Activity 2 - Essay Writing

Directions: Complete the requirements below and submit your work in the pigeon boxes
which are provided in your departments/college, or to Google class on or before the date
as reflected in your study schedule. See attach rubrics in the Google class or you may
access on your module on page____. Choose one company (among the top 10
performing companies worldwide) by using Google search. Use the space for your writing
and answer the following questions:

Johnson & Johnson

This is a very popular American MNC for pharmaceutical products, consumer products,
medical instruments and equipment. This business was formed primarily by R.W Johnson,
J.W Johnson, and Edward Mead Johnson to manufacture bandages and plasters. But
now it is a brand of 250 partner companies spanning 60 countries with branches. It has
sold its goods to 175 nations.

1. Identify the competitors you primary and secondary players?

The Johnson & Johnson’s competitors that primary and secondary players are:

 Pfizer
One of the leading pharmaceutical and research-based firms is Pfizer. For several
medical fields, including oncology, cardiology, immunology, diabetology, and
neurology, the organization manufactures and develops vaccines and medicines.

The organization receives assistance to handle its commercial activities from two
market divisions, Pfizer Creative Health and Pfizer Critical Health. Pfizer
Revolutionary Health emphasizes the development of medications and vaccines
aimed at improving a patient's life. Pfizer Critical Health is an aspect of research
and development that contributes to pharmaceutical industry advances.
The key strength of this brand is that six of its products are among the top brands
in India for pharmaceuticals. It has an outstanding R&D wing that constantly
generates and innovates goods. Pfizer is known to be one of the top Johnson &
Johnson rivals due to its good brand image.

 Novartis
Novartis, a Swiss pharmaceutical business, has its headquarters in Basel,
Switzerland. It is one of the biggest companies by revenue and market
capitalization in the pharmacy industry. The business is a full-time member of many
organizations, including the European Federation of Pharmaceutical Industries and
Associations (EEPIA), the Pharmaceutical Research and Manufacturers of America
(PhRMA) and the International Federation of Pharmaceutical Manufacturers and
Associations (IFPMA).
 The company manufactures respiratory and infectious disease drugs,
cardiovascular medicine, dermatology, neuroscience, dermatology, urinary
disorders, vision, and products for animal health.

Their main emphasis is on researching, creating and selling groundbreaking

medicine-related products that will help cure diseases and relieve people's misery
to help them live a quality life. Novartis is known as one of the top Johnson &
Johnson rivals due to its global presence.

 Glaxo Smith Kline

After the merger between GlaxoWellcome and SmithKline Beecham, Glaxo Smith
Kline, a British pharmaceutical firm, was formed. It was established in 2000 and
has its headquarters in London. It is considered the world's sixth biggest
pharmaceutical company.

The organization has three main companies that research, develop, and produce
various prescription drugs, vaccines, and healthcare products. A wide range of
well-established medicines is in their pharmaceutical sector. Their primary focus is
on developing new medicines for oncology, respiratory and HIV/infectious
diseases, and immunoinflammation.

Glaxo Smith Kline has a powerful global distribution network for sales. This brand's
products are available in almost 100 countries. Glaxo Smith Kline is known as one
of the biggest Johnson & Johnson rivals because of its name and its presence
everywhere.

2. Identify which competitors are the ones firms should be most concerned with and why?

Pfizer is the one business that should be most worried about because Pfizer has many
other profitably performing products, especially products that initially have no direct
competitors on the market. In order to dominate target market segments, the firm profits
from proprietary drugs. However, the organization is undergoing changes in its market
competencies as the pharmaceutical industry is competitive. Also, the iconic brand is one
of Pfizer Inc.'s main business strengths. This brand is known for groundbreaking
pharmaceutical products worldwide. Furthermore, the large organizational scale of the
enterprise is a strength that contributes to capabilities that smaller firms do not have. This
organizational size provides economies of scale and capabilities for research and
development. Because of the uniqueness of many of its products, which have patent
protection, the firm is also strong.

3. Choose two likely competitive dimensions that describe the key strategies decisions in
the industry. You can use your own matrix in plotting your answer.

Most possibly, all the inventions made by Pfizer and Johnson & Johnson were focused on
the clients' needs. Heart disease has been largely responsible for around seven million
deaths per year across the globe, according to the American Heart Association. And
because of this, the obstacle faced by pharmaceutical firms is to be able to develop new
drugs to treat heart ailments.

Critical Success Factors (CSFs) are variables which are especially appreciated by
Customers (strategic clients) or have a major cost advantage. CSFs are normally few in
number and are popular to any company in the industry nearby.
Strategic groups also have particular CSFs that contribute to the success of that specific
group.

4. Briefly describe the CSFs for the chosen company?

Critical Success Factors (CSFs) are variables which are especially appreciated by
Customers (strategic clients) or have a major cost advantage. CSFs are normally few in
number and are popular to any company in the industry nearby.
Strategic groups also have particular CSFs that contribute to the success of that specific
group.

The Critical Success Factors (CSFs) of Johnson and Johnson are:

 PRODUCTS
In the product itself, which has the "NO MORE TEARS®" formula patent, JNJ lies.
Security, comfort, and gentleness in its products have always been a top priority. It
uses different harmless chemicals instead of soap or alcohol, and its products go
through extensive clinical testing to ensure the highest quality of baby care.
Johnson's baby shampoos and soaps have become a trusted commodity for
parents who rinse very easily and cleanly and, unlike other brands, do not cause
skin, eyes and scalp irritation. They have the largest number of products patented.

 BRAND
J&J has a legacy of 120 years of operations that physicians, nurses and parents
around the world have trusted, now operating in 57 countries with more than 250
operating companies. Its brand value, ranked 92 in the world, was worth $3,582
million in 2008. The organization has been active in many CSR activities such as -
funding Africa's International Youth Foundation for HIV/AIDS prevention program,
child center in India, educating people and providing handful of tips on healthy and
safe living, loving infants, and healthy climate.

 INNOVATION
Innovation in terms of its goods and processes is important to see in J&J as well,
and it comes up with creative products every year. They also recently launched a
new medication for the night time that has been scientifically proven to help babies
fall asleep well and during the night. J&J has a large and well-equipped R&D
network, state-of-the-art technology, immense investment capacity, world-class
research facilities, highly efficient small team settings, and sound scientific methods
Each year J&J spends billions of dollars in R&D, investing 11.9 percent of its total
revenue in 2008 (total sales figure was $7,577 million), ranking 7 in the world's top
companies spending on R&D, and topmost in its industry.