Pme/ Mc/Cg/Tc/Mt/Ga: Session de Mai 2015
Pme/ Mc/Cg/Tc/Mt/Ga: Session de Mai 2015
Pme/ Mc/Cg/Tc/Mt/Ga: Session de Mai 2015
CORRIGE 1
1
Centre National de l'Evaluation, des Examens
et de l’Orientation
PME/ MC/CG/TC/MT/GA
Answer Key
-A product is: a) general b) physical. 1-If production hadn’t decreased sharply , the
company would have hired more staff.
-A brand is : a) unique b) psychological.
2-......why he hadn’t taken such a firm measure .
B-True/false : 2 points / 1 point each.
3-Discounts are made on large orders ( by the
1-False : a brand has specific features which company).
distinguish it from its competitors.
B-Circle the correct answer : 2 points/1 pt each.
2-True : managers should relate the brand’s
value....................have targeted . 1-The best 2-applying
C-Answer these questions : 2 points / 1 point each C-Complete these sentences : 5 points/ 1each.
E-Word meaning: 3 point/ 1 point each. A-What would you say: 4 points / 1 point each.
Accept any appropriate answer.
1- Look like 2-manufacturers
B-Writing : 8 points.
3- launch.
Layout : 2 points. ( Zero is given when the
examinee provides ONLY the layout)