Analysis
Analysis
Analysis
Respondent/sample size = 30
Response rate= 85%
Analysis:
Advertisement:
In the advertisement point of view the particular brand selected by the
were neutral and almost 65% respondent believe that the advertisement
of a product reflects the true picture regarding that product 15% were
neutral 5% were disagree and almost 80% believe that the company is
doing enough advertisement to create awareness in public.
Brand Image:
85%, in the view of our respondent the quality of product matters the
most and 45% want to compromise on quality on some new design and
fashionable product while the 25% were neutral and 15% were
disagree in our research conduct. AND the noticeable thing is that the
people are mostly round about 82% considered there particular band
good and reliable and also durable and it also satisfy the desires of the
respondents also.
Brand loyalty:
Almost all believe that their chosen brand seeks their interest as well as
the put their trust on it and also low prices/discounts makes them loyal
towards their brand. 60% believe that the brand customer oriented 18%
respondent were neutral and the rest of them were against it.
Brand Association:
Approximately 60% believe that they don’t show interest towards the
brand when a celebrity is associated with it. 10% were neutral while the
rest 15% were agree it. and the majority were also agree in that paking
and labelling are efficient and the display of product matters to them and
also the brand brings such type of product which are distinctive in nature
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