INTRODUCTION

The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the
word 'veda' meaning 'to know'. Ayurveda means 'the science of life', and is a
medical system practiced in India, Sri Lanka and Nepal.

Ayurveda's mythological origins, though, are attributed to the Indo-

European Nasatya or Aswins, twin physicians of the gods of the ancient Indo-
European pantheon. Four thousand year old references to the Nasatya are
found in the now extinct, Hurrian and Hittite languages in Turkey, and in the
Sanskrit language in India. Ayurveda is considered the upaveda or accessory
Veda to the Atharva Veda. The four Vedas are the world's oldest literary
documents in an Indo- European language.

A classic ayurvedic text, that parallels the time frame of the Atharva
Veda, is the Charaka Samhita. Written in the Indus Valley area around 1000
B.C.E. (Before the Common Era) in Sanskrit, it is a treatise on general
medicine. This strongly suggests the probability that ayurveda, though of pan
Indo-European origins earlier, had begun to evolve into a distinct entity within
the subcontinent by the first millennium B.C.E.

Ayurveda's lasting influence in the non Indo-European sphere began

after the rise and spread of Buddhism in the 6th century B.C.E. Buddhist
monks introduced Ayurveda to China, Tibet, Korea, Mongolia and Sri Lanka,
leaving a lasting legacy in their medical systems.

More recently, the German translation of an ayurvedic text that dates

back to less than 1000 B.C.E., the Susruta Samhita, contributed to modern
medicine the discipline of plastic surgery. Susruta mentions eight branches in
ayurveda - General medicine, Surgery, ENT and Eye diseases, Toxicology,
Psychiatry, Pediatrics, Gynecology, Sexology and Virility.
1
 The Himalaya Drug Company, since 1930, has blended ayurvedic
expertise with modern medical research methodology, to extend the science of
ayurveda to produce scientifically verified herbal solutions.

Eighty years ago, on a visit to Burma, Himalaya’s founder, Mr. M.

Manal, saw restless elephants being fed with a root to pacify them. The plant
from which this was taken is Rauwolfia serpentina. Fascinated by the plant's
effect on elephants, he had it scientifically evaluated. After extensive research,
Serpina, the world’s first anti-hypertensive drug, was launched in 1934.

This legacy of researching nature forms the foundation of Himalaya’s

operations. Himalaya uses the tools of modern science to create
pharmaceutical-grade ayurvedic products. We have pioneered research that
has converted Ayurveda’s herbal tradition into a complete range of proprietary
formulations dedicated to healthy living and longevity. Today, these products
have found acceptance with medical fraternities and serve the health and
personal care needs of consumers in 67 countries.

2
 COMPANY PROFILE

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal

with a clear vision to bring Ayurveda to society in a contemporary form and to
unravel the mystery behind the 5,000 year old system of medicine. This
included referring to ancient ayurvedic texts, selecting indigenous herbs and
subjecting the formulations to modern pharmacological, toxicological and
safety tests to create new drugs and therapies.

Eighty years ago, on a visit to Burma, Mr. Manal saw restless elephants
being fed with a root to pacify them. The plant from which this was taken is
Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it
scientifically evaluated. After extensive research, Serpinaâ, the world's first
anti-hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalaya's

operations. Himalaya has pioneered the use of modern science to rediscover
and validate ayurveda's secrets. Cutting edge technology is employed to create
pharmaceutical-grade ayurvedic products. As a confirmation that Himalaya is
dedicated to providing the highest quality and consistency in herbal care, the
Company was awarded an ISO 9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe,

natural and innovative remedies that will help people lead richer, healthier
lives. Today, Himalaya products have been endorsed by 300,000 doctors
around the globe and consumers in 67 countries rely on Himalaya for their
health and personal care needs.

3
AYURVEDA AT HIMALAYA

Ayurveda or the 'Science of Life' is an ancient, holistic system for

diagnosis and treatment, perhaps the oldest system of medicine known to
humanity. Fundamental to Ayurveda is the use of well-balanced combinations
of plants and other agents in synergistic formulas.

At Himalaya, we have pioneered the use of modern science to

rediscover and validate Ayurveda's secrets. We employ cutting edge research
to create pharmaceutical-grade Ayurvedic products. Natural, effective and
safe, these products have helped thousands of people live healthier, richer
lives. Our focus is on wellness; on helping people get healthy and stay healthy.

At Himalaya, research begins with raw herbs chosen from traditional

texts and from observations and experiences of indigenous plants. Our team of
herbalists study texts, both traditional and scientific, exhaustively for relevant
data. A few herbs of promising activity are short-listed. Polyherbal
formulations of these short-listed herbs are made in order to provide a wider
scope of pharmacological and cosmetic activity. Multicentered, double-blind
trials according to WHO criteria further assist in scientifically validating the
formulations.

In the 1930's, Himalaya developed a pioneering experimental herb farm,

which grew rare endangered herbs for commercial use. The company today
has in addition to this an unparalleled database of dedicated herb suppliers, an
herbarium, an agrotech division and a nursery.

The standardization of herbal medicine is a more daunting challenge

than the processes used for allopathic medicine. The tabletting of ayurvedic
medicine is more arduous, with multiple granulating, processing and coating

4
variables. Today, Himalaya's manufacturing unit has the largest coating
capacity in Asia.

Researching Ayurveda and capturing its benefits in formulations, has

been the hallmark of Ayurveda at Himalaya. Using modern research
methodology and manufacturing practice, Himalaya has made available to
people all over the world, an alternate method of treatment, which has no
known side effects.

5
 PRODUCT PROFILE

Understanding the needs of a baby’s body is essential to their proper

development both mental and physical. Himalaya’s baby care products are
ayurvedic formulations, containing 100 percent pure herbal actives, and
conform to the standards of the Pharmaceutical industry, thus making each
product effective, mild and soothing to suit and nourish the baby’s delicate
skin. Parenthood is the most challenging part of anyone’s life. Suddenly, and
wonderfully, life is no longer just about you. There is a new person to love and
nurture, an education to plan. And most importantly a strong healthy body and
mind to build. Himalaya range of products has been carefully developed to
give the best start in life for the most important person in universe.

At Himalaya, science of baby care is geared towards bringing the very

best of natural care for the most precious person in customers’ life. Their
science of baby care is backed by a strong team of research scientists who
have carefully selected time-tested herbal ingredients for the Baby care range.
The products have been developed, keeping in mind the special requirements
of baby’s skin. They are clinically tested to ensure safety and efficacy. So,
when people choose Himalaya for their little ones, the rest can be assured that
very best product has been chosen.

Baby Lotion

6
Nourishes and moisturizes to make skin soft and smooth

Himalaya Baby Lotion helps keep baby's skin soft and supple,
protecting it. Our Baby Lotion is made from natural ingredients that help
moisturize baby's delicate skin, leaving it soft.

Benefits of Baby Lotion:

 Specially formulated to moisturize baby’s skin

 Clinically tested for safety and efficacy

Gentle Baby Shampoo

 Softens, nourishes, and improves hair luster

 Himalaya Gentle Baby Shampoo is a mild, “no tears" shampoo that
gently cleanses hair making it soft, shiny, and easy to manage.

7
Gentle Baby Soap

Gently cleanses baby’s skin

 Himalaya Gentle Baby Soap is formulated to gently cleanse and
condition your baby's skin, leaving it soft and hydrated.The goodness of
Olive Oil and Almond Oil is infused into the soap, making it ideal for
daily use.

Baby cream

 Preserves softness and soothes baby’s skin

 Himalaya Baby Cream is specially formulated to protect your little one's
chapped cheeks, 'crawler's knee', tender nose, and rubbed elbows. Our
Baby Cream has soothing effect on baby’s skin. The key ingredients
work to moisturize along with preserving the natural softness of your
baby’s skin.

8
 OBJECTIVES OF THE STUDY

This study is focussed and limited to comprehensive analysis of top

Indian Cosmetic Company Himalaya. The main objectives are:
 To explore the business strategy of the company.
 To identify the competitors, products and services offered by Himalaya.
 To investigate the financial status of the company.
 To determine the marketing mix of the company.
 To analyse corporate social responsibility of the company during the
last few years.
 To suggest some new strategies to be incorporated to enhance customer
satisfaction.

9
 RESEARCH METHODOLOGY

In this survey, convenient sampling method is used. 100 Persons

are chosen for the study in Cumbum Town, Theni District to constitute
the sample of consumers for the survey. Under convenient sampling
whoever is available, willing and whose co-operation is fully available
were taken as respondents for the study. Since the respondents are not
'highly literate' necessary data is collected by interviewing each of the
household head that constituted the sample of respondents for the study.

Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used
and hat is its importance is also put in this section. According to David
Luck a research design is defined as,
"A series of advanced decisions that taken together, comprise a
master plan or model for the conduct of an investigation".

Data Collection Method

Whether primary or secondary data is to be collected is explained.
A copy of the questionnaire (or) schedule used is to be attached in
appendix and its importance is highlighted in this getting.

Primary Data
Primary data are obtained by a study specifically designed to fulfill
the data needs of the problem at first hand, such data are original in
character.

10
Secondary Data
Data that are not originally collected but rather obtained from
published or unpublished sources are known as secondary data. The
secondary data constitute the chief materials on the basis of which
statistical work is carry out in many investigations. Secondary data are
collected from magazine.

Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in
this section. According to Blalock and Blalock define a sample thus. "It
is a small piece of the population obtained by a probability process that
mirrors, with known precision, the various patterns and bob-classes of
the population".

i. Sample Unit: I chose my sampling area at Cumbum Town for market

survey of the Ray Ban Glasses.

ii. Sample Size: The sample size taken for the survey is 100 respondents,

iii. Tools Used for Analysis : The collected data were interpreted using
percentage analysis method.

Field Work
This section deals with the details of the fieldwork to be carried
out, and methodology for administering the questionnaire or collection of
secondary data. Not-al-horns refusal to co-operate respondents bias, and
interviewer's bias are also highlighted.

11
Limitations
Various constraints facing the researcher which defer his/her in
detailed analysis of the problem may be pinpointed. Also various
limitations or demerits associated with the research problem must be
pointed out in their section.

12
 DATA ANALYSIS AND INTERPRETATION

Data Analysis

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate
critical points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage analysis method

Percentage method to a special kind of Ratio percentage is used in

making comparison between two or more series of data percentage to describe
relationship.

No. of Respondents
Percentage = ———————————— x 100
Total respondents

Research design

A Marketing research design specifies the procedure for encoding and

controlling the research project. The choice of particular research design
would follow from the problem. As such there is no single best design.
However, any marketing research study must explicitly sate its plan about
collection and analysis of data.

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 TABLE-1

RESPONDENTS USAGE OF BABY LOTION

No. of
S.No. Particulars Percentage
Respondents

1. Yes 42 70

2. No 18 30

Total 60 100

Source: Primary Data

Among the 60 Respondents

 70% of the respondents are using baby lotion.
 30% of the respondents are not using baby lotion.

14
 CHART-1

100

90

80
70
70

60

50
Percentage

40
30
30

20

10

0
Yes No

RESPONDENTS USAGE OF BABY LOTION

Particulars

15
 TABLE-2

RESPONDENTS PREFERENCE BRAND OF BABY LOTION

No. of
S.No. Particulars Percentage
Respondents
1 Johnson & Johnson 18 30

2 Dabur 9 15

3 Himalaya 33 55

Total 60 100

Source: Primary Data

Among 60 Respondents
 30% of respondents prefer in Johnson & Johnson.
 15% of respondents prefer Dabur.
 55% of respondents prefer in Himalaya.

16
 CHART-2

RESPONDENTS PREFERENCE BRAND OF BABY LOTION

100

90

80

70

60

Percentage
55
50

40
30
30

20 15
10

0
Johnson & Johnson Dabur Himalaya

Particulars

17
 TABLE - 3

RESPONDENTS USING THE TYPE OF CREAM

No. of
S.No Particulars Percentage
Respondents

1 Baby Lotion 30 50

2 Baby Shampoo 21 35

3 Baby Cream 9 15

Total 60 100

Source: Primary Data

Among the 60 Respondents

 50% of respondents are consuming Himalaya Baby Lotion.
 35% of respondents are consuming Himalaya Baby Shampoo.
 15% of respondents are consuming Himalaya Baby Cream.

18
 CHART - 3

RESPONDENTS USING THE TYPE OF CREAM

100

90

80
Percentage

70

60
50
50

40 35
30

20 15
10

0
Baby Lotion Baby Shampoo Baby Cream

Particulars

19
 TABLE – 4

RESPONDENTS GET THE KNOWLEDGE ABOUT

HIMALAYA BABY LOTION
No. of
S. No. Particulars Percentage
Respondents
1 Advertisement 30 50

2 Friends 8 13

3 Magazine 15 37

Total 60 100

Source: Primary Data

Among 60 Respondents
 50% of respondents are getting knowledge from Advertisement.
 13% of respondents are getting knowledge from Friends.
 37% of respondents are getting knowledge from Magazine.


20
 CHART – 4

100

90

80

70

60
50
50

40 37

30

20
13
10

0
Advertisement Friends Magazine

RESPONDENTS GET THE KNOWLEDGE ABOUT

HIMALAYA BABY LOTION

Percentage

Particulars

21
 TABLE-5

RESPONDENTS OPINION ABOUT ADVERTISEMENT ENOUGH OF

THIS PRODUCT
No. of
S.No. Particulars Percentage
Respondents

1. Yes 52 87

2. No 8 13

Total 60 100

Source: Primary Data

Among the 60 Respondents

 87% of the respondents say that advertisement is enough of this
product.
 13% of the respondents say that advertisement is not enough of this
product.

22
 CHART-5

RESPONDENTS OPINION ABOUT ADVERTISEMENT ENOUGH OF

THIS PRODUCT

100

90 87

80

70

60
Percentage

50

40

30

20
13
10

0
Yes No

Particulars

23
 TABLE-6

RESPONDENTS OPINION ABOUT PURCHASING PLACE OF

HIMALAYA BABY LOTION
No. of
S. No. Particulars Percentage
Respondents
1 Whole seller 8 13

2 Retailer 8 13

3 Department Store 44 74

Total 60 100

Source: Primary Data

Among 60 Respondents
 13% of respondents purchase from whole seller.
 13% of respondents purchase from retailer.
 74% of respondents purchase from department store.

24
 CHART-6

100

90

80
74
70

60

50

40

30

20
13 13
10

0
Whole seller Retailer Department Store

RESPONDENTS OPINION ABOUT PURCHASING PLACE OF

HIMALAYA BABY LOTION

Percentage

Particulars

25
 TABLE-7

RESPONDENTS OPINION ABOUT THE PURCHASING QUANTITY

OF HIMALAYA BABY LOTION FOR MONTH

No. of
S.No. Particulars Percentage
Respondents
1 35 Mg 23 37

2 50 Mg 23 37

3 80 Mg 14 26

Total 60 100

Source: Primary Data

Among 60 Respondents
 37% of respondents are purchase in 35Mg for a month.
 37% of respondents are purchase in 50Mg for a month.
 26% of respondents are purchase in 80Mg for a month.

26
 CHART-7

100

90

80

70

60

50

40 37 37

30 26

20

10

0
35Mg 50Mg 80Mg

RESPONDENTS OPINION ABOUT THE PURCHASING QUANTITY

OF HIMALAYA BABY LOTION FOR MONTH

Percentage

Particulars

27
 TABLE-8

RESPONDENTS REASON FOR PREFERRING

HIMALAYA BABY LOTION

No. of
S.No. Particulars Percentage
Respondents
1 Quantity 8 13

2 Smell 22 37

3 Skin Suit 30 50

Total 60 100

Source: Primary Data

Among 60 Respondents
 13% of respondents prefer Himalaya Baby Lotion for its quantity.
 37% of respondents prefer Himalaya Baby Lotion for its smell.
 50% of respondents prefer Himalaya Baby Lotion for its skin suit.

28
 CHART-8

RESPONDENTS REASON FOR PREFERRING HIMALAYA

BABY LOTION

100

90

80

70

Percentage
60
50
50

40 37

30

20
13
10

0
Quantity Smell Skin Suit

Particulars

29
 TABLE-9

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

HIMALAYA BABY LOTION

No. of
S.No. Particulars Percentage
Respondents
1 Excellent 25 42

2 Better 30 50

3 Poor 5 8

Total 60 100

Source: Primary Data

Among 60 Respondents
 42% of respondents say that the Himalaya Baby Lotion quality is
excellent.
 50% of respondents say that the Himalaya Baby Lotion quality is better.
 8% of respondents say that the Himalaya Baby Lotion quality is poor.

30
 CHART-9

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

HIMALAYA BABY LOTION

100

90

80

70

Percentage
60
50
50
42
40

30

20

10 8

0
Excellent Better Poor

Particulars

31
 TABLE-10

RESPONDENTS OPINION ABOUT THE HIMALAYA BABY LOTION

EASILY AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Yes 56 94

2 No 4 6

Total 60 100

Source: Primary Data

Among the 60 Respondents

 94% of the respondents say that Himalaya Baby Lotion easily available
in our area.
 6% of the respondents say that Himalaya Baby Lotion not available in
our area.

32
 CHART-10

100
94
90

80

70

60

50
Percentage

40

30

20

10 6

0
Yes No

RESPONDENTS OPINION ABOUT THE HIMALAYA BABY LOTION

EASILY AVAILABILITY IN YOUR AREA

Particulars

33
 TABLE-11

RESPONDENTS OPINION ABOUT THE CONSUMPTION PERIOD

OF HIMALAYA BABY LOTION
No. of
S.No Particulars Percentage
Respondents
1 1 month 5 8

2 3 months 20 33

3 Above 6 months 35 59

Total 60 100

Source: Primary Data

Among 60 Respondents
 8% of respondents are consuming for 1 month.
 33% of respondents are consuming for 3 months.
 59% of respondents are consuming for above 6 months.

34
 CHART-11

RESPONDENTS OPINION ABOUT THE CONSUMPTION PERIOD

OF HIMALAYA BABY LOTION
100

90

80

70
Percentage

59
60

50

40
33
30

20

10 8

0
1 month 3 months Above 6 months

Particulars

35
 TABLE-12

RESPONDENTS OPINION ABOUT THE CONSUMPTION TIME OF

HIMALAYA BABY LOTION
No. of
S.No Particulars Percentage
Respondents
1 Once a day 25 42

2 Twice a day 30 50

3 More than 2 times 5 8

Total 60 100

Source: Primary Data

Among 60 Respondents
 42% of respondents are consuming for once a day.
 50% of respondents are consuming for twice a day.
 8% of respondents are consuming for more than 2 times.

36
 CHART-12

RESPONDENTS OPINION ABOUT THE CONSUMPTION TIME OF

HIMALAYA BABY LOTION
100

90

80

70
Percentage

60
50
50
42
40

30

20

10 8

0
Once a day Twice a day More than 2 times

Particulars

37
 TABLE-13

RESPONDENTS OPINION ABOUT THE SIDE EFFECTS IN THIS

PRODUCT

S. No Particulars No. of Respondents Percentage

1. Yes 10 17

2. No 50 83

Total 60 100

Source: Primary Data

Among 60 Respondents
 17% of respondents agree with the side effects in this product.
 83% of respondents didn’t agree with the side effects in this product.

38
 CHART – 13

RESPONDENTS OPINION ABOUT THE SIDE EFFECTS IN THIS

PRODUCT

100

90
83
80
Percentage

70

60

50

40

30

20 17

10

0
Yes No

Particulars

39
 TABLE-14

RESPONDENTS REASON FOR PREFERRING OF THIS PRODUCT

S. No Particulars No. of Respondents Percentage

1. Brightness 20 33
2. Softness 10 17
3. Smell 30 50

Total 60 100

Source: Primary Data

Among 60 Respondents
 33% of respondents preferring for its brightness.
 17% of respondents preferring for its softness.
 50% of respondents preferring for its the smell.

40
 CHART – 14

RESPONDENTS REASON FOR PREFERRING OF THIS PRODUCT

100

90

80
Percentage

70

60
50
50

40
33
30

20 17

10

0
Brightness Softness Smell

Particulars

41
 TABLE-15

HIMALAYA BABY LOTION WORKING DIFFERENCE OF THE

DAYS

S. No Particulars No. of Respondents Percentage

1. 1-10 days 5 8
2. 10-20 days 25 42
3. 20-30 days 30 50

Total 60 100

Source: Primary Data

Among 60 Respondents
 8% of respondents feel the difference between 1-10 days.
 42% of respondents feel the difference between 10-10 days.
 50% of respondents feel the difference between 20-30 days.

42
 CHART – 15

HIMALAYA BABY LOTION WORKING DIFFERENCE OF THE

DAYS

100

90

80
Percentage

70

60
50
50
42
40

30

20

10 8

0
1-10 days 10-20 days 20-30 days

Particulars

43
 TABLE-16

RESPONDENTS OPINION ABOUT EXPECTING THE

MODIFICATION IN HIMALAYA BABY LOTION
No. of
S.No. Particulars Percentage
Respondents

1. Yes 10 17

2. No 50 83

Total 60 100

Source: Primary Data

Among the 60 Respondents

 17% of the respondents expect the changes in Himalaya Baby Lotion.
 83% of the respondents not expect the changes in Himalaya Baby
Lotion.

44
 CHART-16

RESPONDENTS OPINION ABOUT EXPECTING THE

MODIFICATION IN HIMALAYA BABY LOTION

100

90
83
80

70

60
Percentage

50

40

30

20 17

10

0
Yes No

Particulars

45
 TABLE-17

RESPONDENT OPINION ABOUT THE KIND OF CHANGES IN

HIMALAYA BABY LOTION
No. of
S.No. Particulars Percentage
Respondents
1 Package 5 8

2 Price 30 50

3 Reduction 25 42

Total 60 100

Source: Primary Data

Among 60 Respondents
 8% of the respondents expect the changes of package.
 50% of the respondents expect the changes of price.
 42% of the respondents expect the changes of reduction.

46
 CHART - 17

100

90

80

70

60
50
50
42
40

30
Percentage

20

10 8

0
Package Price Reduction

RESPONDENT OPINION ABOUT THE KIND OF CHANGES IN

HIMALAYA BABY LOTION

Particulars

47
 TABLE-18

RESPONDENT SATISFACTION LEVEL OF THE

HIMALAYA BABY LOTION

S.No. Particulars No. of Respondents Percentage

1. Yes 58 97

2. No 2 3

Total 60 100

Source: Primary Data

Among 60 Respondents
 97% of the respondents are fully satisfaction in this Himalaya Baby
Lotion.
 3% of the respondents are not satisfaction in this Himalaya Baby
Lotion.

48
 CHART – 18

RESPONDENT SATISFACTION LEVEL OF THE

HIMALAYA BABY LOTION

100 97

90

80

70

60

Percentage
50

40

30

20

10
3
0
Yes No

Particulars

49
 FINDINGS
 70% of the respondents are using baby lotion.
 55% of respondents prefer in Himalaya.
 50% of respondents are consuming Himalaya baby lotion.
 50% of respondents are getting knowledge from Advertisement.
 87% of the respondents say that advertisement is enough of this
product.
 74% of respondents purchase from department store.
 37% of respondents are purchase in 35Mg for a month.
 37% of respondents are purchase in 50Mg for a month.
 50% of respondents prefer Himalaya baby lotion for its skin suit.
 50% of respondents say that the Himalaya baby lotion quality is better.
 94% of the respondents say that Himalaya baby lotion easily available
in our area.
 59% of respondents are consuming for above 6 months.
 50% of respondents are consuming for twice a day.
 83% of respondents didn’t agree with the side effects in this product.
 50% of respondents preferring the product for its smell.
 50% of respondents feel the difference between 20-30 days.
 83% of the respondents not expect the changes in Himalaya baby lotion.
 50% of the respondents expect the changes of price.
 97% of the respondents are fully satisfaction in this Himalaya baby
lotion.

50
 SUGGESTIONS
 Himalaya should organize campaign for general awareness of end
consumers, because the consumers demand for the medicines based on
the suggestions and on their own wish or knowledge.
 Himalaya should organize free medical checkup camps over a fixed
duration of time. This will help in the fulfillment of corporate social
responsibility. This will also help in creating a brand image in the
consumers mind.
 Himalaya should also target market in remote areas. Because in remote
areas people generally use medicines based on their own knowledge or
on the Retailer suggestion.
 The company can lure the Retailer with some gifts or some special offer
by achieving a fixed sales target. In villages or in the less developed
area Retailer are generally treated as a doctor. They can suggest their
customer for the Himalaya.
 The executives of the company should also target the doctor in the
remote areas or villages, whether they are MBBS or not.
 The executives should be always in touch with doctors who are not
prescribing Himalaya or, not the core doctors for the company. The
executives should try to motivate them by giving exiting gift to them or,
having a facility of good commission on sales made through them.
 The doctors should be provided with gifts which will fit and look good
on their table. This will make recall to them about Himalaya when they
make prescription. This will also motivate them towards the Himalaya.

51
 LIMITATIONS

 The study was conducted on Himalaya Baby Lotion at Cumbum only.

 Interview & primary data collection was based on the store and
customer only.
 From the short study we had able to interview 100 customer only.
 The study may not be signify the purchase trend of Himalaya
Foundation.
 After due analysis it has been founded that consumer are more towards
of product functional benefit. The new consumers are more attractive to
the brand of Himalaya Baby Lotion.
 The customers believe that they will get number of Variety of
functional & stylish product from the store.
 The customers are not too much price sensitive.
 Though there are online business going faster but in the case of
prescription spectacles customer are more prone towards visiting the
store and buying from the store.

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 CONCLUSION

Himalaya Drug Company is the oldest Ayurvedic drug manufacturing

company in the India. It deals in both Pharma and FMCG (cosmetics) both. In
the available Pharma range Himalaya is the most reputed company.

Himalaya mainly beliefs and engage in ethical promotion to doctors. It

helps executive to motivate doctors for the prescription of Himalaya. It also
helps executive to know the doctors requirement in turn of prescribing the
Himalaya. During the meeting they also become aware about the competitors
promotional strategy and the product available under their brand.

Chemist who deals in Himalaya herbal are highly satisfied with their
business of Himalaya. According to the chemist the customers who are
consuming Himalaya are satisfied with the result. Although it is an Ayurvedic
medicine its effect is slow but it is effective for long time. Most of the chemist
rated it as a average selling medicine at their shop. Few medicines are
recognized as a very high seller at the chemist shop, eg- Liv-52, Cystone,
Rumalaya Forte, etc. Although there are several competitors for the company,
the main competitor for the organization is Dabur.

Before I conclude my project on a highly esteemed organization, I

would like to submit public opinion in this favour. The pattern of job
performance and the quality of product is highly appreciated by the
consumers. I would like to congratulate entire Himalaya Drug Company
family for having gained this superb popularity, excellent impression and
magnificent image among the Ayurvedic medicines lovers. My survey reveals
the facts which determine the mile stone achievement of organization.

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 Finally I would conclude that project stating that the retailers and
customers of Vijayapur are satisfied with offers and they still needs good
offers in future days. And the Himalaya is doing well in terms of
understanding customers expectation and providing them good offers and
products in terms fulfilling their expectation. During the project I would come
to know about differs promotion of Himalaya. What normal customer will
think before entering into Himalaya. And the different type of factors which
influence customers to visit Himalaya.

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 BIBLIOGRAPHY

 Ackerman, D. and Gerard J. Tellis, (2001) “Can culture affect price? A

cross-cultural study of shopping and retail prices,” Journal of Retailing,
77, 57-82.
 Hofstede, G. (1980) Culture’s Consequences. CA: Sage Publications.
 Hofstede, Geert, (1984) “Cultural dimensions in management and
planning,” Asia Pacific Journal of Management, 1 (2), 81-99.
 Kale, Sudhir and Jawn Barnes, (1992) “Understanding the domain of
cross-national buyer-seller interactions,” Journal of International
Business Studies, 23, 101-132.
 Kotler, P. (1997) Marketing management: analysis, planning,
implementation, and control, London: Prentice Hall.

Websites used
1. www.invogue.com
2. www.Himalayaindia.com
3. www.google.com
4. www.hindustanunilever.com

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A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING HIMALAYA FOUNDATION BABY LOTION IN
CUMBUM TOWN

Name :
Address :

QUESTIONNAIRE

1. Did you use the Himalaya Baby Lotion?

A) Yes B)No
2. Which brand of baby lotion product do you use?
A) Johnson & Johnson B) Dabur C) Himalaya
3. Is Himalaya product which type of beauty product do you use?
A) Face cream B) Face wash cream C) Body lotion
4. Where did you get the knowledge about Himalaya production?
A) Advertisement B) Friends C) Magazine
5. Is advertisement enough of this product?
A) Yes B) No
6. Where did you purchase this product?
A) Whole seller B) Retailer C) Department store
7. In which quantity do you purchase every month?
A) 35Mg B) 50Mg C) 80Mg
8. What makes you like this product?
A) Quantity B) Smell C) Skin suit
9. What is your opinion about the quality of Himalaya Product?
A) Excellent B) Better C) Poor
10. Is the product available in your area?
A) Yes B)No

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11. How many years you are using Himalaya body lotion?
A) One month B) 3 month C) Above 6 month
12. How many times you apply this lotion on your baby’s body?
A) Once a day B) Twice day C) More than 2 times
13. Do you feel any side effect during the usage?
A) Yes B) No
14. If yes, what side effect?
A) Brightness B) Softness C) Smell
15. In which duration your feel the difference in your baby’s body?
A) 1-10 days B) 10-20 days C) 20-30 days
16. Do you want any modification of this product?
A) Yes B)No
17. If yes what kind of change you want?
A) Package B) Price C) Reduction
18. Do you satisfy towards the Himalaya product?
A) Yes B)No
19. Your suggestion if any...............................

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