted son,
the death rattle of a dying mother, the last thoughts of a young woman who
wishes to die . . . unfold and unravel in a room by Olbrich! Just an image:
the young woman who has put herself to death. She is lying on the wooden
floor. One of her hands still holds the smoking revolver. On the table a
letter, the farewell letter. Is the room in which this is happening of good
taste? Who will ask that? It is just a room!17

One could as well ask why it is only the women who die and cry and
commit suicide. But, leaving aside the question for the moment,
Loos is saying that the house must not be conceived of as a work of
art, that there is a difference between a house and a 'series of decor?
ated rooms'. The house should be a stage for the theatre of the
family, a place where people are born and live and die. It is an
7. Adolf Loos flat, Vienna, 1903. View from the living room into the
environment, or stage, whereas a work of art presents itself as an
fireplace nook.
object to a detached viewer.
In order to break down the condition of the house as an object,
Loos radically convolutes the relation between inside and outside.
One of the strategies he uses is mirrors which, as Kenneth Frampton
has pointed out, appear to be openings, and openings which can be 8. (top) Rufer house, Vienna, 1922. Entrance to the living room.

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 mistaken for mirrors.18 Even more enigmatic is the placement, in
the dining room of the Steiner house (Vienna, 1910) (Fig. 9), of a
mirror just beneath an opaque window.19 Here, again, the window
is only a source of light. Placed at eye level, it returns the gaze to
the interior, to the lamp above the dining table and the objects on the
sideboard, recalling Freud's studio in Berggasse 19, where a small
framed mirror hanging against the window reflects the lamp on his
work-table. In Freudian theory the mirror represents the psyche,
thus the reflection in the mirror is also a self-portrait projected on
to the outside world. The placement of Freud's mirror on the bound?
ary between interior and exterior undermines the status of the bound?
ary as a fixed limit. Similarly, Loos's mirrors promote the interplay
between reality and illusion, between the actual and virtual, under?
mining the status of the boundary between inside and outside.
This ambiguity between inside and outside is intensified by the
separation of sight from the other senses. Physical and visual con?
nections between the spaces in Loos's houses are often separated. In
the Rufer house a wide opening establishes between the raised
dining room and the music room a visual connection which does not
9. Steiner house, Vienna, 1910. View of the dining room, showing the correspond to the physical connection. At the rear of the dining
mirror beneath the window.
room is a mirror that returns the eye to the interior. Similarly, in the
Moller house there appears to be no way of entering the dining room
from the music room, which is seventy centimetres below; the only
means of access is by unfolding steps which are hidden in the timber
base of the dining room (Fig. 10).20 This strategy of 'framing' is
repeated in many other Loos interiors. Openings are often screened
by curtains, enhancing the stage-like effect. It should also be noted
that it is usually the dining room which acts as the stage, and the
music room as the space for spectators. What is being framed is the
traditional scene of everyday domestic life.
But the breakdown of the distinction between inside and outside,
and the split between sight and touch, is not located exclusively in
the domestic scene. It also occurs in Loos's project of 1928 for a
house in Paris for Josephine Baker (Fig. 11) ? a house which ex?
cludes family life. However, in this instance the 'split' acquires a
different meaning. The house contains a large top-lit, double-height
swimming pool entered at the second-floor level. Kurt Ungers, who
collaborated with Loos on this project, wrote:

The reception rooms on the first floor arranged round the pool ? a large
salon with an extensive top-lit vestibule, a small lounge and the circular
cafe ? indicate that this was intended not solely for private use but as a
miniature entertainment centre. On the first floor, low passages surround
the pool. They are lit by the wide windows visible on the outside, and from
them, thick, transparent windows are let into the side of the pool, so that
it was possible to watch swimming and diving in its crystal-clear water,
flooded with light from above: an underwater revue, so to speak.21
[author's emphasis]
As in Loos's earlier houses, the eye is directed towards the interior,
which turns its back on the outside world; but the subject and object
of the gaze have been reversed. The inhabitant, Josephine Baker, is
now the primary object, and the visitor, the guest, is the looking
subject. The most intimate space ? the swimming pool, paradigm
of a sensual space ? occupies the centre of the house, and is also the
focus of the visitor's gaze. As Ungers writes, entertainment in this
house consists in looking. But between this gaze and its object ? the
body ? is a screen of glass and water, which renders the body in?
accessible. The swimming pool is lit from above, by a skylight, so
that inside it the windows would appear as reflective surfaces,
impeding the swimmer's view of the visitors standing in the pas?
sages. This view is the opposite of the panoptic view of a theatre
box, corresponding, instead, to that of a peep-hole, where subject
10. Moller house. View from the dining room into the music room and and object cannot simply exchange places.22
vice versa. In the centre of the threshold are steps that can be let down. The mise-en-scene in the Josephine Baker house recalls Christian

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Metz's description of the mechanism of voyeurism in cinema:

It is even essential. . . that the actor should behave as though he were not
seen (and therefore as though he did not see his voyeur), that he should go
about his ordinary business and pursue his existence as foreseen by the
fiction of the film, that he should carry on with his antics in a closed room,
taking the utmost care not to notice that a glass rectangle has been set into
one of the walls, and that he lives in a kind of aquarium.23

But the architecture of this house is more complicated. The swim?

mer might also see the reflection, framed by the window, of her
own slippery body superimposed on the eyes of the shadowy figure
of the spectator, whose lower body is obscured by the frame. Thus
she sees herself being looked at by another: a narcissistic gaze
superimposed on a voyeuristic gaze. This erotic complex of looks
in which she is suspended is inscribed in each of the four windows
opening on to the swimming pool. Each, even if there is no one
looking through it, constitutes, from both sides, a gaze.
The split between sight and the other physical senses which is
found in Loos interiors is explicit in his definition of architecture.
In 'The Principle of Cladding' he writes: 'the artist, the architect,
first senses the effect \authorfs emphasis] that he intends to realize
and sees the rooms he wants to create in his mind's eye. He senses
the effect that he wishes to exert upon the spectator {author's em?
phasis']: . . . homeyness if a residence.'24 Loos conceives of the
interior as space before the analytical distancing which language
entails. It is pre-Oedipal space, space as we feel it, and we feel it as
we might a fabric, with eyes averted, as if the sight of it would be
an obstacle to the sensation.
Loos seems to have reversed the Cartesian schism between the per?
ceptual and the conceptual. Where Descartes deprived the body of its
status as the seat of valid and transmissible knowledge (Tn sensation,
in the experience that derives from it, harbours error'),25 Loos priv?
ileges the bodily experience of space over its mental construction: the
architect first senses the space, then he visualizes it.
For Loos, architecture is a form of covering, but it is not the walls
that are covered. Structure plays a secondary role, and its primary
function is to hold the covering in place:

The architect's general task is to provide a warm and livable space. Carpets
are warm and livable. He decides for this reason to spread out one carpet on
the floor and to hang up four to form the four walls. But you cannot build a
house out of carpets. Both the carpet on the floor and the tapestry on the wall
require a structural frame to hold them in the correct place. To invent this
frame is the architect's second task.26

The spaces in Loos's interiors cover the occupants as clothes cover

the body (each occasion has its appropriate 'fit') (Fig. 12). Jose Quet
glas has written: 'Would the same pressure on the body be acceptable
in a raincoat as in a gown, in jodhpurs or in pyjama pants? ... All
the architecture of Loos can be explained as the envelope of a body.'
From Lina Loos's bedroom (this 'bag of fur and cloth') to Josephine
Baker's swimming pool ('this transparent bowl of water') the
interiors always contain a 'warm bag in which to wrap oneself. It is
an 'architecture of pleasure', an 'architecture of the womb'.27
But space in Loos's architecture is not just felt. It is significant, in
the quotation above, that Loos refers to the inhabitant as a spectator,
for his definition of architecture is really a definition of theatrical
architecture. The 'clothes' have become so detached from the body
that they require structural support independent of it. They become
a 'stage set'. The inhabitant is both 'covered' by the space and 'de?
tached' from it. The tension between the sensation of comfort and
comfort as control disrupts the role of the house as a traditional form
of representation. More precisely, the traditional system of repre?
sentation, within which the building is but one of many overlapping
mechanisms, is dislocated. 12. Adolf Loos flat. Lina Loos 's bedroom.

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 The status of the architectural drawing, for example, is radically There is, nevertheless, a certain consistency in photographs of
transformed. In architecture Loos writes that 'the mark of a Loos interiors, which seems to suggest that he had some involve?
building which is truly established is that it remains ineffective in ment in their production. The presence of certain objects, such as
two dimensions. '28 By 'ineffective' he means that the drawing can? the Egyptian stool, in nearly every interior view has been noted by
not convey the 'sensation' of space, as this involves not only sight Frampton. Loos also seems to have adjusted the photographs so as
but also the other physical senses.29 Loos invented the Raumplan to represent better his own idea of the house. The archives containing
as a means of conceptualizing space as it is felt, but, revealingly, he the photographs used to illustrate Kulka's book reveal a few of these
left no theoretical definition of it. As Kulka noted, he 'will make tricks: the view through the 'horizontal window' in a photograph of
many changes during construction. He will walk through the space the Khuner villa (near Payerbach, 1930) is a photomontage
and say: "I do not like the height of this ceiling, change it!" The (Fig. 13),33 as is the violin in the cupboard of the music room of the
idea of the Raumplan made it difficult to finish a scheme before Moller house. A storey was added to the photograph of the street
construction allowed the visualization of the space as it was.' But fa9ade of the Tristan Tzara house (Paris, 1926-7), so as to make it
Loos was not simply setting sensual experience against abstraction; more like the original project, and numerous 'distracting' domestic
he was dealing with the untranslatability of languages. In 'Architec? objects (lamps, rugs, plants) were erased throughout. These inter?
ture' he writes: ventions suggest that the images were carefully controlled, that the
photographs of Loos's buildings cannot simply be considered as a
Every work of art possesses such strong internal laws that it can only
form of representation subordinate to the building itself.
appear in its own form.... If I could erase the most powerful architectural
phenomenon, the Palazzo Pitti, from the memory of my contemporaries For example, Loos often frames a spatial volume, as in the bed?
and then have it drawn by the best draughtsman to enter in a competition room of the Khuner villa or the fireplace nook of his own apartment.
scheme, the jury will throw me into a mad house.30 This has the effect of flattening the space seen through the frame,
making it seem more like a photograph. As with the device of ob?
Because a drawing cannot convey the tension between sight and the
scuring the difference between openings and mirrors, this optical
other senses, it cannot adequately 'translate' a building. For Loos
effect is enhanced, if not produced, by the photographs themselves,
the architect's drawing was a regrettable consequence of the which are taken only from the precise point where the effect
division of labour, and it could never be more than a mere technical
occurs.34 Loos's critique of the photographic representation of
statement, 'the attempt [by the architect] to make himself under? architecture should not be mistaken for a nostalgia for the 'complete'
stood by the craftsman carrying out the work'.31
object. What he achieves in this play with reflective surfaces and
Loos's critique of the photography of architecture and its dissem?
framing devices is a critique of classical representation. Such fram?
ination through architectural journals was based on the same prin?
ing devices undermine the referential status of the photographic
ciple, that it is impossible to represent a spatial effect or a sensation:
image and its claim of transparently representing reality. The
It is my greatest pride that the interiors which I have created are totally in photographs draw the viewer's attention to the artifice involved in
effective in photographs. I am proud of the fact that the inhabitants of my the photographic process. Like drawings, they are not represent?
spaces do not recognise their own apartments in the photographs, just as ations in the traditional sense; they literally construct their object.
the owner of a Monet painting would not recognise it at Kastan's. I have to Loos's critique of traditional notions of architectural represent?
forego the honour of being published in the various architectural mag? ation is bound up with the phenomenon of an emergent metropolitan
azines. I have been denied the satisfaction of my vanity.32 [author's
culture. He recognized social institutions as systems of represent?
emphasis]
ation, and his attacks on the family, Viennese society, professional
The inhabitants of a house perceive it as an environment, not as an organizations and the state, launched in Das Andere, were implicit
object, whereas a photograph of a house published in an architec? in his buildings, for he also recognized that architecture in all its
tural journal requires a different kind of attention, which presup? possible manifestations ? drawing, photograph, text or building ?
poses a certain distance and is therefore closer to the contemplation is, after all, a practice of representation.
of a work of art in a museum. Loos interiors are experienced as a The subject of Loos's architecture is the citizen of the metropolis,
frame for action rather than as an object in a frame. immersed in its abstract relationships and striving to assert his in?
dependence and individuality in the face of the levelling power of
society. This battle, according to Georg Simme], is the modern
equivalent of primitive man's struggle with nature, clothing is one
of the battlefields, and fashion is one of its strategies.35 He writes:
'The commonplace is good form in society. . . . It is bad taste to
make one's self conspicuous through some individual, singular
expression. . . . Obedience to the standards of the general public in
all externals [is] the conscious and desired means of reserving
their personal feelings and their taste.'36 In other words, fashion is
a mask which protects the intimacy of the metropolitan being.
Loos writes about fashion in precisely such terms: 'We have be?
come more refined, more subtle. Primitive men had to differentiate
themselves by various colours, modern man needs his clothes as a
mask. His individuality is so strong that it can no longer be ex?
pressed in terms of items of clothing. . . . His own inventions are
concentrated on other things.'37 Fashion and etiquette, in Western
culture, constitute the language of behaviour, a language that does
not convey feelings but acts as a form of protection ? a mask. As
13. Khuner villa, near Payerbach, Austria, 1930. The 'view' through Loos writes, 'How should one dress? Modern. One is modernly
the window is a photomontage. dressed when one stands out the least.'

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 Significantly, Loos writes about the exterior of the house in the
same terms that he writes about fashion:

When I was finally given the task of building a house, I said to myself: in
its external appearance, a house can only have changed as much as a dinner
jacket. Not a lot therefore.... I had to become significantly simpler. I had
to substitute the golden buttons with black ones. The house has to look
inconspicuous.38

The house does not have to tell anything to the exterior; instead, all its rich?
ness must be manifest in the interior.39

Loos seems to establish a radical difference between interior and

exterior, which reflects the split between the private life and the
social life of the metropolitan being: outside, the realm of exchange,
money and masks; inside, the realm of the inalienable, the non
exchangeable, and the unspeakable. Moreover, this split between
inside and outside, between senses and sight, is gender-loaded. The
exterior of the house, Loos writes, should resemble a dinner jacket,
a male mask, as the unified self, protected by a seamless fa9ade, is
masculine. The interior is the scene of sexuality and of reproduc?
tion, all the things that would divide the subject in the outside
world. However, this dogmatic division in Loos's writings between
14. Rufer house. Elevations.
inside and outside is undermined by his architecture.
The suggestion that the exterior is merely a mask which clads
some pre-existing interior is misleading, for the interior and ex? icity and that of social exchange, of economy, the interior of the
terior are constructed simultaneously. When he was designing the shop exists half-way between the private universe of the interior and
Rufer house, for example, Loos used a dismountable model that the outside world. Goldman & Salatsch provided its clients with
would allow the internal and external distributions to be worked out underwear and external accessories such as ties, hats and walking
simultaneously. The interior is not simply the space which is en? sticks ? that is, with the most intimate garments, as well as the
closed by the fa9ades. A multiplicity of boundaries is established, objects that support (literally and symbolically) the body as a figure
and the tension between inside and outside resides in the walls that (the body's props, its prostheses). In this store the most intimate
divide them, its status disturbed by Loos's displacement of tra? garments are being exhibited and sold; they have abandoned the
ditional forms of representation. To address the interior is to ad? sphere of domesticity for the sphere of exchange. Conversely, the
dress the splitting of the wall. objects that most obviously represent the site of exchange, the mask
Take, for instance, the displacement of drawing conventions in that safeguards the coherence of the human figure in the public
Loos's four pencil drawings of the elevation of the Rufer house realm, have entered the interior.
(Fig. 14). Each one shows not only the outlines of the fa9ade but A photograph published in Das Interieur in 1901 (Fig. 15) shows
also, in dotted lines, the horizontal and vertical divisions of the a space clad with tall rectangular mirrors set in dark frames. Some
interior, the position of the rooms, the thickness of the floors and of the mirrors are fixed, others are cupboard-doors, yet others co?
the walls, while the windows are represented as black squares, with incide with openings into other spaces. There are two male figures,
no frame. These are drawings which depict neither the inside nor one a client emerging from the intimate atmosphere of the fitting
the outside, but the membrane between them: between the repre? room, the other an accountant who has entered from the exterior
sentation of habitation and the mask is the wall. Loos's subject in? world of finance. They occupy the same wall, but the nature of that
habits this wall, creating a sense of tension at the limit. occupation is unclear. One of them seems to be standing at the
This is not simply a metaphor. In every Loos house there is a threshold of an opening, his image reflected on the mirror-door,
point of maximum tension, and it always coincides with a threshold perhaps again in the cupboard door to the right. Even more enig?
or boundary. In the Moller house it is the raised alcove protruding matic is the other figure, for only the upper part of the body is vis?
from the street fa9ade, where the occupant is ensconced in the ible, behind bars, as if confined within a cage. The plan of the shop
security of the interior yet detached from it. The subject of Loos's (which no longer exists) has been reconstructed, but it is still impos?
houses is a stranger, an intruder in his own space. In Josephine sible to establish the actual positions of these figures within the
Baker's house, the wall of the swimming pool is punctured by win? space. One of them seems to be standing beside the image of his
dows. It has been pulled apart, leaving a narrow passage surround? back ? or is it the other way around? The depth of his body, its
ing the pool, and splitting each of the windows into an internal material presence, has been erased. Other reflections appear
window and an external window. The visitor literally inhabits this throughout the space, without any body to ground them. This
wall, which enables him to look both inside, at the pool, and out? dissolution of the figures into the wall surfaces questions not only
side, at the city, but he is neither inside nor outside the house. In the their position but also that of the person viewing the photograph.
dining room of the Steiner house, the gaze directed towards the win? Furthermore, the illusion of Loos as a man in control of his own
dow is folded back by the mirror beneath it, transforming the work, an undivided subject (an illusion I myself have fostered in this
interior into an exterior view, or scene. The subject has been dis? article) is also rendered suspect. In fact, he is constructed,
located: unable to occupy the inside of the house securely, it can controlled, and fractured by his own work. The idea of the Raum
only occupy the insecure margin between window and mirror. plan, for example: Loos constructs a space (without having
This tampering with limits is intensified in Loos's Goldman & completed the working drawings), then allows himself to be manipu?
Salatsch menswear store in Vienna of 1898. Occupying the inter? lated by this construction. Like the occupants of his houses, he is
section between body and language, between the space of dornest both inside and outside the object. He is not simply an author; the

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 He then institutes a regime of analytical categories ('the architectural
introversion', 'the revival of dichromatism', 'the plastic arrange?
ment') which he uses nowhere else in the book. And he concludes:

The water flooded with light, the refreshing swim, the voyeuristic pleasure
of underwater exploration ? these are the carefully balanced ingredients of
this gay architecture. But what matters more is that the invitation to the
spectacular suggested by the theme of the house for a cabaret star is handled
by Loos with discretion and intellectual detachment, more as a poetic game,
involving the mnemonic pursuit of quotations and allusions to the Roman
spirit, than as a vulgar surrender to the taste of Hollywood, [author's
emphasis]
The insistence on detachment, on re-establishing the distance be?
tween critic and object of criticism, architect and building, subject
and object, is of course indicative of the obvious fact that M?nz and
Gravagnuolo have failed to separate themselves from the object. The
image of Josephine Baker offers pleasure, but it also represents the
threat of castration posed by the 'other': the image of woman in
water ? liquid, elusive, unable to be controlled or pinned down. One
way of dealing with this threat is fetishization.
The Josephine Baker house represents a shift in the status of the
female body. The theatre box of the domestic interiors places the
woman's body against the light. She appears as a silhouette, mysteri?
ous and desirable, but the backlighting also draws attention to her as
a physical volume, a bodily presence within the house, with its own
interior. She controls the interior, yet she is trapped within it. In the
Baker house, the female body is produced as spectacle, the object of
an erotic gaze, an erotic system of looks. The exterior of the house
cannot be read as a mask designed to conceal its interior; it is a tat?
tooed surface which neither conceals nor reveals. This fetishization
75. Showroom, Goldman & Salatsch menswear shop, Vienna, 1898. of the surface is repeated in the 'interior'. In the passages, the visitors
consume Baker's body as a surface adhering to the windows. Like
the body, the house is all surface; it does not simply have an interior.
object has as much authority over him as he has over the object.40
This paper was first given at the SOM conference 'Architectural Theory', held in
The critic is no exception to this phenomenon. Incapable of detach?
Chicago in September 1988. A revised version was given at the AA in June 1989. The
ment from the object, the critic simultaneously produces a new final version was prepared under a fellowship at the Chicago Institute of Architecture
object and is produced by it. Criticism that presents itself as a new and Urbanism.
interpretation of an existing object is in fact constructing a com?
pletely new object. The Loos of the 1960s, the austere pioneer of Notes
the modern movement, was replaced in the 1970s by another Loos, 1. Walter Benjamin, * Paris, Capital of the Nineteenth Century', Reflections,
all sensuality, and in the 1980s by Loos the classicist. Each era translated by Edmund Jephcott (New York, 1986), pp. 155-6.
creates a new Loos. On the other hand, there are the readings that 2. 'Loos m'affirmait un jour: "Un homme cultive ne regarde pas par la fenetre;
claim to be purely objective inventories, the standard monographs sa fenetre est en verre depoli; eile n'est la que pour donner de la lumiere, non

on Loos ? M?nz and K?nstler in the 1960s and Gravagnuolo in the pour laisser passer le regard." ' Le Corbusier, Urbanisme (Paris, 1925),
p. 174. In Frederick Etchells's translation of 1929, published under the title The
1980s, but they are thrown off balance by the very object of their
City of To-morrow and its Planning, the sentence reads thus: 4 A friend once
control. Nowhere is this alienation more evident than in their
said to me: "No intelligent man ever looks out of his window; his window is
interpretations of the house for Josephine Baker. made of ground glass; its only function is to let in light, not to look out of."'
M?nz, otherwise a wholly circumspect writer, begins his appraisal (pp. 185-6). Was Loos a nobody for Etchells, or is this just another example
of this house with the exclamation 'Africa: that is the image conjured of the kind of misunderstanding that led to the mistranslation of the title of the
up more or less firmly by a contemplation of the model', but he then book? Perhaps it was Le Corbusier himself who decided to erase Loos's name.
Of a different order, but no less symptomatic, is the mistranslation of iaisser
confesses not to know why he invoked this image.41 In his attempt to
passer le regard' (to let the gaze pass through) as 'to look out of, as if to resist
analyse the formal characteristics of the project, all he can manage is
the idea that the gaze might take on a life of its own.
the opinion that 'they look strange and exotic'. What is most striking 3. The perception of space is produced by its representations; in this sense, built
in this passage is the uncertainty as to whether M?nz is referring to space has no more authority than do drawings, photographs or descriptions.
the model of the house or to Josephine Baker herself. He seems 4. Ludwig M?nz and Gustav K?nstler, Der Architekt Adolf Loos (Vienna and
unable either to detach himself from this project or to enter into it. Munich, 1964), pp. 130-31. English translation: Adolf Loos: Pioneer of
Like M?nz, Gravagnuolo finds himself writing things without Modern Architecture (London, 1966), p. 148: 'We may call to mind an observ?
ation by Adolf Loos, handed down to us by Heinrich Kulka, that the smallness
knowing why, reprimands himself, then tries to regain control:
of a theatre box would be unbearable if one could not look out into the large
First there is the charm of this gay architecture. It is not just the dichromat space beyond; hence it was possible to save space, even in the design of small
ism of the fa9ades but ? as we shaU see ? the spectacular nature of the houses, by linking a high main room with a low annexe.'
internal articulation that determines its refined and seductive character. 5. Georges Teyssot has noted that 'the Bergsonian ideas of the room as a refuge
Rather than abandon oneself to the pleasure of suggestions, it is necessary to from the world are meant to be conceived as the "juxtaposition" between claus?
take this 'toy' to pieces with analytical detachment if one wishes to under? trophobia and agoraphobia', a dialectic which is already found in Rilke. G.
stand the mechanism of composition.42 [author's emphasis] Teyssot, 'The Disease of the Domicile', Assemblage 6, 1988, p. 95.

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 6. 'Under Louis-Philippe the private citizen enters the stage of history. . . . For 22. In relation to the model of the peepshow and the structure of voyeurism, see
the private person, living space becomes, for the first time, antithetical to the Victor Burgin's project Zoo. Lisa Tickner, 'Sexuality and/in Representation:
place of work. The former is constituted by the interior; the office is its com? Five British Artists', in Difference: On Representation and Sexuality, edited
plement. The private person who squares his account with reality in his office by Kate Linker (New York, 1984).
demands that the interior be maintained in his illusions. This need is all the 23. Christian Metz, 'A Note on Two Kinds of Voyeurism', in The Imaginary Sig
more pressing since he has no intention of extending his commercial consider? nifier (Bloomington, 1977), p. 96.
ations into social ones. In shaping his private environment he represses both. 24. Loos, 'The Principle of Cladding' (1898), in Spoken into the Void, op cit. p. 66.
From this spring the phantasmagorias of the interior. For the private indi? 25. Franco Rella, Miti e figure del moderno (Parma, 1981), p. 13 and note 1.
vidual the private environment represents the universe. In it he gathers remote Rene Descartes, Correspondance avec Arnould et Morus, edited by G. Lewis
places and the past. His drawing room is a box in the World theater.' Benjamin, (Paris, 1933): letter to Hyperaspistes, August 1641.
'Paris, Capital of the Nineteenth Century', Reflections, op. cit. pp. 154-6. 26. Loos, 'The Principle of Cladding', op. cit. p. 66.
7. This calls to mind Freud's paper 'A Child is Being Beaten' (1919), where, as 27. Jose Quetglas, 'Lo Placentero', Carrerde la Ciutatno. 9-10, special issue on
Victor B?rgin has written, 'the subject is positioned in the audience and on Loos, January 1980, p. 2.
stage ? where it is both aggressor and aggressed.' Victor B?rgin, 'Geometry 28. Loos, 'Architecture' (1910), translated by Wilfried Wang, in The Architec?
and Abjection', AA Files 15,1987, p. 38. The mise-en-scene of Loos's interiors ture of Adolf Loos (London, 1985), p. 106.
appears to coincide with that of Freud's unconscious. Freud, 'A Child is Being 29. See, in this connection, Loos's use of the word 'effect' in other passages, for
Beaten', Standard Edition of the Complete Psychological Works of Sigmund example in the fragment of 'The Principle of Cladding' quoted earlier in this
Freud, vol. XVII, pp. 175-204. In relation to Freud's paper, see also: Jac? article (see my note 24).
queline Rose, Sexuality in the Field of Vision (London, 1986), pp. 209-10. 30. Loos, 'Architecture' (1910), op. cit. pp. 105, 106.
8. M?nz and K?nstler, Adolf Loos, op. cit. p. 36. 31. Loos, 'Ornament und Erziehung' (1924), Trotzdem (Innsbruck, 1931).
9. See my note 6. There are no social spaces in the Benjamin interior. He writes: 32. Loos, 'Architecture' (1910), op. cit.
'In shaping his private environment he [the private person] represses both 33. This window, the only 'picture' window to appear in a Loos building, points
[commercial and social considerations].' Benjamin's interior is established to the difference in his work between architecture in the context of the city and
in opposition to the office. But, as Laura Mulvey has noted, 'the workplace that of the countryside (the Khuner villa is a country house). This difference
is no threat to the home. The two maintain each other in a safe, mutually is significant, not only in terms of architectural language, as it is often discussed
dependent polarisation. The threat comes from elsewhere, ... the city.' (Gravagnuolo, for example, talks of the differences between the 'whitewashed
Mulvey, 'Melodrama Inside and Outside the Home' (1986), Visual and Other masterpieces' ? the Moller and M?ller houses ? and the Khuner villa, 'so ver?
Pleasures (London, 1989), p. 70. nacular, so anachronistically alpine, so rustic' ? see Benedetto Gravagnuolo,
10. In a criticism of Benjamin's account of the bourgeois interior, Mulvey writes: Adolf Loos (New York, 1982)), but in terms of the way the house relates to the
'Benjamin does not mention the fact that the private sphere, the domestic, is exterior world, the construction of its inside and outside.
an essential adjunct to the bourgeois marriage and is thus associated with 34. Looking again at the photograph of the dining room of Moller house, Fig. 10,
woman, not simply as female, but as wife and mother. It is the mother who the illusion that the scene is virtual, that the actual view of the dining room is
guarantees the privacy of the home by maintaining its respectability, as essen? a mirror image of the space from which the view is taken ? the music room
tial a defence against incursion or curiosity as the encompassing walls of the (thus collapsing both spaces into each other) ? is produced not only by the
home itself.' Mulvey, 'Melodrama Inside and Outside the Home', op. cit. way the space is framed by the opening, but also by the frame of the photo?
11. M?nz and K?nstler, Adolf Loos, op. cit. p. 149. graph itself, where the threshold is made to coincide exactly with the sides of
12. Upon reading an earlier version of this manuscript, Jane Weinstock pointed the back wall, making the dining room into a picture inside a picture.
out that this silhouette can be understood as a screened woman, a veiled 35. 'The deepest conflict of modern man is not any longer in the ancient battle with
woman, and therefore as the traditional object of desire. nature, but in the one that the individual must fight to affirm the independence
13. In response to an earlier version of this paper, Silvia Kolbowski pointed out and peculiarity of his existence against the immense power of society, in his re
that the woman in the raised sitting-area of the Moller house could also be sistence to being levelled, swallowed up in the social-technological mechan?
seen from behind, through the window to the street, and therefore she is also ism. ' Georg Simmel, 'Die Grosstadt und das Geistleben' (1903). English trans?
vulnerable in her moment of control. lation: 'The Metropolis and Mental Life', in George Simmel: On Individuality
14. Jacques Lacan, The Seminar of Jacques Lacan: Book I, Freud's Papers on and Social Forms, edited by Donald Levine (Chicago, 1971), pp. 324-39.
Technique 1953-1954, edited by Jacques-Alain Miller, translated by John 36. Georg Simmel, 'Fashion' (1904), ibid.
Forrester (Cambridge, 1988), p. 215. In this passage Lacan is referring to 37. Loos, 'Ornament and Crime' (1908), translated by Wilfried Wang, in The
Sartre's Being and Nothingness. Architecture of Adolf Loos, op. cit. p. 103.
15. There is an instance of such personification of furniture in one of Loos's most 38. Loos, 'Architecture', op. cit. p. 107.
autobiographical texts, 'Interiors in the Rotonda' (1898), where he writes: 39. Loos, 'Heimat Kunst' (1914), in Trotzdem (essays 1900-1930) (Innsbruck,
'Every piece of furniture, every thing, every object had a story to tell, a 1931).
family history.' Spoken Into the Void: Collected Essays 1897-1900, 40. One of the ways in which the myth of Loos as an author has been sustained is
translated by Jane O. Newman and John H. Smith (Cambridge and London, the privileging of his writings over other forms of representation. These are
1982), p. 24. used to legitimize observations made about his buildings. In demonstrating
16. This photograph was published only recently. Kulka's monograph (a work in the way in which these systems of representations have been displaced, I have
which Loos was involved) presents exactly the same view, the same photo? also treated Loos's words as a stable authority. This practice is problematic
graph, but without a human figure. The strange opening in the wall pulls the at many levels. Critics use words. By privileging words, they privilege them?
viewer towards the void, towards the missing actor (a tension which the photo? selves. They maintain themselves as authors (authorities). As this convention
grapher no doubt felt the need to conceal). This tension constructs a subject, as is dependent on the classical system of representation, this paper remains in
it does in the built-in sofa of the raised area of the Moller house, or the window complicity with the system that it claims to criticize. It is therefore necessary
of the Zimmer der Dame overlooking the drawing room of the M?ller house. to reinterpret all of this material.
17. Loos, Das Andere, no. 1, 1903, p. 9. 41. M?nz and K?nstler, Adolf Loos, op. cit. p. 195.
18. Kenneth Frampton, unpublished lecture, Columbia University, autumn 1986. 42. Gravagnuolo, Adolf Loos, op. cit. p. 191.
19. It should also be noted that this window is an exterior window, as opposed to
the other window, which opens on to a threshold space.
20. The reflective surface in the rear of the dining room of the Moller house (half?
way between an opaque window and a mirror) and the window in the rear of Acknowledgements
the music room 'mirror' each other, not only in their locations and their pro? Figs. 1,2,3,4 (right), 5 (left), 6 (left), 8, 9, 10, 11 (top), 14: Graphische
portions, but even in the way the plants are disposed in two tiers. All of this Sammlung Albertina, Vienna; figs. 4 (left), 6 (right), 11 (below): from L. M?nz
produces the illusion, in the photograph, that the threshold between these two and G. K?nstler, Adolf Loos (1966); fig. 5 (right): from M. Risselada,
spaces is virtual ? impassable, impenetrable. Raumplan versus Plan Libre (1988); figs. 7, 12: from B. Rukschcio and
21. Letter from Kurt Ungers to Ludwig M?nz, quoted in M?nz and K?nstler, R. Schachel, Adolf Loos (1982); fig. 13: from H. Kulka, Adolf Loos (1979);
Adolf Loos, op. cit. p. 195. fig. 14: ?sterreichisches Museum f?r Angewandte Kunst, Vienna.

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