Technology and

6
Livelihood Education
Agriculture
Quarter
1
TLE – Grade 6
Quarter 1 – Module 18: Prepares Marketing Strategy by Asking Help from others or
Using the internet Markets Animal or Fish / Markets Animals or Fish
Harvested/Captured / Computes the Income Earned from Marketed
Products / Prepares Plans for Expansion of Animal/Raising Venture.

First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Jose Val G. Urdaneta
Editors: Peter F. Bautista / Jeremiah Ann R. Mensurado
Reviewers: Peter F. Bautista
Layout Artist: Edison P. Clet, Arnel R. Ganados
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by Department of Education – Schools Division of

Pasig City
 6
TLE
Quarter 1
Self-Learning Module 18
 Prepares Marketing Strategy
 Markets Animals/Fish Harvested/Captured
 Computes the Income Earned from Marketed
Products
 Prepares Plans for Expansion of Animal/
Raising Venture
Introductory Message

For the Facilitator:

Welcome to the TLE 6 Agriculture Self-Learning Module on Prepares

Marketing Strategy by asking help from others or using the Internet/ Markets
Animals or Fish Harvested/Captured /Computes the Income Earned from Marketed
Products /Prepares Plans for Expansion of Animal/Raising Venture !
This Self-Learning Module was collaboratively designed, developed and
reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
 For the Learner:

Welcome to the TLE 6 Agriculture Self-Learning Module on Prepares

Marketing Strategy by asking help from others or using the Internet/ Markets
Animals or Fish Harvested/Captured /Computes the Income Earned from Marketed
Products /Prepares Plans for Expansion of Animal/Raising Venture !

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.
This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

This is your self-instructional module in TLE 6- Agriculture. All the

activities provided in this lesson will help you to:
 Prepares marketing strategy by asking help from others or
using the Internet markets animal/fish
 Computes the income earned from marketed products (Gross
Sale – Expenses = Net income
 Prepares plans for expansion of animal/raising venture.

PRETEST

Direction: Re-arrange the jumbled words as per their corresponding

meaning.

1. TNE NIOMEC – is a company's total earnings.

_____________________________________________________________
2. GINFRENGIL – a young fish especially one less than a year old and
about a size of human finger.
______________________________________________________________
3. XENPSESE – money spent for something.
______________________________________________________________
4. RIEANGSN – income derived from product.
______________________________________________________________
5. GNAI – increase the amount; to obtain or achieve something you
want.
______________________________________________________________
 RECAP

Before we study the lesson, let’s recall the previous discussion we had,
about ways of capturing and harvesting fish. Identify what is described in the
following statement. Select your answer from the box below.

Taklob Catfish Navotas Fish

1.
Mudfish
2. Total Drainage Net Seining

_____________ 1. This is commonly used by the fisherman who catch fish

normally for home consumption since the device catches only
a few at a time.
_____________ 2. The pond is drained of its water and a long fish net is used
to catch fish.
____________ 3. This freshwater fish that can be harvested between four to
six months of feeding.
____________ 4. It is sold in various form such as live , fresh , frozen, choice
cut, preserved as dried fish or “tuyo “, “ daing”,
____________ 5. It is a fish port found in NCR where retailers buy their fishes
in wholesale.

LESSON

Strategy in Marketing Animals and Fish Products

The successful animal raisers must not only be a productive

producer of a first class meat and fish product, but must also be capable
sales person of the business.
A variety of markets are open to the animal or fish raisers
according to his or her location and production, he or she may choose
any of the following methods of selling.

1. Direct selling to the customer. The most effective way of selling

directly to customers is to supply hotels, restaurants, resorts,
markets and clubs.
2. Selling to the retailers. Meat, fish and its by-products are sold
directly to retailers who live in a small cities or towns and are
willing to get the products and to pay a good price.
3. Shipping commission to merchants. These persons or firms
contact raisers of livestock or fish products and negotiate to sell
 them. Their business is to farm products consigned to them. They
charge a fee or commission and in this way, the marketing is high
and the price is the lowest.
4. Selling through cooperatives. Some farmers sell their products
and share their profits to cooperatives. The customers get the
products at a lower price and the farmers get a reasonable profit.
5. Use of internet marketing. Websites are used to tell about the
farms and the products it is selling. The following are things to
consider when selling farm products online.
 website
 shopping cart software
 payment processing
 email support
Computation for Profit of Animal Products Marketed

A. Kinds of Animal/Fish Raised

__________________________________________
Example : Landrace ( fattening pig ) …………………………….. 4 heads
B. Expenses
1. Pigpen
a. Materials
Wood
2 pcs. 5 cm x 8 cm x 1.8 m 140 Php. 280.00
2 pcs.5 cm x 5 cm x 1.5 m 135 270.00
4 pcs.5 cm x 5 cm x 1.8 m 137 548.00
2 pcs. 5 cm x 8 cm x 2.4 m 142 284.00
6 pcs. 2 cm x 5 cm x 2.4 m 135 810.00

Nipa 200 pcs. 15 3,000.00

Hallow block 200 pcs ( 6 in.) 15 3,000.00
Gravel and sand 15 bags 140 2,100.00
Cement 5 bags 215 1,075.00

Nail ( 2inches ) 12.00

Nail ( 3 inches ) 15.00
b. Labor charge Php. 600 x 5 days 3,000.00
TOTAL Php. 8,394.00

2. Cost of Piglets ( 3 ) Php. 2,500.00 7,500.00

3. Medicine
Example of medicine
1 bottle Dynamutelen ( anti-cholera ) 300.00
1 bottle Lysol ( disinfectant ) 329.75

TOTAL Php. 8,129.75

 4. Feeds
4 sacks of rice ban 50kg per sack Php.800 3,200.00
4 sacks of hog mash 700 2,800.00
4 bags pigromix 300 900.00

TOTAL Php.6,900.00

C. Summary
1. Cost of animals 10,000 each Php.30,000.00
2. Expenses - 23,423.75
3. Gain Php. 6,576.25
Note * Prices of materials, medicines , feeds, etc. vary.
* The gain may grow higher next time because the expenses
for the pigpen will not be included anymore

It is advisable to know the present market price of the products to be

sold to be sure not to lose money in the process. Live animals are usually sold
according to weight. The price depends upon the present rate per kilo, live or
not.
Therefore, it is very important to record your expenses and sales. This
will help you, as an animal raisers, to know weather there is gain or loss in
the business venture.

With the assumption that labor is free since work is done by members
of the family.

RECORD OF EXPENSES/PRODUCTION
Date Item/s Quantity Amount Remarks
 Make sure to keep your record book updated. List down expense items
as they are incurred so you will not forget them. Be specific in listing down
items. Keep receipts and file them in a folder or envelope. Due to the wide
coverage of the internet, aside from placing advertisements on different
websites, you could also use social media to market your animal and fish farm
products and services. It also helps in the development of values, like sense
of responsibility, love, care industry, and hard work.

Plans for Expansion of Animal/ Raising Venture

The first major step in making project is planning. This enables you to
organize your ideas. Project plan is the written guide on how you are going to
start and end the production of an article. The following are the importance
of a project plan.

1.It will help you economize on time, money, and effort in making the project.
2.It will help you standardize the product thereby enhancing effective
production.
3.It will serve as guide in your future improvements on your projects.
4.It serves as an effective instructional aid before and during project making.

Plan on how to Implement an Expansion of Animal Raising Venture.

1. Objective
1. Follow the steps in planning the project.
2. Show a simple and willingness in planning.
3. Sell animal/ fish product.

2. Title- Expansion in animal/ fish venture

1. Materials: animal/ fish products
2. Tag price
3. Animal/ fish stand and other materials

3. Procedure
1. Preparation
2. Selecting a place to sell.
3. Preparation of materials.
4. Arranging the product to sell (Animal/ Fish)
5. Sorting and arranging according to their size, kind, and etc.
6. Preparation of the Product
7. Cleaning the products.
8. Recording
9. Other things needed in selling.
 ACTIVITIES

Activity 1

Direction: Compute the following problems. Here are the list of expenses,
total sales and solve for the potential income or net income.
Breeds P 3,000

Cost of shelter construction 2,500

Cost of supplies 3,000

Cost of labor 1,500

Total expenses: Php.10,000

Total sale: 5 goats at 3,500 per head Php. 13,000

How much is the total gain or profit you earned after you have computed
using the formula below _________________.

( Use this formula : Total Sale – Total Expenses = Gain or Profit )

Activity 2
Directions: Read the paragraph carefully and answer the following guide
questions.
Marketing Fish

Marketing of harvested fish is done in different ways. For family

consumption, it can be sold by the kilo or retail. For market vendors, fish
such as tilapia and catfish are sold by wholesale (banye-banyera). If you want
a higher gain or profit, you can bring your harvest in the market where you
can sell them at higher price. Nowadays, marketing animal/ fish products,
the producer sells his or her goods to the user who buys the goods to through
online dissemination of information.
Guide Questions

1.How are fish marketed or sold?

_______________________________________________________________

2.What are the different ways in marketing fish products?

_______________________________________________________________
Marketing Chicken, Pork, Beef, and By-products.

Today, there is a great demand for meat like pork, chicken, and beef. In
addition, there are by- products like eggs from chicken and milk from cows.
Chickens are sold live, fresh, dressed, frozen, choice cuts, and cured like
tocino. Pork and beef are sold in the following forms: fresh, frozen, choice
cuts, and cured as in tocino, tapa, longanisa, and hotdogs. Eggs are sold as
fresh, salted, pickled, and cooked as in boiled, fried, or made into balut and
penoy. Cow’s milk is packed as fresh milk, evaporated milk, powdered milk,
or used as ingredient for cheese, butter, yogurt, ice cream, pastillas, other
confectioners, and leche flan and other dessert products.

Guide Questions

1.What are the 3 animals mentioned in the statement?

____________________________________________________
2.How are chicken, pork, and beef sold or marketed?
____________________________________________________
Activity 3
Directions: Write down the procedure on how to implement an expansion of
animal raising venture.
1.____________________ 6. ____________________
2.____________________ 7. ____________________
3.____________________ 8. ____________________
4.____________________ 9. ____________________
5.____________________

WRAP-UP

To wrap up everything that we have discussed in this lesson, enumerate

five strategy or method in marketing animals or fish harvested / captured
by putting them at the box provided.

Animal
and
Fish
Raiser
s
 VALUING

Now, you are ready to apply the skills you learned in this lesson. Kindly
answer the given situations.
1. Your mother has trusted you to buy food in the market. She gave you
an amount which is enough only for 3 days. How will you manage to
buy those things your mother wanted you to buy?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

POSTTEST

Directions: Study the table below and answer the question by choosing
the letter of the correct answer.
List of Expenses

Cost of Fish Bag nets (Pukot) 1,200 php

Cost of Fish Fingerlings 1,150 php
Cost of Supplies (feeds) 1,500 php
Cost of Labor 1,000 php
Total Expenses 4,850 php
Total Sales
12 Banyera of Milkfish at 1,500 php per banyera = 18,000 php

Total Sales
Total Expenses
Net Income

1.What is the total expenses of all the cost?

a. ₱1, 200
b. ₱1, 500
c. ₱4, 850

2. How many banyera are harvested and marketed?

a.11
b.12
c.15
3.What is the amount of 12 banyeras of milkfish at 1,500 per banyera?
a.18,000
b.16,000
c.4,850
4.What is the net income?
a.13, 130
b.13,150
c.13,155
5.How did you arrive the total net income?
a.Subtract the total sales from the total expenses.
b.Subtract the total expenses from the total sales.
c.Multiply the total sales from the total expenses.
KEY TO CORRECTION
 References

Gloria A. Peralta. 2016. Life Skills Trough TLE, 1253 G, Araneta Quezon
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Juanito S. Dela Rosa/Ulysses L. Roleado.2017. Technology and

Livelihood Education,Units T & U, 5/F Future Point Plaza 3 No.111
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Technology and Livelihood Education 6, 776Aurora Blvd., cor. Boston
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