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    Logistics and Supply Chain Management Digital Assignment - 1 I) Milk Run For Milk: Gopaljee

    Uploaded by

    Shivam Kumar Singh 18BME0066
    The document discusses ways that Gopaljee's milk distribution model in India could be extended to other industries like agriculture and fisheries by removing middlemen and directly sourcing from farmers and fishermen. It also identifies socioeconomic factors in South Asia like family ties, caste systems, and emotional bonds that can form the foundation for sustainable supply chains. Finally, it proposes transforming existing distribution channels in South Asia by setting international benchmarks, reducing intermediaries, providing training, and integrating indigenously developed supply chain models into global systems through concepts like reducing waste and giving environmental considerations.

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    Logistics and Supply Chain Management Digital Assignment - 1 I) Milk Run For Milk: Gopaljee

    Uploaded by

    Shivam Kumar Singh 18BME0066
    175 views3 pages
    The document discusses ways that Gopaljee's milk distribution model in India could be extended to other industries like agriculture and fisheries by removing middlemen and directly sourcing from farmers and fishermen. It also identifies socioeconomic factors in South Asia like family ties, caste systems, and emotional bonds that can form the foundation for sustainable supply chains. Finally, it proposes transforming existing distribution channels in South Asia by setting international benchmarks, reducing intermediaries, providing training, and integrating indigenously developed supply chain models into global systems through concepts like reducing waste and giving environmental considerations.

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    The document discusses ways that Gopaljee's milk distribution model in India could be extended to other industries like agriculture and fisheries by removing middlemen and directly sourcing from farmers and fishermen. It also identifies socioeconomic factors in South Asia like family ties, caste systems, and emotional bonds that can form the foundation for sustainable supply chains. Finally, it proposes transforming existing distribution channels in South Asia by setting international benchmarks, reducing intermediaries, providing training, and integrating indigenously developed supply chain models into global systems through concepts like reducing waste and giving environmental considerations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    175 views3 pages

    Logistics and Supply Chain Management Digital Assignment - 1 I) Milk Run For Milk: Gopaljee

    Uploaded by

    Shivam Kumar Singh 18BME0066
    The document discusses ways that Gopaljee's milk distribution model in India could be extended to other industries like agriculture and fisheries by removing middlemen and directly sourcing from farmers and fishermen. It also identifies socioeconomic factors in South Asia like family ties, caste systems, and emotional bonds that can form the foundation for sustainable supply chains. Finally, it proposes transforming existing distribution channels in South Asia by setting international benchmarks, reducing intermediaries, providing training, and integrating indigenously developed supply chain models into global systems through concepts like reducing waste and giving environmental considerations.

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    LOGISTICS AND SUPPLY CHAIN MANAGEMENT Digital

    Assignment -1
    I) Milk Run for Milk: Gopaljee
    Answers for first case study.

    • How can Gopaljee’s Supply and Distribution Model be extended to


    other business lines in the Indian and South Asian context?

    Indian subcontinent countries had highly fragmented structure in


    which small and micro scale operations predominate ,if not control the
    entire sectors.

    • The main reason behind this is the absence of proper bench mark and
    role models.

    a) Practice in Agriculture

    • ) Indian subcontinent have mainly Agrarian countries. The


    1
    supply Chain system can be usedd by these companies too, where
    retail agriculture products are selling.

    • )  They can remove the middle men,by directly collecting


    2
    vegetables and fruits from farmers

    The role of Intermediary in Indian Agriculture is very high .

    1)They can also arrange classes for meeting International standards(ie


    bio fertilizers,Bio pesticides)

    2)These companies can bench mark from national and international


    experts in these area like RELIANCE FRESH.

    PracticeinFisheries.

    1)Indian Subcontinent is blessed with Fisheries due to the presence of


    Indian Ocean-Arabian Sea— Bay of Bengal .
    2)Fishing Exporting and Processing companies can also follow this
    system of supply chain.

    3)They can reduce the intermediaries who act as a link between


    fisherman and companies, there by reducing the cost

    4)Training Classes and Bench Marking is also possible in this area.

    2) Which socio-economics features of South Asian societies can be


    identified as the foundations for building sustainable supply chains?

    Family Bondage

    Most of the companies in Indian Subcontinent are run by a particular


    family rather than by Debt-Equity share holders. Typical examples
    includes Traditional TATA, Ambani group.They follow a systematic
    supply chain linking their family chain

    Caste System

    South East Asia will be the only Geographical area,where a certain


    group is allowed to do only a specific set of Job.

    This create a large supply chain. Both the Public as well as Private
    Sector Companies are forced to maintain a sustainable supply chain

    Emotional Bondage

    South Asian countries gave predominant consideration for emotions


    rather than Marketing and Expanding Strategies.

    This act as a foundation for building sustainable supply chain


    Economic Factors

    a)Subsistence Theory

    Once a company follows a particular supply chain,it become difficult to


    remove the chain, as it affects the subsistence of that firm.

    B) Strategic Alliance

    Strategic alliance between different companies forced them to maintain


    a sustainable supply chain.
    3)How can these existing distribution channels in South Asian regions
    be transformed to maximize the value delivered to the customer?

    1)Setup an international Bench Mark .


    2)Follow International Standards
    3)Use best in Market Channel
    4)Reduce the Intermediaries
    5)Training Classes for every elements in distribution channel

    4)How can such indigenously developed SCM ?

    modes integrate with and expand into

    Global Supply Chain

    • 3R system

    • Reduce number of Intermediaries


    • Setting up of International Bench Mark

    • Giving Environment Considerations


    • Sustainable Development Concept

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