Assignment 3 E-Commerce Project 2020/2021 Submission

Saudi Electronic University
College of Administrative and Financial Sciences

ECOM101 – E-commerce
Assignment 3
E-commerce Project
2020/2021
Submission:
Part 1: End of week 7, Thursday 15th of October 2020 5 Marks
Part 2: End of week 13, Thursday 26th of November 2020 10 Marks
● TAHER ALNEMER
● Hossain Albasha
● Jawad Aldarwish
● HUSSAIN ALDABAB
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of E-
Commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
Current e-commerce businesses: (choose one)
1. www.karazlinen.com/
2. www.ekuep.com
3. www.sorrah.sa/
4. www.eyewa.com/sa-ar
5. www.nv.sa/
6. www.darzan.sa/
7. www.rewayah.store/
8. www.etarstore.com/
9. www.sahaba.store/
10. www.notahstore.com/
11. www.natureland.net/ksa_ar/
12. www.aratopia.sa
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 3.5 marks
⮚ What is the business? (your choice)
⮚ What is the idea? (the visioning process)
● Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
● Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
● Business statement.
● Business vision.
● Business objective.
⮚ Where is the money?
o What is the company’s business model?
o What is the revenue model? Give a general idea of how the business generates
revenues
⮚ Who and where is the target audience? Explain demographics, lifestyle, consumption
patterns, etc.
⮚ Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
⮚ Describe the content of the business website
⮚ Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each
⮚ Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g. marketing,
customer service, news…etc.)
2. Explain the design of the system 1.5 marks

⮚ Explain in detail the design of the system (business objectives, system functionality,
information provided)
Business Objective System Functionality Information provided
Ex: Display goods Digital Catalog Dynamic text and graphics catalog
Categories of Products Names of the product The names of the basic products available are given
categories at the top
Display of products Digital Catalog With proper pictures and text description
available
Secured Sign up and Icon displayed The sign-up, or registration screen will submit
Login redirecting to the sign the authentication code to ensure protection
up screen of the system by entering the email ID.
Search the product with You can enter the The search returns information when the
exact name. specific product name particular product name is entered and just
in the search by clicking click on it and enter it in the cart
the search option
Customer Reviews Comment Box Showing customer reviews of their name and
text format comment box
add everything you want Product image is displayed Under a product the product price and the cart icon
to buy to the cart in the left corner with the are shown and the product is put in a cart when the
cart icon icon is clicked on.
● What can be improved or added into the system design?

• Some changes or enhancements I propose for the creation of the system will be as follows:
● 1. Accessibility for guest users where you can buy without being registered on a website that would be
ideal for one-time buyers.
● 2. Having Arabic and English as an option for language, as English is a global language that every e-
commerce site should have, Which is why some non-arabic speakers might have to use translators
which unsuccessful
● 3. For the warranty section, a proper list of licensed stores or branches should be provided, with easy-
to-approach contact details.
3. Explain the current business e-commerce features 1 mark

⮚ What are the current website features?
⮚ What types of these features can be annoying to customers? Provide pictures.
● What can you do to improve the current features on the website?
4. Explain the business e-commerce process 1 marks
⮚ Explain in detail all the steps from the time user enters the website until the final user buys
a product.
● What can be improved in the process?
5. Site Design 1.5 marks

⮚ Evaluate the website design focusing on the eight most important factors in successful e-
commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are
required to evaluate each factor.
o What can be improved in the site design to be one of the most successful e-
commerce websites?
6. Business software 1 marks

The development of an e-commerce website requires more interactive functionalities, such as
the ability to respond to user input (name and address forms), capturing customer orders for
goods and services, clearing credit card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on user characteristics.
⮚ Explain the different types of software used on the website to perform the current
functionalities.
● What can be done to improve the software?
7. Payment and Security 1.5 marks

⮚ What are the methods of payment available in the online store?
o What other methods can be added? Explain why?
⮚ What are the technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why?
⮚ What is the current privacy policy of the online store? Outline how the information is
collected and used?
o What can be added to the privacy policy? Explain why?
8. Categorize marketing and advertising strategy and method. 1 mark

⮚ Explain the current online, offline, and social media marketing strategies of the e-commerce
business?
● What can be done to improve the marketing aspects of the business?
9. Know your competitors. 2 marks

⮚ Choose a website of one competitor in the same industry (locally or globally) and compare it
with your chosen company’s site. Indicate why the competitor’s website is better or worse
than the chosen company’s website. Provide screenshots with explanation.
o What can be done by learning from your competitor’s experience?
10. Conclude your report. 1 mark

Summarize the above points and include your recommendation to improve the e-commerce
business.
Project Submission:
Submission Due Date Point Covered Marks
First Submission End of week 7 1-2 5

Thursday
Second Submission End of week 13 3-10 10
Thursday
Guidelines for the assignment:

✔ The answer sheet must include the following:
o Cover page
o Questions
o Answers
✔ Make sure to include the cover page with all information required. One mark will be
deducted if there is no cover page
✔ This is a group project (3-4 students), which is part of your course score. It requires
effort, research, and critical thinking.
✔ You are required to choose one current business from the list.
✔ Each website can be chosen by one group only.
✔ Use font Times New Roman, 12 font size
✔ Use 1.5 line spacing with adjust to all paragraphs (alignment).
✔ Use the footer function to insert page number.
✔ Ensure that you follow the APA style in your project and references.
✔ The minimum number of required references is 5 references using APA style.
✔ Your whole project report length should be between 2200 to 2800 words.
✔ You must check the spelling and grammar mistakes before submitting the assignment.
✔ Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
✔ Your file should be saved as Word Doc. [Example]: Your name_CRN_ECOM101_ Project
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Saudi Electronic University

College of Administrative and Financial Sciences

2. Explain the design of the system 1.5 marks

Business Objective System Functionality Information provided

● What can be improved or added into the system design?

3. Explain the current business e-commerce features 1 mark

5. Site Design 1.5 marks

6. Business software 1 marks

7. Payment and Security 1.5 marks

8. Categorize marketing and advertising strategy and method. 1 mark

9. Know your competitors. 2 marks

o What can be done by learning from your competitor’s experience?

10. Conclude your report. 1 mark

First Submission End of week 7 1-2 5

Guidelines for the assignment:

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