Sales Education YZF-R15 V3.0 BS-VI

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The document discusses the target customer profile and new features of the Yamaha R15 V3.0 BS-VI motorcycle. The key details provided include information on the target age, gender, income, lifestyle and occupation of customers as well as new technical specifications and benefits of the R15 V3.0 BS-VI.

The target customers are described as males aged 20-24 living in metro or tier-1 cities, with upper middle income levels between Rs. 20,000-40,000 personally and Rs. 80,000-100,000 for their household. They are typically office employees who value sporty, stylish and innovative products.

Some of the new features highlighted include a new racing blue color and graphics, BS-VI compliant engine, super wide radial rear tire, side stand with engine cut-off switch, and dual horn.

Sales Education

Note: Issue 21
YZF-R15 V3.0 BS-VI
Target Customer
Age: 20-24
“Sporty Innovator”
Gender: Male
Area: Metro and A-B Cities
Marital Status: Single

Income Group: Upper Middle

Monthly Income Personal: Rs.20,000-40,000


Range: Household: Rs.80,000-100,000

Occupation: Office Employee

Wants Latest Stylish Sporty Motorcycle


Lifestyle Being Innovative/Premium/Active is the value of life
and
Behavior: Daily use for commuting and hangout with friends

High interest in MotoGP and Racing


New Features
All New Features of R15 V3.BS-VI to be highlighted to Customers
1 2 3
All New Racing Blue Colour and BS-VI Compliant 155cc LC4V SOHC Super Wide Radial Rear Tyre
Graphics Fuel Injection Engine 140/70-R17

Benefit: Enhances style factor with all Benefit: Technologically advanced engine. Benefit: Provides better driving
new racing blue Colour and graphics. Excellent power and a high top speed bike. comfort due to better shock
absorbing capacity.
New Features
All New Features of R15 V3.BS-VI to be highlighted to Customers
4 5 6
All New Racing Blue Colour with Side Stand with Engine
Dual Horn
Coloured Wheel Cut-off Switch

Benefit : During emergency situations


Benefit: Enhances style factor with all Benefit : Prevents unintentional easier to warn pedestrians and
new Coloured wheel. engine start. motorists.
High Priority Features – Style
High Priority features of R15 V3.BS-VI to be highlighted to Customers
1 Real Supersport 2 3 Multi Functional LCD
Glaring eye LED Headlight
Aerodynamic Instrumental Cluster with
derived from R-Series
Styling inherited from R-NA Gear shift Indicator

Benefit: Styling that reflects speed Benefit : Slim and sharp aggressive dual LED Benefit : Support riders for better
and excitement of the YZR-M1 headlights. Designed like glaring eyes performance in riding.
MotoGP race winner . Built on the originating from the YZF-R1.
standards of R-DNA following on
the footsteps of the YZF-R1.
High Priority Features – Performance
High Priority features of R15 V3.BS-VI to be highlighted to Customers
6 7 8
Variable Valves Actuation (VVA) Assist & Slipper Clutch Ultra Light Weight – 142 Kgs

Benefit: Ensures good power and torque is Benefit: Assist function reduces clutch Benefit : Better acceleration, Better
present throughout the entire rev range pull weight by 18% compared to YZF- efficiency in terms of power output
R15 V2.0 . Slipper function prevents delivery, Easier to handle & control.
excessive engine braking, thus reducing
it’s effect from chassis behavior.
High Priority Features – Safety & Comfort
High Priority features of R15 V3.BS-VI to be highlighted to Customers
4 5
Dual Channel ABS with
20mm Lower Seat Height
282(Fr)/220mm(Rr) Disc brake

20mm

YZF-R15 V2.0 YZF-R15 V3.0

Benefits: Restricts the wheel to lock during braking, Benefit: Easier to access for pillion riders.
Greater control over the bike during hard braking.
Colour & Price

DPBMY: Racing Blue


(With Racing Blue Coloured Wheel) MNM3: Thunder Grey
*Deep Purplish Blue Metallic Y Mat Gray Metallic 3

Price : 1,45,900/-**
Price : 1,45,300/-**
Matte Black 2
Darknight Edition
Price : 1,47,300/-** **Ex-Showroom Price Delhi
Comparison
What is New in R15 V3.0 BS-VI?
R15 V3.0 ABS (BS-IV) R15 V3.0 ABS (BS-VI) New
BS-IV compliant BS-VI compliant

Performance Power: 19.3PS @ 10,000 rpm Power: 18.6PS @ 10,000rpm

Torque: 14.7NM @ 8,500 rpm Torque: 14.1NM @ 8,500rpm

142 Kg Light Weight: 142Kgs


Maneuverability
140/70-17 Tyres 140/70-R17 Radial Tyres
Single Horn Dual Horn (Dual Tone)
Utility
NA Side Stand Switch

Bodywork NA New Graphics with Coloured Wheel


Comparison
What is the Advantage of R15 V3.0 BS-VI over the competitors?
TVS APACHE 200 Pulsar NS200 Pulsar RS200
R15 V3 ABS Dominar ABS CBR250ABS Duke 200 ABS Duke 250 ABS Duke 125 ABS RC 125 ABS
4V ABS ABS ABS
Fueling Fuel Injected Fuel Injected Carburetor Fuel Injected Fuel Injected Fuel Injected Fuel Injected Fuel Injected Fuel Injected Fuel Injected

Cooling System Liquid Cooled Air & Oil Cooled Liquid Cooled Liquid Cooled Liquid Cooled Liquid Cooled Liquid Cooled Liquid Cooled Liquid Cooled Liquid Cooled

Weight 142 KG 153 KG 154 KG 164 KG 184 KG 167 KG 148 KG 161 KG 141 KG (Dry) 154.2 KG (Dry)
Gear Box 6 Speed 5 Speed 6 Speed 6 Speed 6 Speed 6 Speed 6 Speed 6 Speed 6 Speed 6 Speed
ABS 2CH 2CH 1CH 1CH 2CH 2CH 1CH 2CH 1CH 1CH
Radial Tyre YES NO NO NO YES NO YES YES YES YES
LED Headlight YES YES NO NO YES YES NO NO NO NO

Instument Console Fully Digital Fully Digital Analog / Digital Analog / Digital Fully Digital Analog / Digital Fully Digital Fully Digital Fully Digital Fully Digital

Gear Position Indicator YES YES NO NO YES NO YES YES YES YES

Gear Shift Light YES YES NO NO NO NO YES YES YES YES


Slipper Clutch YES YES NO NO YES NO NO YES NO NO
Assist Function YES NO NO NO NO NO NO NO NO NO
VVA YES NO NO NO NO NO NO NO NO NO
Side Stand Switch YES NO NO NO NO NO NO NO NO NO
Dual Horn YES NO NO NO NO NO NO NO NO NO
Price – BS IV Rs.140880/- Rs.114550/- Rs114355/- Rs141933/- Rs190002/- Rs195900/- Rs162253/- Rs197248/- Rs132499/- Rs147213/-
(Ex-showroom Delhi)
Price – BS VI Rs.145300/- Rs124000/- Yet to launch Yet to launch Yet to launch Yet to launch Yet to launch Yet to launch Yet to launch Yet to launch
(Ex-showroom Delhi)
Difference Rs. 4420/- Rs. 9450/-
DETAIL INFORMATION
Features Map
Real Supersport styled cockpit
Mobile Charger (Option)
Deltabox Frame
High Priority High Priority
Real Supersport Aerodynamic Styling
inherited from R-DNA Multi Function LCD Instrument
High Priority
Cluster with Gear Shift Indicator
20mm Lower Passenger Seat*
*Compared with R15 V2.0 Glaring eye LED Headlight
Aerodynamic LED Taillight derived from R-series High Priority
derived from R-series
Dual Horn
Super Wider 140/70-R17
High Priority Radial Rear Tyre Dual Channel ABS
282mm Front disc brake High Priority

Dual Channel ABS


High Priority 220mm Rear disc brake All New Racing Blue Colour
and Graphics with Coloured
High Priority
Aluminum Swingarm Wheel*

High Priority 6 Speed Transmission


Ultra Light Weight
Side Stand with
Engine Cut-off Switch Assist & Slipper Clutch
* Deep Purplish Blue Metallic
Features of Excitement

Stylish Performance

Comfort Safety
Features Details
Stylish
Feature :
Real Supersport Aerodynamic Styling inherited
from R-DNA
❖ Reflects R-DNA following on the footsteps of YZF-R1.

❖ YZF-R1 type layered fairing helps both the rider and machine
to control the airflow.

Benefit:
❖ Styling that reflects speed and excitement of the YZR-M1 YZF-R1 YZF-R15 V3.0
MotoGP race winner.
Feature :
Glaring eye LED Headlight derived from R-Series Evolution of YZF-R1
❖ Slim, Sharp and Aggressive Dual LED headlights.

❖ Designed like glaring eyes originating from the YZF-R1.

Benefit :
❖ Design which gives rider Racing Spirit.
Features Details
Stylish
Feature :
All New Racing Blue Colour and Graphics with
Coloured Wheel
❖ New racing blue Colour and graphics inherits the latest YZF-R1
colour and graphics (Model year 2020).

Benefit :
❖ Gives Premium Supersport look.

Feature :
Aerodynamic LED Taillight derived from R-Series
❖ A sharper design that assists in overall airflow.

Benefit :
❖ Styling that reflects speed and excitement of the YZF-R1 YZF-R15 V3.0 BS-VI
YZF-R1.
Features Details
Performance
Feature :
BS-VI Compliant 155cc LC4V SOHC Fuel Injection
Engine
❖ 155cc liquid-cooled SOHC 4-valve fuel-injected engine.

❖ Highly refined & technologically advanced engine.

❖ Designed to deliver performance like a Supersports


(excellent power and a high top speed) bike.

❖ DiASil Cylinder: an all-aluminum die-cast cylinder with 60%


better cooling performance.

Change point between BS-IV to BS-VI :


Benefit : 1) Upgraded ECU
❖ BS-VI Compliant. 2) Optimized FI Settings
❖ Power: 18.6PS @ 10,000rpm. 3) Changed Catalytic convertor
4) Oxygen Sensor for cleaner exhaust gases.
❖ Torque: 14.1Nm @ 8,500rpm.
Features Details
Performance
Feature :
Variable Valves Actuation (VVA)
❖ Variable Valve Actuation (VVA) system provides top-end
power without sacrificing torquey character in the low- to
mid-rpm range.

❖ There are two intake valve cams: one for low- to mid-range
rpm and another for high rpm & switch between each other
at the 7,400 rpm.

Benefit :
❖ Ensures good power and torque is present throughout the
entire rev range.
Features Details
Performance
Feature :
Multi Function LCD Instrument Cluster with Gear Shift
Indicator
❖ Customizable string of animated text is displayed at the bottom
of the screen, on turning on the machine.

❖ Gear Shift indicator.

❖ Gear Position indicator. S.No. Function S.No. Function


Welcome Message
1 11 Oil Pressure Indicator
❖ VVA indicator. (customizable)
2 Trip meter 1 12 Instant Fuel Economy
3 Trip meter 2 13 Average Fuel Economy
4 Fuel Trip meter 14 Speedometer
Benefit : 5 Clock 15 Tachometer
❖ Support riders for better performance in riding. 6 Odometer 16 Fuel Guage
7 Turn indicators 17 Shift Timing Light
Gear Position
8 High beam indicator 18
Indicator
9 Average Speed 19 VVA Indicator
10 Check Engine indicator 20 ABS Indicator
Features Details
Comfort
Feature :
Super Wide Radial Rear Tyre
❖ 140/70-R17 Radial tyres.

Benefit :
❖ Provides better driving comfort due to better shock absorbing
capacity.

❖ Radial tyres have flexible side walls, thus provides better road
contact during cornering.
Features Details
Comfort
Feature :
Assist & Slipper Clutch
❖ The structure uses two kinds of cams—an assist cam and a
slipper cam.

❖ The clutch lever is located 10 mm closer to the handlebars


than YZF-R15 V2.0.

Benefit :
❖ Slipper function prevents excessive engine braking, thus
reducing its effects on chassis behavior .

❖ Assist function reduces clutch pull weight by 18% compared to


YZF-R15 V2.0.

Less effort required for Clutch pull


Features Details
Comfort 20mm

Feature :
20mm Lower Seat Height
❖ YZF-R15 V3.0 seat is 20mm lower than the YZF-R15 V2.0.

Benefit :
YZF-R15 V2.0 YZF-R15 V3.0
❖ Makes it easier to access for pillion riders.

Feature :
Ultra Light Weight
❖ 142 Kgs

Benefit :
❖ Better efficiency in terms of power output delivery.

❖ Easier to handle & control.

❖ Better acceleration.
Features Details
Safety
Feature :
Dual Horn
❖ Delivering higher decibels and lower decibels (Dual Tone)

Benefit :
❖ During emergency situations easier to warn pedestrians
and motorists.

Feature :
Side Stand with Engine Cut-Off Switch
❖ Side stand comes with the switch to avoid starting of the
vehicle when the stand is not retracted

Benefit :
❖ Prevents unintentional engine start
Accessories

FRAME SLIDER SEAT COVER USB MOBILE CHARGER TANK PAD LONG VIEW
MRP: 2450 INR MRP: 430 INR MRP: 750 INR MRP: 225 INR MIRROR
MRP: 356 INR

SKID PLATE SEAT COVER WITH BLUE STITCH Daytona Muffler Metzeler Sportec M5
MRP: 500 INR MRP: 430 INR MRP: 16700 INR MRP: 9998 – Rear
MRP: 7499 – Front
Service Schedule & Warranty Details
Current Service Schedule New Service Schedule
Warranty : 2 years or 30,000 kms from the date of sale, whichever is
Warranty : 2 years or 30,000 kms from the date of sale, whichever is
earlier
earlier
Service Schedule
Service Schedule - R15 (Ver. 3) with ABS KMS DAYS
KMS DAYS No of
Free/Paid
No of Services Whichever is earlier
Free/Paid
Services Whichever is earlier
1 1000 30 days from date of purchase Free
1 1000 30 days from date of purchase Free
2 4000 120 days from date of purchase Free 2 5000 150 days from date of purchase Free
3 7000 210 days from date of purchase Free
4 10000 300 days from date of purchase Free Change 3 9000 270 days from date of purchase Free

5 13000 390 days from date of purchase Free points 4 13000 390 days from date of purchase Free
6 16000 480 days from date of purchase Paid
5 17000 510 days from date of purchase Paid
7 19000 570 days from date of purchase Paid
8 22000 660 days from date of purchase Paid 6 21000 630 days from date of purchase Paid

Extended Warranty Price 36 months or 40,000 Benefits to 1. Reduce frequency of visit


kms Customer:-
Up to 90 Days from date of sale ₹ 777/-
2. Prolong usage of vehicle between each
From 91~180 Days from date of Sale ₹ 999/- service schedule, hence saves time
From 181~730 Days from date of Sale ₹ 1111/- 3. Maximum usage of the vehicle
Marketing Tools
Spec Sheet Standee Brochure

Tent Card
Required Action at Showroom
➢ Educate Customers on New Features & High
Priority features of R15V3.0 BS-VI.

➢ Use Inside Marketing tools like POP’s for


conveying the message (Refer DST)
Award & Recognition
FAQs
Q1. Why has the power reduced in the BS-VI variants?
To control the vehicular pollution and to protect the environment the emission norms have been
upgraded in BS-VI. The engine has to be re-tuned to satisfy these norms, so there could be a
change in Power and Torque figures of the engine.

Q2. Are there any other additional features which will be added apart from BS-VI?
Additional features added are:
▪ New Racing Blue Colour and Graphics with Coloured Wheel.
▪ BS-VI Compliant 155cc LC4V SOHC Fuel Injection Engine.
▪ Super Wide Radial Rear Tyre 140/70-R17.
▪ Side Stand with Engine Cut-Off Switch.
▪ Dual Horn.
FAQs

Q3. If we purchase BS-IV before 31st March 2020, will there be any concerns pertaining to
vehicle registration purposes? Will BS-IV vehicles be banned after the introduction of BS-VI
vehicles?
It will not be possible to register the BS-IV vehicle after 31st March 2020.

Q4. Why is the cost of the BS-VI versions higher when the power has reduced?
Additional parts & technology such as Fuel Injection and bigger Catalytic convertor are required
to match the emission norms which in turn increase the cost of vehicle.
Sales Education Department
Yamaha Motor India Sales Pvt. Ltd
AKDR Tower, 5th Floor, Door No. 3/381,Rajiv Gandhi Salai,
OMR, Mettukuppam, Chennai – 600097

A-3, Industrial Estate, Noida Dadri Road,


Surajpur – 201306, Dist – Gautam Budh Nagar (U.P)

www.yamaha-motor-india.com

Disclaimer

The material contains ideas, information and other Intellectual compositions that constitute intellectual properties of India Yamaha Motor Pvt. Ltd. These cannot be copied,
imitated, adapted, or used in full or in part, in any way without prior written agreement from Yamaha Motor India Sales Pvt. Ltd.

All Rights Reserved.

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