SECOND SEMESTER SEGA HANDBOOK

PUBLIC SPEAKING

SATURDAY ENGLISH GATHERING

MUHAMMADIYAH UNIVERSITY OF SURAKARTA
2021
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 PREFACE

Second Semester SEGA Handbook is a guide book for SEGA’s instructor and all of the
participant. This handbook contains rich source where several articles and handout compiled
into this handbook with some modification and simplification to make them easier for the
students to understand. The aim of this handbook is to serve as a guide for instructors in
teaching and explaining material to participants. Moreover, this handbook also provides
clear and concise material for English Department students as SEGA’s participant to make it
easier for them to understand and explore the material.

Second Semester SEGA Handbook consists of 4 topics. Each topic in this handbook discusses
speaking material where it consists of explanations and examples to support the students in
order to learn the material. It is expected that at the end of the SEGA’s meeting the students
can enhance their knowledge and also improve their English, especially in speaking skills.

Last but not least, thanks to all people who contributed in this handbook, Candra Septiawan
and Nariza Ayu for compile the article, Apreliani and Tasyarinda for editing, Melani
Astikasari for designing, and Prasasti Sekar for publishing the handbook. This handbook is
dedicated to all SEGA’s participants. We hope this handbook is useful for all of us.

March 2021

SEGA’s Managerial

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 Contents

PREFACE ............................................................................... ii
I. Advertising/ Promoting Product / Service ............................ 1
II. Academic Speech ................................................................ 4
III. Broadcasting (Reporter) ..................................................... 8
IV. Master Of Ceremony ....................................................... 13
REFERENCES ...................................................................... 18
I. ADVERTISING/ PROMOTING PRODUCT / SERVICE
(OPTIONS: SKINCARE, FOOD, BEVERAGE, BOOK, HOUSEHOLD
SUPPLIES, ETC.)
A. Definition
Advertising is a mean of communication with the users of a product or
service. Advertisements are messages paid for by those who send them and are
intended to inform or influence people who receive them, as defined by the
Advertising Association of the UK. Advertising is always present, though
people may not be aware of it. In today's world, advertising uses every possible
media to get its message through. It does this via television, print (newspapers,
magazines, journals etc), radio, press, internet, direct selling, hoardings,
mailers, contests, sponsorships, posters, clothes, events, colours, sounds,
visuals and even people (endorsements).
The advertising industry is made of companies that advertise agencies
that create the advertisements, media that carries the ads, and a host of people
like copy editors, visualizes, brand managers, researchers, creative heads and
designers who take it the last mile to the customer or receiver. A company that
needs to advertise itself and/or its products hires an advertising agency. The
company briefs the agency on the brand, its imagery, the ideals and values
behind it, the target segments and so on. The agencies convert the ideas and
concepts to create the visuals, text, layouts and themes to communicate with
the user. After approval from the client, the ads go on air, as per the bookings
done by the agency's media buying unit.
B. Function
The function of the advertisement:
▪ Giving information = Advertisement certainly provides information to
consumers about anything about the product/service to be sold.
▪ To influence or to persuade = An Advertisement serves to persuade or
influence someone to buy goods or services contained in the
Advertisement. Of course, by using interesting and creative words to
make people want to buy it.
▪ To give the impression = By introducing our products to other people,
people will have their own impression of the advertisements that we
post, for example, the advertisements are interesting, funny, easy to
remember, and even carried over to everyday life.
▪ Communication tool = Advertisement can be a good communication
tool between sellers and buyers indirectly. So when a prospective buyer
sees the advertisement for a product and feels interested, he will be more
likely to buy the product from the seller.

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C. How to promote a product
1. Review your product/service objectively
Even though when selling products you must provide the best
reviews, but you still have to be objective. It will increase customer trust.
Provide an interesting and convincing review to increase customer
attractiveness.
2. Master the nuances of voice tone.
Like body language, voice ton, your voice pitch, volume, speed, and
even your word choice affects how the words you’re actually saying are
interpreted. And if you’re in inside sales, the only thing you have to
make an impression on is your voice.
3. Speak in specifics.
Great communicators are not persuasive because they speak in
dramatic, sweeping rhetoric. They’re able to convince people because
they can point to specific examples or anecdotes that support the point
they’re trying to make and in the case of salespeople because they can
demonstrate exactly how a product or feature will help their buyer.Be as
specific as you can. And if you can throw in a catchy sound bite or two,
by all means, do it.
4. Be a subject matter expert.
Of course, you can’t be specific if you don’t have any idea what
you’re talking about. If you sell to a specific industry, you should know
those industries’ concerns, behaviours, and buying patterns down pat. If
you sell to multiple industries, know your value prop as it relates to each
cold and use customer references as a backup. Prospects will never trust
you if it doesn’t seem like you really understand your (or their) business,
so become an expert in your relevant field.
5. Always be honest.
Just because you're assuming good intent doesn't mean your prospect
will, so always be upfront about the questions you can answer, the
questions you can't, and the questions with answers your prospect might
not necessarily like. Your prospects won't be forthright about their goals
and areas for improvement unless they trust you. That means always
being upfront when you don't know something so they believe what
you're saying when you do know the answer.
6. Identify and stick to your buyer personas

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 A clearly defined buyer persona is crucial to an effective promoting
process. And a sales rep who sticks to that persona is effective in
generating sales. Otherwise, a salesperson might fall back on spray-and-
pray tactics that result in inefficient prospecting.

Additional: https://youtu.be/XcPiSo_84Nk

D. Example
• https://youtu.be/nihk0pnnQxc
• https://youtu.be/rtcgKEIeRiE

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II. ACADEMIC SPEECH
(OPTIONS: GRADUATION SPEECH, RELIGIOUS SPEECH, ETC)
A. Definition
A speech is simply an official verbal presentation that is meant to achieve a
certain goal. The aim of making a speech or even writing one is to convince your
audience to buy into your idea or pay attention to your subject of discussion.
B. How to speech
There are several steps to create a great speech, as follow:
1. Research Your Audience
Whenever you do any type of writing you need to consider who you are
trying to reach with your writing. Speech writing is no different. In general, the
more you know about your target audience the more effective your speech will
be in reaching them.
Once you've defined your audience, you can gear your speech towards them.
To do this, ask yourself questions like:
• What does this audience need?
• What problem can I solve for them?
• Is there anything else I need to consider about my listeners?
2. Select a Topic
You can use a similar process to narrow the topic down at any time you need
to write a speech. Avoid the temptation of trying to cover too much information.
Most people are so overwhelmed by the sheer amount of new data they receive
each day that they can't keep up with it all. Your listeners are more likely to
remember your speech if it's tightly focused on one or two points.
3. Research Your Topic
After selecting the topic that you want to present, you need to observe and
research the materials.The situations may require that that you cover a topic that
you are less familiar with.
4. Write Your Speech
Once you've completed the steps above, you're ready to write your speech.
Here are some basic speech writing tips:
• Begin with an outline. To create a speech your audience will remember,
you've got to be organized. An outline is one of the best ways to organize
your thoughts. In general, each speech contains an opening, speech
content, and a closing.
- Opening: The opening of the speech text consists of several parts,
including the opening greeting, salute, and also gratitude.
- Speech content: The content of the speech is the most important part
of the speech, this is because the content of the speech contains the
essence of something that will be conveyed and also discussed.
- Closing speech: The closing of a speech is the end of a speech which
usually includes a brief conclusion of the material explained, an
apology to the listener and also a closing greeting.

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• Use a conversational tone. Write your speech the way you would normally
talk. Work in some small talk or humour, if appropriate.
• Use the speaker notes. Typically, speaker notes are not seen by the audience.
So, this is a good place to put reminders to yourself.
• Be specific. It's better to give examples or statistics to support a point than
it is to make a vague statement.
• Use short sentences. Likely, you're not going to give your speech word for
word anyway. Shorter sentences will be easier to remember.

C. Example (Graduation Speech)

D.
Opening:

Good morning President Itami, Dean Myoe and Dean Li, all faculties,
academic and supporting staff, friends, family, and all of you, graduates,
and the class of 2020.

At the dawn of crisis, we, the class of 2020, mourn for the losses of
the world due to Covid-19 which is still prevailing. Expecting the cursed
days will be over, and we gathered here to celebrate the success of the hard
work. However, I am honoured to get the chance of expressing my feelings
about my IUJ days before you all today as a representative of GSIR class of
2020 and deliver the valediction.

At the beginning of my speech, I want to share my feelings with my

fellows from the class of 2020 with a big round of applause.
Congratulations, we made our day. I don’t know what to say at this
valedictory moment as I am pleased as punch and am feeling a world of pain
in my heart. Dear friends, are you happy today? Obviously. It is the day that
we are waiting for. Finally, we can graduate from this school and become
proud alumni. But aren’t we sad too? The saddest part of the reality is that
we cannot walk in Shakura lane, cannot observe the beauty of mighty
Hakkaisan and cannot watch our beloved IUJ covered with snow from our
dorm. It is time to say “Sayonara”.

Speech content:

First of all, I would like to express my sincere gratitude to my

supervisor Prof. Robert F. Kane who has given continuous support till the
end so that I could submit my thesis on time. Dear friends, we are here today
after surviving many difficult courses from Prof. Lin, Prof. Kane, Prof
Cooray. Did I miss an obvious name here? Let me think………yes, I did!
Prof Jinnai. We survived these difficult courses for the last two years and
here we are. That means these courses made us strong and taught us how to
challenge ourselves. Now we are ready to take the real-life challenges. I
would like to extend our appreciation to the entire faculty of IUJ for being
our supervisors, lecturers and for passing your nurtured knowledge and

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experience to us. For your patience, understanding and precious guidance,
we are grateful forever. Thank you.

Apart from all, I want to convey my special thanks to OAA, OSS,

OGA, MLIC, dorm staffs, energy centre, Shukudo, school-shop, GSIR
Council and GSO-EC for taking care of our academic and non-academic
concerns; Again, I want to appreciate the contribution of those silent staffs
who keep our campus, dorms and kitchens clean. We really appreciate it.

Most importantly, I would like to show my gratitude to my family and

friends in Bangladesh who are not present here in person today. I am really
thankful to my parents for giving me strong inspiration, encouragement and
I feel their blessings in my every footstep. I have no words to express my
love for my wife’s contributions. And thank all of you, graduates and
friends, and especially, my Bangladesh community for being as my family
in Japan. We together sit here proud graduates today. My sincere thank also
goes to the Government of Japan, all scholarship agencies such as JICA,
IMF, ADB, AEON etc. and most importantly IUJ for giving us the privilege
to study here and achieve our goals today. I also ruminate the support of my
good office, Bangladesh Bank. Thank you.

Before coming to Japan, I have not experienced the colours of

cultures except South Asia. I was expecting Japan merely as another Asian
country having similar cultures. But I never could imagine what a whole
new world is waiting for me here. IUJ- “where the world gathers”. Yes, the
uniqueness of IUJ lies in this phrase. I have tasted the culture of more than
50 countries to the lees and explored the whole world in every nook and
corner of IUJ. Though we come here to study, the learning was not confined
to the classroom. Now after going back to my country, I can share my
experience of cosmopolitan friendship with the rest of the world. We will
remember the moments that we passed here together and our relationship
will be a lifetime achievement for us. We will definitely miss our friends
that we made here. Especially, I will miss my pingpong team. My friend
“Thai from Laos” will not send me a message that contains the only code
word “ping pong”. But Life goes on. I believe the friendship between us will
continue forever.

Closing:

Dear friends, we are graduating today from IUJ. Most of us might

have already passed half of our lives. Every moment in our life, we are
facing new challenges. But there is no graduation ceremony from the school
of life. In our success over the challenges, no one will applause like today.
So, let’s make our today’s achievement meaningful. Many people are in
pain and sufferings; fighting hunger, war, disease and racism. Many of them
will not ever be privileged like us to be here. Therefore, it is our
responsibility to support them in the way of our life. I believe, then the
knowledge we acquired here in IUJ will be fructuous and our life can
achieve a true meaning.

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 My friends, let’s begin our momentous journey. From the bottom of
my heart, I wish you all the very best for the future. Congratulations again
and thank you!

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III. BROADCASTING (REPORTER)
REPORTER
A. Definition
A reporter is a type of journalist who researches, writes and reports on
information in order to present using sources. This may entail
conducting interviews, information-gathering and/or writing articles.
Reporters may split their time between working in a newsroom, or from home,
and going out to witness events or interviewing people. Reporters may be
assigned a specific beat or area of coverage.
A reporter is one who writes news stories for a newspaper or to tell
people about news events on the television or radio. This is basically who a
reporter is. The newsroom in any media organization is basically made up of
reporters and editors. Reporters do a very important job in the newsroom. They
are responsible for researching, finding the news and writing it. Having done
all this, they give the finished content to the editors for review before printing
or broadcasting.
A good reporter is one who goes out and gets what he has been sent to
do. A good reporter knows how to find and dig out information no matter
where it is hidden. How to become a reporter
B. How to report an event
1. Collecting Information for the Report
• Figure out what to write about. News reports are about something that
is happening now or that just recently happened. Current issues,
events, crimes, and investigations are good subjects for news reports.
Other styles of journalism are better for things like profiles, advice
articles, and opinion pieces.
- Ask around for story ideas, especially government officials and
public relations representatives.
- Scan the news to see what is already happening. This could lead
to you finding other story ideas that are related.
- Search your city or county's website or directory for local events
that are coming up.
- Attend city council meetings to find out if there are any local
issues happening in your area.
- Sit in on trials at the courthouse and see if anything interesting
happens that you could report on.
• Go to the scene
- Write down everything you see and everything that takes place.
- Record and take notes of any speeches that occur at events. Make
sure to get the names of the speakers.
• Conduct interviews. Who you interview will depend on what you are
reporting on. You will want to get a broad range of quotes for your
report, so try to interview an array of people. Good people to

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 interview are event coordinators, lawyers, police, business owners,
volunteers, participants, and witnesses. If you need to find people to
schedule interviews with them, use the internet to find contact
information. You can also interview people directly at the scene,
depending on your news report topic.
- If the story is controversial or political, make sure to get both
sides of the issue.
- Prepare sample questions, but don't necessarily stick to them.
- Think of an interview as a conversation.
- Record the interview.
- Make sure to get the full names (spelt correctly) of anyone you
interviewed.
• Transcribe the interviews and speeches. When you are back at your
home or your office, transcribe the interviews and any speeches.
Listen to your recordings and type out everything (or at least the most
important parts) of the interviews and speeches. This will make
finding information for the report and any quotes easier. Make sure
you review your transcriptions to make sure they're accurate. You
don't want to misquote someone.
2. Writing the report
• Be Sure to Write for the Ear
Always read your script out loud in a conversational tone so you
can judge if an audience will be able to understand it. Unlike a
newspaper story, your broadcast audience only gets one chance to
understand your story.
Also, beware of words that sound alike but mean different things.
For instance, words like cite" might be confused with "site" or "sight"
and should be avoided. You may have noticed when listening to a
newscast that short sentences are easier to digest than long-winded
sentences. Just be sure to make your sentences sound lively and
interesting as opposed to flat and monotone.
• Avoid the Passive Voice
Passive voice writing jumbles up the usual sequence of subject,
verb, and object in active voice writing. This sounds like a lesson
from English class, but it really makes a critical difference in
broadcast news writing.
An active voice helps distinguish between verbs and subjects.
For example, an active sentence would be, "The burglar fired the
gun," as opposed to a passive sentence such as, "The gun was fired by
the burglar." You can see in the passive sentence that viewers have to
wait until the end of the line to know who did what.
• Use Present Tense Wherever Possible
TV news is timely as opposed to print news writing that relates
a bigger story, putting facts and information into context. In other

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 words, a 6 p.m. newscast must sound fresh and "of the moment." You
need to bring the viewer into the news piece as it's unfolding.
For example, let's look at a mayor's news conference that you
covered at 2 p.m. that afternoon to appear on the nightly news. You
might want to write, "Mayor Johnson held a news conference earlier
today."
However, if you shift the focus of the sentence to the subject of
the news conference, you end up putting the sentence in the present
tense. This gives it more immediacy and makes it sound less stale.
For example, "Mayor Johnson says he intends to slash local taxes by
20%. Johnson made the announcement at a news conference."
That example above works because it starts out in the present
tense and creates the hook, then shifts to past tense.

• Write Stories for People

It's easy to get mired in what your writing and forget who you're
writing for the people watching your newscast. Viewers need to feel
your stories are directed at them, or else they'll turn away. When
writing, it's a good idea to pretend that someone is sitting across from
you. Direct the story to them.
Let's say your local department of transportation announces
plans to overhaul several major thoroughfares in need of repair. Don't
just present the institutional information the DOT provided you with.
Transform the information into something of consequence for the
viewers at home.
For example, you can say, "Your drive to work or school will
soon be smoother, thanks to a big project by the DOT to fill in
potholes and uneven streets suffering from wear and tear." This way
you've telling viewers how an upcoming project will change their
lives—for the better.
• Befriend Action Verbs
In news writing, verbs are your best friend. Verbs are the part of
speech that adds life and verve to your stories.
For instance, instead of saying, "Residents are requesting
information." Say something like, "Residents want to know." That
slight change makes the information more compelling.
If you can, always avoid words like "is, are, was, and were." All
of these dilute the impact of the action. "
• Be Careful With Numbers
Numbers are hard to absorb, especially if there are a lot of them.
Try to make your point with a number or two, then move on.
"The company's profit was $10,470,000, then fell to $5,695,469
a year later," is just too much information. "The company's profit was
about 10 and-a-half million dollars, then fell to about half that the
following year." The last example gives the viewer information
without having to listen to every last digit.
• Sell the Story
In most cities, there may be only one or two local newspapers
but several TV stations all vying for an audience. That means a news

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 writer has to be a salesperson and sell the product as something
superior to the competition.
"When the school board said there wasn't any money for
classroom computers, we decided to dig for answers." A line like that
demonstrates that the news team is aggressive, and is taking action to
get to the truth. The viewer likes this story because he or she feels
someone is championing for them. It personalizes it and brings it
home even if a viewer doesn't have children.
If you can combat the perception that all newscasts are the same
by leading the segment with, "We have an NBC exclusive of Kim
Kardashian with the woman she got pardoned from prison," viewers
will flock to your TV station because you've set yourself apart.
• Move the Story Forward
A good TV news story ends by telling the audience what will happen
next.
"The school board will take a vote on whether to cut teachers'
pay at its next meeting a week from today" doesn't leave the audience
hanging and, it forces viewers to tune in next week.
If you wrap-up the segment with, "We will be at that meeting
and tell you the outcome of the vote," your viewers know your news
team is on top of the story.
• Different Parts of a Script
Let's look at five steps you can take to break down a TV News
script. A good example is Pope Benedict's retirement announcement
because it was a historic event no matter what religion you practice. If
the story looks at footage of people responding to the Pope's retirement
in St. Petersburg Square, you could write the script as follows:
- The first line informs the audience about the main point of the
story. If you only had one line to tell your story, it would be,
"Pilgrims began arriving at St. Peter’s Square on Monday,
February 11, following an announcement by Pope Benedict that
he's resigning at the end of the month."
- Provide a line or two of background information that adds
context to your first line. For example, "The 85-year-old
German-born pontiff said he is no longer strong enough to fulfil
the duties of his office, becoming the first pope since the Middle
Ages to take such a step."
- Next, go back to the pictures being broadcast and what's
happening in your story as the news of the Pope's retirement
spreads. You could say, "Thousands of people from all over
began arriving at St. Peter’s Square."
- Next, expand on the scene by saying, "People of all religions
prayed for the pope and wished him well.
- Last, wrap-up the story with concrete information. For example,
"The Vatican's spokesman said the pope would step down at 1900
GMT on February 28."

C. Example
• https://youtu.be/0s683ib1i5I

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• https://youtu.be/MlPD0dxDDQ

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IV. MASTER OF CEREMONY

A. Definition
A master of ceremonies abbreviated MC or emcee, is the official host of
a ceremony, staged event, conference, convention, or similar performance. The
master of ceremonies sometimes also refers to the protocol officer during an
official state function, especially in monarchies.

Today, the term is often used to connote a person who presents

performers, speaks to the audience, entertains people, and generally keeps an
event moving. This usage occurs in the entertainment industry, for example in
reference to television game show hosts, as well as in contemporary hip
hop and electronic dance music culture.

B. How to become a good master of ceremony

1. Preparing before the event
• Know your event
Knowing your event is important for all types of ceremonies,
whether it’s a wedding, graduation, bar mitzvah, celebrity roast, etc.
The type of event will dictate the type of atmosphere you, the MC, need
to create. Knowing what’s going on, what should be talked about and
what is coming next is the key to being a successful MC.
- Consider meeting with the people organizing the event, and going
over the planned structure and reviewing the itinerary of the event
in detail.
• Know your responsibilities
The MC is responsible for creating and sustaining the intended
atmosphere throughout the event. The intended atmosphere may vary
depending on the type of event, although most events that hire an MC
are looking to create a fun and energetic atmosphere. As MC, your
main responsibilities include:
- Keeping the event flowing and bridging between segments of the
event.
- Keeping the interest of the audience and make sure they’re having
fun.
- Helping the audience feel respected and engaging with them
during the event.
- Helping the speakers feel valued.
- Keeping the event on time.
- Keeping everyone updated on what is happening at the event.
• Know your role expectations
Being an MC means that you have a great sense of humour, you
can work with a crowd, and you’re a practised public speaker. This

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 means that you have to be prepared to improvise, so you can react
efficiently to whatever may arise.
• Do your research
Contact your key speakers to find out some background
information on them, and use that information to prepare your
introductions for the speakers. This background research will help you
construct introductions that sound more personal and genuine.
- Find out if there are any special audience members who should be
recognized during the event.
- Make sure you review everyone’s name and title so you know how
to say it on stage when the time comes to make their announcement.
• Stay organized
Create or review a given agenda for the event, and plan out, minute
by minute, the event schedule. Take into consideration the time it takes
to get on and off the stage, make introductions for guests, and speeches
or thank you from guest members.
- Consider making a rough script of what you’re going to say
throughout the night. This script is something that you can
memorize, have small note cards to keep yourself on the task or have
an outline projected throughout the event for you to follow.
- It may be helpful to tell the lead organizer of the event that, as MC,
you’re only going to answer to one person in charge. If any changes
need to be made to the program, the only way you are going to allow
that to happen is if the one person in charge approves the changes.
This will reduce mix-ups and miscommunication during the event,
and help the event run smoother.
2. During the event
• Remain calm
Being an MC is a lot of pressure. The event’s success is largely
contributed to how well the MC keeps things on track. While the
event’s proceedings can get hectic, it is important to remain calm
and focus on maintaining your MC persona. To keep your cool, try:
- Continuing on if you mess up. Stopping will only make your
mistake that much more obvious. Try to roll with the punches
and continue on from your mistake. If you do this successfully,
the audience will most likely forget your misstep.
- Finding a spot to look at while talking. Looking at the individual
audience members might make you more nervous while
speaking. Instead, try looking over the heads of the audience
members to reduce intimidating one on one eye contact.
- Slowing down with your words. Nothing shows you’re more
nervous as an MC than talking too quickly. Talking too quickly
can lead to mispronunciations and stuttering, which can affect

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 people understanding of you. Take your time, and pause slightly
in between sentences.
• Prepare the opening of the event
Introduce yourself and welcome the audience to the event.
Identify the specific, principal groups of your audience, and
welcome them individually. These welcomes don’t need to be long-
winded, but they do need to be authentic.
• Introduce the speakers
The MC has the key responsibility of introducing different
speakers that come up on stage, as well as other key people at the
event. The more pertinent a guest is, the more detailed and tailored
your introduction of them should be. Once you have made your
introduction for a speaker, lead the audience in applauding the
speaker until they reach the speaking.
• Bridge between segments
Connecting one segment to the next can be easier by using some
humour to bridge the two. Before the event starts, try to prepare
some talking bits like remarks, anecdotes, or jokes that can be used
in between segments. Also, comment on what just happened. Try
and find something funny or meaningful about the previous speaker
or performance, and transition from there onto the next speaker or
performance.
- If you find yourself in an awkward spot, try asking your
audience questions. Questions should be kept to a “yes” or “no”
answer, but by asking questions, you can keep your audience
engaged and focused, while reinforcing your command as MC.
• Be prepared for anything
As mentioned earlier, a great MC must always be on their toes.
Live events are notorious for having slight hiccups: a server might
spill a drink, the wrong music might play, or the scheduled speaker
might be on their way back from the bathroom. Keep control of the
event by being ready to smooth over any distractions or mishaps to
keep the mood light.
• Make sure the voice and speech are appropriate
- The technique of producing sound by paying attention to:
▪ Speed, the standard speed of sound must adapt to the
situation and conditions.
▪ Volume, in guiding an event, the resulting sound must be
unanimous.
▪ Tone, high and low voice, so that the audience does not feel
bored during the event.
▪ Timbre, expressive voice will very easily influence
listeners.

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 ▪ Power, the strength of the sound produced must match the
usage of the word.
▪ Breath, speak with the breath of the stomach, because the
sound produced is deeper, the power is stronger and feels
more enjoyable to be heard.
- Technique of speaking
▪ Intonation: Preferably the sound is not flat, but contains a
rhythm or rhythm.
▪ Articulation: Every word that is spoken must be clearly
correct, so that it is easy to understand or understand.
▪ Phrasing: In speaking it is best to give pause so that it can be
understood.
▪ Stressing: Provides energy in the voice, so as not to give the
impression of being sluggish.
▪ Inflection: Song sentences, changes in tone of voice, avoid
pronouncing the same part of each word (redundancy). A
rising infusion indicates a continuation of a sentence or
decreases to indicate the end of a sentence.
• Creating an atmosphere with sound
- Official event
▪ Speed: Natural – slow
▪ Tone: Low
▪ Volume: Strong
▪ Power: Strong
▪ Timbre: Solemn, serious
• Entertainment program
▪ Speed: Sometimes a little fast
▪ Tone: Fluctuating
▪ Volume: Strong
▪ Power: Sometimes strong
▪ Timbre: Solemn, serious

C. Example(Basic sample of formal event - Inauguration procession)

Opening:
Bismillahirrahmanirrahim
Assalamu’alaikum warahmatullahi wabarakatuh.
The honourable, Director of …
Honorable, Chairman of …
Honorable, Chairman of …
And also all participants in this meeting

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Firstly, let us thanks our god Allah SWT who has been giving us His blessing
and mercy so that we can gather virtually in ”(event)”without obstacle.
Secondly, may peace be upon our prophet, Muhammad SAW, who has guided
us into the right ways of life.

I’m (name) as the master of ceremony will guide this seminar. Before we
starting our event, let me read the agenda of this event.
1. The first agenda is opening
2. The second agenda is reading The Holy Quran
3. The third agenda is singing Indonesia Raya and Mars Muhammadiyah
4. The fourth agenda is Inauguration Procession
5. The fifth agenda is the Introduction of organization members
6. The sixth agenda is general speech
7. The seventh agenda is praying
8. And the last is closing

Main agenda:
All blessed audiences,
1. The first agenda is opening. Let’s start this event by reciting bismillah
together.
2. The second agenda is reciting the holy Quran that will be recited by
(name). Time is yours.
3. The third agenda is Singing Indonesia Raya and Mars Muhammadiyah.
4. The fourth agenda is Inauguration Procession of (organization’s name)
and continued with handover position. It will be led by (name)
5. The fifth agenda is the Introduction of (organization’s name). It will be
introduced by (name)
6. The sixth agenda is general speech. It will be delivered by the director
of ... time is yours
7. The seventh agenda is praying, it will be led by (name).Time is yours

Before the event closes, we kindly ask all participants to turn on the camera,
because there will be a photo session.

Closing:
And the last agenda is closing.
Thank you and apologize profusely if any words that less pleasing to the
audience here. Let us close this event by saying hamdallah together.

Wassalamu’alaikumwarahmatullahiwabarakatuh

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