L1 Supply Chain Strategy Introduction

Download as pdf or txt
Download as pdf or txt
You are on page 1of 21

Introduction to Supply Chain

Strategy
Course Information
General Information
• Course Title: Introduction to Supply Chain Strategy
• Number of Credits: 3

• Consultation hours: Wednesdays, 11:45h – 12:45h, Riverview Campus Offices.


• Email: [email protected]
• Google Classroom:
“My” Background
• Founder and Executive Director of EdGuard Insitute
• PhD Candidate, Cambridge University, UK
• MSc in Research Design and Methodology, Oxford University,
UK
• MSc in Management, BA in Economics
• 5 Years consulting in Organizational Behaviour ans Strategic
Management, 7 Years as Researcher.
Textbook
Assignments
Feedback
Attendance
Supply Chain Strategy
Definitions
Mission
Goals
Organizational Strategies
Functional Strategies
Tactics & Operations

10
Mission & Goals
• Mission
– The reason for an organization’s existence
• Mission statement
– States the purpose of the organization
– The mission statement should answer the question of
“What business are we in?”
• The mission statement serves as the basis for organizational
goals
• Goals
– Provide detail and the scope of the mission
• Goals can be viewed as organizational destinations
– Goals serve as the basis for organizational strategies

11
Strategies
• Strategy
– A plan for achieving organizational goals
• Serves as a roadmap for reaching the organizational destinations
– Organizations have
• Organizational strategies
– Overall strategies that relate to the entire organization
– Support the achievement of organizational goals and mission
• Functional level strategies
– Strategies that relate to each of the functional areas and that support achievement
of the organizational strategy

12
Functional level strategies

• Translates the business strategy into functional terms.


• Assures coordination with other areas.
• Provides direction and guidance for operations and supply chain
decisions.
Supply Chain Strategy
The operations and supply chain strategy is a functional strategy that
indicates how the structural and infrastructural elements within the
operations and supply chain areas will be acquired and developed to
support the overall business strategy.
Supply Chain
• The supply chain consists of the series of activities that moves
materials from suppliers, through operations to customers.
• Each product or service will have its own supply chain, which may
involve many organizations in processing, transportation, warehousing
and retail.
• Activities on the input side to the organization are termed upstream or
supply side and are divided into tiers of suppliers.
• Activities on the output side are termed downstream or demand side
and are divided into tiers of customers.
• There will be a separate supply chain for each product or service an
organization produces and this structure is sometimes referred to as
the supply network or supply web.

15
Supply Chain Management

Second tier First tier First tier Second tier End


supplier supplier customer customer customer

Supply side Demand side


Purchasing and Physical distribution
Information supply management management
flow Logistics
Physical
flow Materials
management
Supply chain management
Typical Supply Chains

17
18
19
Supply Chain Strategies
• A focus on satisfying end customers
• Efficient consumer response (ECR)
• A focus on managing the chain efficiently
• Inventories, “bottlenecks”, capacity, smooth flow of
materials.
• A focus on supply chain flexibility
• Agility: an emphasis on market focus and leanness, fast
movement of goods and services with shared information.

20

You might also like