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    Video Case Study

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    Keal Legaxy Trần
    Walmart can leverage its large physical store footprint, private transportation fleet, and retail distribution network to compete online. Its strategy is a multi-channel approach combining physical stores and distribution with e-commerce for customers. It does not see conflict between online and store sales. Walmart is insourcing its online development including acquisitions like Jet.com to build new capabilities internally rather than outsource. While Amazon uses advanced robotics and drones, Walmart relies on its large conventional truck fleet and hundreds of stores for pickup to enable same-day delivery.

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    Video Case Study

    Uploaded by

    Keal Legaxy Trần
    3K views1 page
    Walmart can leverage its large physical store footprint, private transportation fleet, and retail distribution network to compete online. Its strategy is a multi-channel approach combining physical stores and distribution with e-commerce for customers. It does not see conflict between online and store sales. Walmart is insourcing its online development including acquisitions like Jet.com to build new capabilities internally rather than outsource. While Amazon uses advanced robotics and drones, Walmart relies on its large conventional truck fleet and hundreds of stores for pickup to enable same-day delivery.

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    Walmart can leverage its large physical store footprint, private transportation fleet, and retail distribution network to compete online. Its strategy is a multi-channel approach combining physical stores and distribution with e-commerce for customers. It does not see conflict between online and store sales. Walmart is insourcing its online development including acquisitions like Jet.com to build new capabilities internally rather than outsource. While Amazon uses advanced robotics and drones, Walmart relies on its large conventional truck fleet and hundreds of stores for pickup to enable same-day delivery.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views1 page

    Video Case Study

    Uploaded by

    Keal Legaxy Trần
    Walmart can leverage its large physical store footprint, private transportation fleet, and retail distribution network to compete online. Its strategy is a multi-channel approach combining physical stores and distribution with e-commerce for customers. It does not see conflict between online and store sales. Walmart is insourcing its online development including acquisitions like Jet.com to build new capabilities internally rather than outsource. While Amazon uses advanced robotics and drones, Walmart relies on its large conventional truck fleet and hundreds of stores for pickup to enable same-day delivery.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 1

    1.

    What are the three key assets that Walmart can leverage (build on) to compete with
    Amazon and other online retailers?

    a) the largest physical store footprint in the U.S. and the world
    b) the largest private transportation fleet
    c) the largest retail distribution network, including warehouses

    2. What is Walmart’s e-commerce strategy?

    Walmart seeks a multi-channel strategy, endeavoring to combine its physical stores and distribution
    framework with the most excellent e-commerce. It wants to construct an all-encompassing shopping
    experience that uses physical stores and online ordering to supply customers what they need, when
    they need it, at the finest conceivable cost.

    3. Why isn’t Walmart worried about the channel conflict between its online sales and its
    store sales?

    Walmart sees its operation as “One Customer, One Walmart” - no distinction to a client between buying
    online totally, and at a physical store.

    4. Why is Walmart in-sourcing the development of its online operation, in part by acquiring
    technology companies rather than outsourcing development to low-cost countries and
    other domestic firms?

    In-sourcing allows the company to bring in new skills and capabilities, and then scale them up to
    Walmart's size. Walmart wants to rebuild the company, as well as the abilities of its labor force. It also
    must enhance and construct new services. The same cannot be accomplished by outsourcing.

    5. Why did Walmart acquire Jet.com?

    Jet.com had a workforce with IT and online sales expertise, and a fascinating workplan of how it may
    compete against Amazon.

    6. How does Walmart’s fulfillment operation differ from Amazon’s?

    Amazon's fulfillment appears to be more technologically progressed with the utility of robotics and
    drone delivery. On the other hand, Walmart has the biggest fleet of trucks - conventional transportation
    - which can be operated to deliver parcels to local stores, and potentially local pick up locations. It has
    hundreds of stores that can be utilized as pick up spots for same-day delivery.

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