Pme/ Mc/Cg/Tc/Mt/Ga: Session de Mai 2015

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Examen National du Brevet de Technicien Supérieur

Session de mai 2015 Page

CORRIGE 1

1
Centre National de l'Evaluation, des Examens

et de l’Orientation

Filière: Toutes les filières du BTS commercial Durée 2 heures

PME/ MC/CG/TC/MT/GA

Épreuve de: Anglais Coefficient 10

Answer Key

I-Comprehension: 14 POINTS II-Language: 14 points

A-Chart filling: 4 points / 1 point each. A-Rewrite : 3points/ 1point each

-A product is: a) general b) physical. 1-If production hadn’t decreased sharply , the
company would have hired more staff.
-A brand is : a) unique b) psychological.
2-......why he hadn’t taken such a firm measure .
B-True/false : 2 points / 1 point each.
3-Discounts are made on large orders ( by the
1-False : a brand has specific features which company).
distinguish it from its competitors.
B-Circle the correct answer : 2 points/1 pt each.
2-True : managers should relate the brand’s
value....................have targeted . 1-The best 2-applying

C-Answer these questions : 2 points / 1 point each C-Complete these sentences : 5 points/ 1each.

1-feel more confident.................................happen. 1- Loan 2- commission 3-bankrupt


4-negotiate 5-income.
2-brand managers must be able to identify
segments of the market................become mature. D- Match the words: 4 points 0,5 each.

D-Word reference: 3 points/ 1 point each. 1-D 2-C 3-A 4-G

1-Barbie and Levi’s jeans. 2-managers. 5-E 6-B 7-H 8-F

3- (new reversions of ) cars. III-Communication: 12 points.

E-Word meaning: 3 point/ 1 point each. A-What would you say: 4 points / 1 point each.
Accept any appropriate answer.
1- Look like 2-manufacturers
B-Writing : 8 points.
3- launch.
Layout : 2 points. ( Zero is given when the
examinee provides ONLY the layout)

Examen National BTS Filières Commerciales. Mai 2015. Page 1

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