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    Marketing: Creating Customer Value and Engagement

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    Qasim Khan
    Marketing is a process through which companies create value for customers, deliver that value to customers, and capture value from customers in return. It involves getting customers to love a company's products or services and building strong customer relationships, rather than just focusing on selling goods. The goal is for customers to love the company back through their business and loyalty over time.

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    Marketing: Creating Customer Value and Engagement

    Uploaded by

    Qasim Khan
    15 views1 page
    Marketing is a process through which companies create value for customers, deliver that value to customers, and capture value from customers in return. It involves getting customers to love a company's products or services and building strong customer relationships, rather than just focusing on selling goods. The goal is for customers to love the company back through their business and loyalty over time.

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    Marketing

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    Marketing is a process through which companies create value for customers, deliver that value to customers, and capture value from customers in return. It involves getting customers to love a company's products or services and building strong customer relationships, rather than just focusing on selling goods. The goal is for customers to love the company back through their business and loyalty over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views1 page

    Marketing: Creating Customer Value and Engagement

    Uploaded by

    Qasim Khan
    Marketing is a process through which companies create value for customers, deliver that value to customers, and capture value from customers in return. It involves getting customers to love a company's products or services and building strong customer relationships, rather than just focusing on selling goods. The goal is for customers to love the company back through their business and loyalty over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MARKETING

    Chapter#1
    Creating Customer Value and Engagement
    What is marketing?
     Marketing is not the selling of goods it is a process of getting a love with your customers
    and getting back love from your customers. In others words we can say the we love our
    customers and they love back.
     Marketing is a process through which we create value for the customers we deliver that
    value to the customers and capture value from customers in return.
    Def
    “Marketing is a process by which companies create value for customers and build
    strong customer relationships in order to capture value from customers in return.”
    The marketing process:

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