This Document Is Strategic Plan Text. It Is Part of The Supporting Assessment Resources For Assessment Task 2 of BSADM506
This Document Is Strategic Plan Text. It Is Part of The Supporting Assessment Resources For Assessment Task 2 of BSADM506
This Document Is Strategic Plan Text. It Is Part of The Supporting Assessment Resources For Assessment Task 2 of BSADM506
Strategic Plan
2018 - 2020
Welcome
Paul Burns
CEO
Grow Management Consultants
Executive Summary
Established in 2010, Grow Management Consultants is a management consultancy company specialising
in providing services to companies to assist them to improve the leadership performance of their staff.
Grow Management Consultancy draws on its up-to-date knowledge and skills in best practice leadership
concepts to assist clients with leadership performance
Mission Statement
Grow Management Consultants are committed to promoting individual and organisational leadership
excellence. We do this by providing mentoring training, coaching, consultation and program evaluation;
offering cutting edge tools, resources and expert advice; sharing best and next practices; leading
organizations through the process of creating a leadership culture; and, recognising and celebrating
excellence in leadership.
The Market
The Management Consulting industry has grown weakly over the past five years. Poor demand from
downstream markets constrained industry revenue growth, with financial services and resources firms
cutting spending on management consultants due to economic uncertainty and falling commodity prices.
However, businesses using management consultants to introduce new business processes and enhance
operating efficiencies have partly offset this trend. Industry operators have also increasingly incorporated
analytics into their services, which offer clients greater understanding of their business and clients.
Demand for services backed by analytics is expected to contribute to growth of 3.8% in 2018-20.
This document is Strategic Plan Text.
It is part of the supporting assessment resources for Assessment Task 2 ofBSADM506.
Research also shows that there is a need for workers to have strong leadership and
management skills to support collaborative management, managing teams for adistance,
empowering others and business acumen. Thus, the demand for leadership consultancy services is still
strong.
Situation Analysis
Strengths Weaknesses
Value andquality Brand name not developed asyet
Strongmanagement Small organisation
Customer loyalty
Friendly organisationalculture
Level of available finance for
investment
Opportunities Threats
Leadership skills indemand High level ofcompetition
Opportunities to offer a rangeof Economic downturn meaning less
services spent onconsultants
Failing to satisfy clientsdemands
Marketing Strategies
Our marketing strategies aim to:
build ourbrand
generate leadsnow
help to convert those leadsquickly
form ongoing relationships andreferrals
Operational priorities
Design and develop a monthly newsletter to send out to all clients (Responsibility:Principal
Consultant; Timeline: newsletter to be in operation by September2017)
Create a blog page on web site to provide regular latest news (Responsibility:Principal
Consultant; Timeline:immediately)