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    Ontela Student's Name Institution Affiliation

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    M Reihan F R
    Ontela carried out a study to determine the most appropriate customer segment to target in order to increase average revenue per user and wireless carrier services. The study found that targeting teenage customers (segment Regina) would be the fastest way to attract social attention and increase revenue. Teenagers are easily influenced by trends on the internet and want the latest technology. Ontela's PicDeck photo sharing service, which allows quick synchronization across devices, would attract teenagers' attention and be introduced to their parents as well. While segments Sahar and Steven were also considered, segment Regina provides the greatest opportunity to maximize profits.

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    Ontela Student's Name Institution Affiliation

    Uploaded by

    M Reihan F R
    28 views3 pages
    Ontela carried out a study to determine the most appropriate customer segment to target in order to increase average revenue per user and wireless carrier services. The study found that targeting teenage customers (segment Regina) would be the fastest way to attract social attention and increase revenue. Teenagers are easily influenced by trends on the internet and want the latest technology. Ontela's PicDeck photo sharing service, which allows quick synchronization across devices, would attract teenagers' attention and be introduced to their parents as well. While segments Sahar and Steven were also considered, segment Regina provides the greatest opportunity to maximize profits.

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    Ontela carried out a study to determine the most appropriate customer segment to target in order to increase average revenue per user and wireless carrier services. The study found that targeting teenage customers (segment Regina) would be the fastest way to attract social attention and increase revenue. Teenagers are easily influenced by trends on the internet and want the latest technology. Ontela's PicDeck photo sharing service, which allows quick synchronization across devices, would attract teenagers' attention and be introduced to their parents as well. While segments Sahar and Steven were also considered, segment Regina provides the greatest opportunity to maximize profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views3 pages

    Ontela Student's Name Institution Affiliation

    Uploaded by

    M Reihan F R
    Ontela carried out a study to determine the most appropriate customer segment to target in order to increase average revenue per user and wireless carrier services. The study found that targeting teenage customers (segment Regina) would be the fastest way to attract social attention and increase revenue. Teenagers are easily influenced by trends on the internet and want the latest technology. Ontela's PicDeck photo sharing service, which allows quick synchronization across devices, would attract teenagers' attention and be introduced to their parents as well. While segments Sahar and Steven were also considered, segment Regina provides the greatest opportunity to maximize profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Ontela

    Ontela

    Student’s Name

    Institution Affiliation
    Ontela

    Ontela carried out a study to find the most appropriate Personas to augment their average

    per user and wireless carrier services (Sawhney et al., 2017). The study aimed to determine their

    allocation of resources. Regina, the adolescent, should be the main target based on the research

    criteria. This demographic size extensive and substantial (Stanley et al., 2017). Teenagers are

    easily persuaded and are trendy; they are susceptible to trends on the internet and desire the

    newest gadgets and applications to go with the inclination (Taylor, 2017). Ontela PicDeck can

    synchronize electronic devices fast, and this feature will attract most of the teenager’s attention,

    and their parents (segment Sarah) would be introduced to it by their children. Compared to

    segment Sahar and Steven, segment Regina is the fastest way of attracting social attention and

    increasing revenue. 

    Question 2:

    My positioning statement could be: Are you a photo enthusiast who is tired of sharing

    pictures the old manual way? Ontela got you covered! Using PicDeck, quality and

    straightforward service from Ontela, photo sharing from to e-mail, desktops, and your social

    media accounts has been automated. No click and the prices are almost free.

    Teens are well familiar with emergent technologies (Mishra et al., 2018). The key themes that I

    should be stressed are the ease at while the service can share pictures. PicDeck will automatically

    send photos to their desired location with minimal effort, and they can access them universally.

    Sending and receiving images with friends and family will be convenient and instant. 

    Question 3:

    The significant risk of utilizing a persona to represent a segment is the assumption that

    the selected personas fully represent the whole segment (Salminen et al., 2020). This approach

    overlooks misrepresentation (So & Joo, 2017). 


    Ontela

    Reference

    Mishra, A., Maheswarappa, S. S., & Colby, C. L. (2018). Technology readiness of teenagers: a

    consumer socialization perspective. Journal of Services Marketing.

    Salminen, J., Guan, K., Jung, S. G., Chowdhury, S. A., & Jansen, B. J. (2020, April). A

    Literature Review of Quantitative Persona Creation. In Proceedings of the 2020 CHI

    Conference on Human Factors in Computing Systems (pp. 1-14).

    Sawhney, M., Grayson, K., Duprss, P., Hsu, C., Metzger, R., Obuchi, F., ... & Wilson, K. (2017).

    Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning. Kellogg School

    of Management Cases.

    So, C., & Joo, J. (2017). Does a persona improve creativity?. The Design Journal, 20(4), 459-

    475.

    Stanley, J. L., Vaterlaus, J. M., Tulane, S., & Beckert, T. E. (2017). A place for technology in

    parent education: An exploratory study of parent perceptions. Marriage & Family

    Review, 53(8), 811-825.

    Taylor, K. (2017). Teenagers in the digital age: Online presence for future pathways?. Education

    Technology Solutions, (79), 20.

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