Comprension de Lectura, Ingles

TECNOLOGO EN GESTION DE MERCADOS
TALLER DE COMPRENSION DE LECTURA
PRESENTADO POR:
ANGIE VIVIANA VALENCIA VARGAS
2021
TALLER
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje de la Actividad
de Proyecto 4, y conteste:
1. Match the Word with the corresponding meaning:
a. Supply (c) Expensive

b. Demand (b) Desire to buy any product
c. High price (d) All people.
d. Mass market (e) The lifetime of goods and services.
e. Life cycle (a) Disposition to offer products
2. According to the text, mention the things people take into account to determine the demand.
Market research findings are important in developing the overall marketing mix for a given product. By
identifying specific customer needs a business can adjust the features, appearance, price and distribution
method for a target market segment
3. Write F for false or T for true
a. Production cost depends on Technology

F() V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V()
c. One of the four Ps of marketing mix is Package

F (x) V()
d. Price is the amount a customer pays for the product.

F() V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies

F (X) V ( )
4. Answer the following questions

a. What is Benchmarking?
Benchmarking is comparing one's business processes and performance metrics to industry bests and best
practices from other companies. In project management benchmarking can also support the selection,
planning and delivery of projects. Also dimensions typically measured are quality, time and cost. In the
process of best practice benchmarking, management identifies the best firms in their industry, or in another
industry where similar processes exist, and compares the results and processes of those studied (the
"targets") to one's own results and processes. In this way, they learn how well the targets perform and, more
importantly, the business processes that explain why these firms are successful. According to National Council
on Measurement in Education, benchmark assessments
b. What is the process of Benchmarking?

There is no single benchmarking process that has been universally adopted. The wide appeal and acceptance
of benchmarking has led to the emergence of benchmarking methodologies. One seminal book is Boxwell's
Benchmarking for Competitive Advantage
The first book on benchmarking, written and published by Kaiser Associates, is a practical guide and offers a
seven-step approach. Robert Camp developed a 12-stage approach to benchmarking. The 12 stage
methodology consists of:
Select subject
Define the process
Identify potential partners
Identify data sources
Collect data and select partners
Determine the gap
Establish process differences
Target future performance
Communicate
Adjust goal
Implement
Review and recalibrate
c. Number the aspects to be taken into account in Benchmarking:

Quality:It refers to the level of value created for the products for the client over the cost of producing quality
systems design that ensure that the quality can be added or meet the predetermined standards.
In addition, it refers to organizational development on the basis that we focus so much on what we do, on the
development of human resources, on commitment and involvement, as well as on training.
Productivity: It is the search for excellence in the areas that control input resources, and productivity can be
expressed by the volume of production and the consumption of resources that can be costs or capital.
Time: Faster flows in administration, sales, production and distribution have received greater attention as a
potential factor for improving productivity and competition.
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in alphabetic
order and write the meaning of each word.
Advertising: Dissemination or dissemination of information, ideas or opinions of a political, religious,

commercial, etc., with the intention that someone acts in a certain way, think according to ideas or not be a
specific product.
Application: In computer science, an application in a computer program designed as a tool to allow a user to
perform one or several types of tasks.
Brand: is a primary trademark and the set of identifiers with which it relates and offers a product or service in the market.
Business: Occupation, activity or work that is done to obtain a profit, especially the one that consists in
carrying out commercial operations, buying and selling products or services.
Client: is the person or company receiving a good, service, product or idea, a change of money or other item
of value.
Company: Entity in which capital and labor are involved as factors of production of industrial or commercial
activities or for the provision of services.
Demand: total amount of goods and services that can be acquired at different market prices per consumer or
more.
Goods: material or immaterial things that, from a legal point of view, are objects of law, in the same way that,
from an economic perspective, they are limited and, consequently, have a value that can be defined in the
monetary terms.
Market: Theoretical place where the supply and demand of products and services are located and the prices
are determined.
Marketing: is the social and administrative process for which groups and individuals meet their needs when
creating and exchanging goods and services
Packaging: material that encloses an article with or without packaging, in order to preserve it and facilitate its
delivery to the consumer.
Price: Amount of money that allows the acquisition or use of a good or service.
Product: eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need
or meet a desire through its use or consumption
Promotion: Advertising campaign that is made of a specific product or service for a limited time through an attractive
offer.
Research: Research is an activity aimed at obtaining new knowledge and its application for solving problems
or questions
Rivalry: market structure in which there are enough bidders and claimants not to influence the price.
Sales: it is a consensual, bilateral, onerous and typical contract in which anything of the parties (seller) is
obliged to give something in favor of the other (buyer) a change of a price in money.
Service: A service in a set of activities that seek to satisfy the needs of a client.
Supply: quantity of goods or services that producers are willing to sell to consumers under market conditions.
Technology: A set of instruments, technical resources or procedures used in a specific field or sector.
6. Write a ten lines text that summarizes the topic of the activity.
The supply and demand model is used to analyze markets competitive where there are many buyers and
many sellers in where none of them has influence on the price.
The law of supply and demand reflects the relationship between the demand that exists for a good in the
market and the quantity thereof that is offered based on the price that is established.
It must be considered that the market is of free competition, there are negotiations between the bidders and
the plaintiffs and free merchandise traffic is allowed.
The theory says that speaking within a market of perfect competition, the price of a good will be placed at a
"point of equilibrium" where demand equals supply.
That point of equilibrium is the price at which consumers are willing to buy the good.

Comprension de Lectura, Ingles

Uploaded by

Copyright:

Available Formats

Comprension de Lectura, Ingles

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Comprension de Lectura, Ingles

Uploaded by

Copyright:

Available Formats

TECNOLOGO EN GESTION DE MERCADOS

TALLER DE COMPRENSION DE LECTURA

ANGIE VIVIANA VALENCIA VARGAS

1. Match the Word with the corresponding meaning:

a. Supply (c) Expensive

3. Write F for false or T for true

a. Production cost depends on Technology

c. One of the four Ps of marketing mix is Package

d. Price is the amount a customer pays for the product.

e. Planning is to transform and develop marketing objectives to marketing strategies

4. Answer the following questions

b. What is the process of Benchmarking?

c. Number the aspects to be taken into account in Benchmarking:

Advertising: Dissemination or dissemination of information, ideas or opinions of a political, religious,

You might also like