1. _________ is often published by brokerage firm.

 
a) Daily newspapers 
b) Market newsletters 
c) Trade magazines 
d) Financial advertisements 
2. Corporate public relations seek to project the image and identity of the ________. 
a) Organization 
b) Customers 
c) Public 
d) None of these 
3. ______ comes under traditional media. 
a) Internet 
b) Television 
c) Blog 
d) Social networking sites 
4. Corporate communication is ______ in nature. 
a) Simple 
b) Complex 
c) Plain 
d) Symmetric 
5. An example of pull-media is ______. 
a) Magazines 
b) Newspapers 
c) Bill boards 
d) RSS 
6. the word _______ is short for ‘web blog.’ 
a) Skype 
b) Blog 
c) Twitter 

d) What’s up 
7. In order to improve community relations, PR would__________. 
a) Support social an educational program. 
b) Send customers their newsletter and magazine 
c) Achieve visibility among potential investors and financial analysts 
d) Go for relocation and mergers 
8. ________ is the newswire of the digital revolution? 
a) Newsletter 
b) Press release 
c) Blogging 
d) Corporate magazines 
9. Now public relations are used increasingly for ________. 
a) Relations 
b) Strategic communication 
c) Non-government organization Community relations 
d) Media relation 
10. ______ is NOT true about VNR. 
a) Usually distributed by satellite 
b) More credible than commercials 
c) Costlier than commercials 
d) Company of an uses is to spell out its side of an issue. 
11. With _____ existing industry competitors face turbulence and unpredictability. 
a) Regulation 
b) Deregulation 
c) Press agentry 
d) Public information 
12. Key advantage to the diversity of information available online is that -_______. 
a) It allows identification of emerging issues 
b) It does not engage in direct dialogue with the public 
c) It monitors issues only in latent stages of public opinion 
d) It amplifies minor trends 
13. A good annual report will NOT have ______. 

a) Comparative figures 
b) A well-designed format 
c) Comprehensive text 
d) Complex and difficult graphics 
14. A _______ of publics give us more specific information about public’s communication. 
a) System Theory 
b) Diffusion Theory 
c) Situational Theory 
d) Social Exchange Theory 
15. If organization have ____ it may take a crisis for an organization to access environmental
changes. 
a) Closed system 
b) Open system 
c) Two-way communication 
d) Interaction with environment 
16. ______ is NOT a feature of a product blog. 
a) No time constraints 
b) Exclusively the product 
c) No space constraints 
d) Contain news, discussion 
17. _______ tool is NOT usually used today. 
a) Online chat 
b) Telegram 
c) Email 
d) Social networking sites 
18. ________ is not an example of socio-cultural trend. 
a) Attitude towards smoking 
b) Interest in health and fitness 
c) Demographic change toward the number of children 
d) Rise in the price of petrol 
19. ______ is not and example of political and legal force. 
a) Ban on video poker 
b) Regulation in banking industry 

c) Move towards privatization 

d) Interest in health and fitness 
20. _____ is a formal source of employee communication. 
a) Public relation system 
b) Grapevine 
c) Management 
d) Co-workers 
21. _______ should find ways to communicate regularly with employees without making it tedious. 
a) Journalists 
b) Customers 
c) Stakeholders 
d) Manager 
22. The first rule of crisis management is to ______. 
a) Communicate 
b) Hide 
c) Negate 
d) Deny 
23. In a _____ reputational capital is lost. 
a) Crisis 
b) Merger 
c) Acquisition 
d) Expansion 
24. _______ is NOT a function of website? 
a) Maintaining and enhancing company reputation 
b) Platforms for opinion and discussion 
c) Pull together posts, video, web chat, and social media feeds 
d) Promoting closed corporate sides allowing only the stakeholders 
25. A primary way to reach financial analyst is through _______. 
a) Letters 
b) Investment conferences 
c) Advertisements 
d) Circulars 

26. Decision makers make more mistakes in tackling crisis issues because they ______. 
a) Become cognitively more rigid. 
b) Rely a lot on available information 
c) Are not concerned with the potential loss 
d) Do not wish the crisis issue to die soon 
27. All advertisement which are designed to raise money from the general public are named as
______ advertising. 
a) Product 
b) Company 
c) Financial 
d) Corporate 
28. _____ is a page on company’s website that contains resources and information for reporters and
publishers. 
a) RSS 
b) Media kit 
c) Social media 
d) VNR 
29. One very important reason for having media relations is that it ______ 
a) Betters the reputation of the company 
b) Help in propaganda 
c) Covers up rumor 
d) Increases marketing expenses 
30. The ______ is most accessible medium to disseminate information. 
a) Television 
b) Radio 
c) Newspaper 
d) None of the above 
31. ______ is the ‘face’ of the company. 
a) Website 
b) Company office 
c) Twitter account 
d) Email Id 
32. _____ are excellent monitoring and environmental scanning tools. 

a) Newspaper 
b) Radio 
c) Blog 
d) Television 
33. The phrase corporate communication and company departments dealing with it first emerged at
the beginning of the day _________ 
a) 20th century 
b) 19th century 
c) 18th century 
d) 17th century 
34. _______ provides framework through which to view organizations and their relationships with the
environment. 
a) Management 
b) System theory 
c) Technology 
d) Media 
35. Through _______ we think of public relations people as boundary spanners, straddling the edge of
an organization looking inside and outside of an organization. 
a) System theory 
b) Situational theory 
c) Diffusion theory 
d) Social Exchange theory 
36. ______ acts as watchdog for society. 
a) Management 
b) Employees 
c) Technology 
d) Media 
37. A company that is “responsibly addressing _______ of key publics and communities” increases
the public admiration of the organization. 
a) Technological concerns 
b) Profit sharing 
c) Environmental concerns 

d) Information sharing 
38. Corporate reputation is_______. 
a) Not an image building exercise 
b) Only about crisis management 
c) All about retaining best talent 
d) Equal to social responsibility 
39. The media shapes or ______. 
a) Attitude 
b) Opinion 
c) Plane 
d) behaviour 
40. ______ is the advantage of electronic meeting systems? 
a) Better group dynamics as it encourages egalitarian participation 
b) Improve decision making as very few people participate 
c) More willingness to contribute as only higher end employees participate 
d) Bolder discussion as participants are anonymous and are not seen 
41. ______ is NOT an informal source of internal communications. 
a) Interaction among the co-workers 
b) Instructing workers orally about organization goal 
c) Discussing company’s visions with subordinate 
d) Workplace blogs and newsletters 
42. ______ are the two most important public relations tools for maintaining good stockholder
relations. 
a) Annual reports and stockholder meeting 
b) Annual reports and press release 
c) House journals and stockholder meeting 
d) Newsletters and house journal 
43. If the statement is made in writing and published, the defamation is called ______. 
a) Slander 
b) Copyright 
c) Libel 
d) Invasion of privacy 
44. ______ is a major function of image blog. 

a) Corporate social responsibility 

b) Advertising 
c) News related to its products 
d) Filtering out all external criticis 
45. In India defamation can be _____ offence. 
a) Civil Wrong 
b) Criminal 
c) No 
d) Civil Wrong and a Criminal 
46. The first step in building effective media relations is _____. 
a) Researching the angle 
b) Writing the pitch 
c) Contacting media 
d) Introducing the brand 
47. ______ is tightly connected to strategy implementation and strategy formulation. 
a) Business communication 
b) Mass communication 
c) Critical communication 
d) Corporate communication 
48. ______ does NOT come under media relations. 
a) Increasing public awareness 
b) Promoting organization 
c) Generating funds 
d) None of the above 
49. The ______ is the best suited for tackling the issue involved in employee communication from
inside. 
a) In-house campaign 
b) Press conference 
c) Social media 
d) Bill boards 
50. ______ demands an integrated approach to managing communication. 
a) Business communication 
b) Corporate communication 

c) Mass communication 
51. The major types of corporate communication include employee relation and _____________.
A. customer relation
B. shareholder relation
C. investor relation
D. bondholder relation
53. Relations are the outcome of mutual understanding which is derived from the process of sharing
of the __________
A. basic interest
B. individual interest
C. personal interest
D. common interest

54. Today public relations have emerged as a __________communication network.

A. global 
B. national
C. multinational
D. social
55. __________________has altered modern life in many ways, especially in the workplace.
A. TECHNOLOGY
B. BLOG
C. MAIL
D. COMMUNICATION
56. ______ acts as watchdog for society. 
A. MANAGEMENT 
B. EMOLOYEES
C. TECHNOLOGY
D. MEDIA
57. One of thr biggest advancements in _____________has been the development of the cellular
phone.
A. advertising
B. publicity
C. BLOG
D. COMMUNICATION

58. The word _____________is short for "web log".

A. BLOG
B. SKYPE
C. TWITTER
D. WEBCASTS

59. ___________ has broken down traditional divisions of stakeholders

A. Social media
B. Public Information 
C. Deregulation
D. Press agency

60. The copyright act,of ______________governs the subject of copyright law in India
A. 1957
B. 1959
C. 1958
D.1950

61. ___________is the process of facilitating exchange of information and ideas between the internal
and external groups 
A. ORGANISATION COMMUNICATION
B. CORPORATE COMMUNICATION
C.PUBLIC COMMUNICATION
D. BUSINESS COMMUNICATION

62. The word 'corporate'originally stems from the__________words for 'body'and for'forming into
body',which emphasize a unified 
A. LATIN
B. FRENCH
C. HEBREW
D. AMERICAN

63. There are ___________ many types of invasion of privacy.

A. Three
B. Four
C. Five 
D. Six
64. Corporate image is an image / impression of a _________ , based on knowledge of its activities
and experience of its behaviour.
A. Company
B. Business
C. Organization
D. Society 
65. _________ is the reason for emerging international public relation.
A. Technology 
B. Growing opportunities 
C. Media Relation
D. Customers
66. _________ is another way to look at how people process and accept information.
A. Diffusion theory  
B. Social Exchange theory  
C. System Theory
D. Innovation theory
67. There are ____________ principles of effective / good media relations.
A. 13  
B. 11 
C. 12 
D. 14
68. Press release also called as ________ is a matter send by the company for publication.
A. Press Info  
B. Press Communication
C. Press Handout
D. Press release 
69. ____________ are online platforms to create specific types of content, share them and interact
with others.
A. Messaging
B. Websites
C. Blogs
D. Podcast
70. There are ___________ & ___________ types of corporate blogs.
A. Internal, External
B. Good, Bad
C. Corporative, Non-Corporative
D. Positive, Negative
71. Compared to other marketing communications tools, PR is the_________.
A. excellent at closing sales
B. best for generating trust & confidence
C. worst for generating trust & confidence
D. average for generating trust & confidence
72. Which set of characteristics most accurately describe PR?
A. Low cost, low credibility, high control
B. High cost, high credibility, low control
C. Low cost, high credibility, low control
D. High cost, low credibility, high control
73. The main PR activities are:
A. publicity and event management
B. sponsorship and publicity
C. lobbying and literature
D. exhibitions and publicity
74. “Public relations” can be defined as 
A. a collection of techniques for persuading people to buy products they don’t need.
B. a collection of techniques for persuading news organizations to give space or time to people
or products that are not inherently newsworthy.
C. planned and continuous communication to provide information about an organization, issue
or product to the public.
D. planned and continuous communication to obscure the inadequacies of an organization or
product.
75. Which of the following is NOT among the reasons often cited by journalists for rejecting news
releases?
A. They are not newsworthy.
B. They are too well written.
C. They are sent to the wrong person.
D. They fail to include important information.
76. ____________ is the process of exchanging information, usually through common system of
symbols.
A. Messaging
B. Delivering
C. Communication
D. Feedback

77. A __________ can be defined as an adverse event, or a great and sudden calamity that needs
immediate addressing.
A. Disaster
B. Adverse
C. Crisis
D. Diversion 
78. the copyright act, of ________ (as amended by the copyright amendment act,2012) governs the
subject of copyright law in India.
 A. 1957
a. 1959
B. 1958
C. 1956
79. ____________may be described as, the distinctive insignia or logo of a corporation, easily
recognized and remembered by the public
A. Corporate Image
B. Corporate identity
C. Corporate reputation
D. Corporate symbol
80. Internet branding is also referred to as ___________is a brand management technique that uses
the world wide web as a medium for positioning a brand in a marketplace.
A. Online branding
B. Multi-branding
C. Visual branding
D. Two way branding
81. ________is the practice of creating content that industry updates, expert tips or best practices and
company news from perspective of a brand.
A. Messaging 
B. Corporate blogging
C. Web conferencing
D. Tele-conferencing.
82. ___________is a very general term for various kind of technologies that allow two or more people
from different locations to hold a live conference over the internet.
A. Really simple syndication
B. E- media
C. Web conferencing
D. Teleconferencing
83.________refers to a special wing which deals with the reputation of the individuals as well as the
organizations.
A. Disaster Management
B. Crisis communication
C. Adverse communication
D. Team management.
84. _________is a communication process which connects the financial markets and investing
committees with various organizations who borrow money from the market.
A. Organization communication
B. Corporate communication
C. Financial communication
D. Crisis communication.
85. The ___act has been passed to protect the interest of consumer from being exploited by the
traders.
A. Consumer protection Act
B. Indian partnership Act
C. Sales of goods Act
D. Right to information Act.
86. The ____uses the economic metaphor of costs and benefits to predict the behaviour.
A. Situational theory
B. Social-exchange theory
C. System theory
D. Innovation theory
87. ____looks at the organisations as made up of inter-related parts, adapting and adjusting to the
changes in the political , economical and social environment in which they operate.
A. Situational theory
B. Social-exchange theory
C. System theory
D. Innovation theory
88. The ____practice is the deliberate, planned and sustained effort establish and maintain mutual
understanding between and organization and its public.
A. Public relation 
B. Corporate relations
C. Business relations
D. Consumer relations.
89. The overall quality or a character as seen or judged by people in general (good name), the beliefs
or opinions that are generally held about someone or something is called _____
A. Corporate image
B. Corporate identity
C. Corporate reputation
D. Corporate culture.
90. _____may be defined as the a process of public relations, to achieve maximum media coverage of
public relations information both in print and in electronic media as a measure to create knowledge
among the publics and gain understanding towards organizational goals.
A. Media relations
B. Corporate relations
C. Government relations 
D. Business relations.
91. As employees are very important stakeholders for an organization, it is better if the corporate
communication departments handles ____ communication.
A. Business 
B. Employees 
C. Government 
D. consumers.
92. What is the crucial function of a PR Agency?
A. Strategic Planning
B. Media Relations
C. Key Messaging
D. Strategic planning, Media Relations and key messaging
0
0
93. What is the main factor to maintain corporate image?
 A. Shareholders’ Trust 
B. Employee Loyalty
C. Industry Goodwill
D. Trust, loyalty and goodwill
94. which of the following is not a function of public relations practice in an organisation?
A. Responsibility of establishing relationship between an organisation and its constituent public
groups.
B. Publicizing directly with an aim to achieve sales
C. Advice on presentation of the public image of an organisation
D. Evaluate and measure the impact of organizational policies, procedure, and actions on various
publics.
95. _________ is the most common public relation activity performed by in house public relation
departments.
A. Product / brand advertising
B. Media relations
C. Measurement and analysis 
D. Special Events 
 96. Which function of an PR professional involves making an important decision of the organization
public?
A. Preparing media plan
B. Arranging press conference 
C. Coordinating interviews 
D. Depends upon the media 
97. Which of this is true for corporate image of an organization?
A. Image is static and does not evolve over years.
B. Image should change with the launch of every new product
C. Image should be built over years and then maintained
D. Image should change every year
98. A public relations department within an organization goes by many names. The most common
name is __________.
A. Public Affairs Department 
B. Corporate Communication / Communication Department 
C. Public Relations Department 
D. Marketing Communication Department
99. Compared to the other marketing communications tools, PR is the:
A. Both of these 
B. Worst for generating trust and confidence
C. Best for generating trust and confidence
D. Good for generating maximum sales
100. Financial Institutes mainly consists of ________ & _________.
A. Banks & Other financial bodies
B. Cooperative Housing Society 
C. Producers Associations
D. Regulatory Forums 
101. Web conferencing is beneficial in business today because of ________.
 A. It saves on travel cost and time.
B. Increases work efficiency
C. Eliminates geographical barriers
D. Time effectivenss, work efficiency and geographical friendly
102. Google Blog belongs to which type of corporate blog?
A. CEO Blog
B. Multi Author Company Blog
C. HR Blog
D. Product Service Blog
103. Factors affecting growth of financial communication in India are ______
A. Demographic 
B. Social and behavioural
C. Technological
D. Demographic, social and technological 
104. Who all are the key target audience for financial communication?
A. Analyst 
B. Financial journalist 
C. Merchant Bankers
D. Analyst, Financial Journalist and merchant bankers
105. Promoting a positive attitude to its change is a benefit of which type of communication?
A. Employee communication
B. Consumer communication
C. Media communication 
D. Crisis communication
106. Television news is included under which source of media information?
A. Print media
B. Broadcast Media
C. Press Release
D. Social media
107. Grunig & Repper proposed which theory of public relation?
A. System 
B. Situational 
C. Persuasion & Social Influence
D. Social Exchange
108. Definition of promissory note comes under which section?
A. Section 4
B. Section 5 
C. Section 6
D. Section 7

SR..N Question  A B C D
O
109 The major types of customer shareholder investor bondholder
corporate communication relation relation relation relation
 include employee relation
and _____________.
110 _____________is the toal Corporate Corporate Corporate Corporate
public impression of an image identity symbol reputation
organisation as expressed
by the internal and
external public.
111 Relations are the outcome basic interest individual personal common
of mutual understanding interest interest interest
which is derived from the
process of sharing of the
__________
113 Today public relations global  national multinational social
have emerged as a
__________communicati
on network.
114 __________________has Technology Blog Mail Communicati
altered modern life in on
many ways, especially in
the workplace.
115 ______ acts as watchdog Management  Employees  Technology Media
for society. 
116 One of thr biggest advertising publicity blog communicati
advancements in on
_____________has been
the development of the
cellular phone.
117 The word blog skype twitter webcasts
_____________is short
for "web log".
118 ___________ has broken Social media Public Press agency Deregulation
down traditional divisions Information 
of stakeholders
119 The copyright act,of 1957 1959 1958 1950
______________governs
the subject of copyright
law in India
120 ___________is the organisation corporate business public
process of facilitating communicati communicati communicati communicati
exchange of information on on on on
and ideas between the
internal and external
groups 
121 The word 'corporate latin french Hebrew American
‘originally stems from
the__________words for
'body'and for'forming into
body',which emphasize a
unified 
122 ___________is the Messaging Delivering Communicati Internet
process of exchanging on
information, usually
through a common
system of symbols.
123 __________may be Corporate Corporate Corporate Corporate
described as the, image identity symbol reputation
distinctive insignia or
logo of corporation,
easily recognized and
remembered by the
public.
124 Corporate image is an company business organisation factory
image or imprssion of a
____________,based on
knowledge of its
activities and 
125 The overall quality or Corporate Corporate Corporate Corporate
judged by people in image identity symbol reputation
general, the beliefs or
opinions that are
generally held about
someone or something is 
126 ______________ is the corporate organisation public business
integrated approach to all communicati communicati communicati communicati
kinds of communication on on on on
produced by an
organisation,directed at
all 
127 The beginning of public America Russia China India
relations date back to the
early 1990s which
witnessed the big change
in _____________. 
128 Today most social superiors subordintes owners society
conflicts are caused by
changing values and
higher expectations from
the __________
129 ___________theory uses Situational  System Diffusion Social
the economic metaphor of exchange 
cost an benefit to predict
behaviour.
130 ___________theory is Situational  System Diffusion Social
anotherway to look at exchange 
how people process and
accept information.
131 ____________lets Video e-mail social media webcasts
business partners from conferencing
various locations hold
face-to-face meeting
without purchasing plane
tickets or spending 
132 _____________is the Motivation Planning Recuriting  Innovation
great way to success in
this digital age.
133 There are three four five two
______________main
types of invasion of
 privacy
134 In India defamation can Civil Wrong Criminal  No  Civil Wrong
be _____ offence. and a
Criminal
135 The first step in building Researching Writing the Contacting Introducing
effective media relations the angle pitch  media  the brand
is
___________________.
136 The challenge before Inclusion  Risk  Gain Disparity 
financial communication
experts is how to promote
financial _____. 
137 _______communication Corporate Public  Social Personal
has changed in the
workplace in the last 50
years and technology has
played an important role
in it.
138 The ___________act has consumer Indian sale of contract 
been passed to protect the protection partnership goods 
interest of the consumers
from being exploited by
traders.
139 ______________is Diffusion Social System Situationl
another way to look at theory exchange theory theory
how people process and theory
accept information.
140 Social exchange theory profit cost and cost margin
uses the economic benefits 
metaphor of
____________to predict
behaviour.
141 The term public relations Edward Sam Black Malsow Thomas
was first coined by the Bernays Jefferson
US
president_____________
___in the year 1807.
142 In order to survive in the Ethical profit motive profit profit
long-run it is expected maximizatio minimization
that business is carried on n 
with
______________principl
es
143 Digital piracy is the term social media intenet e-commerce poster
to elucidate the illegal act
of duplication of licensed
material
from____________.
143 The main role of the Image Identity Reputation Loyalty
corporate communication
is to make the
brand__________.
144 One very important Betters the Help in Covers up Increases
reason for having media reputation of propaganda  rumor marketing
 relations is that it ______  the  expenses
145 New media mixes include Magazines  Newspapers Bill boards Blogs 
______.
146 An _________is an blog email e-zines newsletters
online magazine.
147 ______ is NOT an Interaction Instructing Discussing Workplace
informal source of among the workers company’s blogs and
internal communications. co-workers orally about  visions  newsletters
148 ______ is semi- Image blog Product Blog hub Executive
professional blog of the blog  blog
company 
149 Financial institutions customer supplier bank employee
mainly consist of
_____________and other
financial bodies.
150 ______________are Publicity Promotion Public Advertiseme
typically preceivedd as relation nt
new items.
151 Skype can be better used Telemarketi Corporate Web Blogging 
for ______.  ng  websites  conferencing 
151 The ______ serve as Telegram  Fax  Intranets  Press release
interactive platforms
where employees without
making it tedious. 
152 An example of pull- Magazines Newspapers  Bill boards RSS
media is ______. 
153 Financial relations Stockholders  Employees  Media  Management
involve communicating
essentially with
company’s ________. 
154 ______ communication is Tele  Satellite  Mobile  letter
one of the wireless
technologies, which is
widely spread all over the
world allowing users to
stay 
155 _______ is NOT a Maintaining Platforms Pull together Promoting
function of website and for opinion posts, video, closed
enhancing and web  corporate
company  discussion sides 
156 ______ is in particular are Blog hub Product Image blog Executive
highly focused in their blog  blog
communicative intent. 
157 ________ plays a Public Social Print Media News media
significant role in Relations Media 
building your company’s
image. Managing a
Facebook page,
Instagram page, Twitter