PROJECT REPORTS ON

GENERAL MANAGEMENT , SPECIALIZATION &  SOCIAL

RELEVANCE  

Social Media Marketing In India

Submitted in partial fulfillment for the award of the degree of  

MASTER OF MANAGEMENT STUDIES 
UNIVERSITY OF MUMBAI

Submitted by Mr. Haresh Parmar

ROLL NO. 2019214
2019-2021

Under The Guidance of Dr. / Prof.  Anjali kulkarni

LALA LAJPATRAI INSTITUTE OF MANAGEMENT

MAHALAXMI, MUMBAI – 400 034
( THREE MANDATORY PROJECT REPORTS ON 

GENERAL MANAGEMENT , SPECIALIZATION &  SOCIAL

RELEVANCE  

Social Media Marketing In India

Submitted in partial fulfillment for the award of the degree of  

MASTER OF MANAGEMENT STUDIES 
UNIVERSITY OF Social Media Marketing In

Submitted by Mr. Haresh Parmar

ROLL NO. 2019214
2019-2021
 Under The Guidance of Dr. / Prof. Anjali kulkarni

LALA LAJPATRAI INSTITUTE OF MANAGEMENT

MAHALAXMI, MUMBAI – 400 034

GENERAL MANAGEMENT PROJECT

DECLARATION

I hereby declare that this project report submitted by me to the partial fulfillment of
the requirement for the award of MASTER OF MANAGEMENT STUDIES
(MMS) of the University of Mumbai is a bonafide work undertaken by me and it
has not been submitted to any other University or institution for the award of any
other degree or diploma certificate or published any time before.
Name: Haresh Parmar

Roll No.       2019214                         Signature of the student

(FULL NAME)

Certificate

This is to certify that the “title of General Management Project”,  has been 
successfully completed by Mr. Haresh Mahesh Parmar
during the MMS II, SEM IV in partial fulfillment of the Master’s degree in
Management Studies recognized by the University of Mumbai for the academic
year  2019-2021. This project work is original and has not been submitted earlier
for the award of any degree, diploma or associateship of any other University /
Institution.

Date : 13 March, 2021

th

------------------------------                    ---------------------------

DR. V. B. ANGADI                    DR. /PROF 
DIRECTOR                              (PROJECT GUIDE)      
 ACKNOWLEDGEMENT
This project has been a great learning experience for me. I take this opportunity to
thank Dr. / Prof. Anjali kulkarni my internal project guide whose valuable
guidance & suggestions made this project possible. I am extremely thankful to her
for her support. She has encouraged me and channelized my enthusiasm
effectively.

I express my heart-felt gratitude towards my parents Mahesh Parmar, & kapila

Parmar siblings and all those friends who have willingly and with utmost
commitment helped me during the course of my project work.

I also express my profound gratitude to Dr. V. B. Angadi, Director of Lala

Lajpatrai Institute of Management for giving me the opportunity to work on the
projects and broaden my knowledge and experience. 

I would like to thank all the professors and the staff of Lala Lajpatrai Institute
especially the Library staff who were very helpful in providing books and articles I
needed for my project.

Last but not the least, I am thankful to all those who indirectly extended their co-
operation and invaluable support to me.

EXECUTIVE  SUMMARY of General Management Project

(brief write-up about your project)

Contents of General Management Project

Chapter Description Page No.

 No.
I INTRODUCTION
INDUSTRY OVERVIEW
SWOT ANALYSIS: SOCIAL MEDIA
A STUDY ON EFFECTIVE COMMUNICATION
STRATEGY IN
DEVELOPING BRAND COMMUNICATION....

II REVIEW OF  LITERATURE

III METHODOLOGY
RESEARCH METHODOLOGY
RESULTS AND DISCUSSION

IV ANALYSIS(RESULTS OF THE STUDY)

RESULTS OF THE ANALYSIS
NEED FOR THE STUDY

V LIMITATIONS OF STUDY.
SCOPE OF THE STUDY

VI CONCLUSION
SUGGESTIONS (no page
number)
QUESTIONNAIRE.
SUGGESTIONSHY  
BIBLOGRAPHY (no page
number)

This is just an example of index. The serial number can

change……however the flow has to be in order. (Please delete
 whatever is written in red on this page when you send for
print)

After contents, the project will start.  Page nos. begins here and end at the
Conclusion……..
No page nos for the initial sheets……till contents of the project and then no
page no. also for bibliography and appendix (though these will appear in the
index)

SPECIALIZATION PROJECT
 DECLARATION

I hereby declare that this project report submitted by me to the partial fulfillment of
the requirement for the award of MASTER OF MANAGEMENT STUDIES
(MMS) of the University of Mumbai is a bonafide work undertaken by me and it
has not been submitted to any other University or institution for the award of any
other degree or diploma certificate or published any time before.

Name: 

Roll No.                                Signature of the student

(FULL NAME)
 Certificate

This is to certify that the “title of Specialization Project” , has been successfully
completed by Mr. / Ms. ____________________________________during the
MMS II, SEM IV in partial fulfillment of the Master’s degree in Management
Studies recognized by the University of Mumbai for the academic year  2019 –
2021. This project work is original and has not been submitted earlier for the award
of any degree, diploma or associateship of any other University / Institution.

Date : 13 March, 2021

th

------------------------------                    ---------------------------

DR. V. B. ANGADI                    DR. /PROF 
DIRECTOR                              (PROJECT GUIDE)      

ACKNOWLEDGEMENT
This project has been a great learning experience for me. I take this opportunity to
thank Dr. / Prof. ____________, my internal project guide whose valuable
guidance & suggestions made this project possible. I am extremely thankful to
him/her for his/her support. He/She has encouraged me and channelized my
enthusiasm effectively.

I express my heart-felt gratitude towards my parents (NAMES), siblings and all

those friends who have willingly and with utmost commitment helped me during
the course of my project work.
I also express my profound gratitude to Dr. V. B. Angadi, Director of Lala
Lajpatrai Institute of Management for giving me the opportunity to work on the
projects and broaden my knowledge and experience. 

I would like to thank all the professors and the staff of Lala Lajpatrai Institute
especially the Library staff who were very helpful in providing books and articles I
needed for my project.

Last but not the least, I am thankful to all those who indirectly extended their co-
operation and invaluable support to me.

EXECUTIVE  SUMMARY of Specialization Project

    (brief write-up about your project)   

Contents of Specialization Project

Chapter Description Page No.

No.
I INTRODUCTION
General Introduction to  the study
Statement of the Problem
Objectives
Scope of the Study
Formulation of the hypothesis(if any)
Limitations of the Study
(any other background history of the study)
II REVIEW OF  LITERATURE
(ANY OTHER CHAPTERS DEPENDING
ON THE TOPIC)
III METHODOLOGY
Research Design
Data collection Methods
Tools of questionnaire design
Sampling Design
Statistical tools used

IV DATA ANALYSIS(RESULTS OF THE

STUDY)
Tables, Graphs, Charts and inferences
V FINDINGS(DISCUSSION)
VI CONCLUSION
BIBLIOGRAPHY / REFERENCES  (no page
number)
APPENDICES (no page
number)

This is just an example of index. The serial number can

change……however the flow has to be in order. (Please delete
whatever is written in red on this page when you send for
print)

After contents, the project will start.  Page nos. begins here and end at the
Conclusion……..
No page nos for the initial sheets……till contents of the project and then no
page no. also for bibliography and appendix (though these will appear in the
index)
SOCIAL RELEVANCE PROJECT
 DECLARATION

I hereby declare that this project report submitted by me to the partial fulfillment of
the requirement for the award of MASTER OF MANAGEMENT STUDIES
(MMS) of the University of Mumbai is a bonafide work undertaken by me and it
has not been submitted to any other University or institution for the award of any
other degree or diploma certificate or published any time before.

Name: 

Roll No.                                Signature of the student

(FULL NAME)

Certificate

This is to certify that the “title of Social Relevance Project”, has been
successfully completed by Mr. / Ms.
____________________________________during the MMS II, SEM IV in partial
fulfillment of the Master’s degree in Management Studies recognized by the
University of Mumbai for the academic year  2019 – 2021. This project work is
original and has not been submitted earlier for the award of any degree, diploma or
associateship of any other University / Institution.

Date : 13 March, 2021

th

------------------------------                    ---------------------------

DR. V. B. ANGADI                    DR. /PROF 
DIRECTOR                              (PROJECT GUIDE)      

ACKNOWLEDGEMENT
This project has been a great learning experience for me. I take this opportunity to
thank Dr. / Prof. ____________, my internal project guide whose valuable
guidance & suggestions made this project possible. I am extremely thankful to
him/her for his/her support. He/She has encouraged me and channelized my
enthusiasm effectively.

I express my heart-felt gratitude towards my parents (NAMES), siblings and all

those friends who have willingly and with utmost commitment helped me during
the course of my project work.

I also express my profound gratitude to Dr. V. B. Angadi, Director of Lala

Lajpatrai Institute of Management for giving me the opportunity to work on the
projects and broaden my knowledge and experience. 

I would like to thank all the professors and the staff of Lala Lajpatrai Institute
especially the Library staff who were very helpful in providing books and articles I
needed for my project.
Last but not the least, I am thankful to all those who indirectly extended their co-
operation and invaluable support to me.

EXECUTIVE  SUMMARY of Social Relevance Project

(brief write-up about your project)

Contents of Social Relevance Project

Chapter Description Page No.

No.
I INTRODUCTION
General Introduction to  the study
Statement of the Problem
Objectives
Scope of the Study
Formulation of the hypothesis(if any)
Limitations of the Study
(any other background history of the study)
II REVIEW OF  LITERATURE
(ANY OTHER CHAPTERS DEPENDING
ON THE TOPIC)
III METHODOLOGY
Research Design
Data collection Methods
Tools of questionnaire design
Sampling Design
 Statistical tools used

IV DATA ANALYSIS(RESULTS OF THE

STUDY)
Tables, Graphs, Charts and inferences
V FINDINGS(DISCUSSION)
VI CONCLUSION
BIBLIOGRAPHY / REFERENCES  (no page
number)
APPENDICES (no page
number)

This is just an example of index. The serial number can

change……however the flow has to be in order. (Please delete
whatever is written in red on this page when you send for
print)

After contents, the project will start.  Page nos. begins here and end at the
Conclusion……..
No page nos for the initial sheets……till contents of the project and then no
page no. also for bibliography and appendix (though these will appear in the
index)